Fika
Fika is a Social Membership Club that arranges offline introductions between verified adult members for friendship and romance. Its mobile app uses a 75-question compatibility test, manual identity verification, and a token-based meeting confirmation system across markets in Sweden, Vietnam, the USA, Singapore, and Hong Kong.
- Company typePrivate
- Founded2025
- HeadquartersSingapore, Singapore
- Headcount51–100
- GTM typeB2B and B2C
- OfferingSoftware
What Fika does
Fika operates a Social Membership Club that arranges offline introductions between verified adult members for both friendship and romantic purposes. Members complete a 75-question compatibility test once, then receive daily curated introductions (minimum 60% compatibility score) at 07:00 local time, with first meetings required to take place at vetted public venues called Fika Spots. Identity is confirmed through manual human review of selfies within 24 hours — the company explicitly does not use AI facial recognition — and meetings are locked in via a token-based mutual commitment system designed to eliminate no-shows. Product surface consists of an iOS and Android app plus a direct website purchase channel, with separate matching tracks for romantic and friendship introductions.
The company is privately held (Fika Holdings Pte. Ltd. in Singapore, Fika Connects AB in Sweden) and was originally founded in 2021 as a Vietnam-focused dating app before being rebuilt from scratch and relaunched as an offline-meeting membership club. The MVP launched in Sweden in May 2025 and the official new version launched in June 2026. Active markets are Stockholm (the largest community, with hundreds of active members) and Ho Chi Minh City, with Founding Member programs seeding Seattle, Singapore, and Hong Kong. Revenue comes from consumer subscriptions (monthly, 3-month, and 6-month plans priced by market at $69-$119/mo in the US, 380-650 kr/mo in Sweden, S$68-S$128/mo in Singapore, HK$438-HK$788/mo in Hong Kong, and 499k-999k VND/mo in Vietnam), transactional token purchases, and a B2B 'Fika for Companies' offering sold per activated seat to HR and People Ops teams. The company is backed by VNV Global, Goodwater Capital, Global Founders Capital, and angel investors including King co-founder Sebastian Knutsson and VNG co-founder Bryan Pelz, with $1.6M of seed funding disclosed and approximately 98 employees.
Fika firmographics
Firmographics- Name
- Fika
- Legal name
- Fika Holdings Pte. Ltd.
- Website
- https://fikaconnects.com
- Company type
- Private
- Founded year
- 2025
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Fika is a Social Membership Club that arranges offline introductions between verified adult members for friendship and romance. Its mobile app uses a 75-question compatibility test, manual identity verification, and a token-based meeting confirmation system across markets in Sweden, Vietnam, the USA, Singapore, and Hong Kong.
- Ownership category
- akta.pro rank
Fika industry classification
Industry- Product category
- Social Networking
- SIC
- Services-Membership Organizations (8600)
- akta.pro primary industry
- Social Q&A & Knowledge Communities (BPAMABAI)
- akta.pro secondary industry
- E-commerce & Digital Membership Clubs (CRAEADAF)
Keywords
Where Fika is headquartered
LocationHeadquarters
- HQ city
- Singapore
- HQ country
- Singapore
- HQ region
- Asia
Offices3 records
Markets served
Fika business model
Business model- GTM type
- B2B and B2C
- Offering type
- Software
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Others
Revenue model
- Subscription Membership: Monthly, 3-month, and 6-month subscription plans. Auto-renews at end of each period. Includes unlimited introductions, Fika Spots access with 10% member discount, group activities, and events. Same price regardless of gender in all markets.
- Fika Tokens: Single tokens, bundles (2, 3, 5, 8), and monthly token subscriptions (3 tokens/month). Used to confirm meetings. Single tokens valid 3 months; 5 and 8-token bundles valid 6 months. Subscription tokens expire monthly and do not carry over. Refunded if other person declines; lost if cancelled after confirmation.
- Corporate/B2B Membership: Annual or semi-annual billing per activated employee seat. Companies pay only for employees who activate using company code. 6-month and 12-month commitment options. Multi-market agreements available. Corporate tokens available as add-on.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Multi-year contract | Sweden - 6 Month Plan (Best Value) |
| Subscription | Multi-year contract | Sweden - 3 Month Plan |
| Subscription | Monthly | Sweden - Month to Month |
| Subscription | Multi-year contract | Vietnam - 6 Month Plan |
| Subscription | Multi-year contract | Vietnam - 3 Month Plan |
| Subscription | Monthly | Vietnam - Month to Month |
| Subscription | Multi-year contract | USA - 6 Month Plan |
| Subscription | Multi-year contract | USA - 3 Month Plan |
| Subscription | Monthly | USA - Month to Month |
| Subscription | Multi-year contract | Singapore - 6 Month Plan |
| Subscription | Multi-year contract | Singapore - 3 Month Plan |
| Subscription | Monthly | Singapore - Month to Month |
| Subscription | Multi-year contract | Hong Kong - 6 Month Plan |
| Subscription | Multi-year contract | Hong Kong - 3 Month Plan |
| Subscription | Monthly | Hong Kong - Month to Month |
| Subscription | Annual | B2B Sweden - 12 Month (Founding Partner) |
| Subscription | Multi-year contract | B2B Sweden - 6 Month |
| Subscription | Annual | B2B USA - 12 Month |
| Subscription | Multi-year contract | B2B USA - 6 Month |
| Subscription | Annual | B2B Singapore - 12 Month |
| Subscription | Multi-year contract | B2B Singapore - 6 Month |
| Subscription | Annual | B2B Vietnam - 12 Month |
| Subscription | Multi-year contract | B2B Vietnam - 6 Month |
| Subscription | Annual | B2B Hong Kong - 12 Month |
| Subscription | Multi-year contract | B2B Hong Kong - 6 Month |
| Unit Pricing | Pay-as-you-go | Single Token - Sweden |
| Unit Pricing | Pay-as-you-go | Single Token - USA |
| Unit Pricing | Pay-as-you-go | Single Token - Singapore |
| Unit Pricing | Pay-as-you-go | Single Token - Vietnam |
| Unit Pricing | Pay-as-you-go | Single Token - Hong Kong |
Go-to-market motion4 records
Distribution channels4 records
Marketing channels5 records
Fika product offering
Product offeringCore offering
Fika is a Social Membership Club that arranges real, offline meetings between verified members through a mobile app available on iOS and Android. Members complete a 75-question compatibility test once, receive daily curated introductions to compatible matches (minimum 60% compatibility), and confirm meetings using a token-based mutual commitment system. All first meetings take place at vetted, curated venues (Fika Spots), and the service supports both romantic and friendship matching tracks.
Product overview
Fika operates as a unified Social Membership Club with several integrated components. The core offering consists of the Fika App (iOS and Android) through which members access the Compatibility Test (75 questions, taken once) and receive curated introductions. Fika Tokens serve as the confirmation mechanism for meetings — both members must commit a token to lock in an introduction. All first meetings occur at Fika Spots, a network of vetted venues. Fika for Companies extends the same membership as a B2B employee benefit. The service is currently live in Stockholm and Ho Chi Minh City, with Founding Member programmes in Seattle, Singapore, and Hong Kong.
Differentiator
Problem solved
Functional benefit
Brands
- Fika for Companies: B2B corporate social wellness benefit that provides employees with full Fika membership for real social connection outside work.
Products and services
- Fika Social Membership Club A curated Social Membership Club for individual adults 18+ that arranges real offline meetings between verified members at curated Fika Spots. Members take a 75-question compatibility test once, receive daily curated introductions (minimum 60% compatibility), confirm meetings using tokens, and meet at vetted venues. Supports both romantic and friendship matching tracks, with subscription plans available monthly, 3-month, or 6-month.
- Fika Mobile App (iOS and Android) Mobile application for individual members to take the compatibility test, verify identity via selfie, receive daily matches, confirm meetings with tokens, access Fika Spots, and provide post-meeting feedback. Available on iOS App Store and Google Play.
- Fika for Companies A B2B social wellness benefit providing employees with full Fika membership for real social connection outside work. Companies purchase annual or semi-annual per-seat memberships with activation code distribution; pay-for-what-activates billing ensures companies only pay for employees who activate. Optional corporate token packages available as add-ons.
Quantifiable outcome
- 90% of members want to meet their match again after the first meeting
- +4 more outcomes
Companies that use Fika
Customer profileNamed customers3 records
Segments3 records
Ideal customer profiles2 records
Fika technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature7 records
Fika partnerships and signals
Strategic signalScale indicators9 records
Recent moves9 records
Expansion highlights5 records
Fika competitors and assessment
Company assessmentOthers
- Wellable: Corporate wellness platform used by HR/People Ops teams to deliver employee benefits programs. Directly relevant on Fika's B2B 'social wellness benefit' distribution channel and pay-for-what-activates employer billing model — a complementary rather than competing player in the same enterprise buyer.
Direct peers
- The League: Invite-only, curated dating app targeting ambitious professionals with selective admissions, global city expansion, and in-person League Live events. Closely comparable to Fika on selective-membership model and offline event-driven community, with similar professional demographic focus.
- Thursday: Dating app that only activates on Thursdays to drive users from chat to in-person dates that same evening. Shares Fika's offline-first philosophy and explicitly combats swipe fatigue, with comparable event-driven meeting model in London, NYC and other major cities.
- Coffee Meets Bagel: Curated dating app that delivers a limited number of highly-selected matches each day at noon — directly mirroring Fika's daily 07:00 matching cadence and quality-over-quantity positioning. Comparable on daily-match architecture and serious-relationship target audience.
- Lox Club: Invite-only curated dating membership positioned as a 'members-only club' with quality control over admissions and an emphasis on real-life meetings. Mirrors Fika's curated-club framing, premium positioning and focus on vetting over volume.
- Inner Circle: Selective, vetted dating membership operating across global cities (London, NYC, Amsterdam, Sydney and more) with curated profiles and frequent in-person member events. Near-twin business model to Fika — application-based membership, city-by-city expansion, in-person events — making it the most structurally comparable peer.
- Hinge: Dating app owned by Match Group, positioned as 'designed to be deleted' with curated daily matches and a serious-relationship focus. Closely comparable to Fika's romantic-introduction track on daily-match cadence and premium positioning, though Hinge remains swipe/chat-based rather than offline-arranged.
- Tawkify: Personalized matchmaking service that combines curated human matchmakers with offline date arrangements at vetted venues. Direct structural overlap with Fika's human-curated matching + vetted-venue model, though Tawkify operates in a higher price tier with concierge-style service.
Broad incumbents
- Meetup: Long-standing offline group-activity platform hosting thousands of in-person events across categories worldwide. Adjacent on Fika's offline event-driven community motion (villa parties, rooftop sundowners, runs, walks) and B2B corporate team-building distribution, though Meetup is group- rather than 1:1-focused.
- Bumble: Major publicly-traded dating platform with multiple verticals — Bumble Date, Bumble BFF (friendship), Bumble For Friends and Bizz — covering the same dual romantic/friendship tracks as Fika. Overlapping use cases at much larger scale, though distributed via swipe/chat rather than Fika's offline-arrangement model.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
Fika social profiles
Digital presenceFika compliance and trust
Trust signalCompliance2 records
Fika financial estimates
Financial estimateRevenue estimate
Valuation estimate
Fika leadership team
Management profileNumber of profiles
Profiles1 record
Fika funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Fika M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Fika
What does Fika do?
Fika is a Social Membership Club that arranges real, offline meetings between verified members through a mobile app available on iOS and Android. Members complete a 75-question compatibility test once, receive daily curated introductions to compatible matches (minimum 60% compatibility), and confirm meetings using a token-based mutual commitment system. All first meetings take place at vetted, curated venues (Fika Spots), and the service supports both romantic and friendship matching tracks.
Is Fika a public or private company?
Fika is a private company. It is classified as venture growth investor backed and is currently operating.
When was Fika founded?
Fika was founded in 2025. It employs 51 to 100 people.
Where is Fika based?
Fika is headquartered in Singapore, Singapore, in the Asia region.
How does Fika make money?
Three revenue lines are on record. Subscription Membership is the primary driver. The others are fika Tokens and corporate/B2B Membership.
Who are Fika's main competitors?
Wellable is listed as an others. Direct peers are The League, Thursday, Coffee Meets Bagel, Lox Club, Inner Circle, Hinge and Tawkify. Broad incumbents are Meetup and Bumble.
Does Fika have an API?
No public API is recorded for Fika.
What industry is Fika in?
Fika's product category is Social Networking. Its primary akta.pro industry code is BPAMABAI, Social Q&A & Knowledge Communities, with a secondary code of CRAEADAF, E-commerce & Digital Membership Clubs. Its SIC code is 8600.