Flagstick Golf Magazine

What Flagstick Golf Magazine does

Flagstick Golf Magazine is a privately held Canadian golf media company founded in 1996 and operated through Bauder Media Group Inc. from Metcalfe, Ontario. The company operates a multi-platform portfolio anchored by a regional print magazine, the Flagstick.com website, the Flagstick Podcast (distributed via Apple Podcasts, Spotify, Google Podcasts, Audible, and YouTube with claimed reach in 99 countries), the tri-weekly Flagstick Digest email newsletter, and native iOS/Android mobile applications. Editorial coverage has expanded from its original Eastern Ontario/Ottawa/Outaouais focus to encompass Canadian golf news across British Columbia, the Prairies, Quebec, Atlantic Canada, and Ontario, supplemented by specialty publications including the Flagstick For Women Annual and Ontario Golf News (the official magazine of the Golf Association of Ontario).

The business monetizes primarily through advertising and sponsorships across digital, print, podcast, and email channels, with a secondary subscription/print revenue stream. Additional revenue is generated through owned events including the Flagstick Open Amateur Championship (eQuinelle Golf Club) and the Flagstick.com Shootout (Smuggler's Glen Golf Course), the latter presented by COBRA PUMA Golf, as well as media sponsorship of the Flagstick PGA Ottawa Tour operated by the PGA of Canada Ottawa Zone. Ancillary revenue streams include Flagstick Consulting & Design, Flagstick Golf Photography, and an Indoor Golf Facility Directory. The company serves two primary customer segments: Canadian golf enthusiasts (recreational and competitive golfers seeking regional news, tournament coverage, equipment reviews, and instruction) and golf industry marketers (equipment manufacturers, courses, and golf-related businesses seeking targeted access to the Canadian golf audience).

Leadership consists of Jeff Bauder (President/Publisher) and Scott MacLeod (Associate Publisher/Editorial Director), with no external institutional investment, private equity, or venture capital backing disclosed. The organization operates with 8 employees and no disclosed revenue, ARR, or financial metrics; print magazine distribution is handled through golf courses, pro shops, and direct subscriptions.

Name

Flagstick Golf Magazine

Legal name

Bauder Media Group Inc.

Website

https://flagstick.com

Company type

Private

Founded year

1996

Operating status

Operating

Headcount range

1–10 employees

Short description

Flagstick Golf Magazine is a privately held Canadian golf media company operating print, digital, podcast, newsletter, and event properties under Bauder Media Group Inc., serving Canadian golf enthusiasts and golf industry marketers primarily through regional Ottawa/Eastern Ontario coverage.

Ownership category

akta.pro rank

Product category

Golf Media and Publishing

NAICS

Promoters of Performing Arts, Sports, and Similar Events (7113), Spectator Sports (71121)

SIC

Services-Miscellaneous Amusement & Recreation (7990), Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Golf Clubs & Tournament-Host Clubs (Professional/Elite Golf Clubs) (MPAKABAE)

akta.pro secondary industry

Golf Tours & Professional Circuits (MPAKAAAK)

Keywords

• Golf media publishing
• Sports magazine publishing
• Golf podcast production
• Email newsletter publishing
• Golf tournament events

Headquarters

HQ city

Ottawa

HQ country

Canada

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Print Magazine Publishing: Flagstick Golf Magazine publishes multiple print issues annually, with additional specialty publications including a Flagstick For Women Annual and the official magazine of the Golf Association of Ontario (Ontario Golf News).
2. Digital Advertising and Marketing Services: The company offers advertising opportunities across its digital platforms including Flagstick.com website, the Flagstick Podcast, and the Flagstick Digest newsletter. Marketing partners can reach targeted golf audiences with ability to pivot quickly and track results.
3. Sponsorships and Event Partnerships: Tournament events such as the Flagstick.com Shootout feature presenting sponsors (e.g., COBRA PUMA Golf), generating sponsorship revenue while providing marketing partner access to engaged golf audiences.
4. Flagstick Digest Newsletter: The Flagstick Digest newsletter delivers golf content to subscribers' email inboxes three times per week, potentially serving as both audience engagement and indirect revenue through advertising.

Go-to-market motion2 records

Distribution channels3 records

Marketing channels10 records

Core offering

Flagstick Golf Magazine is a multi-platform Canadian golf media company that publishes editorial coverage of golf news, tournaments, equipment, instruction, course profiles, and travel via a print magazine, the Flagstick.com website, the Flagstick Podcast, and the Flagstick Digest email newsletter. The company also runs owned golf tournaments (Flagstick Open Amateur Championship and Flagstick.com Shootout), sponsors the Flagstick PGA Ottawa Tour, and publishes specialty titles including Flagstick For Women Annual and Ontario Golf News (the official magazine of the Golf Association of Ontario). Complementary service lines include Flagstick Consulting & Design, Flagstick Golf Photography, and an Indoor Golf Directory.

Product overview

Flagstick Golf Magazine operates as a multi-platform golf media company offering a unified portfolio of print and digital products. The core offerings include Flagstick Golf Magazine (print publication founded in 1996), Flagstick.com (online platform), the Flagstick Podcast (audio content), and Flagstick Digest (email newsletter). Additional specialty publications include the Flagstick For Women Annual and Ontario Golf News (official magazine of the Golf Association of Ontario). The company also operates B2C events including the Flagstick Open Amateur Championship, Flagstick.com Shootout, and manages the Flagstick PGA Ottawa Tour. Supporting services include Flagstick Consulting & Design, Flagstick Golf Photography, and an Indoor Golf Directory.

Differentiator

Problem solved

Functional benefit

Brands

• Flagstick For Women Annual: Annual golf publication focused on women's golf
• Ontario Golf News
• Flagstick Consulting & Design
• Flagstick Golf Photography
• Flagstick Digest
• Flagstick Open Amateur Championship
• Flagstick.com Shootout
• Flagstick Academy
• Flagstick.com PGA Ottawa Tour
• Flagstick Podcast

Products and services

• Flagstick Golf Magazine Print magazine published multiple times annually covering golf news, tournaments, equipment, instruction, course profiles, and travel for Canadian golfers, with primary focus on Eastern Ontario, Ottawa, and Outaouais markets.
• Flagstick.com Online digital platform and primary web presence providing golf news, tournament coverage, product reviews, podcasts, instructional content, and regional Canadian golf coverage across Ontario, Quebec, Prairies, Atlantic, and British Columbia.
• Flagstick Podcast Audio podcast series covering golf news, tournament updates, equipment discussions, and instructional content, distributed across Apple Podcasts, Spotify, Google Podcasts, Audible, and YouTube with listeners in 99 countries.
• Flagstick Digest Email newsletter delivering current golf content directly to subscribers' inboxes, published three times per week with tournament updates and marketing partner messages.
• Flagstick Academy Golf instruction series providing tips and tutorials for golfers of all skill levels, delivered through video content on the Flagstick YouTube channel.
• Flagstick For Women Annual Annual specialty print publication focused on women's golf content.
• Ontario Golf News Official magazine of the Golf Association of Ontario, published by Flagstick under a publisher partnership with the provincial golf association.
• Flagstick Open Amateur Championship Annual amateur golf championship held at eQuinelle Golf Club in Kemptville, Ontario, traditionally on Victoria Day Weekend, generating presenting-sponsor revenue and audience engagement.
• Flagstick.com Shootout Top-level invitational amateur golf tournament presented by COBRA PUMA Golf at Smuggler's Glen Golf Course, providing marketing partner activation and tournament branding access.
• Flagstick PGA Ottawa Tour Regional professional golf tour operated by the PGA of Canada Ottawa Zone, featuring tournaments and championships in the Ottawa region that Flagstick covers and promotes.
• Flagstick Consulting & Design Professional consulting and design services offered by the company as a complementary service line.
• Flagstick Golf Photography Professional golf photography services offered by the company as a complementary service line.
• Indoor Golf Directory Directory service listing indoor golf facilities for golfers.

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• COBRA PUMA GolfcoreGTM or Marketing Partner · 11 July 2026COBRA PUMA Golf serves as presenting sponsor for the Flagstick.com Shootout, a top-level invitational amateur golf tournament held at Smuggler's Glen Golf Course. The partnership provides COBRA PUMA with brand visibility and marketing access to Flagstick's engaged golf audience through tournament branding, event activation, and content coverage.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Canadian Golfer Magazine: Canadian-focused golf publication covering news, course reviews, equipment, and travel — the most direct regional peer in the same Canadian golf media category with overlapping editorial coverage and event involvement.
• MyGolfSpy: Digital-first golf media brand focused on equipment reviews, buying guides, and data-driven testing — directly comparable as a multi-platform golf publisher, but with a global digital audience rather than regional focus.
• Golf Digest: Flagship golf media brand covering news, equipment, instruction, and travel — directly comparable as a multi-platform golf publication, though operating at much greater scale and with a US/global focus rather than Canadian regional.
• GOLF Magazine: Long-established US-based print and digital golf publication covering news, instruction, equipment reviews, and travel — the closest historical analog to Flagstick's print-plus-digital editorial model.

Broad incumbents

• Golf Association of Ontario: Provincial golf governing body whose official publication (Ontario Golf News) is published by Flagstick — comparable as an institutional golf organization with related tournament and member engagement operations.
• PGA of Canada: National governing body for PGA professionals in Canada, operating the Flagstick PGA Ottawa Tour in partnership with Flagstick — comparable as a golf organization with overlapping event programming, though not a commercial media publisher.

Regional players

• Today's Golfer: UK-based golf magazine and digital platform with print, web, video, and instruction content — comparable regional golf publication with multi-platform footprint, though serving the British market rather than Canada.
• Golf Monthly: UK-based print and digital golf publication covering news, equipment reviews, instruction, and course guides — comparable as a long-running regional golf magazine that has transitioned to multi-platform digital distribution.

Emerging players

• No Laying Up: Golf media company built around a popular podcast and lifestyle brand covering professional golf, betting, and culture — comparable as a podcast-led golf media brand with strong sponsor integration, though US-focused and younger-skewing.
• The Fried Egg Golf: Independent golf media company producing editorial, podcasts, and photography focused on golf course architecture and competitive golf — comparable as a multi-format (podcast + written + photo) golf publisher with event presence.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/flagstick
• YouTubeyoutube.com/flagstickgolf
• Facebookfacebook.com/Flagstick
• LinkedInlinkedin.com/company/flagstick-golf-magazine
• Instagraminstagram.com/flagstickgolf
• Pinterestpinterest.com/flagstick

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Flagstick Golf Magazine