Finagricola

What Finagricola does

Finagricola Soc. Coop. is an Italian agricultural cooperative founded in 1986 and headquartered in Battipaglia, Salerno (Campania), comprising 10 member partners operating across a production base of 31 member farms. The cooperative cultivates more than 300 hectares of protected greenhouse and 50 hectares of open-field production in the Piana del Sele, growing specialty tomatoes (Datterino rosso, Datterino giallo, Pizzutello), aubergines, peppers, salads, and lettuce. It sells through three brands: Così Com'è (premium glass-packaged processed tomatoes with a 100% Italian blockchain-traced supply chain), GranGusto (foodservice and Ho.Re.Ca.), and Linfadoro (fresh salads), supplying Italian large-scale retail (notably Coop's Freschissimi and Fior fiore lines), foodservice distributors (Lamberti Food), and the Ho.Re.Ca. channel via dedicated B2B e-commerce portals.

The cooperative generates revenue through the production and sale of fresh produce and processed tomato products, with pricing structured through B2B transactions for retail and foodservice customers, and through dedicated B2B e-commerce portals (b2b.grangusto.it and b2b.finagricola.it). Its go-to-market combines enterprise field sales to large-scale retail, channel distribution via Lamberti Food, direct B2B digital sales to Ho.Re.Ca. operators, and earned-media-driven brand-building (podcast, TV advertising, chef partnerships, trade shows such as Fruit Attraction 2025 in Madrid). Differentiated SKUs include a low-nickel tomato passata (below 0.03 mg/kg) targeting consumers with nickel sensitivity. The cooperative holds BRC, IFS, UNI EN ISO 22005, Halal, and Kosher certifications, and operates a Maf Roda optical grader (100 quintals/hour) and UV-ray sanitization system representing €2M+ in recent Agriculture 4.0 capex.

The business is privately held as a cooperative under Italian law with no external institutional investors or disclosed funding rounds. Recent strategic activity includes product premiumization (low-nickel passata), incremental internationalization (Fruit Attraction 2025), an applied-research partnership with the University of Salerno (2026–2028), and continued participation in the CHRYSALIS circular-economy research consortium.

Name

Finagricola

Legal name

Finagricola Soc. Coop.

Website

https://finagricola.it

Company type

Private

Founded year

1986

Operating status

Operating

Headcount range

51–100 employees

Ownership category

akta.pro rank

Product category

Fresh and Processed Tomato Products

NAICS

Vegetable and Melon Farming (11121), Fruit and Vegetable Preserving and Specialty Food Manufacturing (3114), Fruit and Vegetable Canning, Pickling, and Drying (31142), Perishable Prepared Food Manufacturing (311991)

SIC

Canned, Frozen & Preservd Fruit, Veg & Food Specialties (2030), Canned, Fruits, Veg, Preserves, Jams & Jellies (2033), Food And Kindred Products (2000)

akta.pro primary industry

Asparagus, Artichoke & Specialty Vegetable Farming (Asparagus, Artichokes, Celery, Okra) (AFAGADAI)

akta.pro secondary industries

Canned Vegetables Manufacturing (AFAKACAB), Shelf-Stable Pantry Staples (Grains, Pasta, Rice, Beans, Canned Foods) (CRADAAAA)

Keywords

• Fresh tomato production
• Preserved tomato products
• Greenhouse vegetable cultivation
• Agricultural cooperative
• Italian agrifood production

Headquarters

HQ city

Battipaglia

HQ country

Italy

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Technology or R&D, Operations, Marketing or Sales

Revenue model

1. Fresh Produce Sales: Finagricola grows and sells fresh vegetables including tomatoes (Datterino red, Datterino yellow, Pizzutello), aubergines, peppers, salads, and lettuce through greenhouse and open-field production across 300+ hectares. Products are sold to retailers (Coop Freschissimi and Fior fiore), food service, and through B2B e-commerce channels.
2. Preserved / Processed Tomato Products: Finagricola produces and sells processed tomato products (preserved in glass) under its Così Com'è and GranGusto brands, including whole peeled tomatoes, passatas, and specialty preparations. The Così Com'è line emphasizes no added sugar, preservatives, or stabilizers, with blockchain-traced 100% Italian supply chain.
3. Ho.Re.Ca. Sector Sales: Products sold to the restaurant, hotel, and catering sector (Ho.Re.Ca.), including fresh vegetables and preserved products. Finagricola's goods were listed among eligible products under Italy's government catering fund subsidy scheme for Covid-19 recovery.

Pricing tiers

Go-to-market motion3 records

Distribution channels6 records

Marketing channels8 records

Core offering

Finagricola is an Italian agricultural cooperative that cultivates and processes premium fresh vegetables — specializing in specialty tomato varieties (Datterino rosso, Datterino giallo, Pizzutello), aubergines, peppers, salads and lettuce — across more than 300 hectares of protected greenhouse cultivation. It produces processed tomato products preserved in glass under the Così Com'è, GranGusto and Linfadoro brands, supplying large-scale retail chains (Coop), the Ho.Re.Ca. sector, and the Italian Covid-19 catering fund with traceable, additive-free products backed by blockchain supply chain transparency.

Differentiator

Problem solved

Functional benefit

Brands

• Così Com'è: Premium tomato products line featuring hand-picked tomatoes from the Piana del Sele, preserved in glass with 100% Italian blockchain-traced supply chain. Products include Datterino giallo, Datterino rosso, and Pizzutello varieties. Slogan: 'Buona per natura, attenta al tuo benessere' (Good by nature, attentive to your wellbeing).
• GranGusto
• Linfadoro

Products and services

• Così Com'è preserved tomato products
• GranGusto foodservice tomato products
• Linfadoro fresh salads (insalatine)

Quantifiable outcome

• Over 50,000 quintals of Datterini produced in 2020, all hand-harvested
• +3 more outcomes

Named customers3 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Seven partnerships are on record, tiered core and minor.

• Università degli Studi di Salerno (Dipartimento di Farmacia)coreStrategic or Co-development Partner · 1 January 2026Finagricola has partnered with the Department of Pharmacy at the University of Salerno on a multi-year applied research project (2026–2028, execution year 2026) to develop innovative strategies for defending horticultural crops against biotic stress. This collaboration addresses climate change impacts and progressive restrictions on synthetic pesticide use, combining the university's scientific expertise with Finagricola's operational field knowledge.
• FruitimpresecoreChannel Partner/ Reseller/ Distributor · 30 September 2025Finagricola participated in Fruit Attraction 2025 (September 30 – October 2, Madrid) within the Fruitimprese pavilion (Padiglione 4 – Stand 4C06D). Fruitimprese is the Italian fruit and vegetable trade association representing Italian agricultural companies at international trade events. At the event inauguration, Finagricola's Commercial Director Fabio Palo was present alongside Fruitimprese President Marco Salvi and Italian government officials.
• Ortoromi soc. coop. agr.minorStrategic or Co-development Partner · 27 October 2020Ortoromi is the lead company (soggetto capofila) of the 'Ortofrutta IV, V gamma e oltre' (Fruit and Vegetables IV, V range and beyond) Supply Chain Contract, within which the CHRYSALIS applied research project is positioned. The contract was approved by the Italian Ministry of Agricultural and Forestry Policies in September 2020. Finagricola participates as a partner in this consortium focused on circular economy and sustainable agricultural practices.
• TecnoGroup LabcoreTechnology or Integration · 1 January 2020Collaborated in the development and installation of a UV-ray tube sanitization system for product on conveyor belts, reducing bacterial load inside tomato trays. Part of a multi-partner technology project including Saclark, Newtech, and Ulma.
• SaclarkcoreTechnology or Integration · 1 January 2020Partner in the development of UV-ray product sanitization technology for the tomato processing line. Part of the four-company technology consortium with TecnoGroup Lab, Newtech, and Ulma.
• NewtechcoreTechnology or Integration · 1 January 2020Partner in the development of UV-ray product sanitization technology for the tomato processing line. Part of the four-company technology consortium with TecnoGroup Lab, Saclark, and Ulma.
• UlmacoreTechnology or Integration · 1 January 2020Partner in the development of UV-ray product sanitization technology for the tomato processing line. Part of the four-company technology consortium with TecnoGroup Lab, Saclark, and Newtech.

Scale indicators8 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Bonduelle: Global leader in preserved and fresh vegetables (canned, frozen, fresh-cut). Comparable as a large incumbent in the preserved-vegetable category that overlaps with Finagricola's tomato preserves.
• Princes Industrie Alimentari: Italian subsidiary of Princes Group producing canned tomatoes, legumes, and preserved vegetables. Overlaps with Così Com'è and La Doria/De Cecco competitors in Italian and European retail passata/canned tomato segments.
• De Cecco: Major Italian food manufacturer (pasta, oils, sauces) with a tomato-passata line. Comparable as a premium 'Made in Italy' packaged-food brand sold through Italian GDO and international specialty retail.

Direct peers

• Cirio (Conserve Italia): Historic Italian brand of preserved tomatoes, pulses, and vegetables. Competes directly with Così Com'è in Italian grocery and share the same retail channels and private-label dynamics.
• Mutti: Italian premium tomato products manufacturer (passata, canned tomatoes, ketchup) widely distributed in Italian and European retail. Competes with Finagricola's Così Com'è line for premium shelf space and foodservice accounts.
• Ortoromi: Italian cooperative of vegetable producers (IV and V gamma) — a direct partner of Finagricola in the CHRYSALIS supply-chain contract. Comparable as a cooperative of fresh/prepared vegetable producers selling into Italian GDO.
• Rodolfi Mansueti: Italian tomato processor specializing in passata, concentrates, and organic tomato products. Directly comparable in B2B and retail tomato-processing operations.
• Casalasco Società Agricola (Pomì): Italian agricultural cooperative producing tomato products (Pomì brand passata and canned tomatoes). Closest comparable in cooperative structure, Italian origin, and vertically integrated tomato production targeting retail and foodservice.
• Feger: Italian fresh produce company (Dieta Mediterranea brand) specializing in fresh-cut and ready-to-eat vegetables. Comparable to Finagricola's Linfadoro line and fresh-produce Italian retail/supply chain.
• La Doria: Italian producer of preserved tomatoes, legumes, and vegetable-based products, with strong private-label and branded retail presence. Comparable in scale, channel mix, and processed-tomato category.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/finagricola

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Finagricola