MAISON FISSELIER

What MAISON FISSELIER does

Maison Fisselier is a family-owned Breton artisanal liquorist, founded in 1968 by Jacques Fisselier in Rennes and currently operating as a SARL (Les Liqueurs Fisselier SARL) with a social capital of €240,000. Headquartered in Pacé, Brittany, with a secondary production site in Landévennec opened in 2023, the company employs approximately 12 people to produce a portfolio of liqueurs, arranged rums, aperitifs, and spirits organized into five main lines: Likor Breizh (premium co-produced with Distillerie du Gorvello), Liqueurs (fruit, plant, and creamy), Rhums Arrangés (Vieux Corsaire, Boucaneries, Pirateries, Mojitos, BIO), Apéritifs Bretons (Chouchen, Pastis Kenavo, Vin de Fraise), and Spiritueux (Whisky Breton IGP, Lambig AOC, Eau de Vie de Cidre). The core technology is traditional artisanal production: long maceration of fresh fruits, manual pressing à l'ancienne, slow filtration, and the proprietary art of assemblage et recettage — blending and recipe-creation — using natural Breton terroir ingredients (Plougastel strawberries, Guérande IGP salt, Finistère ginger, Brittany honey, roasted buckwheat). Multiple products carry protected designations (Lambig AOC since 2015, Whisky Breton IGP), and the manufacturer holds the Entreprise du Patrimoine Vivant label.

The business model is direct-to-consumer-led with select channel partners. Revenue is generated through one-time unit sales of bottles ranging from 4cl to 150cl, distributed via the company showroom in Pacé (open Tuesday–Saturday), the Breizh-Odyssée e-boutique, and contact-based wholesale inquiries for distributors and HORECA partners. The pricing strategy is premium positioning with tiered ranges: Likor Breizh (28% vol, BIO certified, Vinalies 2025 Gold), Vieux Corsaire (29% vol), Pirateries (30% vol), Boucaneries (18% vol), Mojitos (18% vol), BIO Arrangés (25% vol), Whisky Breton IGP (40% vol), Lambig AOC, and specialty liqueurs such as Fleur de Caramel and Fleur de Gwenroc. Customer segments include individual consumers (gifting, mixology, digestif), wholesalers/distributors, and HORECA operators. Marketing is primarily organic social (Facebook, Instagram) plus content marketing on the company website, with PR leverage from competitive awards (Concours Général Agricole 2025, Vinalies 2025). The company is private, family-held, and has not raised external capital.

Name

MAISON FISSELIER

Legal name

LES LIQUEURS FISSELIER SARL

Website

https://fisselier.com

Company type

Private

Founded year

1968

Operating status

Operating

Headcount range

11–50 employees

Short description

Maison Fisselier is a family-owned Breton artisanal liqueur and spirits producer founded in 1968, employing ~12 people in Pacé, France, selling premium Breton liqueurs, arranged rums, aperitifs, and AOC/IGP spirits directly to consumers, wholesalers, and HORECA partners via its showroom and the Breizh-Odyssée e-boutique.

Ownership category

akta.pro rank

Product category

Artisanal Breton Spirits & Liqueurs

NAICS

Wine and Distilled Alcoholic Beverage Merchant Wholesalers (424820), Wine and Distilled Alcoholic Beverage Merchant Wholesalers (42482), Beer, Wine, and Distilled Alcoholic Beverage Merchant Wholesalers (4248)

SIC

Wholesale-Beer, Wine & Distilled Alcoholic Beverages (5180)

akta.pro industry

PRIMARYCRADAIAC

Spirits Distilling & Brands

Consumer Products & Retail/Consumer Packaged Goods (CPG) Manufacturing & Brands/Alcoholic Beverages (Beer, Wine, Spirits) Manufacturing & Brands

SECONDARYTHAFALAH

Craft Distilleries & Microdistilleries

Travel & Hospitality/Foodservice & Beverage (Restaurants, Cafes, Bars)/Breweries, Wineries & Distilleries (Taprooms/Tasting Rooms)

SECONDARYTHAFALAG

Distilleries (Tasting Rooms)

Travel & Hospitality/Foodservice & Beverage (Restaurants, Cafes, Bars)/Breweries, Wineries & Distilleries (Taprooms/Tasting Rooms)

SECONDARYAFAIAGAH

Craft & Specialty Beverage Wholesale (Local/Artisanal)

Agriculture & Food Production/Food Distribution & Wholesale/Beverage Wholesale (Alcoholic & Non-Alcoholic)

Keywords

• Artisanal Breton liqueurs
• Arranged rums
• Breton spirits
• Fruit maceration liqueurs
• Breton aperitifs

Headquarters

HQ city

Pacé

HQ country

France

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Direct Product Sales: Revenue is generated through the direct sale of artisanal Breton liqueurs, spirits, rums, and aperitifs. Products are sold directly to consumers via the company's showroom in Pacé (open Tuesday to Saturday) and through the Breizh-Odyssée e-boutique. Individual bottle sizes range from 5cl to 150cl across various product lines.

Pricing tiers

Go-to-market motion3 records

Distribution channels3 records

Marketing channels5 records

Core offering

Maison Fisselier is a Breton artisan liquorist producing and selling a wide range of artisanal liqueurs and spirits — including fruit and creamy liqueurs, arranged rums, Breton aperitifs (chouchen, pastis), and spirits (Whisky Breton IGP, Lambig AOC) — handmade in Brittany using traditional maceration, manual pressing, and proprietary blending techniques with locally sourced Breton ingredients. Products are sold directly to consumers via the Pacé showroom and the Breizh-Odyssée e-boutique, with a wholesale channel for professional distributors.

Product overview

Maison Fisselier is a Breton artisan liquorist founded in 1968, producing a portfolio of liqueurs and spirits organized into five main product lines: Likor Breizh (premium artisanal sub-brand from Landevennec), Liqueurs (fruit, plant, and creamy liqueurs), Rhums Arrangés (Vieux Corsaire, Boucaneries, Les Pirateries, Mojitos, Punch Corsaire, Arrangés BIO), Apéritifs Bretons (Chouchen, Hydromélix, Pastis Breton, Vin de Fraise, Apéritif BZH), and Spiritueux (Whisky Breton, Lambig, Eau de vie de cidre). All products are handmade in Brittany with local ingredients where possible.

Differentiator

Problem solved

Functional benefit

Products and services

• Likor Breizh Premium artisanal Breton liqueurs and spirits (Fraise de Plougastel, Framboise, Mûre, Limoncello, Elixir de Gin, Gin aux Herbes) produced via long/double maceration of fresh Breton fruits, manual pressing à l'ancienne, and BIO certification. Targeted at premium consumers seeking natural, terroir-driven liqueurs.
• Liqueurs (Maison Fisselier core range) Artisanal Breton liqueurs produced in Pacé, including fruit liqueurs (Fraise de Plougastel, Citron, Menthe, Pomme), plant liqueurs (Fleur de Sureau), and creamy liqueurs (Fleur de Caramel, Fleur de Gwenroc). Sold to individual consumers and HORECA/wholesale partners.
• Rhums Arrangés Flavored/arranged rums made with Caribbean/French island rums and Breton terroir ingredients (Guérande IGP salt, Finistère ginger, Brittany honey, roasted buckwheat). Sold via showroom, e-boutique and wholesale channels.
• Apéritifs Bretons Breton aperitifs including Chouchen (mead/hydromel), Hydromélix, Pastis Breton Kenavo (45% vol, silver medal at CGA 2025), Vin à la fraise de Plougastel, and Apéritif BZH. Targeted at consumers seeking authentic Breton aperitif beverages.
• Spiritueux (Whisky Breton IGP, Lambig AOC, Eau de Vie de Cidre) Breton spirits including Whisky Breton IGP (40% vol, 3 years oak-aged blend), Lambig de Bretagne AOC (apple brandy aged in French oak, AOC since 2015), and Eau de Vie de Cidre. Targeted at premium spirits consumers and HORECA.

Quantifiable outcome

• Gold Medal at Concours Général Agricole 2025 for Liqueur de Fraise de Plougastel in the Liqueurs category
• +5 more outcomes

Named customers1 record

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

One partnership is on record.

• Distillerie du GorvellocoreStrategic or Co-development Partner · 1 January 2023Maison Fisselier and Distillerie du Gorvello formed a partnership to create the Likor Breizh premium product line. Likor Breizh benefits from the combined artisanal expertise of both houses in selecting raw materials, maceration durations, extraction techniques, and precise sugar dosing. A dedicated production site was opened in Landévennec in 2023 for Likor Breizh production.

Scale indicators5 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• Distillerie des Menhirs (Eddu): Breton single malt whisky distillery producing Eddu and other Breton spirits. Direct competitor in the Breton whisky IGP category and adjacent liqueur/arranged rum lines, serving similar premium on-trade and specialty retail customers in France.
• Compagnie des Indes: French specialist brand focused on single-origin and arranged rums sourced from Caribbean origins. Closely comparable in arranged-rum category (Maison Fisselier's Vieux Corsaire, Pirateries, Boucaneries ranges) with similar natural-ingredient positioning and specialty retail distribution.
• Maison Binet-Papin: French artisanal spirit and liqueur producer with multi-generational heritage, comparable to Maison Fisselier in family-ownership structure, craft credentials, and focus on terroir-driven liqueurs and spirits for the French specialty market.
• Distillerie du Gorvello: Breton artisanal distillery that is Maison Fisselier's explicit co-production partner for the Likor Breizh premium line via the 2023 Landévennec site. Operates in the same Breton terroir category with overlapping craft spirits production, and serves as both peer and strategic partner.
• Distillerie J. Goudoulin: Small artisanal French distillery producing premium fruit liqueurs and eaux-de-vie. Comparable craft distillation profile, similar reliance on named-origin fruits, and similar positioning toward French specialty retail and HORECA customers.
• Distillerie Warenghem (Armorik): Producer of Armorik, the pioneering Breton single malt whisky, and additional craft spirits. Directly comparable in craft Breton distilling heritage, IGP-protected whisky category, and regional terroir storytelling aimed at similar premium French consumers.
• Distillerie Levecque: Small Breton artisanal distillery producing fruit liqueurs, spirits, and aperitifs. Comparable to Maison Fisselier in craft Breton production, scale, product breadth, and reliance on regional terroir ingredients for differentiation.

Broad incumbents

• Bardinet: Long-established French group producing liqueurs, rums, and spirits under multiple brands. Overlaps with Maison Fisselier's arranged-rum and liqueur categories at much larger scale, with broader mass-market and export distribution rather than artisanal focus.
• Marie Brizard Wine & Spirits: Established French liqueur and spirits group (portfolio includes Marie Brizard liqueurs, Sobieski vodka, William Peel). Operates broadly in the same liqueur and spirits category with overlapping French distribution but at much larger scale and via mass-market positioning.

Regional players

• Rhum Damoiseau: Guadeloupe-based rum producer whose agricultural rum IGP is an ingredient source for Maison Fisselier's Pirateries line. Comparable as an arranged-rum category producer in the French market with terroir-led storytelling, though geographically rooted in the Caribbean rather than Brittany.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/Fisselier
• Instagraminstagram.com/maisonfisselier
• LinkedInlinkedin.com/company/maison-fisselier

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about MAISON FISSELIER