FK Pardubice

What FK Pardubice does

FK Pardubice is a privately held professional football club based in Pardubice, Czech Republic, competing in the Chance Liga, the country's top football division. The club operates a multi-tier sporting product: the A-team (senior men's), a B-team in the third-tier ČFL that functions as a development bridge, a women's team in the second league, and a comprehensive youth academy spanning U6 through U19 plus women's youth categories (WU9-WU18). It plays home matches at Stadion Arnošta Košťála and uses CFIG Arena as a modern venue, with training facilities in Ohrazenice and a summer training camp held in Ústí nad Orlicí.

The club's commercial and technical infrastructure includes a digital ticketing system via partner Enigoo, the EFKARTA digital fan card, a mobile application, the FKPCE.TV YouTube channel for content distribution, an online fanshop (fanshopfkpce.cz), and fan-engagement programs such as stadium tours, the Perníček junior fan club, and the Školička football kindergarten. Revenue is generated across four streams: matchday (tickets and permanentky season tickets), corporate sponsorship (Kaprain, Enigoo, Tipsport, Nitrocellulose, City of Pardubice), merchandise sales, and media rights / competition prize money from Chance Liga participation. The GTM motion is direct-to-consumer, with sales through stadium box offices, online ticketing, and digital content channels.

The organization is led by chairman Vít Zavřel and sporting director Jiří Bílek, with A-team head coach Jan Trousil and a full backroom staff (2 assistant coaches, 2 goalkeeper coaches, 3 fitness coaches, 2 analysts, 2 physiotherapists, 2 doctors, 2 masseurs, equipment manager, and team manager). The club operates with approximately 24 direct employees and an extensive volunteer/network-based youth coaching pool across its age-grade teams.

Name

FK Pardubice

Legal name

FK Pardubice

Website

https://fkpardubice.cz

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

FK Pardubice is a privately held Czech professional football club in the Chance Liga, serving regional fans in Pardubice through matchday, season tickets, sponsorship, merchandise, and a comprehensive U6-U19 youth academy plus women's teams.

Ownership category

akta.pro rank

Product category

Professional Football Club

NAICS

Sports Teams and Clubs (711211), Spectator Sports (71121), Sports and Recreation Instruction (61162)

SIC

Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

Sports Fundraising & Development Services (Foundations, NIL Collectives Support) (MPAKAKAK)

akta.pro secondary industry

Soccer/Football Footwear & Apparel Retail (CRAMACAC)

Keywords

• Professional football club
• Czech top division football
• Youth football academy
• Match ticketing services
• Football club merchandise

Headquarters

HQ city

Pardubice

HQ country

Czechia

HQ region

Europe

Offices5 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Matchday Revenue: Revenue from individual match tickets and season ticket (permanentka) sales for A-tým home games in Chance Liga and B-tým games in ČFL
2. Sponsorship: Partnership deals with sponsors including Kaprain, Enigoo, Tipsport, Nitrocellulose, and City of Pardubice
3. Merchandise Sales: Fanshop sales of club merchandise, apparel, and accessories through fanshopfkpce.cz
4. Media Rights & Competitions: Revenue from league media rights, competition prize money, and appearance fees from participation in Chance Liga

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

FK Pardubice is a professional Czech football club that competes in the Chance Liga, the country's top football division. It sells match tickets and season tickets (permanentky) for home games, operates an official fanshop for club apparel and merchandise, and runs a comprehensive youth academy spanning age categories from U6 through U19 plus women's teams. The club also offers ancillary fan experiences such as stadium tours, a junior fan club (Perníček), and a football kindergarten program (Školička).

Product overview

FK Pardubice is a professional Czech football club offering a multi-tiered sporting product centered on its first team competing in the Chance Liga (top division). The club operates a portfolio of related products including match ticketing and season tickets (permanentky), digital fan engagement through the FKPCE.TV YouTube channel, a mobile application, and the EFKARTA e-ticket system. The club also provides a comprehensive youth academy spanning from U6 to U19 age groups, a women's team, and a reserve/B-team in the third tier (ČFL). Additional offerings include the official fanshop, stadium tours, a junior fan club (Perníček), and a football kindergarten (Školička) for early childhood development.

Differentiator

Problem solved

Functional benefit

Brands

• FKPCE.TV: Club's official video platform featuring match highlights, interviews, and behind-the-scenes content from summer training camp in Austria.

Products and services

• Chance Liga (A-tým First Team)
• Permanentky (Season Tickets)
• Vstupenky (Match Tickets)
• Fanshop
• Mládež (Youth Academy)
• Mužstvo B (Reserve Team)
• Ženy A (Women's Team)
• Školička (Football Kindergarten)
• Perníček (Junior Fan Club)
• Stadion Tour

Quantifiable outcome

• 13 youth players integrated into B-tým during 2025/26 season
• +1 more outcomes

Named customers3 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Five partnerships are on record, tiered core and minor.

• Kaprain (B2B)coreStrategic or Co-development PartnerB2B sponsor and partner of FK Pardubice, visible in partner logos section of official website
• EnigoocoreTechnology or IntegrationDigital ticketing and fan engagement platform partner, provides ticketing infrastructure for season tickets and match tickets
• TipsportminorGTM or Marketing PartnerOfficial betting partner of the club, visible in partner logos section
• NitrocelluloseminorGTM or Marketing PartnerPartner visible in official partner section of website
• City of PardubicecoreGTM or Marketing PartnerMunicipal partner providing support and visibility for the regional football club

Scale indicators6 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• FK Jablonec: Chance Liga competitor in the Czech top flight. Comparable as a similarly sized professional club competing for mid-table positioning and selling players from a regional base.
• FK Mladá Boleslav: Chance Liga club with a strong academy tradition. Comparable as a mid-sized top-flight club that derives value from player development and sale, similar to FK Pardubice's academy-driven model.
• Bohemians Praha 1905: Prague-based Chance Liga club. Comparable as a similarly resourced top-flight side; FK Pardubice has traded players directly with Bohemians (Ladislav Krobot out, Václav Drchal in).
• FC Hradec Králové: Regional rival based in neighboring Hradec Králové, also competing in the Chance Liga. Directly comparable as a mid-/lower-table Czech top-flight club with a similar regional commercial footprint and academy structure.
• SK Sigma Olomouc: Chance Liga club based in Olomouc. Comparable as a mid-sized Czech top-flight side with a developed academy and similar league-level revenue profile.
• FC Zlín: Chance Liga club from the Zlín region. Comparable as a similarly sized regional Czech top-flight side competing on a comparable commercial base.
• MFK Karviná: Chance Liga club that FK Pardubice faced in the Nadstavba playoff section. Comparable as a small-market top-flight club with a similarly constrained regional commercial footprint.

Broad incumbents

• FC Viktoria Plzeň: Top-flight Czech club regularly competing for European qualification. Comparable as a same-league operator whose coaching staff (Miroslav Koubek) previously developed FK Pardubice's current head coach Jan Trousil.
• AC Sparta Praha: Prague-based top-flight incumbent and historically dominant Czech club. Comparable as a broader market player operating in the same league, but with substantially larger commercial scale, fanbase, and media rights value than FK Pardubice.
• SK Slavia Praha: Prague-based top-flight incumbent and league title contender. Comparable as a same-league operator with overlapping capabilities, but operating at a much larger scale and brand reach.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@FK_PARDUBICE/videos
• LinkedInlinkedin.com/company/fk-pardubice

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles10 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about FK Pardubice