Fitness Education

What Fitness Education does

Fitness Education Academy is a Brussels-based non-profit training and certification body founded in 2021 that prepares aspiring and existing fitness coaches for internationally recognized credentials. Its curriculum is accredited by EREPS (European Register of Exercise Professionals), NASM (National Academy of Sports Medicine), and aligned with EuropeActive, allowing graduates to obtain dual or single certifications that are portable across European and US employers.

The academy's core offerings are two in-person certification programs delivered at JIMS Fitness venues: the Master Pack Personal Trainer EREPS 3 + 4 NASM (€3,399, 160 hours) and the Fitness Instructor EREPS 3 (€1,299, 57 hours). Training is led by three named instructors — Yoran Devresse, Edouard Van Hamme, and Julien Durrieu — and operates on a cohort basis at physical sites in Namur and Brussels. The academy supplements its programs with a no-fee instalment plan to reduce upfront cost for individual students.

The business model is direct-to-consumer: revenue is generated per enrolment through one-time course fees, distributed via a trilingual (FR/NL/EN) website at fitnesseducation.be and fitnesseducation.academy, with web support from M4 Entreprise. The academy claims 500+ students trained with a 93% success rate. Operating with 7 employees and an in-person-only delivery model, the company has no recurring revenue layer and its growth depends on cohort throughput and venue capacity rather than software leverage.

Name

Fitness Education

Legal name

Fitness Education Academy

Website

https://fitnesseducation.be

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Fitness Education Academy is a Brussels-based non-profit that delivers EREPS- and NASM-accredited, in-person certification courses for aspiring fitness coaches at JIMS venues in Namur and Brussels, Belgium.

Ownership category

akta.pro rank

Product category

Professional Fitness Certification Training

NAICS

Sports and Recreation Instruction (61162), Technical and Trade Schools (6115)

SIC

Services-Educational Services (8200)

akta.pro primary industry

Fitness & Exercise Training Education (Strength, Cardio, Mobility) (EDAAAHAB)

akta.pro secondary industry

Strength & Conditioning Personal Training (HSADAAAB)

Keywords

• Fitness coach certification
• Personal trainer training
• EREPS accredited courses
• NASM certification program
• Sports coaching education

Headquarters

HQ city

Brussels

HQ country

Belgium

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Fitness Training Courses: The company generates revenue through one-time course fees for fitness coaching certification programs. Courses include Fitness Instructor EREPS 3 (1,299.00€), Master Pack Personal Trainer EREPS 3 + 4 NASM (3,399.00€), and other professional courses. Revenue is generated per student enrollment with no recurring subscription component.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

Fitness Education Academy delivers in-person fitness coach training and certification courses at physical venues in Belgium. Its core offerings are the Master Pack Personal Trainer (EREPS 3 + 4 NASM, 160 hours, €3,399) held in Namur and Brussels, and the Fitness Instructor EREPS 3 program (57 hours, €1,299) held in Brussels and Namur. All courses are accredited by EREPS and NASM, providing internationally recognised qualifications for aspiring fitness coaches.

Product overview

Fitness Education is a fitness coach training and certification platform offering in-person courses at physical locations in Belgium (Namur and Brussels). The core offering consists of three main certification programs: the Master Pack Personal Trainer (EREPS 3 + 4 NASM) as the premium comprehensive package, and two Fitness Instructor EREPS 3 courses offered at different locations. All programs are accredited by EREPS (European Register of Exercise Professionals) and NASM (National Academy of Sports Medicine), providing internationally recognized qualifications for fitness professionals across Europe and worldwide. The platform does not currently offer online courses, focusing exclusively on on-site training delivery.

Differentiator

Problem solved

Functional benefit

Products and services

• Master Pack Personal Trainer EREPS 3 + 4 NASM

Quantifiable outcome

• 500+ coaches already trained
• +3 more outcomes

Named customers1 record

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Five partnerships are on record, tiered core and minor.

• EREPS (European Register of Exercise Professionals)coreOthersEREPS is the European Register of Exercise Professionals providing international recognition for fitness professionals across all European Union member countries. Fitness Education Academy offers EREPS Level 3 and Level 4 certified courses, allowing graduates to work in any European country.
• NASM (National Academy of Sports Medicine)coreOthersNASM provides global certification recognized on every continent. Fitness Education Academy offers NASM-recognized Personal Trainer courses in English and Dutch, providing worldwide professional recognition for graduates.
• EuropeActivecoreOthersEuropeActive is the leading European body for the fitness industry setting European standards. Fitness Education Academy is aligned with their standards and accreditation requirements.
• JIMS Fitness (Namur Gare and Evere)coreChannel Partner/ Reseller/ DistributorJIMS provides physical training venues where Fitness Education Academy delivers its courses. Two locations are used: JIMS Namur Gare for Master Pack Personal Trainer courses and JIMS Evere for Fitness Instructor courses.
• M4 EntrepriseminorImplementation/ SI/ Consulting PartnerM4 Entreprise designed and developed the Fitness Education Academy website, as noted in the footer credits.

Scale indicators4 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Premier Global NASM: Official NASM delivery partner in the UK and Europe offering NASM-certified personal trainer programs. Shares the same accreditation backbone (NASM) and similar cohort-based delivery model as Fitness Education Academy, with overlapping European student audience.
• TRAINFITNESS: UK-based personal trainer education provider with internationally-recognised qualifications and a mix of online and in-person formats. Comparable in EREPS-aligned offering and target audience of career-changers seeking accredited fitness qualifications.
• OriGym: UK-based personal trainer certification provider offering CIMSPA, EREPS, and YMCA-accredited courses delivered in-person and online. Comparable in target market (aspiring fitness professionals) and price point, and represents a more mature example of the same business model.
• Future Fit Training: UK-based fitness coach training and certification provider offering EREPS- and NASM-aligned courses. Directly comparable in terms of internationally-recognised credentials, multi-format delivery (online and in-person), and target audience of aspiring personal trainers — but operates at significantly larger scale and with an established digital offering.
• The Fitness Education Academy (UK): UK-based fitness coach training provider offering CIMSPA-recognised personal trainer qualifications. Mirrors the Fitness Education Academy model (certification-focused, instructor-led, in-person and online) and competes for the same European English-speaking student cohort.

Broad incumbents

• NASM (National Academy of Sports Medicine): Global awarding body for personal training certifications and a partner of Fitness Education Academy. Comparable in that it defines the curriculum the academy delivers, and effectively a broader incumbent in the same certification category.
• EuropeActive: European industry association setting fitness-industry standards. Comparable as an ecosystem-level incumbent whose accreditation framework aligns with Fitness Education Academy's curriculum and helps legitimise its graduates across Europe.
• FitPro (Fitness Professionals): International fitness-education association offering instructor certification and CPD. Comparable as a broader training ecosystem that competes for the same aspiring-trainer cohort, though at a more distributed, association-led level.

Regional players

• European Fitness Academy: European fitness instructor and personal trainer certification provider. Comparable in that it delivers EREPS-aligned courses to similar student personas, and is a natural regional competitor for cross-border European students.

Others

• EREPS (European Register of Exercise Professionals): European accreditation body whose credentials anchor Fitness Education Academy's offering. Comparable as the regulatory and ecosystem counterpart that defines the qualification framework the academy teaches, and a primary channel for cross-border graduate recognition.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/fitness-education

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Fitness Education