Fish & Co

What Fish & Co does

Fish & Co is a privately held, founder-led interior design studio operating as Fish & Co LLC from San Diego, California, with a small team of 9 employees. The studio provides residential and commercial interior design services, executing bespoke projects with a stated philosophy centered on earth-conscious, human-centered, and community-oriented design. Its client base comprises homeowners and select commercial engagements, with the portfolio showcasing completed projects in Encinitas, California and Asheville, North Carolina, indicating selective work beyond the San Diego home market.

The business operates as a single-service professional consultancy rather than a platform or productized offering. Client acquisition is sales-led and highly relational: prospective clients follow a three-step inquiry process on the company's Squarespace-hosted website — reviewing a Google Drive-hosted design guide, booking a consultation via Calendly, and then emailing [email protected] to initiate projects. Pricing is not publicly disclosed and is established on a project basis after consultation. The studio markets itself primarily through its website portfolio and a values-driven brand narrative, with no third-party distribution channels, resellers, or marketplace presence.

Fish & Co is bootstrapped with no institutional investment, funding rounds, or parent company structure. The company has no public revenue disclosure, no app, no API, no documented integrations, and no technology stack beyond standard web presence. Its go-to-market emphasizes selective client fit — the founder's stated mission is to "raise people up, build to last" — and the brand identity is explicitly tied to a family legacy rooted in the founder's grandfather's fish market business philosophy. The firm is operating but at micro-business scale with thin public operating metrics.

Name

Fish & Co

Legal name

Fish & Co LLC

Website

https://fishandcostudio.com

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Fish & Co is a San Diego-based interior design studio offering bespoke residential and commercial design services from a 9-person team, acquired through a structured, relationship-driven inquiry process and delivered on a project basis.

Ownership category

akta.pro rank

Headquarters

HQ city

San Diego

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales

Revenue model

1. Interior Design Services: Fish & Co generates revenue through residential and commercial interior design services. The studio works with clients on a project basis, with no public pricing disclosed — prospective clients must inquire through their structured process to receive quotes.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

Fish & Co is a San Diego-based design studio that provides full-service interior design for residential and commercial projects. The studio guides clients through a structured three-step onboarding process (reviewing a design guide, booking a consultation via Calendly, and emailing the studio) and delivers customized interior design work on a project basis. The portfolio spans residential home design (living spaces, kitchens, whole-home interiors) and commercial space design.

Product overview

Fish & Co is a San Diego-based design studio offering interior design services for both residential and commercial projects. The company operates as a single-service consultancy rather than a platform with distinct product modules or branded offerings. Services include full-service interior design, with a three-step client onboarding process outlined on their website: (1) reviewing their design guide, (2) scheduling a consultation via Calendly, and (3) emailing the studio to initiate projects.

Differentiator

Problem solved

Functional benefit

Products and services

• Residential Interior Design Full-service interior design for residential clients, including living spaces, kitchens, and whole-home interiors. Designed for homeowners and individuals seeking human-centered, sustainable, story-driven design that reflects their values.
• Commercial Interior Design Full-service interior design for business and commercial spaces. Aimed at businesses that want their physical environment to reflect company values while remaining functional and sustainable.

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators1 record

Recent moves1 record

Expansion highlights2 records

Direct peers

• Havenly: An online interior design platform matching consumers with professional designers for room-by-room design services. Comparable as an interior design services provider, but with a technology-enabled, lower-touch delivery model.
• Modsy: An online interior design service that provides 3D renderings and shoppable room designs. Comparable through interior design services for homeowners, though delivered digitally rather than via hands-on, full-service design.
• Cortney Bishop Design: A Charlotte, NC-based interior design studio with both residential and commercial work. Comparable to Fish & Co in scale, service mix, and a portfolio spanning renovation and new-build design projects.
• Decorilla: An online interior design marketplace connecting clients with designers for room makeovers. Comparable to Fish & Co in offering interior design services to homeowners, but using a virtual, multi-designer model.
• Maestri Studio: A boutique Dallas-based interior design firm with a focus on residential projects. Comparable to Fish & Co as a small, founder-led residential design studio with a similar project-based service model.
• Studio McGee: A recognized residential and light-commercial interior design studio that sells a distinct aesthetic and lifestyle brand. Highly comparable to Fish & Co in offering full-service design and brand-driven positioning, though at a much larger scale.
• Amber Interiors: LA-based interior design studio known for its layered, eclectic design style and strong personal brand. Comparable to Fish & Co through residential and commercial design services and a founder-led brand identity.

Others

• Chairish: An online marketplace for vintage and pre-owned furniture and decor, frequently used by interior designers and their clients. Comparable as an adjacent ecosystem player that supports the design process Fish & Co leads.

Emerging players

• Havenly Pro / The Editors: Adjacent online design services targeting homeowners and small commercial clients. Comparable as a low-cost, technology-enabled alternative to full-service design studios like Fish & Co.
• Interior Define: A DTC furniture brand that offers interior design services alongside its own sofas and seating. Comparable through interior design for residential clients, but with a more product-led, vertically integrated business model.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat2 records

Key risks6 records

Key highlights5 records

Customer concentration

• LinkedInlinkedin.com/company/fishandcostudio

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Fish & Co