Filiberto S Mexican Food
Filiberto's Mexican Food is a privately held, family-owned Mexican quick-service restaurant chain founded in 1993 by the Tenorio family, operating over 100 dine-in and drive-thru locations across Arizona and Texas with 24/7 service at many sites.
- Company typePrivate
- Founded1993
- HeadquartersMesa, United States
- Headcount11–50
- GTM typeB2C
- OfferingServices
What Filiberto S Mexican Food does
Filiberto's Mexican Food is a privately held, family-owned Mexican quick-service restaurant chain founded in 1993 by the Tenorio family (Flavio, Aurelio, Francisco, and Filiberto Tenorio) and headquartered in Mesa, Arizona. The company operates more than 100 physical restaurant locations concentrated in Arizona and Texas, serving individual consumers and families through dine-in, drive-thru, and — at participating locations — 24/7 service. Its menu centers on scratch-made Mexican cuisine featuring burritos (more than 20 varieties), tacos, combo platters with rice and beans, tortas, bowls, tostadas, enchiladas, breakfast items, menudo, and a kids menu, with prices ranging from $3.99 for a beef taco to $19.99 for two carne asada burritos and kids meals starting at $4.99.
The company runs a traditional restaurant operating model with no proprietary technology platform, no mobile ordering app, and no disclosed AI, API, or integration stack. GTM is purely direct-to-consumer, driven by physical store traffic, a website restaurant locator, and a 'Join La Familia' email newsletter that promotes discounts at participating locations. Revenue is generated almost entirely through one-time in-store and drive-thru food and beverage transactions, with no enterprise, catering, or franchise licensing revenue streams disclosed in the available data.
From a business model perspective, Filiberto's monetizes through high-volume, low-ticket transactions across a regionally dense footprint, leveraging 30+ years of brand heritage, family recipes, and 24/7 availability as the primary differentiators against other regional Mexican QSR concepts. The chain has expanded from a single Mesa, Arizona location to a multi-state footprint of 100+ units, but the company remains closely held under family ownership with no disclosed funding rounds, M&A activity, or public-market positioning.
Filiberto S Mexican Food firmographics
Firmographics- Name
- Filiberto S Mexican Food
- Legal name
- Filiberto's Mexican Food
- Website
- https://filibertos.com
- Company type
- Private
- Founded year
- 1993
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Filiberto's Mexican Food is a privately held, family-owned Mexican quick-service restaurant chain founded in 1993 by the Tenorio family, operating over 100 dine-in and drive-thru locations across Arizona and Texas with 24/7 service at many sites.
- Ownership category
- akta.pro rank
Filiberto S Mexican Food industry classification
Industry- Product category
- Mexican Restaurants
- NAICS
- Limited-Service Restaurants (722513)
- akta.pro primary industry
- Mexican/Latin QSR (Tacos, Burritos, Bowls) (THAFAAAE)
- akta.pro secondary industry
- Mexican & Tex-Mex Fast Casual (THAFABAC)
Keywords
Where Filiberto S Mexican Food is headquartered
LocationHeadquarters
- HQ city
- Mesa
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Filiberto S Mexican Food business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Operations, Personnel, Supply Chain, Infrastructure, Marketing or Sales
Revenue model
- Food and beverage sales: Direct customer purchases of prepared Mexican food items including burritos, tacos, combo platters, tortas, and breakfast items. One-time transaction model at restaurant locations.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Individual menu items with specific price points |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels3 records
Filiberto S Mexican Food product offering
Product offeringCore offering
Filiberto's Mexican Food is a family-owned Mexican restaurant chain operating over 100 locations across Arizona and Texas, founded in 1993 by the Tenorio family. The chain serves scratch-made Mexican cuisine including burritos, tacos, combo platters, tortas, breakfast items, kids meals, enchiladas, bowls, and traditional dishes such as menudo, with many locations offering 24/7 service including drive-thru access.
Product overview
Filiberto's Mexican Food is a single-brand restaurant chain offering authentic Mexican cuisine. The product portfolio centers on a scratch-made menu featuring main categories of Burritos (over 20 varieties including California, Carne Asada, Carnitas, Adobada, Pollo Asado, Bean, Beef, Chicken, and specialty options like Gordo, Patron, and Shrimp), Tacos (multiple protein options including Adobada, Carne Asada, Carnitas, Fish, and Shrimp), Combo Platters (served with tortillas, rice and beans including Carne Asada Plate, Chimichanga, Fajitas, and combination plates), Breakfast items (omelettes, huevos rancheros, machaca), Tortas (Mexican sandwiches), Tostadas, Bowls, Enchiladas, and Kids Menu items. The restaurant operates with 24/7 service at many locations and provides over 100 locations across Arizona and Texas. Fresh ingredients are prepped daily from scratch with signature recipes and bold spices, operating since 1993 under the Tenorio family ownership.
Differentiator
Problem solved
Functional benefit
Products and services
- Burritos
- Tacos
- Combo Platters
- Breakfast
- Tortas
- Kids Menu
- Tostadas
- Bowls
- Enchiladas
- Super Nachos
- Carne Asada Fries
- Menudo
Companies that use Filiberto S Mexican Food
Customer profileSegments2 records
Ideal customer profiles1 record
Filiberto S Mexican Food technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Filiberto S Mexican Food partnerships and signals
Strategic signalScale indicators3 records
Recent moves6 records
Expansion highlights4 records
Filiberto S Mexican Food competitors and assessment
Company assessmentDirect peers
- Del Taco: Mexican-American QSR chain offering burgers and Mexican items at value price points. Competes head-to-head with Filiberto's on burritos, tacos, and combo value meals in the Southwest U.S.
- Taco Cabana: Texas-based Mexican QSR chain specializing in 24-hour service, drive-thru, and Tex-Mex menu items. Directly comparable operating model and overlapping Texas geography with Filiberto's.
- Taco Bell: Largest Mexican-inspired QSR chain in the U.S., directly competing with Filiberto's for value-oriented burrito, taco, and combo platter occasions through drive-thru and dine-in. Comparable menu architecture and customer demographics.
Broad incumbents
- Chipotle Mexican Grill: Largest U.S. fast-casual Mexican chain serving burritos, bowls, and tacos with strong digital ordering. Competes with Filiberto's for the same customer occasions but at higher price points in a fast-casual rather than QSR format.
- Moe's Southwest Grill: Fast-casual Mexican chain serving burritos, tacos, and bowls with strong brand personality. Overlapping menu and customer base with Filiberto's, though at fast-casual price points.
- Qdoba Mexican Eats: Fast-casual Mexican chain owned by Apollo Global Management serving burritos, tacos, and bowls. Competes with Filiberto's on Mexican menu categories but operates a counter-service fast-casual model.
Regional players
- Rosa's Cafe: Texas-based regional Mexican QSR chain serving traditional Tex-Mex through company-owned and franchised locations. Direct geographic overlap with Filiberto's Texas operations and similar menu/format positioning.
- Chuy's: Texas-originated Tex-Mex full-service chain with locations primarily across the South and Midwest. Comparable authentic Mexican positioning and overlapping Texas market with Filiberto's.
- El Pollo Loco: Fire-grilled chicken-focused Mexican chain with strong presence in the Western U.S., including Arizona and Texas. Competes for the same Hispanic-leaning customer base with overlapping menu items like bowls, tacos, and family meals.
- Pappasito's Cantina: Texas-based Tex-Mex chain under Pappas Restaurants offering fajitas, tacos, and combo platters. Comparable authentic Mexican positioning and overlapping Texas market with Filiberto's.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
Filiberto S Mexican Food social profiles
Digital presenceFiliberto S Mexican Food financial estimates
Financial estimateRevenue estimate
Valuation estimate
Filiberto S Mexican Food leadership team
Management profileNumber of profiles
Profiles4 records
Filiberto S Mexican Food funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Filiberto S Mexican Food M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Filiberto S Mexican Food
What does Filiberto S Mexican Food do?
Filiberto's Mexican Food is a family-owned Mexican restaurant chain operating over 100 locations across Arizona and Texas, founded in 1993 by the Tenorio family. The chain serves scratch-made Mexican cuisine including burritos, tacos, combo platters, tortas, breakfast items, kids meals, enchiladas, bowls, and traditional dishes such as menudo, with many locations offering 24/7 service including drive-thru access.
Is Filiberto S Mexican Food a public or private company?
Filiberto S Mexican Food is a private company. It is classified as family owned and is currently operating.
When was Filiberto S Mexican Food founded?
Filiberto S Mexican Food was founded in 1993. It employs 11 to 50 people.
Where is Filiberto S Mexican Food based?
Filiberto S Mexican Food is headquartered in Mesa, United States, in the North America region.
How does Filiberto S Mexican Food make money?
One revenue line is on record: food and beverage sales.
Who are Filiberto S Mexican Food's main competitors?
Direct peers on record are Del Taco, Taco Cabana and Taco Bell. Broad incumbents are Chipotle Mexican Grill, Moe's Southwest Grill and Qdoba Mexican Eats. Regional players are Rosa's Cafe, Chuy's, El Pollo Loco and Pappasito's Cantina.
Does Filiberto S Mexican Food have an API?
No public API is recorded for Filiberto S Mexican Food.
What industry is Filiberto S Mexican Food in?
Filiberto S Mexican Food's product category is Mexican Restaurants. Its primary akta.pro industry code is THAFAAAE, Mexican/Latin QSR (Tacos, Burritos, Bowls), with a secondary code of THAFABAC, Mexican & Tex-Mex Fast Casual. Its NAICS code is 722513.