juniper green
Juniper Green is a Nashville-based, founder-owned catering company providing bespoke seasonal menus and full-service event execution for weddings, corporate gatherings, and social celebrations, operating exclusively in the Nashville metro with an integrated venue at Old School Farm.
- Company typePrivate
- Founded2017
- HeadquartersNashville, United States
- Headcount—
- GTM typeB2B and B2C
- OfferingServices
What juniper green does
Juniper Green is a Nashville-based, founder-operated full-service catering and private dining company founded in 2017 by Molly Martin. It serves three primary customer segments — wedding couples, corporate clients, and social event hosts — with bespoke, seasonally inspired menus built around locally sourced Tennessee ingredients sourced through a network of regional farms and purveyors. Each event menu is custom-built with no pre-set packages, supported by an explicit policy of capping annual wedding volume to preserve service quality; wedding engagements carry a $5,000 minimum and average menu pricing of $55–65 per guest, while corporate and social offerings span team lunches, executive dinners, showers, and milestone celebrations.
The company's underlying capability is craft-based rather than technology-based: culinary expertise trained under notable Nashville chefs and staged with Yotam Ottolenghi in London, combined with operational integration of on-site ingredient sourcing (including produce grown at Old School Farm). Supporting infrastructure includes a Squarespace-built website, Tripleseat for private event management, and an Instagram/email/blog marketing presence. In 2021 Juniper Green expanded vertically by taking over operations of the Old School Farm venue in Bells Bend, adding venue hosting to its catering core and creating an integrated farm-to-event destination. Adjacent revenue lines include popup market events at partner locations (e.g., Fairlane Hotel), Gourmet To-Go meal boxes, and seasonal specialty orders such as Thanksgiving packages.
Juniper Green is entirely bootstrapped with no disclosed external funding, operates exclusively in the Nashville metro area, and relies on a diversified but local customer base. Distribution is direct-to-consumer via website inquiry forms, customized consultations, and tastings, with preferred-vendor status at multiple Nashville venues (14Tenn, Bloomsbury Farms, Wilburn Street Studio) driving inbound flow. Earned media across Nashville Scene, Style Blueprint, Edible Nashville, Food & Wine, and Parade provides brand reinforcement rather than paid acquisition.
juniper green firmographics
Firmographics- Name
- juniper green
- Legal name
- Juniper Green
- Website
- https://junipergreen.kitchen
- Company type
- Private
- Founded year
- 2017
- Operating status
- Operating
- Short description
- Juniper Green is a Nashville-based, founder-owned catering company providing bespoke seasonal menus and full-service event execution for weddings, corporate gatherings, and social celebrations, operating exclusively in the Nashville metro with an integrated venue at Old School Farm.
- Ownership category
- akta.pro rank
juniper green industry classification
Industry- Product category
- Event Catering Services
- NAICS
- Caterers (722320)
- akta.pro primary industry
- Farm-to-Table & Contemporary American Restaurants (THAFACAF)
Where juniper green is headquartered
LocationHeadquarters
- HQ city
- Nashville
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
juniper green business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Supply Chain, Operations, Marketing or Sales, Infrastructure, Technology or R&D
Revenue model
- Wedding Catering: Custom catering services for weddings with minimum investment of $5000 and average menu pricing of $55-65 per guest before staffing, fees, and taxes. No pre-set packages - each wedding menu is one of a kind.
- Corporate Events Catering: Catering services for corporate gatherings including casual team lunches, gourmet-to-go deliveries, cocktail hours, and plated dinners for executive boards. Includes tabletop rentals, wine pairing suggestions, and custom menus.
- Social Gatherings Catering: Catering for social celebrations including rehearsal dinners, bridal showers, birthday dinners, and other milestone events with seasonal rotating menus.
- Popup Market & Specialty Orders: Popup market events and specialty meal orders including Thanksgiving packages, market meals for delivery or curbside pickup.
- Venue Operations: Operations management of Old School Farm venue in Bells Bend, Nashville - an historic schoolhouse venue set on farmland for events.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Multi-year contract | Wedding catering minimum starting at $5,000 |
Go-to-market motion3 records
Distribution channels5 records
Marketing channels8 records
juniper green product offering
Product offeringCore offering
Juniper Green provides full-service seasonal catering and private dining for weddings, corporate events, and social gatherings in the Nashville area, with each menu custom-designed around locally-sourced Tennessee ingredients. The company also operates the Old School Farm venue in Bells Bend for integrated event experiences and runs popup markets, gourmet-to-go delivery, and specialty meal packages such as Thanksgiving offerings.
Product overview
Juniper Green is a Nashville-based full-service catering and private dining company founded in 2017 by Molly Martin. Its core offerings consist of wedding catering, corporate event catering, and social gathering catering, all featuring seasonally inspired, locally-sourced menus that are customized per event. The company expanded in 2021 to operate the Old School Farm venue in Bells Bend, Nashville. Supporting service offerings include Gourmet To-Go meal delivery, Popup Market and meal delivery/curbside pickup, and specialty food orders such as Thanksgiving packages. The company also manages an event venue at Old School Farm, making it both a catering provider and a venue operator.
Differentiator
Problem solved
Functional benefit
Quantifiable outcome
- Limited wedding bookings per year ensures highest service level
- +1 more outcomes
Companies that use juniper green
Customer profileNamed customers5 records
Segments4 records
Ideal customer profiles4 records
juniper green technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration1 record
Feature2 records
juniper green partnerships and signals
Strategic signalPartnerships
Nine partnerships are on record, tiered core and minor.
- Nashville GrowncoreLocal produce partner providing locally-grown ingredients. Nashville Grown is an organization connecting restaurants with local food producers in the Nashville area.
- Bloomsbury FarmscoreProduce supplier and preferred vendor partner. Owner Molly Martin was interviewed by Bloomsbury Farm's Lauren Palmer for Soho House publication, indicating close working relationship.
- Old School FarmcoreProduce and florals supplier, and venue partner. Juniper Green took over operations of the Old School Farm venue in 2021, creating an integrated farm-to-table event experience.
- Bells Bend FarmscoreLocal produce supplier providing seasonal ingredients for menus, located in the Bells Bend area of Nashville near the Old School Farm venue.
- Gautier & SonscoreSeafood supplier providing quality seafood products for menu offerings.
- The Bloomy RindcoreCheese and charcuterie supplier providing artisanal cheese and cured meat products for events and menus.
- The Peach TruckminorSeasonal peach supplier for fresh local produce, particularly during Georgia/Tennessee peach season.
- Eva Diva SweetscoreDesserts and bread supplier providing baked goods and sweet treats for events and catering services.
- Fairlane HotelminorHotel partner hosting Juniper Green's popup market concept, allowing direct consumer sales and brand exposure.
Scale indicators4 records
Recent moves6 records
Expansion highlights5 records
juniper green competitors and assessment
Company assessmentDirect peers
- Puff 'n Stuff Catering: Full-service event catering company serving weddings, corporate events, and social gatherings with custom menus. Operates a similar custom-catering, multi-vertical model and is comparable in scale and service mix to Juniper Green.
- The Catered Affair: Boutique full-service catering and event design firm specializing in weddings and corporate events with custom, locally-inspired menus. Closely comparable to Juniper Green in custom-menu positioning and event-driven GTM.
- 24 Carrots Catering & Events: Southern California farm-to-table caterer focused on weddings and events with strong emphasis on seasonal, locally-sourced ingredients. Directly comparable in its farm-to-table differentiation and bespoke wedding offering.
- Sterling Catering & Events: Full-service off-premise caterer for weddings, corporate, and social events with custom menu development. Similar custom-catering, multi-segment model and comparable service breadth.
- Sugarleaf Catering: Farm-to-table boutique caterer specializing in weddings and events with seasonal, locally-sourced menus. Directly comparable in seasonal-ingredient positioning and custom event execution.
- Season to Taste Catering: Boutique caterer serving weddings, corporate, and private events in the Cambridge/Boston area with custom, ingredient-forward menus. Comparable custom-catering model and event-driven GTM.
Regional players
- EatDrinkBeMary: Cleveland-based full-service catering company for weddings, corporate events, and social gatherings. Operates in a similar boutique custom-catering model but in a different regional market.
Broad incumbents
- Cameron Mitchell Catering: Large multi-venue caterer operating across the Cameron Mitchell restaurant group portfolio and external events. Represents a broader incumbent in the same category but at significantly larger scale than Juniper Green.
- HMR Designs: Large-scale event design and catering firm serving weddings, corporate, and social events nationally. Operates in the same space with broader portfolio and greater scale than Juniper Green.
- Catering by Design: Full-service catering and event production company serving weddings, corporate, and private events. Comparable in custom-catering offering but at larger scale and broader footprint.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
juniper green social profiles
Digital presencejuniper green financial estimates
Financial estimateRevenue estimate
Valuation estimate
juniper green leadership team
Management profileNumber of profiles
Profiles1 record
juniper green funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
juniper green M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about juniper green
What does juniper green do?
Juniper Green provides full-service seasonal catering and private dining for weddings, corporate events, and social gatherings in the Nashville area, with each menu custom-designed around locally-sourced Tennessee ingredients. The company also operates the Old School Farm venue in Bells Bend for integrated event experiences and runs popup markets, gourmet-to-go delivery, and specialty meal packages such as Thanksgiving offerings.
Is juniper green a public or private company?
juniper green is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was juniper green founded?
juniper green was founded in 2017.
Where is juniper green based?
juniper green is headquartered in Nashville, United States, in the North America region.
How does juniper green make money?
Five revenue lines are on record. Wedding Catering is the primary driver. The others are corporate Events Catering, social Gatherings Catering, popup Market & Specialty Orders and venue Operations.
Who are juniper green's main competitors?
Direct peers on record are Puff 'n Stuff Catering, The Catered Affair, 24 Carrots Catering & Events, Sterling Catering & Events, Sugarleaf Catering and Season to Taste Catering. EatDrinkBeMary is listed as a regional player. Broad incumbents are Cameron Mitchell Catering, HMR Designs and Catering by Design.
Does juniper green have an API?
No public API is recorded for juniper green.
What industry is juniper green in?
juniper green's product category is Event Catering Services. Its primary akta.pro industry code is THAFACAF, Farm-to-Table & Contemporary American Restaurants. Its NAICS code is 722320.