Festival ARTONOV

What Festival ARTONOV does

Festival ARTONOV is a Belgian non-profit (ASBL under Belgian law) interdisciplinary arts organization founded in 2017 and headquartered in Brussels. It produces an annual festival held in Art Nouveau and Art Deco venues across the city, featuring a curated program spanning music, dance, theater, circus, and visual arts. The organization is led by artistic director Vincenzo Casale and founding member Anna Gibello, operates with approximately five employees, and has built two sub-brands — Lab ARTONOV (a research and creation platform) and Académie ARTONOV (an educational arm) — extending its programming beyond the annual festival.

Its business model relies on a blend of public subsidies and direct ticket revenue. Public funding is sourced from Belgian cultural authorities including Fédération Wallonie-Bruxelles, Vlaanderen Cultuur, and Visit Brussels, supplemented by institutional partners such as the Japan Foundation and the Embassy of Japan. Direct-to-consumer revenue is generated through ticket sales priced at €18–€23 for performances, €5 for exhibitions, and an ARTONOV PASS that offers discounted access across the program. The organization has earned the EFFE Label from the European Festivals Association, a quality certification for European arts festivals.

Name

Festival ARTONOV

Legal name

ARTONOV ASBL

Website

https://festival-artonov.eu

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

1–10 employees

Short description

Festival ARTONOV is a Brussels-based Belgian non-profit founded in 2017 that produces an annual interdisciplinary arts festival in Art Nouveau and Art Deco venues, featuring music, dance, theater, circus, and visual arts for Brussels audiences and international visitors.

Ownership category

akta.pro rank

Product category

Performing Arts Festival & Cultural Events Programming

NAICS

Performing Arts, Spectator Sports, and Related Industries (711), Performing Arts Companies (7111)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Arts & Culture Community Festivals (Multidisciplinary Arts Weeks) (MPAGAEAG)

akta.pro secondary industry

Community Music & Dance Festivals (Non-Commercial/Local) (MPAGAEAH)

Keywords

• Interdisciplinary arts festival
• Performing arts events
• Multidisciplinary performance programming
• Heritage venue cultural events
• Emerging artist support

Headquarters

HQ city

Brussels

HQ country

Belgium

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Ticket Sales: Primary revenue stream from ticket sales for performances, exhibitions, and festival passes. Tiered pricing with pre-sale discounts, reduced rates for specific demographics (-26, +65, job seekers), and volume discounts through ARTONOV PASS.
2. Festival Programming: Revenue from presenting multidisciplinary artistic performances featuring emerging and professional artists in Art Nouveau, Art Deco, and notable architectural venues across Brussels.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Festival ARTONOV produces an annual interdisciplinary arts festival in Brussels (12th edition in October 2026), staging multidisciplinary performances across music, dance, theatre, circus, visual arts, and culinary arts in Art Nouveau, Art Deco, and other remarkable heritage venues. The festival is complemented by the Lab ARTONOV exhibition space, the 'Les Dieux de la Maison' permanent exhibition, and the ARTONOV Academy educational program supporting emerging artists. Tickets are sold to individual attendees through the Uticket online platform and at venue box offices, with reduced pricing for under-26, over-65, and job seekers.

Product overview

Festival ARTONOV is a single unified arts festival offering rather than a platform-plus-modules architecture. The core offering consists of the annual ARTONOV Festival featuring multidisciplinary performances across music, dance, theatre, circus, and visual arts, supported by Lab ARTONOV exhibition space and the ARTONOV Academy educational program. Key products include the festival pass for discounted access to multiple events and specific performances like Hybridation and the Les Dieux de la Maison exhibition. The festival is inspired by Art Nouveau philosophy and Japanese sensorial art, with events held in notable architectural venues throughout Brussels.

Differentiator

Problem solved

Functional benefit

Brands

• Lab ARTONOV: A space for chamber music, conversation, exchange, and collective imagination. Located in Brussels' Sainte-Catherine district. Hosts the permanent exhibition 'Les Dieux de la Maison' (The Gods of the House).
• Académie ARTONOV

Products and services

• ARTONOV Festival (Annual Interdisciplinary Arts Festival)
• Lab ARTONOV
• Hybridation Performance
• Les Dieux de la Maison (The Gods of the House) Exhibition
• ARTONOV Academy

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

22 partnerships are on record, tiered core, supportive and flagship.

• Fédération Wallonie-BruxellescoreOthersAdministration générale de la Culture, Service de la Musique - Primary public funding body supporting the festival's cultural programming and operations.
• Vlaanderen CultuurcoreOthersDepartment of Culture of the Flemish Community supporting the festival's operations and programming.
• be.brusselssupportiveOthersBrussels regional government body supporting cultural initiatives in the Brussels-Capital Region.
• Loterie nationalesupportiveOthersNational lottery providing funding support for cultural and artistic projects in Belgium.
• COCOFsupportiveOthersCommission communautaire française supporting French-language cultural activities in Brussels.
• Ville de Bruxelles / De Stad BrusselcoreOthersCity of Brussels municipal government supporting local cultural programming.
• Japan FoundationflagshipStrategic or Co-development PartnerKey cultural partner for the 2026 edition celebrating the 160th anniversary of Belgium-Japan relations, facilitating Japanese artist participation and cultural exchange.
• Embassy of JapanflagshipStrategic or Co-development PartnerDiplomatic partner supporting the 2026 Belgium-Japan cultural anniversary celebrations and facilitating artistic collaborations.
• WBI (Wallonia-Brussels International)supportiveOthersInternational relations agency supporting Wallonia-Brussels international cultural partnerships and exchanges.
• Play Right+supportiveOthersBelgian collective management organization for copyright related to performances.
• Conservatoire Royal de BruxellessupportiveOthersRoyal Brussels Conservatory - educational partnership for artistic development and talent cultivation.
• MvvpsupportiveOthersCreative/production partner supporting festival operations.
• European Festivals AssociationsupportiveOthersInternational festival network providing the EFFE Label recognition and festival finder platform visibility.
• UsquaresupportiveOthersBrussels cultural venue/initiative partner.
• Centre Culturel d'UccleflagshipChannel Partner/ Reseller/ DistributorPrimary venue partner for festival performances; coproduction partner for specific events like Hybridation; cultural center with 60-year history in Brussels.
• Maison PelgrimssupportiveOthersHeritage venue partner in Brussels.
• Hotel Van EetveldesupportiveOthersArt Nouveau heritage venue partner hosting festival events.
• Hotel WinssingersupportiveOthersArt Nouveau heritage venue partner hosting festival events.
• Stib/MivbsupportiveOthersBrussels public transit authority - transportation partner for festival attendees.
• Musiq 3 (RTBF)supportiveOthersBelgian classical music radio station (RTBF) - media partner providing coverage and promotion.
• Visit BrusselssupportiveOthersOfficial Brussels tourism and events promotion organization.
• Charleroi danseflagshipChannel Partner/ Reseller/ DistributorMajor dance festival in Charleroi - copresentation partner for TARAB performance, extending festival's reach beyond Brussels.

Scale indicators2 records

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• Holland Festival: Amsterdam's flagship international performing arts festival featuring theatre, music, dance, and opera. Comparable as a multidisciplinary arts festival with international programming and public funding support, operating at a larger scale.
• Festival d'Avignon: One of Europe's largest and longest-running performing arts festivals, held annually in Avignon, France. Comparable as a multidisciplinary arts festival anchored in heritage architecture, though at meaningfully larger scale than ARTONOV.
• Wiener Festwochen: Vienna's annual theatre and performing arts festival combining international and contemporary productions across multiple venues. Comparable in multidisciplinary scope and city-based cultural festival positioning.
• Festival d'Automne à Paris: Major multidisciplinary arts festival in Paris covering dance, theatre, music, visual arts, and cinema across multiple venues. Comparable in multidisciplinary scope and the use of heritage and signature venues across a major European city.

Direct peers

• Charleroi danse: A flagship dance festival and presenting organisation based in Charleroi, Belgium, and a current copresentation partner of ARTONOV. Directly comparable as a Belgian dance/arts festival with public funding and venue partnerships, though more specialised in dance.
• Kunstenfestivaldesarts: A major biennial performing arts festival in Brussels focused on contemporary theatre, dance, and performance. Directly comparable to ARTONOV as a multidisciplinary festival based in Brussels competing for the same audience and public funding sources.
• Bozar: The Centre for Fine Arts in Brussels, hosting year-round multidisciplinary programming in music, visual arts, and performance. Comparable as a Brussels-based multidisciplinary arts venue with public funding and overlapping audience base.

Emerging players

• Romaeuropa Festival: An interdisciplinary performing arts festival in Rome featuring dance, theatre, music, and digital arts. Comparable as a multidisciplinary European arts festival combining emerging and established artists in heritage venues.
• Tanz im August: Berlin's annual international festival of contemporary dance and performance. Comparable as a city-based interdisciplinary performance festival with public funding support, though more focused on dance than ARTONOV's broader multidisciplinary mix.

Regional players

• Brigittines International Festival: Brussels-based festival focused on contemporary performing arts and performance research. Comparable as a niche Brussels arts festival competing for similar audiences and public funding resources.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UC...
• LinkedInlinkedin.com/company/festival-artonov

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Festival ARTONOV