FIELDS OF ATHENRY LLC

What FIELDS OF ATHENRY LLC does

Fields of Athenry LLC is a privately held, founder-operated farm-to-table business headquartered in Purcellville, Virginia, selling pasture-raised meats, bone broths, eggs, artisan cheese, and premade meals directly to consumers. The company was founded by Elaine Boland after her daughter Bernadette was diagnosed with Cushing's disease, and its commercial philosophy is shaped by the founder's two-year development of a signature bone broth recipe ("Bernadette's Broth") slow-simmered for 24-48 hours. Core product lines include 100% grass-fed beef, pasture-raised chicken (rotated daily in mobile coops), heritage Yorkshire pork, Dorset Suffolk Cross lamb, pasture-raised eggs from heritage breeds, and slow-simmered bone broths and stocks; secondary offerings include gluten-free premade meals and curated local artisan cheese.

The business operates on a direct-to-consumer go-to-market model via its own e-commerce storefront (fieldsofathenryfarm.com integrated with the Grazecart platform), a physical farm shop for pickup, and a customizable Butcher Box subscription offering a 5% subscriber discount with flexible delivery cadence. Additional revenue streams include farm-to-fork catering for events, exclusive private dining experiences in a dedicated tavern space, and seasonal holiday ordering (Prime Rib Roast, Holiday Ham, Turkey) with 60 limited delivery slots per holiday on a first-come, first-served basis. The customer base is individual health-conscious families and event hosts in the Virginia/DC metro area, with marketing driven by the founder's authentic health-and-nutrition narrative through website content, Facebook, Instagram, and email. The company is bootstrapped with 1-10 employees and no external institutional capital disclosed.

Name

FIELDS OF ATHENRY LLC

Legal name

Fields of Athenry LLC

Website

https://fieldsofathenryfarm.com

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Fields of Athenry LLC is a Purcellville, Virginia pasture-raised farm selling grass-fed beef, chicken, pork, lamb, eggs, bone broths, premade meals, and artisan cheese directly to consumers via e-commerce, subscriptions, catering, and private parties.

Ownership category

akta.pro rank

Product category

Pasture-Raised Food Products

NAICS

Poultry and Egg Production (1123), Meat Retailers (44524), Sheep and Goat Farming (1124)

SIC

Agricultural Prod-Livestock & Animal Specialties (200)

akta.pro primary industry

Organic & Pasture-Raised Poultry & Egg Production (AFAEADAJ)

akta.pro secondary industry

Farmstead & Local Artisan Food Markets (Retail Shops) (CRAHAGAO)

Keywords

• Pasture-raised meat products
• Bone broth production
• Farm box subscriptions
• Prepared meal products
• Event catering services

Headquarters

HQ city

PURCELLVILLE, Virginia

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Personnel, Operations, Supply Chain, Infrastructure, Marketing or Sales

Revenue model

1. Direct Meat & Product Sales: E-commerce sales of pasture-raised beef, chicken, pork, lamb, eggs, and bone broths through online storefront. One-time purchase model with fresh, never-frozen products processed weekly.
2. Subscription Boxes: Customizable Butcher Box subscription with 5% discount. Customers build their own box and choose delivery frequency. Skip, pause, or cancel anytime. Features curated boxes like Family Favorites, Grill Master, and Nutrient-Dense Box.
3. Catering Services: Farm-to-fork catering for events featuring artfully presented food served on wood and silver. Handles planning through execution for private and corporate events.
4. Private Party Hosting: Intimate dining experiences in private tavern setting. Entire space booked for one client per booking with fully customized menu featuring freshly butchered meats. Owners present to handcraft food and drinks.
5. Holiday Ordering: Seasonal holiday feast orders including prime rib roasts, holiday hams, and turkeys. Limited delivery slots (60 per holiday) on first-come, first-served basis with non-refundable deposits.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

Fields of Athenry LLC operates a direct-to-consumer Virginia farm business selling pasture-raised beef, chicken, pork, lamb, eggs, bone broths and stocks, and premade meals. It supplements these products with curated local artisan cheeses and seasonal holiday meat ordering, while offering customizable farm-box subscriptions, private-party hosting, and farm-to-fork event catering. Customers place orders through the company's own e-commerce storefront, with home delivery or farm-shop pickup.

Product overview

Fields of Athenry LLC operates as a farm-to-table meat and food products business offering a diverse portfolio of pasture-raised animal products and prepared foods. The core product line includes Grass-Fed Beef, Chicken, Pork, Lamb, Eggs, and Bone Broth & Stocks. These are sold alongside Premade Meals and an Artisan Cheese selection from local partners. The company also offers subscription Farm Boxes with curated meat selections (Family Favorites Box, Dad Brad's Grill Master Box, Nutrient-Dense Box) providing a 5% subscriber discount. Service offerings include Private Parties (exclusive tavern bookings with customized menus) and Catering Services for events. Seasonal Holiday Ordering provides special cuts like Prime Rib Roast and Holiday Ham. All products share a common emphasis on nutrient-dense, pasture-raised sourcing with transparency about farming practices.

Differentiator

Problem solved

Functional benefit

Products and services

• Grass-Fed Beef
• Pasture-Raised Chicken
• Heritage Yorkshire Pork
• Grass-Fed Lamb
• Pasture-Raised Eggs
• Bone Broth and Stocks
• Premade Meals
• Farm Box Subscriptions
• Catering Services
• Private Parties
• Holiday Ordering
• Artisan Cheese

Quantifiable outcome

• Subscribers save 5% on every order
• +1 more outcomes

Named customers2 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

One partnership is on record.

• Local Artisan Cheese ProducersminorOthersCurated selection of local artisan cheeses from producers who share commitment to quality, craftsmanship, and sustainable farming. Complements farm's pasture-raised meats for charcuterie boards and recipes.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Porter Road: Pasture-raised, hormone-free meat DTC brand offering beef, pork, lamb, and chicken via online ordering and subscription. Closely comparable in product mix, sourcing claims, and direct-to-consumer farm-to-table positioning.
• Wild Pastures: Subscription-based pasture-raised meat delivery service focused on 100% grass-fed beef, lamb, and pasture-raised chicken. Directly comparable in curated box model and regenerative farming positioning.
• Crowd Cow: DTC meat marketplace offering pasture-raised beef, chicken, pork, and seafood with transparent sourcing. Overlaps directly in pasture-raised multi-species meat subscription and curated box offerings.
• ButcherBox: Large-scale DTC subscription service delivering grass-fed beef, pasture-raised chicken, and heritage pork directly to consumers. Comparable subscription model and pasture-raised sourcing philosophy, though operating at vastly greater scale and capital base.
• Force of Nature: Regenerative meat brand offering grass-fed beef, pasture-raised pork, and wild-caught seafood with a strong wellness and sustainability story. Comparable premium positioning and emphasis on transparent, nutrient-dense sourcing.
• Seven Sons Farms: Multi-species pasture-raised farm in the Midwest selling grass-fed beef, pasture-raised pork, and chicken via online ordering and subscription. Comparable farm-to-doorstep model and product portfolio.

Regional players

• Polyface Farm: Iconic Shenandoah Valley pasture-based farm in Virginia selling directly via on-farm pickup and buying clubs. Direct regional competitor in pasture-raised beef, chicken, and pork with similar rotational grazing methods.

Broad incumbents

• Thrive Market: Online membership-based natural and organic grocery retailer carrying pasture-raised meats and bone broths among broader wellness assortment. Competes indirectly for health-conscious family's grocery spend.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/FieldsofAthenryFarmVA
• Instagraminstagram.com/fieldsofathenryfarmva
• LinkedInlinkedin.com/company/fields-of-athenry-llc

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about FIELDS OF ATHENRY LLC