FIRST CARE SOLUTIONS LTD

What FIRST CARE SOLUTIONS LTD does

First Care Solutions Ltd operates commercially as GoodShape, a UK-based SaaS vendor that sells an AI-powered absence reduction and health orchestration platform to large enterprises and public-sector bodies. The platform combines three layers — Identification (automated absence data capture and early-risk visibility), Intervention (personalised digital self-care, structured referral pathways and manager tools), and Intelligence (real-time dashboards, sector benchmarking and predictive analytics) — delivered through a web platform, an employee portal called GoodShape Central, and native iOS and Android applications hosted on Microsoft Azure.

The company's go-to-market is primarily enterprise direct sales targeting organisations of roughly 10,000 employees and above, supplemented by self-serve mobile app distribution. Pricing is annual subscription-based, negotiated against organisation size, and quantified customer outcomes cited include a 24% average absence reduction in year one, £6M in annual value delivered for a typical 10,000-employee organisation, and a 9x ROI case study at Ealing Council. Named customers span healthcare (NHS, Philips, CooperVision, Sciensus), facilities and food services (Mitie, Compass, Samworth Brothers), transport (Luton Airport, TransPennine Express), media (Warner Bros Discovery), construction (Bouygues), housing (Places for People, Derby Homes) and local government (Watford Borough Council).

The business holds ISO 27001, Cyber Essentials and JOSCAR accreditations and operates a UK private limited entity (GoodShape UK Limited) under the First Care Solutions Ltd corporate umbrella. Strategic partners include Microsoft Azure for cloud infrastructure, RLDatix for workforce safety integration and Deloitte for thought-leadership validation, and the company has been recognised through the HSJ Workforce and Wellbeing Award 2024 and App of the Year 2023. Note that the firmographics-listed headcount of 6 is inconsistent with the claimed operational footprint of 1M+ employees supported and 30M+ absence days managed, suggesting the recorded entity may be a sales or holding vehicle with operating staff distributed elsewhere.

Name

FIRST CARE SOLUTIONS LTD

Legal name

GoodShape UK Limited

Website

https://firstcare.eu

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

First Care Solutions Ltd (trading as GoodShape) sells an AI-powered absence reduction and health orchestration SaaS platform to large UK enterprises and public-sector bodies, integrating identification, intervention and predictive analytics to reduce workforce absence across healthcare, transport, manufacturing and services.

Ownership category

akta.pro rank

Product category

Absence Management Software

NAICS

Social Assistance (624), Individual and Family Services (6241)

SIC

Services-Health Services (8000), Services-Misc Health & Allied Services, Nec (8090)

akta.pro primary industry

Occupational & Employer-Sponsored Primary Care Clinics (HLAFAGAJ)

akta.pro secondary industries

Care Management & Population Health Program Administration (HLAEALAG), Chronic Condition Management & Remote Monitoring (e.g., diabetes, HTN) (HLALADAD)

Keywords

• Absence management software
• Workforce health platform
• Employee wellbeing solutions
• HR analytics software
• Return-to-work platform

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. SaaS Platform Subscription: Annual subscription-based access to the GoodShape absence reduction and health orchestration platform, with pricing based on organisation size (reference to 10,000 employee organisation as typical benchmark). Delivers measurable ROI through absence reduction, lower overtime costs, reduced temporary staffing and optimised health service spend.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels6 records

Core offering

FIRST CARE SOLUTIONS LTD operates GoodShape, an AI-powered absence reduction and health orchestration SaaS platform for enterprise employers. The platform identifies workforce health risks early, connects employees to appropriate health and wellbeing support, and tracks return-to-work outcomes across large organizations.

Product overview

GoodShape offers a unified AI-powered workforce performance platform for absence reduction and health orchestration. The core offering consists of the GoodShape Platform (the main AI engine), GoodShape Central (employee portal with self-care tools and referral pathways), and GoodShape Mobile App (iOS/Android applications). The platform operates through a three-stage architecture: Identification (automated data capture and early issue visibility), Intervention (personalized digital care and streamlined referrals), and Intelligence (real-time dashboards, sector benchmarking, and predictive analytics). The system integrates with existing HR and workforce management infrastructure to coordinate health services and deliver measurable ROI.

Differentiator

Problem solved

Functional benefit

Products and services

• GoodShape Platform

Quantifiable outcome

• 24% average absence reduction in year one
• +4 more outcomes

Named customers15 records

Segments6 records

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability4 records

Feature5 records

Partnerships

Three partnerships are on record, tiered core infrastructure, core and notable.

• Microsoft Azurecore infrastructureTechnology or IntegrationMicrosoft Azure serves as the enterprise cloud hosting infrastructure for GoodShape's platform, providing enterprise-grade security, scalability, and reliability for the health intelligence and absence management system.
• RLDatixcoreStrategic or Co-development PartnerGoodShape announced a strategic partnership with RLDatix to enhance workforce health and safety capabilities. The partnership focuses on integrating absence management with broader workforce safety and governance solutions.
• DeloittenotableGTM or Marketing PartnerDeloitte has featured GoodShape in insights content discussing how AI is being used to reduce absence and support employee health, providing industry validation and thought leadership positioning.

Scale indicators9 records

Recent moves6 records

Expansion highlights4 records

Emerging players

• YuLife: YuLife is a UK-based employee wellbeing and insured benefits platform leveraging gamification and AI. It overlaps with GoodShape on incentivising healthy employee behaviour and reducing absence, though it distributes through group life insurance rather than absence orchestration.
• Limeade: Limeade is an employee experience and wellbeing platform focused on engagement and health outcomes. It is an emerging player with partial overlap in employer-sponsored wellbeing and absence reduction use cases.
• Peppy Health: Peppy is a UK-based digital health platform providing employer-sponsored support for fertility, mental health, and menopause. It overlaps with GoodShape on the employer-sponsored health benefit layer and channels to HR decision-makers in UK enterprises.

Direct peers

• Preserve (formerly Health Management Ltd): Preserve is a UK-based occupational health and absence management technology provider. It directly competes with GoodShape in employer-sponsored absence management and OH referrals, particularly in NHS and public sector accounts.
• AbsenceSoft: AbsenceSoft is a US-based SaaS platform purpose-built for employer absence management (FMLA, ADA, leave). It is the closest direct competitor to GoodShape in providing technology-driven absence and workforce health orchestration to enterprise HR teams.
• RLDatix: RLDatix is a workforce safety, governance, and risk management platform that GoodShape has a strategic partnership with. It is a peer in the workforce health and safety orchestration space, addressing overlapping buyer personas in healthcare and large enterprises.

Regional players

• HealthHero: HealthHero is a major UK and European digital health provider spanning primary care, occupational health, and mental health. It is a regional player in the same employer-sponsored health orchestration space, with direct overlap in UK occupational health customers.
• Medigold Health: Medigold Health is one of the UK's largest occupational health providers, offering absence management and OH services. It is a regional player that competes with GoodShape's intervention/referral pathways, though Medigold delivers clinical OH services rather than SaaS.

Broad incumbents

• Virgin Pulse / Personify Health: Personify Health (formerly Virgin Pulse) is a large incumbent employee wellbeing and health benefits platform. It competes with GoodShape in the broader workforce health and productivity category, though Personify emphasizes engagement and biometrics rather than absence orchestration.
• Optum Workforce Health: Optum (UnitedHealth Group) offers population health and workforce health solutions to large employers and health systems. It is a broad incumbent in the employer-sponsored health space that competes with GoodShape on care management and analytics layers.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/goodshapeworks
• LinkedInlinkedin.com/company/first-care-solutions-ltd

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about FIRST CARE SOLUTIONS LTD