Flavor Catering
Flavor Catering is a privately held, full-service Nashville caterer founded in 2006 that designs and serves customized menus for weddings, corporate events, and private celebrations ranging from 6 to 4,000 guests, led by founder Jason Crockarell.
- Company typePrivate
- Founded2006
- HeadquartersNashville, United States
- Headcount51–100
- GTM typeB2B
- OfferingServices
What Flavor Catering does
Flavor Catering is a privately held, full-service catering company founded in 2006 in Nashville, Tennessee, that designs, prepares, and serves customized menus for events ranging from intimate dinners of six guests to weddings and corporate functions of up to 4,000 attendees. The company is led by founder and owner Jason Crockarell, who built the operation from a borrowed kitchen into a regional hospitality brand serving weddings, corporate events, galas, and private celebrations, and it operates from a single headquarters at 7001 Westbelt Drive with 61 employees. Its core offering is on-site culinary production and front-of-house service, supported by an extensive event photography gallery and direct client relationship management; quote-based pricing is customized per event by menu, guest count, and complexity, with no publicly disclosed price list.
The company's go-to-market is primarily direct, relying on its website (flavorcaters.com), Facebook and Instagram presence, and word-of-mouth referrals from a visible roster of Nashville-area enterprise clients, including Schermerhorn Symphony Center, Ryman Auditorium, Cheekwood Botanical Gardens, Live Nation, the Country Music Association, Vanderbilt University, HCA, Tennessee Titans, Pinnacle Financial, and luxury brand activations for Ferrari, Tiffany & Co., Gucci, and Restoration Hardware. Revenue mechanics are event-based professional services income, segmented across weddings/celebrations, corporate events, and a secondary music industry/entertainment vertical. Flavor Catering also operates as the parent of a family of sibling brands — Juniper Green (kitchen services), Coupe (cocktails), Old School (events), and Pie Town Tacos (taco-focused catering) — that together form a Nashville-focused food and events platform under common ownership.
Flavor Catering firmographics
Firmographics- Name
- Flavor Catering
- Website
- https://flavorcaters.com
- Company type
- Private
- Founded year
- 2006
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Flavor Catering is a privately held, full-service Nashville caterer founded in 2006 that designs and serves customized menus for weddings, corporate events, and private celebrations ranging from 6 to 4,000 guests, led by founder Jason Crockarell.
- Ownership category
- akta.pro rank
Flavor Catering industry classification
Industry- Product category
- Catering Services
- NAICS
- Caterers (722320)
- SIC
- Retail-Eating & Drinking Places (5810)
- akta.pro primary industry
- Full-Service Catering (Off-Premise) (HSACAGAA)
- akta.pro secondary industries
- Event Catering (Weddings, Social, Private Parties) (THAFAIAB), Corporate & Office Catering (THAFAIAA), Wedding & Reception Catering (HSACAGAD)
Keywords
Where Flavor Catering is headquartered
LocationHeadquarters
- HQ city
- Nashville
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Flavor Catering business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure, Technology or R&D
Revenue model
- Event Catering Services: Flavor Catering generates revenue through providing customized catering services for events including weddings, corporate functions, and private celebrations. Services include food preparation, presentation, and on-site service staff. Revenue is event-based, with pricing determined by menu customization, guest count, and event complexity.
Go-to-market motion1 record
Distribution channels2 records
Marketing channels4 records
Flavor Catering product offering
Product offeringCore offering
Flavor Catering is a full-service catering company based in Nashville, Tennessee, providing customized culinary and hospitality services for events ranging from intimate dinners for six guests to large-scale corporate events for up to 4,000 attendees. The company prepares, delivers, and serves food on-site, with menus tailored to client preferences, guest count, and event type. Founded in 2006, the business serves weddings, corporate functions, galas, private celebrations, and venue partnerships across the greater Nashville area.
Product overview
Flavor Catering is a single unified catering service that operates as a full-service catering company. The company also maintains several sub-brands including Juniper Green (kitchen services), Coupe (cocktails), Old School (events), and Pie Town Tacos, which together form the Flavor family of brands serving the greater Nashville area for weddings, corporate events, and private celebrations.
Differentiator
Problem solved
Functional benefit
Products and services
- Flavor Catering Full-service catering company providing customized menus, on-site food preparation, presentation, and hospitality staffing for events ranging from intimate dinners for six guests to corporate events and weddings for up to 4,000 attendees, serving clients across the greater Nashville area.
- Custom Menu Services
- Wedding and Private Celebration Catering
- Corporate Event Catering
Companies that use Flavor Catering
Customer profileNamed customers18 records
Segments3 records
Ideal customer profiles2 records
Flavor Catering technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Flavor Catering partnerships and signals
Strategic signalPartnerships
Four partnerships are on record.
- Juniper GreenSister brand under the same ownership group, operating as a separate culinary business.
- CoupeSister brand under the same ownership group, operating as a cocktail/catering business.
- Old SchoolSister brand under the same ownership group, operating as an events business.
- Pie Town TacosSister brand under the same ownership group, operating as a taco/catering business.
Scale indicators3 records
Recent moves5 records
Expansion highlights4 records
Flavor Catering competitors and assessment
Company assessmentBroad incumbents
- Sodexo: Global food services and facilities management company with significant corporate, event and venue catering operations. A broad incumbent that competes for the same Fortune 500 corporate events and venue contracts Flavor serves.
- Aramark: Global food services and event hospitality giant serving sports, entertainment, corporate and cultural venues. Operates broadly in catering and event hospitality; a broader incumbent rather than a niche specialist like Flavor.
- Centerplate: Specialist event hospitality provider for stadiums, convention centers and arenas — venues comparable to Flavor's Schermerhorn, Ryman and Tennessee Titans work. A larger incumbent operating in the same event-venue space at greater scale.
Direct peers
- Design Cuisine: Washington DC-area full-service event caterer specializing in corporate events, weddings and galas. Comparable to Flavor in off-premise service model, customization capability and corporate/luxury client focus.
- 24 Carrots Catering: Southern California full-service caterer for weddings and corporate events with a strong emphasis on custom, seasonal menus. Comparable to Flavor on premium positioning, menu customization and event-driven business model.
- Haiku Catering: Event-focused catering company with a portfolio of luxury wedding and corporate clients. Comparable to Flavor on premium off-premise service, custom menus and emphasis on hospitality experience.
- Abigail Kirsch: Long-standing NYC-based off-premise event caterer serving weddings, corporate galas and high-profile cultural events. Closely comparable to Flavor in full-service event catering for luxury and corporate clientele with custom menus.
- Puff 'n Stuff Catering: Florida-based full-service off-premise caterer serving weddings, corporate and social events at scale. Comparable to Flavor on event-driven model, large guest-count capability and customizable menus.
- Occasions Caterers: Washington DC region off-premise caterer focused on weddings, corporate and social events. Mirrors Flavor's combination of wedding and corporate work, custom menus and high-touch hospitality service.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
Flavor Catering social profiles
Digital presenceFlavor Catering financial estimates
Financial estimateRevenue estimate
Valuation estimate
Flavor Catering leadership team
Management profileNumber of profiles
Profiles1 record
Flavor Catering funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Flavor Catering M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Flavor Catering
What does Flavor Catering do?
Flavor Catering is a full-service catering company based in Nashville, Tennessee, providing customized culinary and hospitality services for events ranging from intimate dinners for six guests to large-scale corporate events for up to 4,000 attendees. The company prepares, delivers, and serves food on-site, with menus tailored to client preferences, guest count, and event type. Founded in 2006, the business serves weddings, corporate functions, galas, private celebrations, and venue partnerships across the greater Nashville area.
Is Flavor Catering a public or private company?
Flavor Catering is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Flavor Catering founded?
Flavor Catering was founded in 2006. It employs 51 to 100 people.
Where is Flavor Catering based?
Flavor Catering is headquartered in Nashville, United States, in the North America region.
How does Flavor Catering make money?
One revenue line is on record: event Catering Services.
Who are Flavor Catering's main competitors?
Broad incumbents on record are Sodexo, Aramark and Centerplate. Direct peers are Design Cuisine, 24 Carrots Catering, Haiku Catering, Abigail Kirsch, Puff 'n Stuff Catering and Occasions Caterers.
Does Flavor Catering have an API?
No public API is recorded for Flavor Catering.
What industry is Flavor Catering in?
Flavor Catering's product category is Catering Services. Its primary akta.pro industry code is HSACAGAA, Full-Service Catering (Off-Premise), with a secondary code of THAFAIAB, Event Catering (Weddings, Social, Private Parties). Its NAICS code is 722320 and its SIC code is 5810.