fitnessdk
SATS Group ASA is a Nordic fitness club operator founded in 1995, operating fitness facilities across Norway, Sweden, and Denmark for general consumers seeking health and fitness services. The company is publicly listed on Oslo Børs under ticker SATS.
- Company typePublic
- Founded1995
- HeadquartersOslo, Norway
- Headcount11–50
- GTM typeB2C
- OfferingServices
What fitnessdk does
SATS Group ASA is a Nordic fitness club operator founded in 1995 and headquartered in Oslo, Norway at Nydalsveien 28. The company operates a network of fitness facilities across Norway, Sweden, and Denmark, serving general consumers seeking fitness and health improvement services. The company positions itself around the mission of making people healthier and happier, with its primary offering being physical fitness clubs and associated health services.
The company has been publicly listed on Oslo Børs under the ticker SATS since 2020. It maintains formal investor relations infrastructure, including a Chief Financial Officer (Cecilie Elde), an IR Manager (Stine Klund), and a PR Manager (Kristin Fjeld), and complies with the Oslo Børs Code of Practice for IR of 1 March 2021. The company publishes quarterly financial reports and presentations, with Q1 2026 results published in April 2026 and Q2 2026 results presentation scheduled for June 30, 2026. In June 2026, the company completed a share buyback program, signalling active capital management. The disclosed 45-employee count represents the corporate/HQ function; the broader club-level workforce across the Nordic operating geographies is not detailed in the source.
The business model is membership-based consumer fitness services across three Nordic markets. Customer segmentation is horizontal, targeting general fitness consumers rather than enterprise or specialized segments. No specific technology platform, AI capabilities, proprietary digital products, or partnerships are disclosed in the source material. The company's core technology stack is not publicly described, and no app, API, or SDK offerings are referenced. The 2026 corporate disclosures indicate stable operating status with ongoing capital markets engagement rather than transformative expansion.
fitnessdk firmographics
Firmographics- Name
- fitnessdk
- Legal name
- SATS Group ASA
- Website
- https://fitnessdk.dk
- Company type
- Public
- Founded year
- 1995
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- SATS Group ASA is a Nordic fitness club operator founded in 1995, operating fitness facilities across Norway, Sweden, and Denmark for general consumers seeking health and fitness services. The company is publicly listed on Oslo Børs under ticker SATS.
- Ownership category
- akta.pro rank
fitnessdk industry classification
Industry- Product category
- Health and Fitness Clubs
- NAICS
- Fitness and Recreational Sports Centers (713940), Fitness and Recreational Sports Centers (71394)
- SIC
- Services-Membership Sports & Recreation Clubs (7997)
- akta.pro primary industry
- General Personal Training (In-Person & Virtual) (HSADAAAA)
Keywords
Where fitnessdk is headquartered
LocationHeadquarters
- HQ city
- Oslo
- HQ country
- Norway
- HQ region
- Europe
Offices1 record
Markets served
fitnessdk business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Infrastructure, Marketing or Sales, Others
fitnessdk product offering
Product offeringCore offering
fitnessdk operates fitness club and gym facilities in Denmark as part of SATS Group ASA, providing members with access to fitness equipment, group training, and personal training services. The business is built around a network of physical health clubs serving individual consumers seeking fitness and wellness improvement in the Nordic region.
Product overview
SATS Group operates a fitness club and gym business, positioning itself as a company that makes people healthier and happier. The company's primary offering is its network of fitness facilities and associated health services.
Differentiator
Problem solved
Functional benefit
Products and services
- Fitness club memberships Membership access to a network of fitness clubs operated in Norway, Sweden, and Denmark (including the fitnessdk brand in Denmark), providing members with fitness equipment, group training, and personal training services.
Companies that use fitnessdk
Customer profileSegments1 record
Ideal customer profiles1 record
fitnessdk technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
fitnessdk partnerships and signals
Strategic signalRecent moves5 records
Expansion highlights3 records
fitnessdk competitors and assessment
Company assessmentDirect peers
- Actic Group: Swedish-headquartered gym and fitness operator with clubs across Sweden, Norway, and other Nordic markets. Closest geographically comparable peer to SATS given overlapping Nordic footprint and similar mid-market positioning.
- The Gym Group: UK-listed low-cost gym chain operating 200+ locations across the UK. Direct comparable on membership-club business model, public-company governance, and capital-markets discipline — useful proxy for SATS's listed-equity profile.
- Fitness World: Major Danish fitness club operator owned by Fitness World A/S. Direct Nordic competitor to SATS in the Danish market with overlapping member base and similar mid-market positioning.
- Basic-Fit: Europe's largest low-cost fitness chain operating ~1,300+ clubs across Europe including the Nordics. Directly comparable to SATS in the membership-club model, though positioned at the value end of the market.
- PureGym: Privately held European low-cost fitness chain with ~600 clubs in the UK, Denmark, and other markets. Direct peer on value-end positioning; notable Nordic overlap via its Danish operations, directly competing with SATS's Danish clubs.
Broad incumbents
- Life Time Fitness: US-listed premium fitness operator with ~170 large-format clubs. Broad incumbent in the fitness-club category; comparable on premium-service positioning and listed-company governance, though geographic markets differ.
- Planet Fitness: NYSE-listed global low-cost fitness franchisor with ~2,500 clubs. Broad incumbent in the membership-club model; comparable on subscription economics and scale dynamics, though predominantly US footprint.
- Equinox: Global premium fitness club operator offering differentiated boutique-style clubs. Broad incumbent relevant for benchmarking premium-end positioning and digital ecosystem (Equinox+ app) — relevant peer for SATS's competitive context.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights5 records
Customer concentration
fitnessdk social profiles
Digital presencefitnessdk financial estimates
Financial estimateRevenue estimate
Valuation estimate
fitnessdk leadership team
Management profileNumber of profiles
Profiles3 records
fitnessdk funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
fitnessdk M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about fitnessdk
What does fitnessdk do?
fitnessdk operates fitness club and gym facilities in Denmark as part of SATS Group ASA, providing members with access to fitness equipment, group training, and personal training services. The business is built around a network of physical health clubs serving individual consumers seeking fitness and wellness improvement in the Nordic region.
Is fitnessdk a public or private company?
fitnessdk is a public company. It is classified as public and is currently operating.
When was fitnessdk founded?
fitnessdk was founded in 1995. It employs 11 to 50 people.
Where is fitnessdk based?
fitnessdk is headquartered in Oslo, Norway, in the Europe region.
Who are fitnessdk's main competitors?
Direct peers on record are Actic Group, The Gym Group, Fitness World, Basic-Fit and PureGym. Broad incumbents are Life Time Fitness, Planet Fitness and Equinox.
Does fitnessdk have an API?
No public API is recorded for fitnessdk.
What industry is fitnessdk in?
fitnessdk's product category is Health and Fitness Clubs. Its primary akta.pro industry code is HSADAAAA, General Personal Training (In-Person & Virtual). Its NAICS code is 713940 and its SIC code is 7997.