What FleetcardGroup.com does

Fleetcard Group Ltd is a UK private limited company (registered in England and Wales, company number 13489417) operating as an Approved Agent of Shell U.K. Oil Limited. It is not a reseller but holds direct authority to gain and manage a portfolio of Shell fuel card accounts, with all accounts controlled from Shell Centre, Waterloo, London SE1 7NA. The registered office is at 42-44 Bishopsgate, London, while operational head office functions from 12 Granary Wharf Business Park, Burton-upon-Trent, Staffordshire. The company has 5 employees.

The company distributes a portfolio of Shell-branded fuel card products to UK-based fleet operators: the euroShell Fuel Card (40,000+ stations across UK, Ireland and mainland Europe, accepted at 13+ partner networks including Agip/Eni, AVIA, BP, Circle K, Esso, MOL, OMV and Texaco), the Shell Truck Diesel Card (1,800+ UK sites including 815+ truck-friendly stations for HGV, bus and coach operators), and the Shell Fleet Card (4,800+ UK sites for cars, vans and LGVs). Adjacent services include the Shell EETS Toll Box for electronic toll settlement across 15 European countries, the Shell Recharge Card for 1,000,000+ EV charge points (delivered via Shell and NewMotion), European VAT and excise duty recovery via FDE partnership with 14-day Net of VAT Invoicing, breakdown assistance via Europe Net, ferry/EuroTunnel/ROLA booking, secure parking, vehicle washes, and fine settlement. All account management runs through Shell's Fleet Hub platform.

The business model is transaction-based: Fleetcard Group earns fees on fuel card transactions, toll settlements, VAT recovery, and ancillary services invoiced through a single Shell weekly direct debit. Pricing is quote-based and not publicly disclosed, with customers offered up to 10p per litre fuel savings and up to 50% toll rebates. The go-to-market is direct enterprise field sales with online application processing via Paperform, targeting fleet managers of cars/vans/LGVs, HGV/bus/coach operators, UK businesses with European operations, and fleets in EV transition. No proprietary technology is built; the entire technology stack sits on Shell infrastructure (Fleet Hub, Recharge, EETS), with Fleetcard Group acting as the customer-acquisition and account-management intermediary layer.

Name

FleetcardGroup.com

Legal name

Fleetcard Group Ltd

Website

https://fleetcardgroup.com

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Fleetcard Group Ltd is a 5-employee UK Approved Agent of Shell U.K. Oil Limited, distributing Shell fuel cards (euroShell, Truck Diesel, Fleet Card, Recharge), the EETS Toll Box, and European VAT recovery to UK fleet operators with HGVs, vans, LGVs, and pan-European routes.

Ownership category

akta.pro rank

Product category

Fleet Fuel Card Services

akta.pro primary industry

Fuel Card & Fleet Payment Programs (TLABAMAA)

akta.pro secondary industries

Fleet Tax & Regulatory Reporting (IFTA/IRP, VAT/GST Fuel Reclaims) (TLABAMAH), Corporate & Employee Fleet Programs (THADAKAC)

Keywords

• Fuel card services
• Fleet management
• Electronic toll settlement
• VAT recovery
• EV charging cards

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices3 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Shell Fuel Card and euroShell Fuel Card Provision: Fleetcard Group acts as an Approved Agent of Shell U.K. Oil Limited, onboarding and managing direct Shell fuel card accounts for businesses. Revenue is generated through transaction-based fuel card usage across the Shell network and partner acceptance network, with additional services including toll settlement, VAT recovery, AdBlue, motor oils, lubricants, parking, vehicle washes, and breakdown assistance billed seamlessly on a single invoice.
2. European Toll Settlement Services: The Shell EETS Toll Box provides electronic toll settlement across 15 European countries with automatic rebates of up to 50% from list prices. Settlement for tolls, tunnels, and bridges is invoiced through the Shell account.
3. European VAT and Excise Duty Recovery: Fleetcard Group, in partnership with FDE, recovers VAT on fuels, tolls, parking, and washes across all EU countries plus Norway and Switzerland. Net of VAT Invoicing (NoVI) pre-financing delivers refunds within 14 days. Excise duty recovery is available for businesses registered in Northern Ireland and in Belgium, France, Italy, Spain, Hungary, and Slovenia.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels5 records

Core offering

Fleetcard Group is an Approved Agent of Shell U.K. Oil Limited, providing direct Shell fuel card accounts to UK businesses operating cars, vans, LGVs, HGVs, buses, and coaches. It distributes fuel cards accepted across 40,000+ stations in the UK and Europe, and bundles them with European toll settlement (Shell EETS Toll Box), VAT recovery services, EV charging (Shell Recharge), tunnel cards, parking, vehicle washes, breakdown assistance, ferry and ROLA bookings, and fine settlement.

Product overview

Fleetcard Group is an approved Shell agent providing Shell fuel card accounts and related services to UK businesses. The core offering consists of a portfolio of fuel card products (euroShell Fuel Card, Shell Fleet Card, Shell Truck Diesel Card, Shell Recharge Card) that provide cashless payment solutions for refuelling at Shell and partner networks across the UK and Europe. These are supported by add-on modules including the Shell EETS Toll Box for electronic toll settlement, European VAT Recovery services, tunnel cards, secure parking, vehicle washes, breakdown assistance, ferry/ROLA bookings, and fine settlement. All products are managed through the Shell Fleet Hub online platform with optional driver app navigation. Fleetcard Group positions itself as a direct account provider rather than a reseller, with accounts controlled from Shell Centre, London.

Differentiator

Problem solved

Functional benefit

Brands

• Shell Fuel Cards: Fuel card products including Shell Fleet Card, euroShell Fuel Card, and Shell Truck Diesel cards for fleet management.
• Shell Recharge
• Shell EETS Toll Box

Products and services

• Shell Fleet Card
• Shell Truck Diesel Card
• euroShell Fuel Card
• Shell Recharge Card
• Shell EETS Toll Box
• European VAT Recovery
• Frejus Tunnel Cards
• Secure Parking & Vehicle Washes
• Breakdown Assistance
• Shell Fleet Hub

Quantifiable outcome

• Up to 10p per litre fuel cost reduction
• +5 more outcomes

Named customers3 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Ten partnerships are on record, tiered core, major and minor.

• Shell U.K. Oil LimitedcoreChannel Partner/ Reseller/ DistributorFleetcard Group is an Approved Agent of Shell U.K. Oil Limited with authority to actively gain and manage a direct Shell fuel card account portfolio. All accounts are controlled from Shell Centre, Waterloo, London SE1 7NA. Fleetcard Group provides Shell Fuel Card, euroShell Fuel Card, Shell Truck Diesel, Shell Fleet Card, Shell Recharge, and related services under the Shell brand.
• Shell Fleet HubcoreTechnology or IntegrationShell Fleet Hub is the online account management platform integrated into Fleetcard Group's service offering, enabling fleet managers to control usage on spend/dates/timeframes, access HMRC-compliant invoices, and generate CSV or API feed reports analysing fuel usage.
• Shell Recharge / NewMotioncoreTechnology or IntegrationShell and NewMotion created Shell Recharge as a complete EV and eHGV charging solution. The Shell Recharge Card is offered by Fleetcard Group with 1,000,000+ acceptance points and a dedicated app publishing charge point availability.
• FDE (VAT Recovery Partner)coreImplementation/ SI/ Consulting PartnerFDE is a leading European VAT agent that handles VAT and excise duty recovery for Fleetcard Group's customers. FDE receives invoices directly from Shell, handles all communication with relevant tax authorities, and provides refunds in as little as 14 days via Net of VAT Invoicing. Covers all EU countries plus Norway and Switzerland.
• Europe Net (Breakdown Assistance)majorStrategic or Co-development PartnerEurope Net provides 24/7 breakdown assistance and fine settlement services in over 42 European countries for vehicles exceeding 3.5 tonnes. Emergency helplines: 00 800 38 76 74 35 (toll free) or +33 472 175 748. Fine settlement available for penalties where authorities only accept cash payments.
• TRAVIS Road Services (Truck Washing)majorStrategic or Co-development PartnerTRAVIS Road Services enables Shell Card customers to pay for truck washing and professional tank cleaning at hundreds of locations in the Netherlands, Belgium, Germany, France, Luxembourg, Poland, and Austria. Services include indoor/outdoor truck washing and certified tank cleaning for chemicals, food, and bulk materials.
• Transcamion (Ferry and EuroTunnel Booking)minorStrategic or Co-development PartnerTranscamion enables euroShell Fuel Card users to book ferry crossings and EuroTunnel transits. They offer access to over 1,300 ferry routes of 150 ferry operators across Europe at discounted rates dependent on number of crossings. euroShell card is used as payment at terminals (e.g., P&O Ferries Calais-Dover) without advance booking.
• Rail Cargo Austria (ROLA Truck-on-Train)minorStrategic or Co-development PartnerRail Cargo Austria, the European leader in accompanied combined transport (ROLA - truck on train), accepts euroShell Fuel Card as payment. Routes include Salzburg-Trieste, Wels-Maribor, Wörgl-Brenner, and Wörgl-Trento. ROLA allows trucks to cover certain route segments by rail, saving fuel and addressing driving bans and hour restrictions.
• EurovignettesminorGTM or Marketing PartnerEurovignettes enables purchase of road vignettes (digital road tax) for Denmark, Luxembourg, Romania, and Sweden. Vignettes can be purchased online or at point-of-sale for the required period. euroShell Fuel Card supports vignette settlement as part of its road services.
• Partner Fuel Station NetworkscoreChannel Partner/ Reseller/ DistributorThe euroShell Fuel Card is accepted at partner networks beyond Shell-branded sites, including Agip (Eni), AVIA, BP, Circle K, Esso, G&V, IP, MOL, OMV, Romac, St1, Texaco, and Westfalen. The Shell Fleet Card is additionally accepted at Gulf, Morrisons, and Gleaner sites, extending UK coverage to 4,800+ stations.

Scale indicators8 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Keyfuels: UK HGV-focused fuel card provider accepted at a large truck-friendly network. Competes head-to-head with Fleetcard Group's Shell Truck Diesel card for commercial fleet customers in the UK haulage segment.
• DKV Mobility: Pan-European fuel and service card provider accepted at 60,000+ stations with toll settlement, VAT recovery, and EV charging — the closest direct competitor to Fleetcard Group's euroShell + EETS Toll Box proposition for UK fleets operating in Europe.
• WEX Europe: Global fleet card and mobility payments provider with strong UK and European presence offering fuel cards, EV charging, tolls, and telematics-integrated expense management — directly comparable multi-product bundle.
• UK Fuels: UK multi-network fuel card provider (part of Certas Energy) targeting SME and commercial fleets — competes with Fleetcard Group's Shell Fleet Card for the car/van/LGV segment in the UK domestic market.
• BP Plus: BP's own fleet fuel card programme combining fuel, EV charging, and tolls across the UK and Europe. Competes directly with euroShell and Shell Fleet Card for multi-country fleet customers.
• Allstar Business Solutions: One of the UK's largest multi-brand fuel card providers, owned by FleetCor. Issues its own fuel cards accepted across thousands of UK sites and offers VAT recovery, tolls, and fleet management — directly comparable to Fleetcard Group's card-and-services bundle.
• UTA (Union Tank Eckstein): European fuel and toll card provider covering 40+ countries with UTA One toll box and VAT reclaim services. Compares directly to Fleetcard Group's pan-European fuel + toll + VAT bundle.
• Routex: Pan-European fuel card network alliance of major oil companies offering cross-brand acceptance for international fleets. Comparable to Fleetcard Group's euroShell multi-brand acceptance proposition.

Broad incumbents

• Shell Fleet Solutions: Shell's own direct fleet card business and the brand that Fleetcard Group distributes. Comparable as the broader incumbent offering the same underlying products (Shell Fleet Card, euroShell, EETS, Recharge) — and Fleetcard Group's principal partner and competitive threat.
• Edenred (Ticket Fleet & Pro): Global corporate mobility and fleet payments specialist offering fuel cards, tolls, and expense management across Europe at scale. Overlaps with Fleetcard Group's offering but serves a broader mobility/benefits suite.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/fleetcardgroup

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about FleetcardGroup.com