What Fietsvakantiewinkel BV does

Fietsvakantiewinkel BV is a Dutch bicycle tourism specialist founded in 1976 and headquartered in Elst, Gelderland. The company operates a physical retail store, an e-commerce webshop built on Magento, and a proprietary Route-App for cycling holiday discovery and navigation, with assets and itineraries spanning more than 13 European countries. Its offering is structured across sub-brands including Fietsrelax, Dutch Bike Tours, Belgian Bike Tours, European Biketours, and CountyHike, and includes over 60 bookable cycling-hotel holidays through the Dutch Bike Tours program. The company has accumulated 10,000+ customer reviews with an average rating of 9.1/10 and maintains a community partnership with Europafietsers, which contributes roughly 150 volunteers and over 2,000 members to route curation and updates.

The business model combines retail product sales (bicycles, gear, accessories) through the Elst store and webshop, paid cycling-holiday packages distributed through the S-cape Travel group, and route content monetised indirectly through the Route-App and adjacent tour products. The company operates as a privately held, founder-led business with no disclosed venture capital or institutional investment.

Fietsvakantiewinkel has announced that it will close its webshop and physical store effective July 31, 2026, and will consolidate its activities around cycling tours operated under the S-cape Travel group. In 2024 it acquired the Pirola publishing house to extend its editorial and route content capabilities, and through 2024 to 2025 it has added new routes in Scotland, the Pieterpad, and the Portuguese Caminho Nascente to the Route-App.

Name

Fietsvakantiewinkel BV

Legal name

Fietsvakantiewinkel

Website

https://fietsvakantiewinkel.nl

Company type

Private

Founded year

1976

Operating status

Operating

Headcount range

11–50 employees

Short description

Fietsvakantiewinkel BV is a Dutch bicycle tourism specialist founded in 1976, operating a webshop, Route-App, and tour packages across 13+ European countries for individual cycling-holiday consumers, with retail operations set to close by July 2026.

Ownership category

akta.pro rank

Product category

Cycling Tourism Services

NAICS

Tour Operators (56152), Tour Operators (561520), Sporting Goods Retailers (45911), Scenic and Sightseeing Transportation, Other (4879)

akta.pro primary industry

Cycling, Mountain Biking & E-Bike Adventure Tour Operators (THAAADAE)

akta.pro secondary industries

Cycling & Bike Retail (Sales, Service & Accessories) (CRAMABAH), Cycling, Mountain Biking & E-bike Adventures (THAJABAF), Bike Rental, Demo & Tour Operators (Retail-Adjacent) (CRAMAHAJ)

Keywords

• Cycling tourism
• Bicycle touring equipment
• Cycling vacation packages
• Bike navigation app
• Hiking vacations

Headquarters

HQ city

Elst

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure

Revenue model

1. E-commerce Retail Sales: Online sales of cycling vacation equipment including bike bags (Ortlieb, Vaude), camping gear (tents, sleeping bags, sleeping mats), cycling clothing, bike accessories, tire patches, and repair tools. Products sold at fixed retail prices with shipping fees.
2. Physical Retail Store Sales: Brick-and-mortar retail store in Elst, Gelderland. Open Thursday and Friday 09:30-16:30. Customers can browse, test products, set up tents, and receive personal advice.
3. Cycling Tour Packages (via sister brands): Organized cycling holidays through Fietsrelax and Dutch Bike Tours brands. Individual cycling tours in Netherlands and EU with hotel or camping options and baggage transport. Currently transitioning primary business focus to these tour operations.
4. Europafietsers Donateurschap: Annual membership to Europafietsers foundation (€15/year) available for purchase in webshop. Provides 10% discount on nearly all items (excluding Dutch-language books and courses).
5. Route-App Route Sales: Long-distance cycling routes available for purchase in the Route-App, covering Netherlands, Germany, Belgium, France, and other European countries.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels5 records

Core offering

Fietsvakantiewinkel BV is a Dutch cycling-vacation specialist that sells bicycle-touring equipment (panniers, tents, cycling apparel, tires, luggage cases, and GPS-related products) through a physical store in Elst and an e-commerce webshop, and offers organized cycling and hiking vacations across Europe via sister brands (Fietsrelax, Dutch Bike Tours, Belgian Bike Tours, European Biketours, CountyHike) with baggage transport. The company also operates a Route-App for navigation and a Fietsbus bicycle transport service.

Product overview

Fietsvakantiewinkel BV operates as a multi-channel bicycle touring retailer and tour operator. The company offers a unified portfolio combining: (1) a Magento-based webshop and physical store in Elst selling equipment (panniers, camping gear, cycling clothing, bike tires, tools) and guides/maps; (2) a proprietary RouteApp for smartphone navigation on long-distance cycling routes across Europe; and (3) multiple vacation brands (Fietsrelax, Dutch Bike Tours, Belgian Bike Tours, European Biketours, CountyHike) offering organized cycling and hiking trips with baggage transport. The company also provides Fietsbus bicycle transport services to European destinations. As of June 2026, the company announced closure of retail operations, refocusing entirely on cycling travel services under the S-cape Travel group.

Differentiator

Problem solved

Functional benefit

Brands

• Fietsrelax: Individual cycling holidays in Netherlands with hotel or camping and baggage transport
• Dutch Bike Tours
• Belgian Biketours
• European Biketours

Products and services

• Fietsvakantiewinkel Webshop E-commerce webshop selling bicycle-touring equipment including panniers, tents, cycling apparel, tires, bike components, luggage cases, GPS-related cycling products, and Route-Guides to individual cycling tourists.
• Fietsvakantiewinkel Physical Store Brick-and-mortar retail store in Elst, Gelderland, the Netherlands, selling bicycle-touring equipment and providing expert advice to individual cycle tourists.
• Route-App Mobile navigation app for cyclists, available on iOS and Android, supporting route navigation for cycling vacations.
• Fietsrelax Cycling Vacations Sister-brand organised cycling-vacation packages across Europe for individual tourists seeking relaxed, supported multi-day cycling holidays.
• Dutch Bike Tours Organised cycling-hotel holidays in the Netherlands with baggage transport between hotels, covering more than 60 individual itineraries.
• Belgian Bike Tours Organised cycling vacations in Belgium with baggage transport between overnight stops.
• European Biketours Organised cycling vacations across Europe with baggage transport, sold through a dedicated sister-brand website.
• CountyHike Organised hiking vacations in European counties, offered as a sister brand to the cycling-vacation portfolio.
• Fietsbus Bicycle Transport Service Transport service that moves bicycles between locations to support the cycling holidays and equipment customers.

Quantifiable outcome

• Customer satisfaction rating of 9.1 out of 10 based on 10,000+ reviews

Named customers2 records

Segments4 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Ten partnerships are on record, tiered core and minor.

• EuropafietserscoreStrategic or Co-development Partner · 1 June 2026Non-commercial organization of approximately 150 volunteers promoting cycling holidays in Europe. Makes and maintains cycling routes, publishes route guides, and provides GPS information. Europafietsers members receive 10% discount on Fietsvakantiewinkel webshop purchases. Fietsvakantiewinkel stocks Europafietsers publications.
• Dutch Bike TourscoreChannel Partner/ Reseller/ DistributorSister brand offering more than 60 individual cycling-hotel holidays with baggage transport throughout the Netherlands. Part of the same business group. Fietsvakantiewinkel directs customers to Dutch Bike Tours for organized holidays.
• Belgian Bike TourscoreChannel Partner/ Reseller/ DistributorPartner brand offering cycling holidays through Belgium including cities like Ghent, Bruges, Brussels, and Leuven.
• European BiketourscoreChannel Partner/ Reseller/ DistributorPartner with offices in Italy, Spain, France, Greece, and soon England. Offers English-language cycling tours throughout Europe.
• FietsrelaxcoreChannel Partner/ Reseller/ DistributorBrand for relaxation cycling holidays in Netherlands and EU. Individual cycling routes with hotel or camping and baggage transport. Routes include IJsselmeer, 11-Steden Friesland, Hanzesteden, Vennbahn, 3-landen Maasroute.
• Fietsvervoer (Fietsbussen)minorChannel Partner/ Reseller/ DistributorBike transport service offering bus connections throughout Europe for cyclists. Allows cyclists to reach distant starting points and return home. 2026 bookings available.
• CountyHikeminorChannel Partner/ Reseller/ DistributorPartner for hiking holidays along the Pieterpad, the famous long-distance hiking trail of Netherlands. Offers individual hiking packages from short arrangements to full Pieterpad.
• S-cape TravelcoreStrategic or Co-development PartnerInternational travel group that Fietsvakantiewinkel operates within as partner. Focus shifting entirely to cycling tours through this group. Future outlook expressed with confidence.
• Beagle BikesminorImplementation/ SI/ Consulting PartnerOrganizes maintenance and repair courses for touring bicycles. Courses held at Santos Bikes in Nieuw-Vennep. Includes 'Women Only' edition taught by Rosa van Walbeek. Fietsvakantiewinkel directs customers to these courses.
• Nederland FietslandminorStrategic or Co-development PartnerConsumer brand developed by Landelijk Fietsplatform. Promotes Long-Distance Cycling Routes (LF-routes) and node routes. Fietsvakantiewinkel stocks related publications and routes.

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Santos Bikes: Dutch custom touring-bicycle manufacturer whose accessories Fietsvakantiewinkel stocks and whose repair courses it promotes; comparable as a niche Dutch cycling-tourism brand with shared customer base.
• Saddle Skedaddle: UK-based specialist cycling and walking holiday operator offering guided and self-guided European tours with baggage transport; directly comparable in product, customer, and supported-cycling-tour model.
• EuroVelo / ECF: European Cyclists' Federation coordinating the EuroVelo long-distance cycling route network — the same routes Fietsvakantiewinkel packages; comparable as both a route-network steward and a cycling-tourism aggregator.
• Belgian Bike Tours: Sister brand offering individual cycling vacations with baggage transport through Belgian cities (Ghent, Bruges, Brussels, Leuven); same business model and customer experience, geographically adjacent.
• Dutch Bike Tours (sister brand): Sister brand within the same business group offering 60+ cycling-hotel holidays with baggage transport in the Netherlands; most directly comparable as it shares operations, customers, and brand identity with Fietsvakantiewinkel.
• European Biketours: Partner brand within the Fietsvakantiewinkel ecosystem offering English-language cycling tours across Europe via offices in Italy, Spain, France, Greece, and England; same operating model, same customer segment, expanded geography.

Others

• Vaude: German outdoor brand producing bike bags and sustainable cycling/touring equipment sold through Fietsvakantiewinkel; comparable as a category supplier and peer-in-ecosystem for cycling-tour product curation.
• Ortlieb (brand): German manufacturer of waterproof bicycle panniers and bikepacking bags that Fietsvakantiewinkel retails extensively; comparable as a key supplier and category-defining brand in cycling-tour equipment.

Broad incumbents

• Trek Travel: US-headquartered premium cycling-vacation operator (backed by Trek Bicycle) offering guided and self-guided tours across Europe and beyond; broader scale and international footprint but overlapping European tour offerings and customer base.
• Decathlon: Global sporting-goods mass retailer carrying cycling bags, tents, clothing, and bikes across price tiers; competes with Fietsvakantiewinkel's now-closing retail/webshop channel at lower price points and broader scale.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Instagraminstagram.com/fietsvakantiewinkel.nl
• LinkedInlinkedin.com/company/fietsvakantiewinkel

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Fietsvakantiewinkel BV