What FIXCAR does

FIXCAR is the commercial brand of Neumáticos Soledad, S.L., a privately held Spanish company founded in 2013 and headquartered in Elche (Alicante), Spain. The company operates a direct-to-consumer e-commerce platform for purchasing tires online, with a network of more than 600 independent multi-brand workshops (Talleres Multimarca) across Spain and Portugal providing installation, balancing, and additional automotive services. The catalog spans passenger car, 4x4, van, and electric vehicle tires across budget to premium brands including Michelin, Pirelli, Bridgestone, Continental, Goodyear, Hankook, Nexen, Sailun, and Insa Turbo, with Sailun distributed exclusively in the Iberian market under the Fixcar-Sailun arrangement.

The underlying technology is a conventional e-commerce platform integrated with a workshop locator and booking system, payment processing via Visa, Mastercard, PayPal, Bizum, and Aplazame financing, and order tracking. A mobile application, 'Libro mantenimiento de coche', provides rule-based vehicle maintenance reminders. The platform is ISO 9001 certified for quality management, and the workshop network covers all Spanish provinces plus Portugal. Marketing relies on SEO-optimized catalog pages, local search through the workshop locator, email communications, and a Facebook presence.

Revenue is generated through two streams: one-time online tire sales and per-tire mounting fees (11€+IVA for passenger/light commercial, 14.67€+IVA for 4x4) collected at partner workshops, with free shipping on orders of two or more tires. The primary customer segment is individual car owners seeking convenient tire purchase and installation; a secondary segment addresses commercial vehicle owners with fleet and light-truck tire needs. Distribution is exclusively direct-to-consumer via the Fixcar.es online channel, with fulfillment delivered to the customer's selected partner workshop.

Name

FIXCAR

Legal name

NEUMÁTICOS SOLEDAD, S.L.

Website

https://fixcar.es

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

FIXCAR (Neumáticos Soledad, S.L.) is a Spanish direct-to-consumer e-commerce platform selling tires from budget to premium brands, with installation delivered through a network of 600+ partner multi-brand workshops across Spain and Portugal serving individual car owners and light commercial vehicle operators.

Ownership category

akta.pro rank

Product category

Online Tire Retail

NAICS

Tire Dealers (44134), Automotive Parts, Accessories, and Tire Retailers (4413), General Automotive Repair (811111)

SIC

Wholesale-Motor Vehicle Supplies & New Parts (5013), Services-Automotive Repair, Services & Parking (7500)

akta.pro primary industry

Tire & Wheel Services (Mount/Balance/Alignment) (TLAKAAAD)

akta.pro secondary industry

Tires, Wheels & Retread Supply Distribution (TLAKAOAD)

Keywords

• Online tire retail
• Tire e-commerce
• Tire installation services
• Automotive workshop network
• Multi-brand tire distribution

Headquarters

HQ city

Elche

HQ country

Spain

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Operations, Supply Chain, Marketing or Sales, Technology or R&D, Personnel, Infrastructure

Revenue model

1. Tire Sales: Online retail of tires from multiple brands (Michelin, Pirelli, Bridgestone, Continental, Goodyear, Hankook, Nexen, Sailun, Insa Turbo) directly to consumers. Prices include VAT and are exclusive to online sales.
2. Mounting Services: Workshop installation services where mounting, balancing, and valve replacement are performed at partner workshops. Fee of 11€+IVA per tire for passenger vehicles/light trucks; 14.67€+IVA for 4x4 tires.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels3 records

Core offering

FIXCAR operates an online tire retail platform selling passenger car, 4x4, van, and electric vehicle tires from multiple brands (premium to budget) directly to consumers across Spain and Portugal. Customers purchase tires online and select one of 600+ partner workshops for professional mounting, balancing, and valve services. The platform also offers additional automotive maintenance services including oil changes, brake work, air conditioning recharge, and shock absorber replacement.

Product overview

FIXCAR is a Spanish online tire retailer and workshop network operator (brand of Neumáticos Soledad, S.L.) offering an e-commerce platform for purchasing tires with integrated mounting services through a network of over 600 multi-brand workshops. The platform sells tires for cars, 4x4 vehicles, vans, and electric vehicles across multiple brands including Pirelli, Michelin, Bridgestone, Goodyear, Continental, Hankook, Nexen, Sailun, and Insa Turbo. FIXCAR also provides workshop services including oil changes, brake maintenance, air conditioning recharge, and shock absorber replacement. The company offers summer, winter, all-season, run-flat, and reinforced tire options, with free shipping on orders of 2 or more tires and 24-48 hour delivery to partner workshops.

Differentiator

Problem solved

Functional benefit

Brands

• Talleres Multimarca FIXCAR: Multi-brand workshop network offering comprehensive vehicle maintenance services including tire replacement, oil changes, brake maintenance, and air conditioning.

Products and services

• Passenger Car Tires Passenger car tires from multiple brands available via online purchase with delivery and mounting at partner workshops; intended for individual car owners in Spain and Portugal.
• 4x4 / SUV Tires Tires designed for four-wheel-drive vehicles and SUVs, with premium mounting fees of 14.67€+IVA per tire.
• Van / Light Commercial Tires Tires for vans and light commercial vehicles, targeting fleet and small business customers.
• Electric Vehicle Tires Specialized tires designed for electric vehicles, addressing EV-specific load, torque, and noise requirements.
• Tire Mounting and Workshop Services (Talleres Fixcar) Professional tire mounting, balancing, and valve replacement performed at one of 600+ partner multi-brand workshops across Spain, with fees of 11€+IVA per tire for passenger/light trucks and 14.67€+IVA for 4x4 tires.
• Oil and Filter Change Service Engine oil and filter replacement service available at Fixcar partner workshops as part of the broader mechanical maintenance offering.
• Air Conditioning Recharge Service Refrigerant recharge and air conditioning servicing for vehicles at Fixcar partner workshops.
• Brake Inspection and Maintenance Service Brake system inspection, repair, and component replacement service delivered through partner workshops.
• Shock Absorber Replacement Service Replacement of shock absorbers and suspension components performed at partner workshops.
• Mechanical Repair Quotes Estimation/quotes service for mechanical repairs covering a range of vehicle maintenance needs.
• Vehicle Maintenance Mobile Application Mobile application developed by Fixcar that delivers maintenance reminders and alerts to vehicle owners for ongoing vehicle care.

Quantifiable outcome

• Free shipping on 2+ tires
• +1 more outcomes

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

Partnerships

One partnership is on record.

• Sailun (Mesnac Co. Ltd)flagshipChannel Partner/ Reseller/ DistributorFixcar is the exclusive distribution partner for Sailun tires in Spain and Portugal. Sailun, manufactured by Chinese company Mesnac Co. Ltd based in Qingdao, specializes in affordable tires targeting medium-use drivers. Fixcar rebrands and promotes Sailun as an exclusive partner.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Midas: Spanish franchise-based automotive service chain (owned by Norauto parent Mobivia) offering tire replacement, brakes, oil changes and maintenance. Comparable Spanish consumer base and service breadth to FIXCAR's broader services expansion.
• Speedy: Spanish franchise network for tire replacement and quick automotive services. Directly comparable on service breadth (tires, brakes, oil, suspension) and target customer, though more franchise-heavy than FIXCAR's marketplace model.
• Point S: European independent tire and auto service cooperative with Spanish franchise network. Directly comparable business model (independent workshops + central brand) and competitive overlap with FIXCAR's partner workshop value proposition.
• Feu Vert: Pan-European automotive service chain with strong Spanish presence offering tire sales, mounting, and broader vehicle maintenance. Closely comparable offering and customer base to FIXCAR's workshop network, but with owned retail locations.
• Confortauto: Spanish multi-brand tire retailer network that shares the Confortauto branding visible in FIXCAR's own website footer. Operates the same Talleres Multimarca model in Spain, suggesting an affiliation or sibling-brand relationship and the most direct structural competitor.
• First Stop: European tire retailer and service network (Bridgestone-affiliated) with Spanish presence offering tire sales, mounting, and maintenance. Comparable multi-brand distribution and workshop-partner model in the Spanish market.
• Aurgi: Spanish retailer of automotive parts, accessories, and tires with physical stores and online channel. Comparable product breadth (tires + maintenance items) and Iberian focus, though leans more toward DIY parts than installation services.
• Eurotyre: European multi-brand tire retailer network operating through independent partner workshops across Spain. Closely mirrors FIXCAR's workshop-network business model and target customer (tire replacement at partner locations).
• Norauto: Major French/Spanish automotive service and tire retailer with physical workshops across Iberia. Directly comparable to FIXCAR's integrated tire-sales-plus-installation model, but operates through owned stores rather than an online-to-partner-workshop model.

Broad incumbents

• Roady: French-origin auto service center chain with Spanish footprint offering tires, maintenance, and broader vehicle services. Comparable offering but with owned-store model rather than FIXCAR's lean online-to-partner-workshop marketplace.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/fixcarconcesionariosmultimarca
• LinkedInlinkedin.com/company/fixcar

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about FIXCAR