Field of Dreams Movie Site

What Field of Dreams Movie Site does

The Field of Dreams Movie Site is a 501(c)(3) nonprofit tourism and event venue located in Dyersville, Iowa, operated by Dyersville Events, Inc. on a 300-acre property that includes the iconic baseball diamond from Universal Pictures' 1989 film "Field of Dreams." The site is open year-round from sunrise to sunset with no gate fees for general visits, though donations are suggested. It serves individual tourists, youth sports teams, corporate and private event clients, and professional baseball audiences, generating revenue through tournament registrations ($599-$2,149 per team), facility rentals ($300-$525+ per hour), event ticketing, food and beverage operations, merchandise sales, donations, farmhouse overnight stays, and guided tours. On-site amenities include the original farmhouse, a concessions building, and retail operated through a partnership with Baseballism; food service is managed by Aramark, and the organization benefits from destination marketing partnerships with Travel Dubuque.

The site operates several recurring programs, including youth baseball and softball tournaments, the "Ghost Players" entertainment tradition established in 1990, private facility rentals, and farmhouse tours. The organization employs 17 people across programming, sales, food and beverage, tournaments, site operations, and a recently hired general manager for the new ballpark.

A major capital expansion is underway: a new professional ballpark is scheduled to open in summer 2026, hosting the If You Build It High School Series in June, the Northwoods League All-Star Game in July, an MLB at Field of Dreams game between the Philadelphia Phillies and Minnesota Twins on August 13, 2026 (to be broadcast on Netflix), and the inaugural three-day Velocity Festival in September 2026. The organization is building a multi-vertical event portfolio atop its foundational movie-site tourism franchise, with MLB, Netflix, and Northwoods League as anchor partners.

Name

Field of Dreams Movie Site

Legal name

Dyersville Events, Inc.

Website

https://fieldofdreamsmoviesite.com

Company type

Private

Founded year

1990

Operating status

Operating

Headcount range

11–50 employees

Short description

The Field of Dreams Movie Site is a 501(c)(3) nonprofit venue in Dyersville, Iowa, on the 1989 film location, serving tourists, youth sports teams, and event clients through tournaments, Ghost Players shows, and a new ballpark opening 2026.

Ownership category

akta.pro rank

Product category

Sports Tourism and Film-Heritage Attraction Venue

NAICS

Promoters of Performing Arts, Sports, and Similar Events with Facilities (71131), Other Spectator Sports (711219), Fitness and Recreational Sports Centers (71394)

SIC

Services-Miscellaneous Amusement & Recreation (7990), Services-Amusement & Recreation Services (7900), Hotels, Rooming Houses, Camps & Other Lodging Places (7000)

akta.pro primary industry

Multi-Sport Complexes & Community Sports Parks (MPAKAEAH)

akta.pro secondary industries

Professional & Major League Stadiums (MPAKAEAA), Amateur & Grassroots Tournament Organizers (MPAKADAH), Intramural Sports & Recreational Leagues (EDALAIAC)

Keywords

• Sports tourism venue
• Baseball tournament host
• Film tourism attraction
• Event hosting services
• Youth sports facility

Headquarters

HQ city

Dyersville, Iowa

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Technology or R&D, Supply Chain

Revenue model

1. Visitor Donations and Admissions: The site operates as a 501(c)(3) nonprofit. Donations are suggested for general visits. The field is open sunrise to sunset year-round (weather pending). No gate fees for general admission.
2. Tournament Registration Fees: The site generates revenue through youth baseball tournaments (3-game: $849/team, 5-game: $1,049/team), youth softball tournaments ($599/team), and senior baseball tournaments ($2,149/team). Includes skills competitions, championship games on the iconic field, and awards.
3. Event Ticket Sales: Revenue from MLB at Field of Dreams games (August 13, 2026 - Phillies vs Twins), Northwoods League All-Star Game, Velocity Festival concerts, Ghost Saturday shows, and other special events. Tickets sold through MLB, Easol, and other ticketing platforms.
4. Facility and Property Rentals: Private field rentals ($300/hour, $525 for competitive adult/high school games), farmhouse rentals (accommodates up to 7 guests), and Event Center rentals (2,600 sq ft barn for 150 guests).
5. Food and Beverage Operations: On-site dining through The Dugout (hot meals and beverages), The Stretch (concession stand favorites), and Ice Cream Stand. Food and beverage carry-ins are not allowed.
6. Merchandise Sales: The Baseballism x Field of Dreams store sells apparel and merchandise. The If You Build It Exhibit also offers merchandise.
7. Tours: Guided 30-minute tours of the original farmhouse available by booking. Motorcoach group tours have exclusive time slots.

Pricing tiers

Go-to-market motion2 records

Distribution channels8 records

Marketing channels6 records

Core offering

The Field of Dreams Movie Site is a 300-acre nonprofit tourism and event venue in Dyersville, Iowa, operated at the original filming location of the 1989 "Field of Dreams" movie. It sells year-round baseball-themed experiences including Ghost Players costumed entertainment shows, sanctioned youth and senior baseball/softball tournaments, MLB at Field of Dreams showcase games, Northwoods League games, the Velocity Festival concert series, farmhouse tours and overnight lodging, field and Event Center (Barn) rentals, and on-site food and beverage concessions. A new professional ballpark is scheduled to open in summer 2026.

Product overview

The Field of Dreams Movie Site is a 501(c)(3) not-for-profit organization offering a portfolio of baseball-themed experiences centered around the iconic 1989 film location in Dyersville, Iowa. The core product portfolio includes youth and senior baseball/softball tournaments, Ghost Players entertainment shows, and hospitality services (farmhouse rentals, field rentals, and event center bookings). The centerpiece of the 2026 expansion is the new Professional Ballpark opening in summer 2026, which will host major events including the If You Build It High School Series, Northwoods League All-Star Game, Velocity Festival concerts, and MLB at Field of Dreams. On-site dining is provided through The Dugout restaurant, The Stretch concession stand, and Ice Cream Stand. The organization also manages the iconic baseball diamond where visitors can walk the field, tour the farmhouse, and interact with Ghost Players during select summer days.

Differentiator

Problem solved

Functional benefit

Brands

• Ghost Players: A world-famous baseball exhibition team performing at the Field of Dreams Movie Site, consisting of extras from the 1989 film and local players.
• Field of Dreams Ballpark
• The Dugout
• The Stretch
• Ice Cream Stand
• Farmhouse
• Event Center
• Moonlight Graham Classic
• Youth Baseball Tournaments
• Youth Softball Tournaments

Products and services

• Ghost Players Baseball Show A live costumed performance in which actors emerge from a cornfield and play a baseball game on the original movie field; designed for visiting tourists, families, and baseball fans and run during the operating season.
• Youth Baseball Tournament
• Youth Softball Tournament
• Senior Baseball Tournament (50+)
• MLB at Field of Dreams Game
• Northwoods League All-Star Game
• Velocity Festival Concerts
• Farmhouse Tour and Overnight Rental
• Field Rentals
• Event Center (Barn) Rental
• On-Site Food and Beverage Concessions
• New Professional Ballpark

Quantifiable outcome

• 35+ years of continuous Ghost Players performances since 1990
• +2 more outcomes

Named customers7 records

Segments6 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Feature3 records

Partnerships

16 partnerships are on record, tiered flagship, core and minor.

• Major League Baseball (MLB)flagshipStrategic or Co-development PartnerMLB partnership for MLB at Field of Dreams games. The site hosted games in 2021 and 2022, with the third game scheduled for August 13, 2026 (Phillies vs Twins) airing live on Netflix. The partnership includes use of the site for professional baseball events and promotional activities.
• NetflixflagshipStrategic or Co-development PartnerStreaming partner for MLB at Field of Dreams games. The 2026 game will air live on Netflix from Dyersville, Iowa.
• Northwoods LeaguecoreStrategic or Co-development PartnerHosting the 2026 Northwoods League All-Star Game on July 7-8, 2026 at the Field of Dreams Ballpark. Includes Home Run Challenge and All-Star Game events.
• Philadelphia PhilliescoreStrategic or Co-development PartnerMLB team participating in MLB at Field of Dreams on August 13, 2026, facing the Minnesota Twins.
• Minnesota TwinscoreStrategic or Co-development PartnerMLB team as the home team for MLB at Field of Dreams on August 13, 2026, facing the Philadelphia Phillies.
• St. Paul SaintsminorStrategic or Co-development PartnerMinor League Baseball team playing the Iowa Cubs in a pre-MLB game on August 11, 2026 at the Field of Dreams site.
• Iowa CubsminorStrategic or Co-development PartnerMinor League Baseball team playing the St. Paul Saints in a pre-MLB game on August 11, 2026 at the Field of Dreams site.
• BaseballismcoreChannel Partner/ Reseller/ DistributorRetail partner with a store location at the Field of Dreams movie site selling Field of Dreams apparel and merchandise. Year-round location at the movie site open seasonally with extended summer hours.
• Travel DubuquecoreGTM or Marketing PartnerTourism partner providing lodging recommendations, area dining information, and trip planning resources for Field of Dreams visitors. Helps promote tournaments and events.
• AramarkcoreOthersFood service provider for concessions at the MLB at Field of Dreams event. All Aramark areas are cashless with online ordering and remote pickup through QR code system.
• RoundTwominorGTM or Marketing PartnerTournament sponsor for youth baseball tournaments at the Field of Dreams Movie Site.
• Living Liver FoundationminorOthersCharitable partner for the National Wanna Have A Catch Day event at the Field of Dreams Movie Site, promoting living organ donation.
• USSSAminorOthersGoverning body for youth softball tournaments using August 31st age cutoff for determining age divisions.
• USA SoftballminorOthersGoverning body for youth softball tournaments using August 31st age cutoff for determining age divisions.
• Tournament Support Partners (Lodging)minorGTM or Marketing PartnerLocal lodging partners including Best Western Plus, Hampton, Hilton Garden Inn, Holiday Inn, Grand Harbor Resort, Hotel Julien Dubuque, Towneplace Suites, and Durango Valley Lodge.
• Tournament Support Partners (Local Businesses)minorGTM or Marketing PartnerLocal business partners including 7 Hills Brewing, Millwork, Dyersville Clubhouse, Theisen's, Texas Roadhouse, Palace, Textile Brews, Dark Bird Tap House, Dyersville Golf, Fuse, Plaza Antique Mall, Farm Toy Museum, NMRMA, and IYBI Exhibit.

Scale indicators6 records

Recent moves8 records

Expansion highlights6 records

Direct peers

• Graceland: Memphis-based tourism destination built around an iconic American pop-culture property (Elvis Presley's home), combining house tours, museum exhibits, retail, and ticketed events. Mirrors Field of Dreams' strategy of monetizing a single, irreplaceable cultural landmark across multiple revenue streams.
• National Baseball Hall of Fame and Museum: Cooperstown-based baseball heritage destination that monetizes pilgrimages from baseball fans through admissions, tours, and events. Closest analog to Field of Dreams Movie Site as an iconic baseball-themed tourism attraction in a small U.S. town.
• Babe Ruth Birthplace and Museum: Baltimore-based baseball heritage site at the birthplace of Babe Ruth, offering museum visits and youth sports programming. Comparable as a smaller-scale baseball heritage destination tied to a historic figure or location.
• Louisville Slugger Museum & Factory: Baseball-themed museum and factory tour in Louisville, Kentucky, drawing baseball enthusiasts with branded experiences, retail, and events. Highly comparable as a destination built around a specific baseball cultural asset.

Emerging players

• Triple Crown Sports: Operator of large-scale youth baseball and softball tournaments, including events at marquee venues. Overlaps with Field of Dreams' tournament pricing model ($599–$1,049 per team) and target audience of traveling select/travel ball teams.
• Ripken Baseball: Youth baseball tournament and experience operator running events at iconic venues such as Ripken Stadium in Aberdeen, Maryland. Closely mirrors Field of Dreams' positioning of selling tournament play at a culturally significant ballpark setting.
• Cooperstown All Star Village: Youth baseball tournament complex near Cooperstown, New York, capitalizing on proximity to the Baseball Hall of Fame. Most direct competitor in the niche of youth tournaments at iconic baseball locations.
• Perfect Game: Leading organizer of amateur baseball showcases and tournaments across the U.S. Directly comparable to Field of Dreams' youth baseball tournament business (3-game, 5-game formats) and a potential partner or competitor for traveling youth teams.

Broad incumbents

• Live Nation Entertainment: Largest live-event promoter and venue operator globally. Relevant comparator for Field of Dreams' emerging role as a promoter and operator of major concerts (Velocity Festival) and sporting events at its own facility.

Others

• Rock and Roll Hall of Fame: Cleveland-based music heritage museum and tourism attraction. Comparable as a destination built around a culturally significant IP, though in music rather than baseball, and primarily a museum rather than a multi-venue sports/events campus.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/fieldofdreamsmoviesite

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Field of Dreams Movie Site