Fim Umbrellas

Name

Fim Umbrellas

Legal name

FIM S.r.l.

Website

https://fim-umbrellas.com

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Outdoor Shade Solutions / Professional Umbrellas

NAICS

Blind and Shade Manufacturing (337920)

akta.pro primary industry

Window Treatments & Shading Systems (Blinds, Shades, Awnings) (IMADAIAN)

Keywords

• Outdoor shade solutions
• Professional parasols
• Hospitality umbrellas
• Modular sunshade systems
• Made in italy umbrellas

Headquarters

HQ city

San Pietro Mosezzo, Piemonte

HQ country

Italy

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Personnel, Supply Chain, Operations, Technology or R&D, Marketing or Sales

Revenue model

1. Umbrella Product Sales: FIM generates revenue through the direct sale of professional outdoor umbrellas and shading systems. Products are sold as complete units including various base options, with customization options for fabrics, finishes, and dimensions. The company provides accompanying services from production through supply to after-sales assistance.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels5 records

Core offering

FIM designs, manufactures, and sells professional outdoor umbrellas and shading systems as 100% Made in Italy products, organized into four families (Flexy, Ambience, Side Pole, Central Pole). Products use extruded aluminum structures, stainless steel hardware, and specialized fabrics (acrylic, solution-dyed acrylic, micro-mesh, Airfim) with UV protection up to UPF 80, and offer manual and motorized, modular and telescopic opening mechanisms covering residential to large-format commercial installations. The company accompanies customers from production through supply to after-sales assistance, supplying both hospitality contract projects and high-end residential clients.

Product overview

Fim Umbrellas is an Italian manufacturer of professional outdoor umbrellas and shade solutions with over a century of Made in Italy craftsmanship. The product portfolio is organized into four main sub-collections: Ambience (Chester, Plant, Diamond, Pagoda), Flexy (Mood, Zen, Twin, Large, Flexy), Side Pole (Ischia, Rio, Capri, Rodi, Singolo, Doppio, Quadruplo, Soleado), and Central Pole (Maxi, Onda, Reflex Telescopico, Lipari, Sunny, Reflex, Phoenix, Montecarlo, Amarcord, Wall). Products range from traditional center-pole designs to innovative modular systems and space-saving side-pole configurations, targeting both residential (private villas, gardens) and contract/hospitality markets (hotels, restaurants). Key features include manual and motorized opening mechanisms, telescopic systems, modular configurations for large surfaces, and various materials including aluminum, wood, and premium fabrics. All products are 100% Made in Italy with emphasis on design innovation combined with artisan craftsmanship.

Differentiator

Problem solved

Functional benefit

Brands

• Flexy: Cutting-edge modular system for covering large surfaces without central structure hindrance, available with manual or electric opening mechanism
• Ambience
• Side Pole
• Central Pole

Products and services

• Flexy Collection Cutting-edge modular side-post umbrella system designed to cover large surfaces without central structure hindrance, available in 10 different sizes with manual or electric opening mechanism and tilting capability for shade modulation. Modular units can be combined together for varied architectural contexts. Targeted at large-scale hospitality and luxury residential installations.
• Ambience Collection Outdoor umbrella solutions with fine finishes and design-forward aesthetics, including the Chester (Chesterfield-inspired with elastic membrane that doubles as a night lamp), Plant (light and compact sunshade), Diamond (faceted three-dimensional canopy), and Pagoda (curved dual-body canopy). Targeted at design-led residential and hospitality environments.
• Side Pole Collection Side-post umbrella family including Ischia (360° rotation, lateral tilt, crank opening in aluminum or wood), Rio (360° rotation with pulley opening), Capri (modern 360° rotation with crank, aluminum or wood), Rodi (retractable with adjustable inclination, closes without moving furniture), Singolo/Doppio/Quadruplo (contract-grade reinforced aluminum and stainless steel umbrellas for high-traffic projects), and Soleado (space-minimizing dual umbrella on single pole with wind-stability rib). Targeted at terrace and poolside installations.
• Central Pole Collection Traditional center-pole umbrella family including Maxi (telescopic system for large terraces), Onda (robust aluminum with refined oak crown and pulley), Reflex (versatile wind-resistant aluminum with pulley), Reflex Telescopico (telescopic opening without moving furniture), Lipari (classic wooden frame with protective paint), Sunny (minimalist weather-resistant customizable), Phoenix (premium large-format parasol in 500x500 to 700x700 cm), Montecarlo (prestigious classic with telescopic opening), Amarcord (designer Riccardo Giovanetti reinterpretation with decorative volant), and Wall (wall-mount space-saving). Spans compact residential to large-format commercial hospitality.
• Mood Advanced sunshade system with extruded aluminum side posts designed to cover large surfaces while keeping space underneath open, with optional integrated LED lighting and capability to connect multiple modules. Targeted at premium hospitality and residential outdoor living environments.
• Phoenix Premium large-format center-pole parasol available in 500x500, 600x600, and 700x700 cm, designed to exceed the limits of standard large parasols and meet exacting requirements for stability, ease of use, and wind safety in hospitality, hotel, event, and retail installations.

Quantifiable outcome

• Products maintain excellent performance and durability over time through quality raw materials and meticulous attention to detail

Named customers12 records

Segments3 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Scale indicators3 records

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• Royal Botania: Belgian premium outdoor furniture brand that also offers parasols and shade structures within a broader luxury outdoor-living portfolio; comparable on contract-grade hospitality deployments and design-led customers.
• Treasure Garden: One of the largest global outdoor umbrella and shade manufacturers, offering a much broader product range (residential to commercial) at varied price points — overlapping with Fim at the commercial top end but serving a far wider market overall.

Direct peers

• Umbrosa: Belgian designer of premium outdoor shade structures and umbrellas, competing in the same high-design hospitality and residential contract segment with similar modular and design-led positioning.
• Tuuci: Premium US-based manufacturer of architectural shade products (umbrellas, cabanas, pavilions) serving the same luxury hospitality and residential contract market with comparable modular and motorized offerings.
• Jardinico: Premium European designer and manufacturer of high-end parasols and outdoor shade products, serving hospitality and high-end residential clients with comparable aesthetic and customization positioning.
• Shadowspec: Specialist in premium outdoor umbrella and shade systems for hospitality and residential use, overlapping with Fim in side-pole, center-pole, and cantilevered architectural umbrellas.
• Scolaro Group (Solero Professional): Italian manufacturer of professional outdoor umbrellas for hotels, restaurants and residences — overlapping product portfolio (center-pole, side-pole, telescopic systems) and competing for the same European contract customers.
• Poggesi: Italian high-end manufacturer of professional outdoor umbrellas and shading solutions targeting hotels, restaurants and luxury residences — direct head-to-head competitor with overlapping product categories and contract-grade specifications.

Others

• Glen Raven / Sunbrella: Major US textile manufacturer (parent of the Sunbrella performance fabric brand) supplying the high-end outdoor fabrics Fim specifies — a key upstream input provider rather than a direct competitor.

Emerging players

• Vecta Design / Umbrosa competitor set: Adjacent luxury outdoor-living brands increasingly expanding into modular shade and umbrella systems for hospitality, representing emerging competitive pressure at the premium-spec end of the market.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/fim-umbrellas

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Fim Umbrellas