Fetelle Lingerie Juruaia

What Fetelle Lingerie Juruaia does

Fetelle Lingerie Juruaia is a Brazilian intimate apparel manufacturer and brand headquartered in Juruaia, Minas Gerais, operating under the registered FETELLE® trademark. The company self-identifies as 100% Mineira and centers its brand narrative on feminine identity and self-celebration. It sells lingerie and intimate apparel manufactured in-house, which it describes as produced with "high technology" processes, though no specific production technologies, materials, or automation systems are disclosed.

The company runs an integrated e-commerce platform at fetelle.com.br that combines a B2C Loja Virtual with B2B infrastructure for resellers, including a Catálogo Virtual with personalized sales rep links, a Tira Pedido rapid-order tool, and a consignment (consignado) purchasing system with configurable minimum and maximum order limits. The platform supports freight calculation, secure payment processing, and order tracking, and ships domestically across Brazil and to international destinations.

Fetelle generates revenue through two channels: direct-to-consumer online sales to individual women buyers, and wholesale/consignment orders from small resellers operating as independent sales reps. With a disclosed headcount of approximately 6 employees, operations are micro-scale, and there is no disclosed funding history, management team, partnerships, certifications, or third-party commercial metrics.

Name

Fetelle Lingerie Juruaia

Legal name

Juruaia Fetelle

Website

https://fetelle.com.br

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Fetelle Lingerie Juruaia is a Brazilian lingerie manufacturer based in Juruaia, Minas Gerais, selling direct-to-consumer and to small resellers through an integrated B2B/B2C e-commerce platform with consignment-based wholesale distribution domestically and internationally.

Ownership category

akta.pro rank

Product category

Women's Lingerie Manufacturing

NAICS

Clothing and Clothing Accessories Merchant Wholesalers (424350), Clothing and Clothing Accessories Retailers (458110)

SIC

Apparel & Other Finishd Prods Of Fabrics & Similar Matl (2300), Wholesale-Apparel, Piece Goods & Notions (5130), Retail-Apparel & Accessory Stores (5600)

akta.pro primary industry

Intimates, Lingerie, Swimwear & Sleepwear Brands (CRAAAAAF)

akta.pro secondary industries

Intimates, Lingerie & Sleepwear Retail (CRAAABAF), Intimates, Hosiery & Sleepwear Wholesale (CRAOADAG)

Keywords

• Lingerie manufacturing
• Wholesale intimate apparel
• B2B lingerie platform
• Women's undergarments
• Consignment lingerie

Headquarters

HQ city

Juruaia

HQ country

Brazil

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Lingerie Product Sales: Direct retail sales of lingerie products through e-commerce platform. Operates both B2C and B2B channels with a consignment model for wholesale/reseller buyers. Products are sold with minimum order quantities and consignment limits.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels1 record

Core offering

Fetelle Lingerie Juruaia manufactures and distributes bras, panties, and women's intimate apparel under its FETELLE® brand from Juruaia, Minas Gerais. It sells these products primarily through a B2B wholesale platform that supports reseller accounts, a virtual catalog for sales representatives, and consignment-based ordering. The company serves resellers across Brazil and ships internationally to select markets.

Product overview

Fetelle Lingerie operates a B2B e-commerce platform specializing in wholesale lingerie sales. The core offering consists of a virtual store (Loja Virtual) integrated with a virtual catalog system (Catálogo Virtual) that enables sales representatives to share product links with clients. Supporting features include a rapid order tool (Tira Pedido) and a consignment purchasing system with configurable minimum/maximum order limits. The platform supports full order management including freight calculation, secure payment processing, and order tracking.

Differentiator

Problem solved

Functional benefit

Products and services

• Loja Virtual E-commerce storefront at fetelle.com.br that enables wholesale and direct ordering of Fetelle's bras, panties, and intimate apparel, with catalog browsing, shopping cart, order management, and integrated freight calculation.
• Catálogo Virtual Virtual catalog system that allows sales representatives and resellers to present the Fetelle intimate apparel assortment to buyers without relying on a physical showroom.

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators1 record

Recent moves4 records

Expansion highlights4 records

Broad incumbents

• Hanesbrands: Global apparel manufacturer with intimate apparel brands (including operations in Brazil). Comparable to Fetelle as a large-scale intimates/lingerie producer with wholesale distribution.
• Calzedonia: International intimates, hosiery, and swimwear brand with Brazilian retail presence. Comparable as a vertically integrated intimates brand operating in the same category.
• Victoria's Secret: Global intimates and lingerie brand with a Brazil e-commerce presence. Comparable as a brand-led lingerie competitor targeting the same feminine consumer segment.
• Triumph International: Global lingerie and intimate apparel incumbent with established Brazil operations. Comparable as a major lingerie competitor serving the same Brazilian consumer with broader scale and resources.

Others

• Posthaus: Large Brazilian fashion and lingerie e-commerce retailer. Comparable as a Brazilian online channel selling lingerie and intimate apparel, useful as a downstream distribution and channel reference for Fetelle.
• Zattini: Brazilian fashion e-commerce marketplace carrying lingerie and intimates brands. Comparable as an online Brazilian channel relevant to Fetelle's e-commerce-led GTM.

Direct peers

• Lupo: Brazilian-based manufacturer and brand of lingerie, hosiery, and intimate apparel. Directly comparable to Fetelle as a domestic intimates producer with a national footprint and similar product focus.
• Loungerie: Brazilian specialty lingerie retailer and brand with national store and e-commerce presence. Comparable to Fetelle's D2C and wholesale lingerie positioning, targeting similar female consumers.
• DeLaCreme: Brazilian lingerie brand and retailer focused on feminine, fashion-forward intimates. Highly comparable to Fetelle's brand positioning around feminine identity and Brazilian e-commerce-led sales.
• Hope Lingerie: Brazilian lingerie brand and manufacturer with national distribution. Directly comparable to Fetelle as a domestic intimates producer targeting Brazilian women through wholesale and D2C channels.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat2 records

Key risks6 records

Key highlights5 records

Customer concentration

• LinkedInlinkedin.com/company/fetelle-lingerie-juruaia

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Fetelle Lingerie Juruaia