Fintech Marketing Community
FinTech Marketing Community is a London-based peer-powered membership platform serving marketing, sales, and product professionals in FinTech, Financial Services, and Technology across 100+ countries, monetizing through tiered subscriptions, regional conferences, awards programmes, training, and a business matchmaking service.
- Company typePrivate
- Founded2020
- Headquarters—
- Headcount11–50
- GTM typeB2B
- OfferingServices
What Fintech Marketing Community does
FinTech Marketing Community (legal entity: Fin.Tech Marketing Limited) is a London-headquartered, privately held peer-powered community platform founded in 2020 by Payal Raina. The company operates an all-in-one platform for marketing, sales, customer experience, product development, and technology professionals working in Financial Services, FinTech, and Technology sectors, with claimed reach across 100+ countries via regional chapters in UK/Europe, North America, and Asia-Pacific, plus presence in Africa and the Middle East. In 2025 it rebranded from FinTech B2B Marketing to Fin.Tech Marketing Community to unify B2B and B2C positioning under one umbrella.
The product portfolio is built on a tiered membership model (Individual, Team, FinTech Start-Up, Vendors & Solution Providers, Academic Institution, Student) layered with three regional annual conferences (APAC, European, North American), three regional awards programmes plus a global awards franchise, training modules, coaching, mentorship, a Talent Board, Fractional CMO services, a Solutions Directory, an Insights & Resources content hub, and the FinTech Marketing Connect business matchmaking service. The underlying technology is a web-based platform with content management, event management, e-networking, e-learning, and matchmaking capabilities — no proprietary AI/ML stack or patents are disclosed.
Revenue is generated through recurring membership subscriptions, conference tickets and awards sponsorships, training and coaching fees, and a transaction-fee matchmaking service. Pricing is not publicly disclosed; individual and team memberships are sold on annual billing cycles with custom enterprise packages. The company is bootstrapped with no disclosed funding rounds, has 31 employees, and lists Xero as a strategic business member partner. No revenue figures are publicly available.
Fintech Marketing Community firmographics
Firmographics- Name
- Fintech Marketing Community
- Legal name
- Fin.Tech Marketing Limited
- Website
- https://fintechmarketingcommunity.com
- Company type
- Private
- Founded year
- 2020
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- FinTech Marketing Community is a London-based peer-powered membership platform serving marketing, sales, and product professionals in FinTech, Financial Services, and Technology across 100+ countries, monetizing through tiered subscriptions, regional conferences, awards programmes, training, and a business matchmaking service.
- Ownership category
- akta.pro rank
Fintech Marketing Community industry classification
Industry- Product category
- Professional Community and Industry Networking Services
- akta.pro primary industry
- Fintech & Payments Partner / ISO Referral Networks (FSAEAMAK)
Keywords
Fintech Marketing Community business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Marketing or Sales, Operations, Technology or R&D
Revenue model
- Membership Subscriptions: The platform generates revenue through various membership tiers including Individual Membership, Team Membership, FinTech Start-Up Membership, Vendors & Solution Providers Membership, Academic Institution Membership, and Student Membership. These subscriptions provide access to networking, training, resources, and community features.
- Events and Awards: Revenue generated from conference tickets, awards ceremonies, and event sponsorships across European, North American, and APAC regions. Events include flagship conferences and regional chapters.
- Training and Coaching: Professional development programs including FinTech Marketing Training, FinTech Start-Up and SME Training, coaching, and mentorship services.
- Business Matchmaking (FinTech Marketing Connect): Business networking and connection facilitation service that introduces individuals and organizations to potential partners, clients, or collaborators based on shared interests, goals, or complementary offerings. Operates as a non-binding introductory service.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Individual Membership - For career development and networking |
| Subscription | Annual | Team Membership - Tailored custom packages for teams and corporate members |
| Subscription | Annual | FinTech Start-Up Membership - Launch and grow support |
| Subscription | Annual | Vendors & Solution Providers Membership |
| Subscription | Annual | Academic Institution Membership |
| Subscription | Annual | Student Membership |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels9 records
Fintech Marketing Community product offering
Product offeringCore offering
Fintech Marketing Community operates a peer-powered, all-in-one global membership platform for FinTech, Financial Services, and Technology marketing professionals. It sells tiered memberships (Individual, Team, Startups, Vendors, Academic, Student), runs regional conferences and global awards programmes, delivers training, coaching and mentorship services, and offers a FinTech Marketing Connect matchmaking service that introduces members to potential partners and clients.
Product overview
Fin.Tech Marketing Community is a peer-powered, all-in-one global platform serving the FinTech, Financial Services, and Technology marketing ecosystem. The platform operates on a tiered membership model (Individual, Team, FinTech Start-Ups, Vendors, Academic, Student) supplemented by professional development services (Training, Coaching, Mentorship). Key offerings include annual conferences (APAC, European, North American), global awards programmes (APAC, European, North American), the Talent Board (with Fractional CMO services), Solutions Directory, Insights & Resources content hub (blogs, podcasts, videos, case studies), CMO Roundtable discussions, E-Networking sessions, and FinTech Marketing Connect business matchmaking service. The platform connects marketing, sales, CX, product development, and technology professionals across 100+ countries.
Differentiator
Problem solved
Functional benefit
Brands
- FinTech Marketing Connect: Business matchmaking and networking facilitation service connecting businesses and professionals for potential commercial relationships
- Fin.Tech Marketing Limited
Products and services
- Individual Membership Annual subscription for individual professionals seeking career development, personal branding, networking, and access to a global community of FinTech marketing professionals.
- Team Membership Custom annual membership packages for teams and corporate members providing group access to training, networking, and resources.
- FinTech Start-Ups Membership Annual membership providing expert support for FinTech startups to build, secure funding, and scale their companies with targeted resources.
- Vendors and Solution Providers Membership Annual membership enabling vendors and solution providers to grow their pipeline by connecting with ideal clients, showcasing solutions, and boosting credibility.
- Academic Institutions Membership Annual membership partnership program for academic institutions to build collaborations that enhance programmes and student employability in FinTech.
- Student Membership Annual entry-level membership designed to help students gain experience, network globally, and develop through hands-on learning opportunities.
- FinTech Marketers Training Professional development training program for FinTech marketing professionals covering industry-specific skills and best practices.
- FinTech Start-Up and SME Training Training program tailored for FinTech startups and small to medium enterprises to develop marketing capabilities and business growth strategies.
- Coaching Services One-on-one coaching services for members seeking personalized guidance on marketing strategy and career development.
- Mentorship Programme Structured mentorship programme connecting experienced FinTech marketing professionals with mentees for career guidance and skill development.
- Talent Board Job matching platform connecting employers with FinTech marketing talent, including fractional CMO service listings.
- Fractional CMO Part-time or contract Chief Marketing Officer services for organizations needing senior marketing leadership without full-time commitment.
- APAC Conference Annual conference held in Hong Kong and Singapore for FinTech marketing professionals across the Asia-Pacific region.
- European Conference Flagship European conference for FinTech B2B marketing, with the 2027 edition planned.
- North American Conference and Awards Annual conference and awards ceremony for North American FinTech marketing professionals, with the 2026 and 2027 editions planned.
- Global Demo Day Annual demonstration event showcasing FinTech marketing solutions and innovations from community members.
- APAC Awards Regional awards programme recognizing excellence in FinTech and B2B marketing across the Asia-Pacific region.
- European Awards Regional awards programme celebrating innovative, pioneering, and forward-thinking leaders and solution providers in FinTech and Financial Services across Europe.
- North American FinTech Marketing Awards
Companies that use Fintech Marketing Community
Customer profileNamed customers5 records
Segments5 records
Ideal customer profiles4 records
Fintech Marketing Community technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Fintech Marketing Community partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- XerominorXero joined the Fin.Tech Marketing Community as an esteemed business member to support global fintech growth, offering members 100% OFF for 6 months on savings products.
Scale indicators4 records
Recent moves6 records
Expansion highlights4 records
Fintech Marketing Community competitors and assessment
Company assessmentBroad incumbents
- The Chartered Institute of Marketing (CIM): CIM is the UK's largest professional marketing body, offering memberships, training, events, and qualifications. It is comparable as a broader marketing professional community with a subscription and training model, though it does not specialize in FinTech marketing and serves a much larger generalist audience.
- LinkedIn: LinkedIn is the dominant global professional networking platform with communities, content, events, and learning products. It is the most significant broad incumbent substitute for the FinTech Marketing Community's networking and content offerings, with materially larger scale and overlapping member base.
Direct peers
- Finextra: Finextra is a long-established FinTech news, community, and research platform with a global reader base across banking, payments, and FinTech. It is comparable as a community-driven information and networking hub for FinTech professionals, with overlapping content and membership value propositions.
- 11:FS: 11:FS is a FinTech consultancy and media platform producing research, podcasts, and community content for the financial services industry. It is comparable as a peer-driven FinTech content and community brand with overlapping audience (FinTech practitioners, marketers, and product leaders) and similar content-led GTM.
- Money20/20: Money20/20 is the largest global events and media brand for the FinTech ecosystem, hosting flagship conferences and awards. It is the most comparable peer because it serves the same FinTech professional audience with conferences, awards, and content, though at significantly larger scale and broader scope than FinTech Marketing Community.
- The FinTech Times: The FinTech Times is a FinTech-focused media brand covering industry news, interviews, and thought leadership. It is comparable as a content and community platform serving FinTech professionals and vendors, with similar marketing and audience-development mechanics.
- FinTech Futures: FinTech Futures is a leading B2B media and events brand covering the global FinTech industry, with newsletters, awards, and conferences. It is directly comparable as it targets FinTech decision-makers and runs recognized awards programmes — the FinTech Marketing Community's founder has been interviewed by FinTech Futures, indicating direct overlap in audience and coverage.
- Financial IT: Financial IT is a specialist media and events platform focused on FinTech and financial services innovation, running conferences and awards. It is comparable as a peer-powered FinTech media ecosystem with similar content, awards, and event offerings targeting the same FinTech marketing and innovation audience.
- FinTech Connect: FinTech Connect is a FinTech events and community platform hosting flagship conferences for FinTech innovators, banks, and vendors. It is comparable as a B2B FinTech community and events business targeting overlapping audiences with similar sponsorship, content, and networking mechanics.
Emerging players
- Open Banking Expo: Open Banking Expo runs events and awards focused on the open banking and open finance ecosystem. It is comparable as a niche FinTech events and community platform, though narrower in scope (open banking only) and serving a more specialized sub-segment of the FinTech Marketing Community's audience.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
Fintech Marketing Community social profiles
Digital presenceFintech Marketing Community compliance and trust
Trust signalCompliance1 record
Fintech Marketing Community financial estimates
Financial estimateRevenue estimate
Valuation estimate
Fintech Marketing Community leadership team
Management profileNumber of profiles
Profiles1 record
Fintech Marketing Community funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Fintech Marketing Community M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Fintech Marketing Community
What does Fintech Marketing Community do?
Fintech Marketing Community operates a peer-powered, all-in-one global membership platform for FinTech, Financial Services, and Technology marketing professionals. It sells tiered memberships (Individual, Team, Startups, Vendors, Academic, Student), runs regional conferences and global awards programmes, delivers training, coaching and mentorship services, and offers a FinTech Marketing Connect matchmaking service that introduces members to potential partners and clients.
Is Fintech Marketing Community a public or private company?
Fintech Marketing Community is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Fintech Marketing Community founded?
Fintech Marketing Community was founded in 2020. It employs 11 to 50 people.
How does Fintech Marketing Community make money?
Four revenue lines are on record. Membership Subscriptions are the primary driver. The others are events and Awards, training and Coaching and business Matchmaking (FinTech Marketing Connect).
Who are Fintech Marketing Community's main competitors?
Broad incumbents on record are The Chartered Institute of Marketing (CIM) and LinkedIn. Direct peers are Finextra, 11:FS, Money20/20, The FinTech Times, FinTech Futures, Financial IT and FinTech Connect. Open Banking Expo is listed as an emerging player.
Does Fintech Marketing Community have an API?
No public API is recorded for Fintech Marketing Community.
What industry is Fintech Marketing Community in?
Fintech Marketing Community's product category is Professional Community and Industry Networking Services. Its primary akta.pro industry code is FSAEAMAK, Fintech & Payments Partner / ISO Referral Networks.