Fishbox

What Fishbox does

Fishbox, operated by MEMS Group, Inc. and headquartered in Miami, Florida, is a fishing intelligence platform that serves recreational anglers through a mobile application (iOS and Android) and a companion website (fishbox.com). The company's core technology is a proprietary fishing forecast algorithm that analyzes 41 weather parameters alongside solunar, tide, and wave data to predict optimal fishing times, layered onto interactive fishing maps covering 1.2M+ public waterbodies worldwide. Product features include depth-contour maps with spots approved by local anglers and biologists, a fish species database (e.g., Largemouth Bass, Walleye, Atlantic Salmon), a fishing license finder, and a regulations database. The company claims 40M+ fishermen use its service and has been recognized by the Apple App Store as one of the best apps for fishing.

Fishbox operates a product-led growth model with a self-serve quiz-based onboarding flow that funnels users toward a $27.99/month personalized fishing map plan, available in Fresh and Salt variants. An 80% OFF promotional offer indicates a freemium-to-paid conversion strategy, and revenue is generated through recurring subscriptions rather than ads, marketplace fees, or licensing. Distribution is primarily organic, leveraging app store listings, social media (Facebook, Instagram, LinkedIn), an email newsletter, blog content, and a community hashtag campaign (#fishing). The company holds an ASA (American Sportfishing Association) membership and maintains minor integration partnerships with Navionics and NAAV for nautical charting data.

The company is private (no ticker), operates with 23 employees, and has no disclosed funding rounds, revenue, or M&A activity in the input data. There is no evidence of senior AI/ML hires, patents, or published research, and the leadership team is not documented in the provided sources.

Name

Fishbox

Legal name

MEMS Group, Inc.

Website

https://fishboxapp.com

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Fishbox is a fishing intelligence platform serving recreational anglers via a mobile app and website, combining interactive fishing maps covering 1.2M+ waterbodies with a proprietary algorithm that analyzes 41 weather parameters to predict optimal fishing times. It monetizes through a $27.99/month subscription plan driven by a product-led quiz funnel.

Ownership category

akta.pro rank

Product category

Recreational Fishing App

SIC

Retail-Hobby, Toy & Game Shops (5945)

akta.pro primary industry

Fishing Electronics & Marine Tech Retail (Fishfinders, GPS, Sonar) (CRAMALAH)

akta.pro secondary industries

Fishing & Tackle Retail (CRAMABAL), Fishing & Angling Charters / Guides (THAAALAD)

Keywords

• Fishing forecast app
• Recreational fishing maps
• Fishing spot finder
• Fishing weather forecast
• Angling mobile app

GTM type

B2C

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Infrastructure, Operations

Revenue model

1. Subscription-based Premium Plans: Fishbox generates revenue through subscription-based premium plans, with users selecting between Fresh or Salt water fishing preferences at $27.99 plan pricing. The 80% OFF promotional offer suggests a freemium-to-paid conversion model.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

Fishbox sells a mobile and web fishing application that provides personalized fishing maps, community-approved fishing spots, and a proprietary forecast algorithm analyzing 41 weather parameters (including solunar, tides, and waves) to predict optimal fishing times. Anglers access the service through a $27.99 subscription plan delivered via iOS, Android, and the fishbox.com website, with coverage of 1.2M+ public waterbodies globally.

Product overview

Fishbox is a fishing technology platform consisting of a mobile app (iOS/Android) and a companion website (fishbox.com). The core product is the Fishbox Mobile App which provides personalized fishing spot maps, algorithm-driven fishing forecasts, and detailed weather information including solunar data, tides, and waves. The fishbox.com website complements the app with additional features including a fish species database, fishing license finder, and regulations information. The platform covers over 1.2 million public waterbodies globally and serves 40 million+ fishermen, integrating maps, forecasts, and community-approved spot data into a unified fishing intelligence system.

Differentiator

Problem solved

Functional benefit

Products and services

• Fishbox Mobile App A fishing forecast mobile application available on iOS and Android that provides personalized fishing maps, spot recommendations, weather forecasts, and catch logging features for individual recreational anglers.
• Fishbox Personal Fishing Map Plan A subscription product (priced at $27.99, with an 80% OFF promotional rate) that delivers a personalized fishing map tailored to a user's water-type preference (Fresh or Salt) and location, including community-approved fishing spots and forecast-driven timing recommendations.
• Fishbox Fishing License Finder A web-based utility that helps recreational anglers locate where to purchase fishing licenses and understand the types of fishing licenses available across different U.S. states.
• Fishbox Fish Species Database An educational database cataloging popular fish species such as Largemouth Bass, Black Crappie, Walleye, Bull Trout, Red Drum, and Atlantic Salmon, providing characteristics and behavioral information to help anglers plan trips.

Quantifiable outcome

• 40M+ fishermen use Fishbox service
• +1 more outcomes

Named customers3 records

Segments1 record

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability4 records

Feature3 records

Partnerships

One partnership is on record.

• American Sportfishing Association (ASA)coreStrategic or Co-development PartnerFishbox is a member of the American Sportfishing Association, standing together with over 800 organizations that have a vested interest in the health, growth, and expansion of the sportfishing industry. The ASA is a major trade association for the sportfishing industry.

Scale indicators4 records

Recent moves6 records

Expansion highlights4 records

Emerging players

• ANGLR: ANGLR is a fishing tracking app that logs catches, trips, and patterns. It is a narrower competitor focused on catch logging rather than forecasts, but targets the same persona and overlaps in trip-planning features.
• BassForecast: BassForecast is a bass-focused fishing forecast app that uses weather and solunar data to predict optimal fishing times. It is a more specialized, emerging competitor in the same forecast-driven niche Fishbox operates in.
• OnX Fish: OnX Fish is an offshoot of OnX Hunt's mapping platform, applying their GPS/map expertise to fishing. It is comparable as a category-adjacent outdoor mapping competitor with overlap in map-based spot discovery for anglers.
• StrikeLines: StrikeLines provides fishing maps and contour data for anglers, particularly in coastal and offshore environments. It overlaps with Fishbox's mapping and spot discovery functionality for salt-water anglers.

Broad incumbents

• Navionics: Navionics is a Garmin-owned marine charting platform offering detailed nautical and fishing maps. It is already a Fishbox partner, but it directly competes for premium fishing/marine chart users with deeper chart data and a hardware integrations moat.
• Humminbird: Humminbird is a leading fishfinder and marine electronics manufacturer. As a Broad Incumbent, it competes indirectly by offering premium hardware-based fishing intelligence products that combine sonar, GPS, and charting.
• Garmin: Garmin is a global leader in GPS and marine electronics (fishfinders, chartplotters). Through its ActiveCaptain and Navionics acquisitions, Garmin competes with Fishbox as a broader incumbent combining hardware, charts, and software for anglers.
• Lowrance: Lowrance is a major brand in fishfinders and marine electronics, owned by Navico. It represents the hardware side of fishing tech and competes indirectly through integrated chart and sonar ecosystems that rival pure-software platforms.
• C-MAP: C-MAP is a global marine chart provider offering digital navigation and fishing maps. It overlaps with Fishbox's mapping function as part of a broader chart and navigation ecosystem serving boaters and anglers.

Direct peers

• Fishbrain: Fishbrain is the most direct competitor: a fishing app offering maps, forecasts, catch logging, and a social community for recreational anglers. Both companies target the same primary persona (recreational anglers) with a similar mobile-first, community-driven value proposition.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/FishboxApp
• LinkedInlinkedin.com/company/fishboxapp
• Instagraminstagram.com/fishboxapp

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Fishbox