Firma-Thomas
Firma Thomas is a third-generation Belgian family-owned exclusive distributor of premium agricultural and garden/park machinery (New Holland, Case IH, Steyr, Timberwolf, Kuhn, ARBMAX, Raven precision ag, Redexim) for Belgium, Luxembourg, and increasingly the Benelux, serving farmers, contractors, and grounds professionals with new/used equipment, service, parts, and CNH Capital financing.
- Company typePrivate
- Founded1931
- HeadquartersMerchtem, Belgium
- Headcount1–10
- GTM typeB2B
- OfferingServices
What Firma-Thomas does
Firma Thomas is a third-generation family-owned agricultural and garden machinery distributor headquartered in Merchtem, Belgium. Founded in 1931 by grandfather Thomas as a blacksmith workshop for repairing farm vehicles, the company evolved through three generations into the exclusive importer and distributor for Belgium and Luxembourg of multiple premium equipment brands, including New Holland, Case IH, Steyr (all CNH Industrial), Timberwolf, Kuhn, Redexim, Rotadairon, Trimax, Junkkari, and others. As of July 2026, the company extended its exclusive territory to the full Benelux for ARBMAX professional wood chippers.
The company's product portfolio is organized into two verticals. The agriculture (Landbouw) vertical supplies new and used tractors, telehandlers, harvesting equipment, tillage, hay and forage machinery, agricultural trailers, mini excavators (New Holland Construction), and precision agriculture technology (Raven GPS displays, RTK receivers, autosteering, and Slingshot telematics). The garden and park (Tuin & Park) vertical covers compact tractors, golf carts (E-Z-GO), professional wood chippers (Timberwolf, ARBMAX, Junkkari), and sports field/golf course maintenance equipment (Redexim Verti-Drain, Rotadairon, Trimax, Ransomes Jacobsen). A modern workshop, extensive parts warehouse, warranted refurbished used-machine inventory, and CNH Capital financing integration round out the offering.
Revenue mechanics are predominantly hardware resale (new and used equipment) supplemented by professional services (after-sales service, winter maintenance, repairs, parts) and a financial-partner referral stream (CNH Capital). GTM is enterprise field sales with direct customer engagement from the Merchtem showroom/stock location and an exclusive dealer network covering Belgium and Luxembourg (and increasingly the Netherlands for newer brands). The company is led by third-generation family members Frank Thomas (Director, Tuin & Park) and Johan Thomas (Head of Agriculture Department), with no external investors or parent company ownership disclosed.
Firma-Thomas firmographics
Firmographics- Name
- Firma-Thomas
- Legal name
- Firma Thomas
- Website
- https://firmathomas.be
- Company type
- Private
- Founded year
- 1931
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Firma Thomas is a third-generation Belgian family-owned exclusive distributor of premium agricultural and garden/park machinery (New Holland, Case IH, Steyr, Timberwolf, Kuhn, ARBMAX, Raven precision ag, Redexim) for Belgium, Luxembourg, and increasingly the Benelux, serving farmers, contractors, and grounds professionals with new/used equipment, service, parts, and CNH Capital financing.
- Ownership category
- akta.pro rank
Firma-Thomas industry classification
Industry- Product category
- Agricultural & Garden Machinery Distribution
- NAICS
- Farm and Garden Machinery and Equipment Merchant Wholesalers (42382), Construction and Mining (except Oil Well) Machinery and Equipment Merchant Wholesalers (423810)
- SIC
- Farm Machinery & Equipment (3523), Wholesale-Machinery, Equipment & Supplies (5080)
- akta.pro primary industry
- Farm Machinery Parts, Service & Maintenance Equipment (Spare Parts, Diagnostics, Workshop Tools) (AFAAAAAH)
- akta.pro secondary industry
- Hay & Forage Machinery (Mowers, Rakes, Tedders, Balers, Wrappers) (AFAAAAAE)
Keywords
Where Firma-Thomas is headquartered
LocationHeadquarters
- HQ city
- Merchtem
- HQ country
- Belgium
- HQ region
- Europe
Offices1 record
Markets served
Firma-Thomas business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Supply Chain, Personnel, Operations, Infrastructure, Marketing or Sales
Revenue model
- New Equipment Sales: Sale of new agricultural tractors, machinery, garden and park equipment. Exclusive importer/distributor for Belgium and Luxembourg of multiple premium brands (New Holland, Case IH, Steyr, Timberwolf, Kuhn, and others).
- Used / Tweedehands Equipment Sales: Sale of quality checked and warranted second-hand agricultural and garden/park machines. Wide always-available stock of refurbished used machines.
- Service & Parts: After-sales service including winter maintenance (winternazichten), repairs, and spare parts supply. Modern workshop with experienced staff providing rapid intervention and custom service.
- CNH Capital Financing: Agricultural financing solutions offered in partnership with CNH Industrial Capital for new tractors and equipment purchases.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Equipment sales with direct pricing inquiry |
Go-to-market motion2 records
Distribution channels2 records
Marketing channels4 records
Firma-Thomas product offering
Product offeringCore offering
Firma Thomas is the exclusive importer and distributor for Belgium and Luxembourg of new and used agricultural machinery and garden/park equipment, including New Holland, Case IH and Steyr tractors, Kuhn tillage and forage equipment, wood chippers (Timberwolf, ARBMAX, Junkkari), sports field and golf course maintenance machines (Redexim, Trimax, Rotadairon, Ransomes Jacobsen), golf carts (E-Z-GO), trailers (Dezeure), and Raven precision agriculture technology. The company also provides after-sales service, parts, used/refurbished machinery with warranty, and arranges CNH Capital financing for customers.
Product overview
Firma Thomas is an agricultural and garden machinery distributor based in Merchtem, Belgium, active since 1931. It operates as a multi-brand distributor (not a single unified product) with two main product categories: (1) Landbouwmachines — covering agriculture tractors (New Holland, Case IH, Steyr), telehandlers, tillage equipment (Kuhn, Steeno, Güttler, Rabe, Alpego), hay and forage equipment (Kuhn mowers, rakes, tedders), seed drills (Kuhn Sitera + Rotoreg, Einbock), harvesting (New Holland Hayliner), trailers (Dezeure), mini excavators (New Holland Construction), and precision agriculture technology (Raven CR7+, CR12+, RS1 RTK); and (2) Tuin & Park — covering compact tractors (New Holland Boomer series), golf carts (EZGO RXV), wood chippers (Timberwolf, ARBMAX, Junkkari), sports field/golf maintenance (Redexim Verti-Drain, Verti-Rake, Turfcutter; Rotadairon; Trimax; Ransomes Jacobsen; Bogballe spreaders). The company also distributes used machines and provides service, parts, and CNH Capital financing. The portfolio is organized around exclusive distribution rights for top brands rather than proprietary products.
Differentiator
Problem solved
Functional benefit
Companies that use Firma-Thomas
Customer profileNamed customers1 record
Segments2 records
Ideal customer profiles2 records
Firma-Thomas technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration4 records
Firma-Thomas partnerships and signals
Strategic signalPartnerships
17 partnerships are on record, tiered core and minor.
- ARBMAXcoreFirma Thomas became the official Benelux distributor of ARBMAX professional wood chippers. ARBMAX is known for robust, high-performance chippers developed for arborists, green professionals, contractors, and public authorities. The partnership covers Belgium, the Netherlands, and Luxembourg, with demonstrations, technical support, training, and spare parts service managed from the Merchtem facility.
- New Holland (CNH Industrial)coreExclusive importer and distributor for Belgium and Luxembourg of New Holland tractors and compact tractors. Full product range including Boomer series, T4, T5, T6, T7 series tractors.
- Case IH & Steyr (CNH Industrial)coreFirma Thomas became distributor of Case IH and Steyr brands as of November 2025. Part of the CNH Industrial family alongside New Holland.
- TimberwolfcoreLeading UK manufacturer of professional wood chippers and shredders. Timberwolf is the best-selling commercial wood chipper brand in the UK with over 13,000 machines produced. Firma Thomas represents the brand in the Belgian/Luxembourg market.
- KuhncoreFrench manufacturer of agricultural machinery including mowers, tedders, rakes, balers, and wrappers. Extensive product range represented by Firma Thomas.
- RedeximcoreDutch manufacturer of sports field, golf course, and park maintenance equipment including Verti-Drain deep aerators, Verti-Rake, Speedseed, Turfcutter, and BLEC Laser Graders (used in Qatar World Cup stadium construction).
- RotadaironcoreFrench manufacturer established 1958, specializing in topsoil mixers, forestry mulchers, sports field machines, and vegetable growing equipment. Distribution in Benelux through Firma Thomas.
- TrimaxcoreNew Zealand family company designing, developing, and distributing tractor-mounted mowers for sports fields, parks, and golf courses. Known for low total cost of ownership and durability.
- JunkkaricoreFinnish manufacturer of disc chippers with 40+ years of experience and over 20,000 units produced. Features SKF bearings and No-Stress rotation protection system.
- Ransomes JacobsenminorUK manufacturer of professional turf maintenance equipment for golf courses and sports fields.
- DezeureminorBelgian manufacturer of agricultural trailers (BC Line series) and equipment, represented by Firma Thomas.
- GüttlerminorGerman manufacturer of grassland maintenance equipment including front breakers, prism rollers, and Harroflex systems.
- BogballeminorDanish manufacturer of precision fertiliser spreaders.
- SteenominorManufacturer of subsoilers and land preparation equipment represented in Belgium by Firma Thomas.
- Raven (CNH Industrial)corePrecision agriculture technology including CR7+ and CR12+ displays, RS1 RTK receivers, and 500S GPS receivers for automated steering and field management.
- E-Z-GOminorManufacturer of golf carts and utility vehicles. Products include the EZGO RXV ELITE electric golf cart series.
- New Holland ConstructionminorConstruction equipment range under the New Holland brand, represented alongside agricultural equipment.
Scale indicators3 records
Recent moves6 records
Expansion highlights4 records
Firma-Thomas competitors and assessment
Company assessmentMarket position
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
Firma-Thomas social profiles
Digital presenceFirma-Thomas financial estimates
Financial estimateRevenue estimate
Valuation estimate
Firma-Thomas leadership team
Management profileNumber of profiles
Profiles2 records
Firma-Thomas funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Firma-Thomas M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Firma-Thomas
What does Firma-Thomas do?
Firma Thomas is the exclusive importer and distributor for Belgium and Luxembourg of new and used agricultural machinery and garden/park equipment, including New Holland, Case IH and Steyr tractors, Kuhn tillage and forage equipment, wood chippers (Timberwolf, ARBMAX, Junkkari), sports field and golf course maintenance machines (Redexim, Trimax, Rotadairon, Ransomes Jacobsen), golf carts (E-Z-GO), trailers (Dezeure), and Raven precision agriculture technology. The company also provides after-sales service, parts, used/refurbished machinery with warranty, and arranges CNH Capital financing for customers.
Is Firma-Thomas a public or private company?
Firma-Thomas is a private company. It is classified as family owned and is currently operating.
When was Firma-Thomas founded?
Firma-Thomas was founded in 1931. It employs 1 to 10 people.
Where is Firma-Thomas based?
Firma-Thomas is headquartered in Merchtem, Belgium, in the Europe region.
How does Firma-Thomas make money?
Four revenue lines are on record. New Equipment Sales are the primary driver. The others are used / Tweedehands Equipment Sales, service & Parts and CNH Capital Financing.
Does Firma-Thomas have an API?
No public API is recorded for Firma-Thomas.
What industry is Firma-Thomas in?
Firma-Thomas's product category is Agricultural & Garden Machinery Distribution. Its primary akta.pro industry code is AFAAAAAH, Farm Machinery Parts, Service & Maintenance Equipment (Spare Parts, Diagnostics, Workshop Tools), with a secondary code of AFAAAAAE, Hay & Forage Machinery (Mowers, Rakes, Tedders, Balers, Wrappers). Its NAICS code is 42382 and its SIC code is 3523.