What FG7 Bebidas does

FG7 Bebidas is a Brazilian direct-to-consumer e-commerce retailer of alcoholic and non-alcoholic beverages, headquartered in São Paulo and founded in 2014 by a married couple of entrepreneurs. The company operates under the legal entity FG7 Comercio e Distribuicao de Bebidas - EIRELI - EPP and sells through the storefront fg7bebidas.com.br, offering more than 2,000 SKUs across distilled spirits, wines (red, white, rosé, sparkling, champagne, prosecco), beers, ready-to-drink cocktails, non-alcoholic beverages, syrups, and other alcoholic categories sourced from multiple Brazilian and international brands. The company also claims a leadership position in the on-trade beverage distribution channel serving bars, restaurants, and hospitality operators.

The platform is built on Tray e-commerce infrastructure with SSL-encrypted transactions processed through PagSeguro, supporting PIX (with a 5% discount), credit card installments up to six times, and boleto bancário as payment methods. Order fulfillment leverages Correios and private carriers for nationwide Brazilian delivery, with free shipping in São Paulo for orders above R$399. The technology stack is otherwise commodity: Google Analytics for anonymous traffic statistics, no proprietary AI, no mobile app, no public API, and no disclosed third-party integrations beyond payments and analytics. LGPD compliance is documented with a formal Data Protection Policy.

The business model is transactional retail with no subscription, contract, or recurring-revenue mechanics. Marketing relies on the storefront itself, organic search, and email newsletter campaigns. Revenue is generated entirely through individual product sales to long-tail Brazilian consumers, with no enterprise customers or B2B contract revenue disclosed. The company is privately held with no institutional investors, has no subsidiaries, and has not completed any disclosed funding rounds, acquisitions, or restructuring events. At the time of scraping, the storefront displayed a maintenance notice preventing purchases.

Name

FG7 Bebidas

Legal name

FG7 COMERCIO E DISTRIBUICAO DE BEBIDAS - EIRELI - EPP

Website

https://fg7bebidas.com.br

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

11–50 employees

Short description

FG7 Bebidas is a São Paulo-based Brazilian e-commerce retailer founded in 2014 that sells more than 2,000 alcoholic and non-alcoholic beverage SKUs directly to individual consumers via its Tray-powered storefront with nationwide delivery through PagSeguro and Correios.

Ownership category

akta.pro rank

Product category

Online Beverage Retail

NAICS

Wine and Distilled Alcoholic Beverage Merchant Wholesalers (42482), Beer, Wine, and Liquor Retailers (445320)

SIC

Wholesale-Beer, Wine & Distilled Alcoholic Beverages (5180)

akta.pro primary industry

Sporting Goods, Outdoor & Fitness DTC (CRAFACAJ)

Keywords

• Beverage e-commerce
• Online alcohol retail
• Wine and spirits
• Ready-to-drink beverages
• Beverage distribution

Headquarters

HQ city

São Paulo

HQ country

Brazil

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D

Revenue model

1. Beverage Retail E-commerce: FG7 Bebidas operates as an online beverage retailer, selling wines, spirits, beers, ready-to-drink cocktails, and non-alcoholic beverages directly to consumers through their e-commerce platform. Revenue is generated through individual product transactions with pricing varying by product and quantity.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

FG7 Bebidas is an online beverage retailer in Brazil operating as a direct-to-consumer e-commerce store. The platform offers over 2,000 products across distilled spirits, wines, sparkling wines, beers, ready-to-drink cocktails, non-alcoholic beverages, syrups, and other alcoholic beverages. Customers browse the catalog, place orders online, and receive nationwide delivery across Brazil with multiple payment options including PIX, credit card installments, and boleto bancário.

Product overview

FG7 Bebidas is a Brazilian e-commerce platform founded in 2014, operating as an online beverage retailer offering over 2,000 alcoholic and non-alcoholic drink products. The platform provides a unified online shopping experience where customers can browse and purchase across multiple product categories including distilled spirits (whisky, vodka, gin, tequila, rum), wines (red, white, rosé, sparkling), beers, ready-to-drink beverages, and non-alcoholic options. The company uses Tray e-commerce technology and offers payment processing through PagSeguro, with nationwide delivery across Brazil.

Differentiator

Problem solved

Functional benefit

Products and services

• Destilados (Distilled Spirits) Online retail category of distilled alcoholic beverages (whisky, vodka, gin, tequila, rum, brandy, fernet, sake, cachaça) sold directly to Brazilian consumers through the FG7 Bebidas e-commerce platform.
• Vinho (Wine) Online retail category of wines (red, white, rosé, Pinotage, Porto, Lambrusco, frisante) sourced from Brazil, Chile, Argentina, Portugal, and Italy, sold directly to Brazilian consumers.
• Espumante (Sparkling Wine) Online retail category of sparkling wines including Champagne, Cava, Prosecco, and standard espumante options sold directly to Brazilian consumers.
• Cerveja (Beer) Online retail category of beers (including Skol Beats and other imported and domestic brands and styles) sold directly to Brazilian consumers.
• Drinks Prontos (Ready-to-Drink) Online retail category of pre-mixed ready-to-drink alcoholic beverages (including Skol Beats varieties, wine-based drinks such as De Verano, and energy drink combinations) sold directly to Brazilian consumers.
• Bebidas Não Alcoólicas (Non-Alcoholic Beverages) Online retail category of non-alcoholic beverages (water, tonic water, coconut water, juices, energy drinks, wellness drinks, protein beverages, and soft drinks) sold directly to Brazilian consumers.
• Outras Bebidas Alcoólicas (Other Alcoholic Beverages) Online retail category of other alcoholic beverages including cocktails, pisco, catuaba, vermouth, steinhaeger, and liqueurs sold directly to Brazilian consumers.
• Xarope (Syrup) Online retail category of syrups intended for cocktails and beverage preparation, sold directly to Brazilian consumers.

Segments1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Evino: Brazilian DTC wine e-commerce platform with broad assortment of wines, spirits, and related beverages. Closely comparable to FG7's multi-brand catalog and online retail model, with a stronger focus on wine curation.
• Decanter: Brazilian wine retailer with online and physical presence, offering a multi-brand assortment of wines and spirits. Comparable to FG7 on product breadth and national e-commerce distribution.
• Wine.com.br: Brazil's largest online wine and beverage retailer, selling wines, spirits, beers, and accessories direct to consumers nationwide. Direct competitor to FG7 with overlapping multi-brand marketplace model and similar nationwide delivery proposition.
• The WINE: Brazilian wine and beverage e-commerce retailer offering a wide assortment of wines, spirits, and accessories to consumers nationwide. Direct competitor to FG7 in online multi-brand beverage retail.
• Empório da Cerveja: Brazilian online specialty retailer focused on craft and imported beers, with nationwide delivery. Comparable to FG7 as a beverage e-commerce specialist operating in an adjacent category.
• Grand Cru: Established Brazilian wine e-commerce retailer with nationwide delivery and a curated multi-brand catalog. Comparable to FG7 in product category (wines and spirits) and online-first, multi-brand e-commerce motion.
• Cantu Importadora: Brazilian wine importer and online retailer with a multi-brand wine and spirits catalog. Comparable to FG7 in combining importation/wholesale with direct-to-consumer e-commerce across Brazil.

Broad incumbents

• Mercado Livre: Leading Latin American e-commerce marketplace with substantial listings of wines, beers, and spirits in Brazil. Comparable to FG7 as a competing beverage e-commerce channel, but with a broader marketplace model and significantly larger scale.
• Amazon Brasil: Brazilian arm of Amazon Marketplace, selling wines, beers, and spirits through third-party sellers with Prime delivery. Comparable to FG7 as a competing online beverage channel, with significantly larger traffic and fulfillment infrastructure.
• Magazine Luiza: Large Brazilian general e-commerce and retail platform that lists wines, spirits, and beers among its many categories. Comparable to FG7 as a competing online beverages channel, but with vastly broader assortment and logistics scale.

Market position

Strengths5 records

Weaknesses6 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/fg7bebidas

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about FG7 Bebidas