Fired Pie Inc.
- Company typePrivate
- Founded2013
- HeadquartersPhoenix, Arizona, United States
- Headcount11–50
- GTM typeB2C
- OfferingServices
Fired Pie Inc. firmographics
Firmographics- Name
- Fired Pie Inc.
- Legal name
- Fired Pie
- Website
- https://firedpie.com
- Company type
- Private
- Founded year
- 2013
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
Fired Pie Inc. industry classification
Industry- Product category
- Fast-Casual Restaurant
- NAICS
- Caterers (722320)
- akta.pro primary industry
- Pizza Fast Casual (THAFABAB)
- akta.pro secondary industry
- Full-Service Catering (Off-Premise) (HSACAGAA)
Keywords
Where Fired Pie Inc. is headquartered
LocationHeadquarters
- HQ city
- Phoenix, Arizona
- HQ country
- United States
- HQ region
- North America
Offices10 records
Markets served
Fired Pie Inc. business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Supply Chain, Operations, Marketing or Sales, Others
Revenue model
- Dine-in and Takeout Sales: Customers order and pay directly at Fired Pie restaurant locations for dine-in or takeout, selecting from customizable pizzas, salads, and mac n' cheese.
- Online Ordering (Direct Website): Customers place orders through firedpie.com for pickup or delivery directly from the restaurant.
- Third-Party Delivery: Orders placed through third-party delivery platform Slice, with delivery risk passing to the customer upon handover to the carrier.
- Catering: Corporate and event catering packages for 10+ guests, including pizza, salads, mac n' cheese, and desserts, available through the website and ezCater.
- Alcohol Sales: Craft brews and wine are available at certain locations as an add-on revenue stream.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Catering Pizza |
| Unit Pricing | Pay-as-you-go | Catering Salads |
| Unit Pricing | Pay-as-you-go | Catering Sides and Add-ons |
| Unit Pricing | Pay-as-you-go | Thai Chicken Salad (Regular Menu) |
| Unit Pricing | Pay-as-you-go | Gluten-Free Crust Upgrade |
| Unit Pricing | Pay-as-you-go | Garlic Cheese Crisp (Regular Menu) |
| Unit Pricing | Pay-as-you-go | Desserts (Regular Menu) |
Go-to-market motion2 records
Distribution channels5 records
Marketing channels9 records
Fired Pie Inc. product offering
Product offeringCore offering
Fired Pie operates a fast-casual restaurant chain offering build-your-own customizable pizzas, salads, and mac n' cheese made from scratch daily using fresh ingredients and a secret family sauce recipe. Pizzas are cooked in 3-4 minutes using high-speed stone deck ovens, and the company also offers catering services, craft beer and wine at select locations, and gluten-free/vegan/plant-based options.
Product overview
Fired Pie is a fast-casual dining chain offering customizable pizzas, salads, and mac n cheese made from scratch with fresh ingredients. The core offering consists of build-your-own pizzas cooked in 3-4 minutes and custom salads. Additional products include Rotoli (stuffed bread twists), Fired Pookie desserts, and a catering service for events. The company has also introduced a new Carryout Online-Only Store format. The menu includes signature creations like Pesto Chicken Pizza, Meaty Italian, Hawaiian BBQ, and Mediterranean, alongside salads like Buffalo Chicken Caesar and Spicy Southwest. Dietary options include gluten-free crusts and plant-based choices.
Differentiator
Problem solved
Functional benefit
Quantifiable outcome
- 16 valley locations in Arizona as of recent coverage
- +2 more outcomes
Companies that use Fired Pie Inc.
Customer profileSegments2 records
Ideal customer profiles2 records
Fired Pie Inc. technology and API
TechnologyAPI detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration3 records
Feature3 records
Fired Pie Inc. partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered core and minor.
- Phoenix Children's HospitalcoreFired Pie partnered with Phoenix Children's Hospital for a fundraising event on October 28, 2019, donating a portion of sales from all 20 Valley locations to the hospital. This was a community-focused partnership benefiting a major regional healthcare institution.
- No Kid HungryminorFired Pie partnered with No Kid Hungry for National Cheese Pizza Day, appearing on ABC 15 Good Morning Arizona and AZ TV 7 to promote the partnership and raise awareness for the cause.
- 501(c) Charities (via FUNDinspire Program)coreFired Pie's FUNDinspire program enables 501(c) charities to raise funds at Fired Pie locations. The charity selects a date and location, Fired Pie approves availability and provides a flyer, and 20% of participating guests' check proceeds (excluding tax and tip) are donated to the charity.
- ezCatercoreFired Pie offers catering through ezCater's platform, enabling corporate customers to order catering packages for events and meetings of 10 or more guests through the ezCater marketplace.
- Slice (Delivery Partner)minorSlice is the third-party delivery service used by Fired Pie to deliver orders to customers. The risk of loss and title for purchases passes to the customer upon delivery to the Slice carrier.
Scale indicators2 records
Recent moves1 record
Fired Pie Inc. competitors and assessment
Company assessmentDirect peers
- MOD Pizza: MOD Pizza is the leading build-your-own fast-casual pizza chain, with a customization model that mirrors Fired Pie's crust/sauce/toppings platform. Both target similar dine-in and takeout occasions with made-to-order pizzas and operate at a comparable per-unit price point.
- Blaze Pizza: Blaze Pizza pioneered fast-fired, build-your-own pizzas cooked in high-temperature ovens, closely paralleling Fired Pie's 3–4 minute stone deck oven approach. Both brands compete on speed, freshness, and customization in the fast-casual pizza segment.
- &pizza: &pizza operates build-your-own pizza shops with a fast-fired oven concept similar to Fired Pie, targeting urban and suburban diners seeking custom pizzas. Both brands emphasize speed of preparation and personalization as core value propositions.
- Pieology Pizzeria: Pieology is a California-based build-your-own fast-casual pizza chain with an interactive ordering model. It competes head-to-head with Fired Pie on customization, dietary accommodation (gluten-free crust), and counter-service pizza dining.
Regional players
- Mountain Mike's Pizza: Mountain Mike's is a Western U.S. family-oriented pizza chain with locations in Arizona-adjacent states. While it is more of a traditional pizza concept than build-your-own fast-casual, it competes for similar family and group dining occasions in the same regional market.
Broad incumbents
- California Pizza Kitchen: California Pizza Kitchen operates casual dining pizza restaurants with a broader menu of salads, pastas, and pizzas. It competes for slightly more upscale pizza occasions than Fired Pie but overlaps in the customizable pizza-and-salad combination.
- Papa Murphy's: Papa Murphy's is the largest take-and-bake pizza franchise in the U.S. and competes for the at-home pizza occasion in Arizona. Although its model differs (customers bake at home), it targets similar value-conscious, family meal occasions.
- Domino's Pizza: Domino's is the dominant pizza delivery and carryout chain in the U.S. with strong Arizona presence. It competes with Fired Pie on delivery, online ordering, and convenience occasions, though its core value proposition is speed of delivery rather than dine-in customization.
- Marco's Pizza: Marco's Pizza is a growing national franchise pizza chain with established Arizona locations that competes for similar dine-in, takeout, and delivery occasions as Fired Pie. While not build-your-own, it competes on price, speed, and quality in the same pizza category.
Emerging players
- Sauce Pizza & Wine: Sauce Pizza & Wine is a small Arizona-based fast-casual concept with a customizable pizza model and house-made sauces, closely echoing Fired Pie's daily-made-from-scratch sauce approach. It represents a direct Arizona-local competitor for similar customer occasions.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Fired Pie Inc. social profiles
Digital presenceFired Pie Inc. financial estimates
Financial estimateRevenue estimate
Valuation estimate
Fired Pie Inc. leadership team
Management profileNumber of profiles
Profiles3 records
Fired Pie Inc. funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Fired Pie Inc. M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Fired Pie Inc.
What does Fired Pie Inc. do?
Fired Pie operates a fast-casual restaurant chain offering build-your-own customizable pizzas, salads, and mac n' cheese made from scratch daily using fresh ingredients and a secret family sauce recipe. Pizzas are cooked in 3-4 minutes using high-speed stone deck ovens, and the company also offers catering services, craft beer and wine at select locations, and gluten-free/vegan/plant-based options.
Is Fired Pie Inc. a public or private company?
Fired Pie Inc. is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Fired Pie Inc. founded?
Fired Pie Inc. was founded in 2013. It employs 11 to 50 people.
Where is Fired Pie Inc. based?
Fired Pie Inc. is headquartered in Phoenix, Arizona, United States, in the North America region.
How does Fired Pie Inc. make money?
Five revenue lines are on record. Dine-in and Takeout Sales are the primary driver. The others are online Ordering (Direct Website), third-Party Delivery, catering and alcohol Sales.
Who are Fired Pie Inc.'s main competitors?
Direct peers on record are MOD Pizza, Blaze Pizza, &pizza and Pieology Pizzeria. Mountain Mike's Pizza is listed as a regional player. Broad incumbents are California Pizza Kitchen, Papa Murphy's, Domino's Pizza and Marco's Pizza. Sauce Pizza & Wine is listed as an emerging player.
Does Fired Pie Inc. have an API?
No public API is recorded for Fired Pie Inc..
What industry is Fired Pie Inc. in?
Fired Pie Inc.'s product category is Fast-Casual Restaurant. Its primary akta.pro industry code is THAFABAB, Pizza Fast Casual, with a secondary code of HSACAGAA, Full-Service Catering (Off-Premise). Its NAICS code is 722320.