Studywise.io

What Studywise.io does

Studywise.io (legal entity: Ruya; also operating as StudyWise and Exam Generator) is a privately held, bootstrapped Israeli SaaS company founded in 2022 and headquartered in Tel Aviv. The company builds an AI-powered exam creation and assessment platform aimed at K-12 and higher-education educators, universities, private tutors, and HR/recruitment teams. Its core product suite comprises an AI Exam Generator that ingests text or PDFs and produces quizzes, tests, and exam questions; an AI-Powered Auto-Grade module that evaluates both closed and closed-end responses in real time; and Real-Time Insights and Analytics that surface student-level performance patterns. The platform is delivered as self-serve SaaS at exam-generator.com and is offered in three tiers — Basic ($8/month, GPT-4, 30 exams/month, 50,000 words/exam), Premium ($12/month, multi-model access including GPT-4o, Gemini, and Claude, unlimited exams, 100,000 words/exam), and Enterprise (custom-priced, with Moodle and Google Classroom LMS integration and analytics/reporting). The platform supports 10+ languages and has accumulated 73,196 users and 891 teachers according to company-reported metrics. The go-to-market is predominantly product-led growth via SEO, educational blog content, and direct signup, supplemented by a light-touch enterprise sales motion using a Google Calendar demo link; the Enterprise tier targets universities and HR departments, while SMB/individual teachers convert through self-serve.

The underlying technology is a thin orchestration layer on top of third-party large language models rather than a proprietary AI stack. No proprietary model, fine-tuning pipeline, patents, or research artefacts are disclosed; differentiation rests on prompt design for question generation, multi-model routing across GPT-4/4o/Gemini/Claude, grading of open-ended responses, and analytics presentation. The company has three co-founders — Ori Nurieli (CEO), Guy Aronson (CTO & COO), and Chen Berger (VP R&D) — all in their mid-twenties with computer-science backgrounds and Israeli Air Force technical-unit experience; headcount is reported as 1–10. The reported 11% returning-customer rate signals material churn at the bottom of the funnel and is a key operational risk. Revenue is not disclosed and is estimated to be well under $1M annually, consistent with a sub-$100K paying base, a bootstrapped capital structure, and no external funding rounds.

Name

Studywise.io

Legal name

Ruya

Website

https://studywise.io

Company type

Private

Founded year

2022

Operating status

Operating

Headcount range

1–10 employees

Short description

Studywise.io is an AI-powered SaaS platform that generates, grades, and analyzes exams and assessments, serving K-12 educators, universities, private tutors, and HR/recruitment teams through a self-serve, multi-tier subscription model with LMS integrations.

Ownership category

akta.pro rank

Product category

AI Assessment Platform

NAICS

Educational Support Services (611710), Educational Services (611), Exam Preparation and Tutoring (611691)

SIC

Services-Prepackaged Software (7372), Services-Educational Services (8200)

akta.pro primary industry

Online Exam Delivery & Test Administration Platforms (EDAFADAA)

akta.pro secondary industries

Assessment, Testing & Analytics Platforms (Formative/Summative) (EDAJAMAC), Live Polling, Quizzing & Formative Assessment Engagement Tools (EDAFAGAB)

Keywords

• AI exam generator
• Automated grading software
• Educational assessment platform
• AI quiz creation
• LMS integration tools

Headquarters

HQ city

Tel Aviv

HQ country

Israel

HQ region

Middle East

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Infrastructure, Operations

Revenue model

1. Subscription SaaS: Three-tier subscription model (Basic, Premium, Enterprise) with monthly billing. Basic tier at $8/month limited to 30 exams, Premium at $12/month with unlimited exams, Enterprise quote-based with full feature set including integrations and priority support.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

StudyWise is a SaaS platform that uses multiple large language models (GPT-4, GPT-4o, Gemini, and Claude) to automatically generate quizzes, tests, and exams from text or PDF inputs, auto-grade student responses, and provide real-time analytics on student performance. The platform serves educators, universities, HR departments, and private tutors with tiered subscription pricing and LMS integrations. Its core promise is to save educators up to a full workday per week by automating the manual creation and evaluation of assessments.

Product overview

StudyWise is a unified AI-powered assessment platform consisting of three core product modules: the AI Exam Generator for creating and generating exam questions from any text or PDF input, AI Auto-Grade for automated evaluation and instant feedback, and Real-Time Insights and Analytics for comprehensive student performance tracking. The platform offers three pricing tiers (Basic at $8/month, Premium at $12/month, and Enterprise) and integrates with Learning Management Systems like Moodle and Google Classroom. The platform leverages multiple AI models including GPT-4, GPT-4o, Gemini, and Claude to power its intelligent task creation and personalized question generation capabilities.

Differentiator

Problem solved

Functional benefit

Products and services

• StudyWise StudyWise is an AI-powered assessment platform offered as a SaaS subscription that generates, grades, and analyzes quizzes, tests, and exams for educators, universities, HR departments, and private tutors. It combines AI Exam Generation, AI Auto-Grade, and Real-Time Insights & Analytics modules into a unified workspace, integrates with Moodle and Google Classroom, supports over 10 languages, and is sold via Basic ($8/month), Premium ($12/month), and Enterprise subscription tiers.

Quantifiable outcome

• 90% of evaluation & learning processes can be saved
• +3 more outcomes

Named customers6 records

Segments4 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

AI capability4 records

Feature8 records

Partnerships

Two partnerships are on record, tiered core.

• MoodlecoreTechnology or IntegrationSeamless integration with Moodle LMS enabling automated syncing of grades, easy access to exam results, and smooth management of student data within existing university workflows.
• Google ClassroomcoreTechnology or IntegrationIntegration with Google Classroom allowing educators to incorporate StudyWise's advanced assessment features into their existing Google-based educational workflows.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• ClassMarker: Online testing and quiz platform for educators, businesses, and certification providers with auto-grading and analytics. Long-standing SMB/enterprise alternative to StudyWise in the test administration category.
• ExamSoft: Enterprise online assessment platform for higher education, certification, and licensure exams with offline/secure testing capabilities. Comparable in the online exam delivery category but skews to high-stakes enterprise customers rather than individual educators.
• Gradescope (Turnitin): AI-assisted grading and online exam delivery platform owned by Turnitin, focused on higher-education instructors. Directly overlaps with StudyWise's auto-grading and exam administration capabilities, particularly in the university segment.
• Formative: Real-time formative assessment platform for K-12 and higher-ed teachers, with auto-grading and analytics. Closest direct competitor on the educator assessment workflow that StudyWise targets.
• Kahoot!: Public EdTech platform (KAH.OL) offering quiz creation, delivery, and analytics to educators and corporate trainers. Directly comparable to StudyWise on AI-driven assessment, teacher workflows, and freemium PLG motion, but at much larger scale and with broader assessment modalities.
• Quizlet: Study and assessment platform serving tens of millions of students and educators with flashcards, practice tests, and AI tutoring features. Competes with StudyWise for teacher mindshare in digital classroom assessment and study workflows.

Emerging players

• Curipod: AI-driven lesson and formative-assessment creation platform for teachers. Direct overlap with StudyWise on AI-generated classroom activities and quizzes, with a similar K-12 educator PLG motion.
• Eduaide.ai: Generative-AI teaching assistant that includes lesson and assessment generation for educators. Closely comparable AI-native peer competing for the same PLG educator funnel as StudyWise.
• MagicSchool AI: AI teaching assistant platform for K-12 educators with assessment-generation features. Closely comparable as an AI-native peer using LLMs to automate teacher workflows, and an emerging threat in the same PLG distribution channel.

Broad incumbents

• Questionmark: Enterprise assessment and testing platform serving corporations, governments, and educational institutions. Comparable in online exam delivery and analytics but focuses on enterprise/regulated customers rather than individual educator PLG.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/101561249

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Studywise.io