What FLORCRAFT, INC. does

FLORCRAFT, INC., doing business as Florcraft Carpet One Floor & Home, is a privately held, locally owned flooring retailer operating as an independent member of the Carpet One Floor & Home cooperative. The company runs two showroom locations in Alaska — at 1991 Fox Avenue in Fairbanks and at 1920 West Dimond Boulevard in Anchorage — and serves residential homeowners across the state with a portfolio of hard-surface and soft-surface flooring products (hardwood, tile, carpet, luxury vinyl, and laminate), complemented by backsplash tile, cabinets, and floor care consumables.

The business model combines one-time product sales with bundled professional installation services, supported by free in-home sample delivery, a Room Visualizer web tool, and the Beautiful Guarantee® satisfaction program. Revenue is generated quote-by-quote through 'Request a Free Estimate' leads that convert into showroom visits and on-site installation jobs. Pricing is not publicly disclosed; financing is offered to broaden access. Adjacent services such as Kiba Studios design assistance extend the ticket into kitchen and bath remodeling within the same showroom footprint.

The go-to-market is sales-led and locally executed: the company relies on its physical showrooms for consultation and conversion, supplemented by an active organic social presence (Facebook, YouTube, Instagram, LinkedIn, X, Pinterest, Houzz), educational blog content and flooring guides, and the Beautiful Design Made Simple Magazine. Operating with approximately 8 employees and no public revenue disclosure, the company competes on the combination of the Carpet One national brand, locally owned accountability, two strategic Alaska showroom locations, and a 4.4/5 aggregate customer rating across Google and Facebook.

Name

FLORCRAFT, INC.

Legal name

Florcraft Carpet One Floor & Home

Website

https://florcraftcarpetoneanchorage.com

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

FLORCRAFT, INC. (Florcraft Carpet One Floor & Home) is a privately held, locally owned flooring retailer operating two Carpet One-branded showrooms in Fairbanks and Anchorage, Alaska, selling hardwood, tile, carpet, luxury vinyl, laminate, cabinets, and backsplash products with bundled installation services to Alaska residential homeowners.

Ownership category

akta.pro rank

Headquarters

HQ city

Fairbanks

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Flooring Product Sales: Revenue generated from the sale of flooring materials including hardwood, tile, carpet, luxury vinyl, and laminate products. Products are sold through two physical showroom locations with customer consultation.
2. Installation Services: Professional flooring installation services offered to customers purchasing flooring products. Helps drive product sales and provides bundled revenue.
3. Cabinet and Backsplash Sales: Revenue from complementary home improvement products including cabinets and backsplash tiles, expanding the addressable market beyond flooring.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Florcraft, Inc. operates two retail flooring showrooms in Fairbanks and Anchorage, Alaska, selling hardwood, tile, carpet, luxury vinyl, and laminate flooring along with complementary cabinets and backsplash tile. The company provides professional installation services for the products it sells and supports the purchase journey with free flooring samples, a Room Visualizer tool, and design assistance through Kiba Studios. Operations are conducted as a locally-owned member of the Carpet One Floor & Home cooperative.

Product overview

Florcraft Carpet One Floor & Home operates as a retail flooring showroom offering a unified portfolio of hard surface and soft surface flooring products, including Hardwood, Tile, Carpet, Luxury Vinyl, and Laminate flooring, complemented by Backsplash Tile and Cabinets. The company distributes these products through two Alaska showroom locations (Fairbanks and Anchorage) and supports the purchase journey with complementary services including professional Installation Services, a Room Visualizer tool for in-home preview, Flooring Samples delivery, and Kiba Studios design assistance. Floor Care Products are available as an add-on for ongoing maintenance of installed flooring. The product offering functions as a single integrated retail experience rather than a modular software platform.

Differentiator

Problem solved

Functional benefit

Products and services

• Hardwood Flooring Timeless hardwood flooring styles, stains, and finishes with water and scratch resistance, sold for residential installations.
• Tile Flooring
• Carpet
• Luxury Vinyl Flooring
• Laminate Flooring
• Backsplash Tile
• Cabinets
• Floor Care Products
• Professional Installation Services

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

One partnership is on record.

• Carpet One Floor & HomecoreChannel Partner/ Reseller/ DistributorFlorcraft is an independently owned member of the Carpet One Floor & Home cooperative, a national flooring retailer network. This partnership provides access to national brand recognition, collective marketing resources, and purchasing power while maintaining local ownership and operations. The cooperative supports member stores with marketing materials, training, and brand credibility.

Scale indicators1 record

Recent moves1 record

Expansion highlights4 records

Broad incumbents

• Floor & Decor: Large U.S. specialty flooring retailer with hundreds of stores and a broader hard-surface assortment plus pro/contractor focus. Comparable to Florcraft as a multi-category flooring destination serving DIY homeowners and pros, but operates at vastly greater scale with a different go-to-market mix.
• Home Depot (Flooring Department): Largest U.S. home improvement retailer with a substantial flooring department across all categories Florcraft carries, plus installation services. Comparable on assortment breadth and DIY/pro customer overlap, but competes as a broad-line big-box rather than a flooring specialist.
• Lowe's (Flooring Department): National home improvement retailer with flooring assortment spanning carpet, hardwood, tile, vinyl, and laminate plus professional installation. Comparable to Florcraft on product categories and residential installation offering, but is a broad-line home improvement store rather than a flooring specialist.

Direct peers

• Carpet One Floor & Home (Cooperative): National cooperative of independently-owned flooring retailers of which Florcraft is a franchisee. Operates the same product categories (hardwood, carpet, tile, LVP, laminate), uses the same Beautiful Guarantee®, Room Visualizer, and Beautiful Design Made Simple marketing playbook, and serves the same residential homeowner segment through a sales-led showroom model.
• The Tile Shop: Specialty retailer selling tile, flooring, and installation accessories through company-owned showrooms to residential homeowners and design professionals. Comparable to Florcraft in tile/flooring assortment and showroom-led consultative sales motion, though The Tile Shop is publicly-traded and much larger.
• LL Flooring (Lumber Liquidators): National specialty flooring retailer focused on hardwood, vinyl, laminate, and tile sold direct to homeowners and pros. Comparable to Florcraft in core flooring assortment and residential target, but operates a primarily online/direct-ship model rather than local showroom-and-install.
• Empire Today: Direct-to-consumer flooring retailer specializing in carpet, hardwood, vinyl, and tile sold via in-home consultation and quick-install. Comparable to Florcraft in product mix and residential B2C focus, but differentiated by mobile showroom and in-home selling versus physical showroom.
• Abbey Carpet & Floor: Cooperative of independently-owned flooring retailers similar in structure to Carpet One, offering hardwood, carpet, tile, vinyl, and laminate with installation services. Comparable to Florcraft as a locally-owned franchise member of a national flooring cooperative serving residential customers.

Others

• Shaw Floors: Major U.S. flooring manufacturer and supplier whose products are stocked and sold by Florcraft and other Carpet One members. Comparable as a flooring ecosystem participant but is primarily a manufacturer/wholesaler rather than a direct retail competitor.
• Mohawk Flooring: One of the largest U.S. flooring manufacturers, supplying carpet, hardwood, LVP, and laminate to retailers including Carpet One members. Comparable as a key supplier in the same product categories Florcraft sells, but operates upstream as a manufacturer rather than competing at retail.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/CarpetOne
• YouTubeyoutube.com/@florcraftcarpetonefloorhom6418
• Facebookfacebook.com/florcraft
• LinkedInlinkedin.com/company/florcraft-inc.
• Instagraminstagram.com/florcraft
• Pinterestin.pinterest.com/carpetonefh

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about FLORCRAFT, INC.