Round Two

What Round Two does

Round Two is a privately held lifestyle and clothing brand founded in 2013 and headquartered in Compton, California, operating with a headcount of 11–50. The company is positioned as a direct-to-consumer fashion brand with a stated focus on influencing fashion through responsible means and methods, though no specific products, pricing, sustainability certifications, or customer segments are publicly disclosed in the source material.

The company's commercial infrastructure consists of a Shopify-powered e-commerce storefront that, as of the available data, is gated behind a 'Down for maintenance' splash page and an email-capture waitlist for launch notifications. Underlying technology is therefore limited to standard Shopify e-commerce tooling plus owned social channels on Instagram (@roundtwobyroundtwo), TikTok (@roundtwo_official), and YouTube (RoundTwo). There are no disclosed integrations, APIs, proprietary platforms, or data assets beyond typical Shopify storefront metadata.

The business model is direct e-commerce sales to consumers via the company's own Shopify storefront, described as a transaction-fee revenue model. The go-to-market motion is product-led growth with community building across social media, and the company captures demand through an email waitlist ahead of public launch. Leadership comprises co-founders and co-owners Lucas Fracher and Chris Russow, with Vahid Redjal serving as Head of Corporate Development & Brand Strategy. No funding rounds, investors, partnerships, customer references, or revenue figures are disclosed.

Name

Round Two

Website

https://roundtwostore.com

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

11–50 employees

Short description

Round Two is a privately held Compton-based lifestyle and clothing brand operating a Shopify-powered direct-to-consumer e-commerce storefront. As of available data, the company is in a pre-launch phase, building community through Instagram, TikTok, and YouTube, and capturing demand via an email waitlist ahead of public launch.

Ownership category

akta.pro rank

Product category

Streetwear and lifestyle apparel

NAICS

Used Merchandise Retailers (459510)

SIC

Retail-Apparel & Accessory Stores (5600)

akta.pro primary industry

Rental-to-Resale / Circular Fashion Platforms (CRAFAGAK)

Keywords

• Lifestyle clothing brand
• Streetwear apparel
• Direct-to-consumer fashion
• Responsible fashion retail
• Online clothing store

Headquarters

HQ city

Compton

HQ country

United States

HQ region

North America

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Marketing or Sales, Operations, Personnel

Revenue model

1. Direct E-commerce Sales: E-commerce retail model selling products directly to consumers through the company's Shopify storefront.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

Round Two is a lifestyle and clothing brand that sells its own branded apparel directly to consumers through a Shopify-powered e-commerce storefront. The online store is currently in a pre-launch/maintenance phase ("Down for maintenance. We will be back shortly!"), with brand awareness being built through Instagram, TikTok, and YouTube ahead of a public launch. The offering is positioned around influencing fashion through responsible means and methods.

Product overview

Round Two operates an e-commerce store powered by Shopify. The available source material is a maintenance/coming-soon page with no specific product listings, pricing information, or product portfolio details disclosed.

Differentiator

Problem solved

Functional benefit

Products and services

• Round Two branded lifestyle and streetwear apparel Round Two's own branded lifestyle and streetwear clothing line, intended for individual consumers and sold through the company's Shopify D2C storefront. The store is currently in pre-launch/maintenance ("Down for maintenance. We will be back shortly!" / "Opening soon") and no specific SKUs, categories, or pricing are publicly disclosed in the source material.

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Recent moves3 records

Expansion highlights2 records

Direct peers

• Grailed: Online marketplace for curated menswear and streetwear resale. Comparable to Round Two because both target fashion-forward consumers seeking vetted secondhand apparel and streetwear, with authentication and curation as core value drivers.
• StockX: Resale marketplace for sneakers, streetwear, and collectibles with bid/ask pricing. Comparable to Round Two in the curated streetwear/sneaker resale category and in appealing to the same hype-driven consumer base.
• GOAT: Leading sneaker resale platform with authentication. Comparable because Round Two's vintage/streetwear assortment overlaps GOAT's curated sneaker and apparel inventory, and both compete for the same authenticated-resale customer.
• The RealReal: Online luxury consignment and resale platform. Comparable as a curated, authenticated resale destination targeting fashion consumers — directly aligned with Round Two's 'responsible fashion' positioning and DTC resale model.
• ThredUp: Online thrift and resale platform for women's and children's apparel. Comparable as a circular-fashion DTC operator, addressing the same resale-conscious consumer that Round Two's brand targets.
• Depop: Peer-to-peer social resale marketplace popular with Gen Z. Comparable because Round Two's Instagram/TikTok-led GTM mirrors Depop's social-native resale approach in the secondhand fashion category.
• Poshmark: Social marketplace for buying and selling new and used fashion. Comparable as a DTC-facing resale platform with similar community-driven and social-discovery mechanics to Round Two's channels.
• Vestiaire Collective: Global authenticated luxury and designer resale platform. Comparable as a high-trust, curated resale destination operating on a global DTC model — directly aligned with Round Two's responsible-fashion premium positioning.
• Flight Club: Sneaker resale retailer with physical storefronts and e-commerce. Comparable to Round Two's hybrid physical/online streetwear-resale model and in catering to sneakerheads and streetwear collectors.
• Stadium Goods: Premium sneaker and streetwear marketplace with retail locations. Comparable as a curated streetwear-resale peer targeting the same consumer demographic and operating at the intersection of physical retail and DTC e-commerce.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat1 record

Key risks5 records

Key highlights5 records

Customer concentration

• YouTubeyoutube.com/c/RoundTwo/videos
• Instagraminstagram.com/roundtwobyroundtwo
• TikToktiktok.com/@roundtwo_official?lang=en
• Xx.com/round2hollywood
• Facebookfacebook.com/profile.php

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Round Two