What Fiolas does

Fiolas is a Turkish luxury beauty and home fragrance brand founded in 2017 and headquartered in Sariyer, Istanbul, operating under the legal entity "Zet". The company manufactures and retails perfumes, body care products, home fragrance items (diffusers, candles, room sprays, colognes), sun care, gift sets, lingerie, and lifestyle accessories through thematic collections such as the 9 Muse mythology-inspired perfume series, the Hena body-care sub-brand (Matcha, Summer Kiss, Rose Soleil, Smoky Cherry), the Koku Makinesi scent-machine line, the Güneş Serisi (Sun Series), and a home collection featuring branded lines (Opera, Smooth Jazz, Sacred Bosphorus, Fleur D'oranger, La Mandarine). The product portfolio is unusually broad for an 18-person team and spans personal care, home ambiance, gifting, and apparel categories, all unified under a single luxury-aesthetic design language. The business model is direct-to-consumer, with revenue generated through one-time product sales via fiolas.com e-commerce, a mobile app, and company-operated physical retail stores in Turkey, with pricing denominated in Turkish Lira (gift sets ₺2,625-₺5,915; perfumes ₺4,300; diffusers up to ₺13,200; apparel ₺4,000-₺7,500) and free shipping on orders above ₺2,000. Go-to-market relies on owned channels rather than wholesale or third-party retail, supported by recurring promotional campaigns (5-30% discounts, gift-with-purchase), and the customer base is fragmented across individual Turkish consumers seeking premium personal care, home ambiance, and gifting products. The brand currently operates exclusively within Turkey, with no disclosed funding rounds, management team, partnerships, or revenue figures in the available data.

Name

Fiolas

Legal name

Zet

Website

https://fiolas.com

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Fiolas is a Turkish luxury beauty and home fragrance brand, founded in 2017 and headquartered in Istanbul. It manufactures and sells perfumes, body care, home fragrances, sun care, apparel, and gift sets directly to consumers via e-commerce, mobile app, and physical retail stores in Turkey.

Ownership category

akta.pro rank

Product category

Luxury Fragrances and Beauty

NAICS

Cosmetics, Beauty Supplies, and Perfume Retailers (456120), Home Furnishings Retailers (44912), Clothing and Clothing Accessories Retailers (458110)

SIC

Perfumes, Cosmetics & Other Toilet Preparations (2844), Soap, Detergents, Cleang Preparations, Perfumes, Cosmetics (2840)

akta.pro primary industry

Air Care & Home Fragrance (Air Fresheners, Candles, Plug-ins, Diffusers) (CRADAKAI)

akta.pro secondary industries

Home Fragrance (Candles, Diffusers, Room Sprays) (CRABADAE), Fine Fragrance (Women’s/Men’s/Unisex) (CRABADAA)

Keywords

• Luxury fragrances
• Home scenting products
• Body care cosmetics
• Scented candles
• Beauty gift sets

Headquarters

HQ city

Not specified

HQ country

Türkiye

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D

Revenue model

1. Direct Product Sales: Fiolas generates revenue through direct-to-consumer sales of luxury beauty and home fragrance products via its e-commerce platform and physical retail stores.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels3 records

Core offering

Fiolas designs, manufactures, and sells luxury personal fragrances (Parfüm), home scenting products (diffusers, candles, room sprays, colognes), body care items (shower gels, peeling, lotions, oils), curated gift sets, and select apparel under themed sub-brands including Hena, 9 Muse, Koku Makinesi, Güneş Serisi, and La Mandarine. The portfolio is sold direct-to-consumer through the brand's own e-commerce platform, physical retail stores, and mobile app in Turkey.

Product overview

Fiolas is a Turkish beauty and fragrance brand offering a diversified portfolio of luxury personal care and home ambiance products. The company's product ecosystem comprises several interconnected collections: (1) Parfüm (Perfumes) including the 9 Muse series and Hena sub-collections (Matcha, Summer Kiss, Rose Soleil, Smoky Cherry); (2) Ev Koleksiyonu (Home Collection) featuring room fragrances/diffusers (Koku Makinesi), candles, room sprays, colognes, body lotions, liquid soaps, shampoos, and refills across multiple fragrance lines (Opera, Smooth Jazz, Sacred Bosphorus, Fleur D'oranger, Beirut, La Mandarine, etc.); (3) Güneş Serisi (Sun Series) for summer skin protection and care including mineral sunscreens and after-sun products; (4) Body care products (Duş Jeli, peeling, face mists, body oils); (5) Hediye Setleri (Gift Sets) combining products from various collections; (6) Giyim (Clothing) featuring lingerie items; and (7) accessories including booklets and candle accessories. The brand operates as a unified direct-to-consumer e-commerce platform without modular product architecture.

Differentiator

Problem solved

Functional benefit

Brands

• Hena: Modern beauty & fragrance collection inspired by nature, combining authentic scents with innovative care experiences
• 9 Muse
• Koku Makinesi
• Sun Series (Güneş Serisi)
• La Mandarine
• Smooth Jazz
• Sacred Bosphorus

Products and services

• Parfüm (Perfumes) Signature fine fragrances priced at ₺4,300 (50 ML) including the 9 Muse mythological muse series and Hena sub-series (Matcha, Summer Kiss, Rose Soleil, Smoky Cherry). Targeted at individual consumers seeking premium personal fragrance in Turkey.
• Koku Makinesi (Scent Machine / Diffuser System) Space scenting technology product line combining aesthetics, elegance, and engineering precision for home and commercial space fragrance. Pairs with branded refill cartridges.
• Ev Koleksiyonu (Home Collection) Home ambiance product line including room fragrances (₺2,750-₺13,200), scented candles (₺2,150-₺8,050), room sprays, colognes (₺399-₺2,450), hand and body lotions, liquid soaps, shampoos, diffuser refills, and accessories across themed lines (Opera, Smooth Jazz, Sacred Bosphorus, Fleur D'oranger, Beirut, La Mandarine).
• Oda Kokusu (Room Fragrance / Reed Diffusers) Reed diffuser room scenting products in 130ml and 750ml sizes across fragrance variants including Opera, Smooth Jazz, Sacred Bosphorus, Fleur D'oranger, Beirut, Soul Jazz, Iris Blush, and Rose Angel. Priced ₺2,750-₺13,200.
• Mum (Scented Candles) Scented candles including 200gr, 300gr, and 1300gr sizes plus Woodwick candles across variants Opera, Smooth Jazz, Fleur D'oranger, Sacred Bosphorus, Beirut, Le Caftan, and Ephesus Diffuser Mum Set. Priced ₺2,150-₺8,050.
• Oda Spreyi (Room Spray) Instant room freshening sprays in 200ml and 500ml sizes with variants Opera, Smooth Jazz, Soul Jazz, Fleur D'oranger, Sacred Bosphorus, Beirut, and Cuba for quick ambient fragrance.
• Kolonya (Cologne) Traditional and modern cologne products in 50ml mini and 250ml formats with variants Opera, Smooth Jazz, Sacred Bosphorus, Soul Jazz, and Fleur D'oranger. Priced ₺399-₺2,450.
• El ve Vücut Losyonu (Hand and Body Lotion) Moisturizing hand and body lotions in 250ml sizes with sophisticated fragrances including Opera, Smooth Jazz, Sacred Bosphorus, Beirut, and Fleur D'oranger.
• Sıvı Sabun (Liquid Soap) Liquid hand soaps in 250ml sizes with refined fragrance notes across Opera, Smooth Jazz, Sacred Bosphorus, Chill Out, Beirut, and Fleur D'oranger variants.
• Refill Products (Diffuser Refills) Refill cartridges for the Koku Makinesi diffuser system across Opera, Smooth Jazz, Fleur D'oranger, Heritage (Le Caftan, La Mosaique), Mediterranean (Terra, Vulcan, Neptün, Jupiter), The Aegean (Aphrodite, Poseidon, Aegeus), and Vintage Lovers (Colette, Jane, Josephine, Gabriel) collections.
• Hena Collection (Modern Beauty and Fragrance) Nature-inspired beauty and fragrance collection combining original scents with body care products. Includes peeling (₺2,050), shower gels (₺950), face mists, body and hair mists, body and hair oils (₺750-₺2,100), and perfumes (₺4,300) across Matcha, Summer Kiss, Rose Soleil, and Smoky Cherry sub-series.
• Duş Jeli (Shower Gel) Body wash products with refined ingredients and sophisticated fragrance notes. Variants include Hena Matcha, Hena Summer Kiss, Hena Rose Soleil, Hena Smoky Cherry, and La Mandarine (443ml).
• Güneş Serisi (Sun Series) Summer-inspired body care collection providing skin protection and care, including mineral sunscreen SPF50+ (40ml), bronzing care oils (50ml), intensive soothing SOS gel (40-50ml), Yaz Ritüeli (Summer Ritual) sets, and Bronze Booster products.
• 9 Muse Parfüm Serisi Perfume series inspired by mythology's nine muses, each fragrance representing a different mood and personality. Premium 50ml perfumes priced at ₺4,300.
• Hediye Setleri (Gift Sets) Curated gift sets (21 SKUs) combining elegant designs, premium product combinations, and sophisticated fragrance notes for special occasions. Include Hena Matcha, Hena Smoky Cherry, Hena Summer Kiss, Hena Rose Soleil gift sets, plus themed sets for Sacred Bosphorus, Opera, Smooth Jazz, Fleur D'oranger, and Limited Editions (Rose Angel, Ginger Sweet). Priced ₺2,625-₺5,915 with 20-30% promotional discounts.
• Giyim (Clothing) Clothing collection featuring modern elegance and timeless design, including lingerie items such as Iris Büstiyer (₺4,000) and Hera Büstiyer (₺7,500) available in multiple colors.
• La Mandarine Collection Home and body care collection featuring mandarin-inspired products including shower gel (443ml), shampoo (443ml), and hand and body lotion (443ml).

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Recent moves1 record

Expansion highlights5 records

Direct peers

• Diptyque: Paris-based luxury fragrance house specializing in candles, room diffusers, perfumes, and body care with strong storytelling-driven collections. Direct comparable to Fiolas on the home fragrance and luxury gifting business, and on themed collection merchandising.
• Atelier Rebul: Turkish heritage cosmetics and fragrance brand with a multi-category range including perfumes, colognes, body care, and home fragrance products. Closely comparable to Fiolas on geography, heritage-meets-modern positioning, and product breadth.
• Le Labo: NYC-based niche luxury fragrance brand offering perfumes, candles, body care, and home scents with a cult, IP-led portfolio strategy. Comparable to Fiolas on premium fragrance positioning and themed/curated product drops.
• Rituals: Dutch luxury body and home care brand built around fragrance rituals, including body care, candles, diffusers, and gift sets sold through DTC, own stores, and department stores. Highly comparable to Fiolas on category mix (fragrance × body × home) and premium gifting positioning.
• Nest Fragrances: US-based luxury home fragrance brand offering scented candles, diffusers, room sprays, and body care with a focus on gifting and lifestyle collections. Comparable to Fiolas on the home scent-led product mix and premium gifting positioning.
• Jo Malone London: British luxury fragrance and home scent brand known for colognes, candles, bath products, and curated gift sets sold via DTC and own retail. Comparable to Fiolas on multi-category luxury fragrance strategy and gifting-led merchandising.
• Byredo: Swedish luxury fragrance house offering perfumes, candles, body care, and home scents with a strong narrative/IP-driven brand architecture. Comparable to Fiolas on premium positioning, sub-brand portfolio thinking, and luxury gifting focus.
• Eyüp Sabri Tuncer: Heritage Turkish cologne and fragrance house founded in 1873, selling traditional kolonya and modern fragrances plus home scents through retail and DTC channels. Directly comparable to Fiolas as a Turkish-rooted brand spanning personal fragrance, body care, and home ambient products.

Broad incumbents

• Molton Brown: Established British luxury bath, body, and home fragrance house with broad international distribution across DTC, own stores, and department stores. Comparable to Fiolas as a larger incumbent operating in the same luxury personal/home fragrance category.

Regional players

• Rosense: Turkish rose-based cosmetics and personal care brand selling rose oil, soaps, and body care products domestically and through Turkish distribution. Comparable to Fiolas as a Turkey-based heritage personal care brand targeting similar regional consumers.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/fiolas

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Fiolas