Flooring Solutions Inc

What Flooring Solutions Inc does

Flooring Solutions Inc (FSI) is a privately held commercial flooring contractor headquartered in Livermore, California. Founded in 1990 and operating with 33 core employees plus a network of 75+ factory-trained installers, the company is self-described as the largest non-union commercial flooring contractor in the San Francisco Bay Area. Its core business is the supply and installation of commercial flooring systems — including hardwood, carpet and carpet tile, resilient vinyl and rubber, epoxy, ceramic and porcelain tile, polished concrete, and Protect-All — for enterprise and mid-market clients across the Bay Area.

The company's product surface combines resale of major manufacturer brands (Shaw, Mohawk, Mannington, Milliken, Karndean, Tarkett, Gerflor, Interface, Masland, and others) with proprietary offerings, most notably the exclusive Lynx Collection of LVT and carpet tile. All projects are delivered by factory-trained installers at non-union labor rates positioned approximately 40% below union rates, with manufacturer relationships of more than 30 years providing competitive material pricing. A 2017 expansion added an in-house Ceramic Tile/Stone Division, broadening the company's ability to serve as a single-source commercial flooring provider.

FSI generates revenue through project-based, quote-priced commercial flooring contracts rather than subscription or licensing. Its go-to-market is relationship-driven direct sales: account managers visit job sites, provide quotes, and manage installation end-to-end. Customer concentration is broad across verticals — including technology (Tesla, Airbnb, Amazon, AT&T), retail (Disney, Tiffany, Lowe's, CVS, Gymboree), hospitality (Hotel Nikko SF, The French Laundry, St. Francis Yacht Club, Virgin Atlantic), food and beverage (Starbucks, Blue Bottle Coffee, Melo's Pizza & Pasta), healthcare (John Muir, Think Surgical), energy (PG&E, Shell), and government/education (CA National Guard, SF State, Sonoma Academy). The company is WBE-certified and holds memberships in Starnet and Fuse Alliance, the industry's principal contractor networks.

Name

Flooring Solutions Inc

Legal name

Flooring Solutions, Inc.

Website

https://flooring-solutions.com

Company type

Private

Founded year

1990

Operating status

Operating

Headcount range

11–50 employees

Short description

Flooring Solutions Inc is a privately held commercial flooring contractor and the largest non-union installer in the San Francisco Bay Area, supplying and installing hardwood, carpet, resilient, epoxy, tile, and concrete flooring for enterprise and mid-market clients.

Ownership category

akta.pro rank

Product category

Commercial Flooring Installation Services

NAICS

Flooring Contractors (238330), Building Finishing Contractors (2383)

akta.pro primary industry

Flooring Installation & Finishing (Tile, Wood, Carpet, Resin) (IMAFANAH)

Keywords

• Commercial flooring installation
• Flooring contractor services
• Hardwood flooring systems
• Commercial carpet tile
• Resilient flooring solutions

Headquarters

HQ city

Livermore

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales

Revenue model

1. Commercial Flooring Installation: One-time project-based revenue from supplying and installing commercial flooring products. Projects include hardwood, carpet, carpet tile, resilient, LVT, epoxy, polished concrete, tile, and protect-all flooring. Revenue is generated per project based on square footage and materials.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels6 records

Core offering

Flooring Solutions Inc is a commercial flooring contractor that supplies and installs commercial flooring products — hardwood, carpet, carpet tile, resilient/LVT, epoxy, ceramic and porcelain tile, polished concrete, and Protect-All — for enterprise and mid-market clients in the San Francisco Bay Area. Installation is delivered by 75+ factory-trained installers at non-union labor rates approximately 40% below union rates, with projects typically completed in as little as two weeks. The company also offers an exclusive proprietary sub-brand, the Lynx Collection (LVT and carpet tile), with 10-business-day shipping guarantees.

Product overview

Flooring Solutions Inc is a commercial flooring contractor offering a comprehensive portfolio of flooring products and professional installation services. Their core offerings include hardwood, carpet & carpet tile, resilient/vinyl flooring, epoxy systems, ceramic & porcelain tile, polished concrete, and Protect-All commercial flooring. They also offer an exclusive proprietary sub-brand called the Lynx Collection, which includes LVT (luxury vinyl tile) and carpet tile products available only at Flooring Solutions. All products are backed by professional surface preparation and installation services delivered by over 75 factory trained installers at non-union rates approximately 40% less than union rates.

Differentiator

Problem solved

Functional benefit

Products and services

• Hardwood Flooring Solid commercial hardwood floors for restaurants, retail stores, offices, lobbies, and hotels. Sustainable, all-natural, carbon-negative material with potential lifespan exceeding 100 years with proper care.
• Carpet & Carpet Tile Commercial carpeting and carpet tiles for high-traffic areas, easy to maintain and durable, available in hundreds of colors and patterns customizable for design needs.
• Commercial Vinyl & Rubber (Resilient) Flooring Resilient flooring for high-traffic commercial areas including schools, churches, retail stores, warehouses, and break rooms; relatively inexpensive to install and maintain.
• Epoxy Flooring Systems High-performance epoxy solutions for commercial spaces, offering exceptional durability and seamless finish for industrial warehouses and retail environments.
• Ceramic & Porcelain Tile

Quantifiable outcome

• 40% cost savings on labor compared to union contractors
• +3 more outcomes

Named customers35 records

Segments8 records

Ideal customer profiles6 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

18 partnerships are on record, tiered core, key and minor.

• StarnetcoreStrategic or Co-development PartnerFlooring Solutions joined Starnet as a new member. Starnet is a partnership organization for commercial flooring contractors. The membership provides network benefits and industry collaboration.
• Fuse AlliancecoreStrategic or Co-development PartnerFlooring Solutions is a member of Fuse Alliance. The company has been partnered with Fuse since learning about them through Karndean Designflooring. FSI participates in annual conferences and supplier awards through the network.
• Karndean Design FlooringcoreChannel Partner/ Reseller/ DistributorPartnership since 2013. FSI has completed more than 60 projects using Karndean's luxury vinyl flooring products. Karndean asked to feature FSI as a spotlight contractor.
• Shaw IndustrieskeyChannel Partner/ Reseller/ DistributorMajor flooring manufacturer partner. Shaw products used in multiple FSI projects including LVT Quiet Cover and carpet installations.
• MohawkkeyChannel Partner/ Reseller/ DistributorMajor flooring manufacturer partner. Products include commercial carpet and flooring solutions.
• ManningtonkeyChannel Partner/ Reseller/ DistributorCommercial flooring manufacturer partner offering vinyl and rubber flooring products.
• MillikenkeyChannel Partner/ Reseller/ DistributorCommercial carpet and flooring manufacturer partner.
• TarkettkeyChannel Partner/ Reseller/ DistributorCommercial resilient flooring manufacturer partner.
• GerflorkeyChannel Partner/ Reseller/ DistributorManufacturer of sports flooring including Gerflor Recreation 60 used in gym installations.
• MaslandkeyChannel Partner/ Reseller/ DistributorCommercial carpet manufacturer. Masland custom carpet used in cinema and yacht club installations.
• US FloorskeyChannel Partner/ Reseller/ DistributorLVT manufacturer with products made from recycled content and Greenguard Gold Certified. Used in restaurant installations.
• InterfacekeyChannel Partner/ Reseller/ DistributorCarpet tile manufacturer. Interface plank carpet tile used in educational installations.
• BurkeminorChannel Partner/ Reseller/ DistributorResilient flooring manufacturer partner.
• DuchateauminorChannel Partner/ Reseller/ DistributorHardwood flooring manufacturer partner.
• ECOREminorChannel Partner/ Reseller/ DistributorRubber and recycled flooring manufacturer partner.
• JohnsonvilleminorChannel Partner/ Reseller/ DistributorCommercial flooring accessories manufacturer partner.
• RoppeminorChannel Partner/ Reseller/ DistributorCommercial flooring and wall base manufacturer partner.
• U.S. Green Building CouncilkeyStrategic or Co-development PartnerFSI holds membership/certification with USGBC, demonstrating commitment to sustainable practices and green building standards.

Scale indicators6 records

Recent moves8 records

Expansion highlights6 records

Broad incumbents

• Fuse Alliance: Network of commercial flooring contractors that FSI belongs to. Peer members serve as direct comparables on commercial project execution, supplier pricing leverage, and industry award positioning (FSI won Fuse's Most Aggressive Timeline award in 2017).
• Mohawk Industries: Global flooring manufacturer with a commercial segment; FSI's President Mark Iberri previously held senior management at Mohawk. Represents a key supplier channel partner and a potential competitor on commercial specification work.
• Interface: Global carpet tile manufacturer with strong commercial/sustainability positioning. Installed by FSI (Sonoma Academy case study) and a strategic supplier; also a manufacturer-led competitor in commercial specification sales.
• Tarkett: Major commercial resilient flooring manufacturer (Tandus, Johnsonite). FSI is a channel partner; Tarkett also influences commercial specification and installer selection on enterprise accounts.
• Shaw Industries Group: Largest US carpet manufacturer and a major resilient/LVT producer (Shaw Contract). While primarily a manufacturer, Shaw operates commercial project service arms and preferred-installer programs that compete with independent contractors for enterprise flooring contracts.
• Starnet Worldwide: Cooperative of independent commercial flooring contractors of which FSI is a member. Other member firms (e.g., Starnet members in other geographies) operate the same business model with overlapping manufacturer partnerships and vertical exposure.

Direct peers

• Spectra Contract Flooring: National commercial flooring contractor offering project-based installation across multiple flooring types and verticals — same business model as FSI but at a far larger geographic scale, making it the most directly comparable peer for service offering, customer profile, and project delivery.
• Fishman Flooring Solutions: Mid-Atlantic-based commercial flooring distributor and installer with project-management services for commercial customers. Comparable in offering a combination of product sourcing and installation services, though larger scale and broader geographic footprint.
• Continental Flooring: Regional commercial flooring contractor operating across multiple US geographies with project-based installation services for retail, hospitality, healthcare, and corporate clients — closely parallels FSI's vertical mix and enterprise customer orientation.

Emerging players

• Interior Logic Group: Provider of interior installation services for residential and multifamily builders, including flooring. Operates a broader trade-services model than FSI and represents a potential roll-up or partnership target in interior finishing consolidation.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/flooring-solutions-inc

Compliance6 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Flooring Solutions Inc