What FLOORS & MORE INC does

Floors & More Inc is a family-owned, single-location flooring retailer founded in 1979 and based in Benton, Arkansas (current showroom at 21286 I-30 since 1981). The company sells residential and commercial flooring products — hardwood, tile, vinyl, luxury vinyl, carpet, carpet tile, laminate, brick and stone, and wall tile — sourced from major manufacturers including Shaw, Mohawk, Daltile, Dreamweaver, and Engineered Floors, and provides professional installation through a mix of in-house and contracted crews, many certified through the Carpet & Rug Institute.

The business operates a traditional retail-plus-services model: customers visit the Benton showroom or request free in-home estimates, receive consultation on product selection, purchase materials, and book installation. Geographic service area spans Central Arkansas (Benton, Bryant, Little Rock, Hot Springs) across five counties. Commercial project capability is enabled through memberships in Starnet Commercial Flooring Co-Op, the World Floor Covering Association, the National Tile Contractors Association, and TIPS purchasing contracts, allowing the firm to bid on healthcare, education, government, and office projects.

Revenue is generated from one-time product sales, professional installation labor, and customer-financing arrangements via a Wells Fargo / Shaw Credit Card partnership offering 12-month terms. Pricing is not publicly disclosed; sales are project-driven. No technology platform, proprietary IP, or AI capability is associated with the business — competitive differentiation rests on local reputation (BBB A+ accredited), brand portfolio breadth, installation certification, and four decades of community presence.

Name

FLOORS & MORE INC

Legal name

Floors and More Inc.

Website

https://floorsandmorear.com

Company type

Private

Founded year

1979

Operating status

Operating

Headcount range

11–50 employees

Short description

Family-owned flooring retailer and installer in Benton, Arkansas, selling residential and commercial flooring products (hardwood, tile, vinyl, carpet, laminate) from major brands alongside professional installation services across Central Arkansas since 1979.

Ownership category

akta.pro rank

Product category

Flooring Retail & Installation

NAICS

Floor Covering Retailers (449121), Flooring Contractors (238330), Flooring Contractors (23833)

SIC

Retail-Home Furniture, Furnishings & Equipment Stores (5700), Wholesale-Furniture & Home Furnishings (5020)

akta.pro primary industry

Commercial Flooring Retail (Contract/Trade-Focused) (CRAIAGAL)

akta.pro secondary industries

Hardwood Flooring Retail (CRAIAGAB), Laminate Flooring Retail (CRAIAGAC), Luxury Vinyl (LVP/LVT) Flooring Retail (CRAIAGAD), Carpet & Area Rug Flooring Retail (CRAIAGAE), Flooring Installation Services (Retailer-Affiliated) (CRAIAGAK), Flooring (Carpet, Tile, Wood, Laminate) Distribution (CRAOAFAE)

Keywords

• Flooring retail store
• Residential flooring installation
• Commercial flooring services
• Hardwood and tile sales
• Luxury vinyl plank

Headquarters

HQ city

Benton

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales

Revenue model

1. Flooring Product Sales: Retail sales of flooring products including hardwood, tile, vinyl, luxury vinyl, carpet, carpet tile, laminate, and brick/stone. Products are sold directly to consumers and commercial customers from their Benton, AR showroom.
2. Installation Services: Professional flooring installation services offered to customers purchasing flooring. They have in-house installation teams and contract installers. Services include floor removal, floor prep, tile showers, backsplashes, wall tile, and more.
3. Financing Services: They partner with Wells Fargo to offer financing options for customers, providing 12-month financing with approved credit through Shaw Credit Card program.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

Floors & More Inc is a family-owned retail flooring store that sells residential and commercial flooring products—hardwood, tile, vinyl, luxury vinyl, carpet, carpet tile, laminate, brick & stone, and wall tile—from its Benton, Arkansas showroom, distributed under brands such as Shaw, Mohawk, Daltile, Dreamweaver, and Engineered Floors. The company bundles product sales with professional in-house and contracted installation services, free in-home estimates and consultations, commercial flooring project work, and customer financing arranged through Wells Fargo. Operations are centered on a single physical showroom serving homeowners and commercial clients across Central Arkansas.

Product overview

Floors and More AR is a family-owned flooring retailer established in 1979, operating as a single-location specialty flooring store in Benton, Arkansas. The company offers a comprehensive product portfolio centered on residential and commercial flooring materials including hardwood, tile, vinyl, luxury vinyl plank (LVP), carpet, carpet tile, laminate, brick and stone, and wall tile products. The business operates on a retail distribution model, carrying products from major manufacturers including Shaw, Mohawk, Daltile, and Dreamweaver, and offers complementary installation and project management services. The product offering is organized by flooring type (hardwood, tile, vinyl, luxury vinyl, carpet, carpet tile, laminate, brick & stone) and includes both residential and commercial-grade options. Services include professional installation, free in-home estimates, commercial flooring contracting, and financing options through Wells Fargo. The company serves Central Arkansas including Benton, Bryant, Little Rock, and surrounding counties through their Benton showroom location.

Differentiator

Problem solved

Functional benefit

Products and services

• Hardwood Flooring Solid and engineered hardwood flooring options, including oak, hickory, and walnut species, offered under brands such as Shaw and Mohawk with multiple finishes and installation methods. Sold to residential and commercial customers from the Benton, AR showroom.
• Tile Flooring Ceramic, porcelain, and natural stone tile flooring with wood-look, marble-look, stone-look, and natural stone options from brands such as Daltile and Shaw. Used in residential and commercial projects requiring durable surface finishes.
• Vinyl Flooring Resilient sheet vinyl and vinyl plank flooring with wood, tile, and stone looks, featuring waterproof technology, durability, and easy maintenance from brands such as Shaw and Mohawk. Sold to residential and commercial customers.
• Luxury Vinyl Flooring Luxury vinyl tile (LVT) and luxury vinyl plank (LVP) with waterproof construction and realistic wood and stone appearances, available from Shaw, Mohawk, and Engineered Floors. Targeted at residential renovations and commercial installations requiring resilient surfaces.
• Carpet Broadloom carpet options for residential and commercial applications, including stain-resistant, hypoallergenic, and eco-friendly varieties from Dreamweaver, Mohawk, and Shaw. Sold with optional installation.
• Carpet Tile Modular carpet tiles for commercial and residential use, including high-performance commercial options obtained through the Starnet partnership with moisture management, stain resistance, and soil release features.
• Laminate Flooring Durable laminate flooring with scratch-resistant, waterproof, and wood-look options from Shaw and Mohawk, including click-lock floating floor systems. Sold for residential installations.
• Brick & Stone Natural stone and brick products for flooring and accent applications in residential and commercial projects.
• Wall Tile Wall tile products including backsplash, shower walls, and decorative wall installations sold alongside flooring purchases.
• Professional Installation Services Professional flooring installation delivered by in-house and contracted installers, many certified through the Carpet & Rug Institute, with warranty-backed workmanship. Covers floor removal, floor preparation, tile showers, backsplashes, wall tile, and related installation work for residential and commercial customers.
• Free In-Home Estimates Free in-home consultation and measurement service that brings the showroom experience to residential customers across Central Arkansas, supporting product selection and project quoting.
• Commercial Flooring Services Full-service commercial flooring contracting covering carpet, ceramic, vinyl, sports floors, hardwoods, and other commercial flooring types. Serves hospitals, educational institutions, financial institutions, government agencies, and other commercial clients across Central Arkansas, supported by Starnet, TIPS, J+J Flooring, Milliken, and ARDEX partnerships.
• Customer Financing Options Flexible financing for qualified buyers arranged through Wells Fargo, including a 12-month special financing offer and a Shaw credit card program providing revolving credit for flooring purchases.

Named customers1 record

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Five partnerships are on record, tiered core and minor.

• Starnet Commercial Flooring Co-OpcoreChannel Partner/ Reseller/ DistributorProud member of Starnet Commercial Flooring, the world's largest commercial flooring cooperative. This partnership enables the company to serve commercial clients with access to nationwide commercial flooring resources and standards.
• FCA Network (Flooring for Everyone)minorChannel Partner/ Reseller/ DistributorMember of FCA Network (Flooring for Everyone), a cooperative network that provides marketing and business support to independent flooring retailers.
• World Floor Covering Association (WFCA)minorChannel Partner/ Reseller/ DistributorMember of the World Floor Covering Association, providing access to industry resources, training, and best practices.
• National Tile Contractors AssociationminorChannel Partner/ Reseller/ DistributorMember of National Tile Contractors Association, demonstrating professional standing in the tile installation industry.
• TIPS (Tournament of IdeasProspective Suppliers)minorChannel Partner/ Reseller/ DistributorVendor member of TIPS for materials and installation, allowing them to bid on and provide flooring for various cooperative purchasing programs.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Carpet One Floor & Home: Cooperative of independent flooring retailers offering similar product breadth (hardwood, carpet, tile, vinyl, LVP) and full-service installation. Like Floors & More, members are locally owned but benefit from cooperative purchasing and marketing — a directly comparable business model.
• Flooring America: Member-owned cooperative of independent flooring retailers across the U.S. with a comparable product mix and full-service retail + installation model. Closely mirrors Floors & More's cooperative-based go-to-market and customer experience.
• LL Flooring: Specialty flooring retailer (formerly Lumber Liquidators) selling hardwood, vinyl, laminate, and tile with installation services. Closely comparable specialty flooring retail focus, though predominantly national and online in distribution.
• Abbey Carpet & Floor: Cooperative of independent flooring showrooms offering flooring products and professional installation across residential and commercial segments. Highly comparable in structure, scale, and go-to-market.
• Empire Today: National flooring retailer specializing in shop-at-home estimate experience, in-house installation, and financing. Directly comparable in the full-service retail-plus-installation model, though larger in scale and more geographically distributed.

Broad incumbents

• Home Depot: National home improvement big-box with a substantial flooring department spanning carpet, tile, hardwood, vinyl, and LVP. Competes with Floors & More on price and convenience for DIY and pro customers across Central Arkansas.
• Lowe's: National home improvement big-box with flooring installation services and a wide assortment of flooring products. Functions as a broad incumbent competitor whose installation services overlap directly with Floors & More's core offering.
• Floor & Decor: Large specialty flooring retailer with a broad assortment of hard-surface and soft-surface flooring, in-stock inventory, and design services. Competes with Floors & More across the same product categories but at significantly larger scale and with a different (big-box) format.

Others

• Mohawk Industries: Global flooring manufacturer (Mohawk, Pergo, Karastan) and a principal brand Floors & More distributes. Relevant as a supplier and as a competitive reference point for premium product offerings.
• Shaw Industries: Largest U.S. carpet manufacturer and major flooring brand that Floors & More carries and partners with (Shaw Credit Card, Shaw Flooring products). Connected as a key supplier and channel partner rather than a direct retail competitor.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/floorsandmorear
• Facebookfacebook.com/Floors-and-More-Inc-249223724230
• LinkedInlinkedin.com/company/floors-&-more-inc

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about FLOORS & MORE INC