Five Guys Germany GmbH

What Five Guys Germany GmbH does

Five Guys Germany GmbH operates the Five Guys fast casual restaurant brand across Germany as a subsidiary of Five Guys JV Limited, the international joint venture vehicle for the U.S.-founded Five Guys chain (est. 1986). The company runs 35+ dine-in restaurant locations across 10 German states — with concentration in Nordrhein-Westfalen (10), Bayern (5), Baden-Württemberg (5), and Berlin (4) — plus corporate headquarters in Düsseldorf. Its core products are made-to-order burgers, hot dogs, sandwiches, hand-cut fries fried twice in 100% peanut oil, and hand-stirred milkshakes, with 15 complimentary toppings enabling 250,000+ burger combinations and 1,000+ milkshake variations. The offering emphasizes fresh, never-frozen ingredients with no freezers in-store, complemented by a 2025-launched Loaded Fries variant, an Iced Coffee Shake, and a Kids Menu starting at €8.50.

The business runs an omnichannel operating model: in-store dining, takeaway, Click & Collect, Curbside pickup, group ordering, and gift vouchers via its proprietary fiveguys.de ordering platform, alongside delivery through three third-party aggregators (Lieferando, Uber Eats, Wolt). Its 2025-launched Five Guys Rewards loyalty program loads benefits directly into Apple Wallet and Google Wallet without requiring a separate app download, positioning the company to drive direct repeat-customer engagement. Revenue is generated through high-velocity unit-pricing transactions at restaurant retail and through delivery commissions; specific revenue figures are not publicly disclosed. The management team is led by Managing Directors (Geschäftsführer) Kaiss El Madi and John Haden Eckbert, with operational support from recruiting and people-business-partner functions at the Düsseldorf support office.

Name

Five Guys Germany GmbH

Legal name

Five Guys Germany GmbH

Website

https://fiveguys.de

Company type

Private

Founded year

1986

Operating status

Operating

Headcount range

11–50 employees

Short description

Five Guys Germany GmbH operates 35+ Five Guys fast casual restaurants across 10 German states, serving customizable burgers, fries, hot dogs, and milkshakes through dine-in, Click & Collect, Curbside, and delivery aggregators under the Five Guys JV Limited joint venture.

Ownership category

akta.pro rank

Product category

Fast Casual Restaurants

NAICS

Limited-Service Restaurants (722513)

SIC

Retail-Eating & Drinking Places (5810)

akta.pro primary industry

Burger Fast Casual (THAFABAA)

akta.pro secondary industry

Sandwiches & Wraps Fast Casual (THAFABAG)

Keywords

• Fast casual dining
• Burger restaurant chain
• Customizable made-to-order burgers
• Hand-cut fries
• Milkshakes and hot dogs

Headquarters

HQ city

Düsseldorf

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Restaurant Retail Sales: Revenue from direct customer purchases at restaurant locations including dine-in, takeaway, and on-site consumption of burgers, fries, hot dogs, sandwiches, milkshakes, and beverages.
2. Delivery Orders: Revenue from orders placed through third-party delivery aggregators (Lieferando, Uber Eats, Wolt) with varying commission arrangements.
3. Online Ordering (Direct): Revenue from orders placed through proprietary website and mobile app for Click & Collect and Curbside pickup, with customer account registration for rewards.

Pricing tiers

Go-to-market motion1 record

Distribution channels6 records

Marketing channels6 records

Core offering

Five Guys Germany GmbH operates a fast casual restaurant chain in Germany, preparing and selling made-to-order burgers, hot dogs, sandwiches, hand-cut fries, milkshakes, and beverages from fresh, never-frozen ingredients across 35+ dine-in locations. Customers can dine in, takeaway, Click & Collect, use Curbside pickup, or order delivery through Lieferando, Uber Eats, and Wolt. A wallet-integrated loyalty program (Five Guys Rewards) and a mobile ordering app support repeat ordering and customer engagement.

Product overview

Five Guys Germany GmbH operates a fast food restaurant chain specializing in made-to-order burgers, fries, hot dogs, sandwiches, and milkshakes. The company offers a unified product portfolio centered on customizable food items with over 250,000 burger combinations through 15 free toppings. The core offering consists of the Burger Menu, Hot Dogs Menu, Sandwiches Menu, Fries Menu (including new Loaded Fries variant), Milkshakes Menu (including new Iced Coffee Shake), and Drinks Menu, complemented by a Kids Menu sub-brand. Order fulfillment occurs through multiple channels: in-store dining, Online Ordering (Click & Collect), Curbside Pickup, and Delivery via third-party partners (Lieferando, Uber Eats, Wolt). The company also operates a loyalty program (Five Guys Rewards), group ordering service, and sells gift vouchers. All food is prepared fresh daily using never frozen ingredients, with hand-cut fries fried twice in 100% peanut oil.

Differentiator

Problem solved

Functional benefit

Products and services

• Burger Menu
• Hot Dogs Menu
• Sandwiches Menu
• Fries Menu
• Milkshakes Menu
• Loaded Fries
• Kids Menu
• Toppings
• Drinks Menu
• Five Guys Rewards
• Online Ordering (Click & Collect)
• Curbside Pickup
• Delivery Service
• Group Ordering
• Gift Vouchers
• Five Guys Mobile App

Quantifiable outcome

• 250,000+ burger combinations available with 15 free toppings
• +2 more outcomes

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration17 records

Feature2 records

Partnerships

Four partnerships are on record, tiered core and supporting.

• LieferandocoreChannel Partner/ Reseller/ DistributorPrimary delivery partner for Five Guys Germany restaurants. Customers can order Five Guys menu items for delivery through Lieferando platform at various German locations.
• Uber EatscoreChannel Partner/ Reseller/ DistributorDelivery aggregator partner enabling food delivery from Five Guys German restaurants to customers through Uber Eats platform.
• WoltcoreChannel Partner/ Reseller/ DistributorDelivery platform partner providing restaurant delivery services from Five Guys locations across Germany.
• TeamtailorsupportingTechnology or IntegrationRecruitment and HR technology platform used for career site management, job postings, and applicant tracking for Five Guys Germany operations.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Others

• Uber Eats: Global delivery aggregator with presence across Five Guys Germany's key markets. As a delivery channel partner, it is a critical go-to-market enabler rather than a direct competitor.
• Lieferando (Just Eat Takeaway): Lead delivery aggregator partner for Five Guys Germany. Adjacent ecosystem player whose commission structure and customer-acquisition dynamics materially shape Five Guys' delivery economics.

Direct peers

• Shake Shack: US premium fast-casual burger and shake chain with a similar 'fresh, never frozen' positioning. The closest international brand comparable to Five Guys on product and experience, though not yet a major direct in-country rival in Germany.
• Peter Pane Burgergrill & Bar: German burger-focused casual dining chain offering customizable burgers, fries, and cocktails. Competes head-to-head with Five Guys in German cities on premium casual burger positioning.
• Hans im Glück: German premium fast-casual burger chain with a comparable focus on customizable burgers, cocktails, and a quality-driven dine-in experience. Directly competes with Five Guys for the same German urban fast-casual customer.

Regional players

• Block House: Germany-based casual dining chain focused on steaks and burgers with dine-in orientation. Comparable premium-casual positioning and German customer base, though differentiated by steak-led menu.

Broad incumbents

• McDonald's Germany: Largest QSR operator in Germany with nationwide density. Competes with Five Guys on convenience, value, and delivery, though positioned at a different price/quality tier.
• Burger King Germany: Global QSR burger incumbent operating a deep network across Germany. Overlaps with Five Guys on burger menu and delivery, but competes in a lower price tier and broader-format footprint.
• KFC Germany (Kentucky Fried Chicken): Global QSR incumbent operating across German cities. Competes with Five Guys for delivery and dine-in traffic in similar retail and high-traffic locations.

Emerging players

• The Habit Burger Grill: US premium fast-casual burger brand with a charburger-focused menu and customization model analogous to Five Guys. Relevant international peer for product and positioning benchmarking.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/FiveGuys
• YouTubeyoutube.com/channel/UCnPsCURqHlcoRt-Vr7nEaEg
• Facebookfacebook.com/fiveguys
• LinkedInlinkedin.com/company/five-guys-germany-gmbh
• Instagraminstagram.com/fiveguys
• TikToktiktok.com/@fiveguys?lang=en

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Five Guys Germany GmbH