Flores y Disenos

What Flores y Disenos does

Flores y Diseños is a Nicaraguan floristry business founded in January 1994 and headquartered in Managua, operating from a single physical storefront at Estatua de Montoya and a self-serve e-commerce platform at flores.com.ni. The company sells fresh flower arrangements, bouquets, and imported Ecuadorian preserved roses to individual consumers across Nicaragua, with prices ranging from approximately $8 for basic rose arrangements to $285 for 100-rose premium bouquets. A separate quote-based service line handles floral decoration for weddings, quinceañeras, baptisms, and corporate events. The company also positions itself as a cross-border gifting channel, accepting orders from any country for delivery to recipients throughout Nicaragua.

The business runs on a custom e-commerce platform with SSL-secured checkout, S3-hosted product imagery, customer account registration, and bilingual (Spanish/English) storefront support. Customer acquisition is driven primarily by content marketing (blog, email newsletter with UTM-tracked campaigns), organic Facebook presence, WhatsApp-based sales support, and time-limited promotional discount codes around major gifting holidays. Delivery operations run Monday–Saturday within Managua and nationwide across Nicaragua, with no Sunday or holiday fulfillment.

The company is privately held under affiliated ownership referenced as ALFA Nicaragua. It operates with a lean team of 8 employees, has no disclosed institutional investors, no funding rounds, no M&A activity, and no disclosed management team. Its competitive positioning rests on 30 years of brand heritage in Nicaragua, imported Ecuadorian flower sourcing, integrated online-plus-physical retail, and diversified revenue across consumer gifting and event decoration services.

Name

Flores y Disenos

Legal name

Flores y Diseños

Website

https://flores.com.ni

Company type

Private

Founded year

1994

Operating status

Operating

Headcount range

1–10 employees

Short description

Flores y Diseños is a Managua-based florist founded in 1994 that sells fresh and preserved flower arrangements, bouquets, and event decoration services through its e-commerce platform and physical store, delivering across Nicaragua and accepting international orders from 50+ countries.

Ownership category

akta.pro rank

Product category

Floristry Services

NAICS

Florists (4593)

SIC

Retail-Misc General Merchandise Stores (5399)

akta.pro primary industry

Floral & Event Installations (HSACAAAC)

akta.pro secondary industry

Wedding & Bridal Floral (Bouquets, Boutonnieres, Corsages) (HSACAOAJ)

Keywords

• Floral arrangements
• Flower delivery
• Event decoration
• Preserved roses
• Gift bouquets

Headquarters

HQ city

Managua

HQ country

Nicaragua

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Flower Arrangement Sales: One-time purchase revenue from sale of fresh flower arrangements, bouquets, and preserved roses through the e-commerce platform. Individual product prices range from $8 to $285. Additional accessories (chocolates, wine, plush toys, balloons) are sold as add-ons to arrangements.
2. Event Decoration Services: Custom floral decoration services for social and corporate events including weddings, quinceañeras, baptisms, birthdays, baby showers, and corporate events (inaugurations, product launches, year-end parties). Revenue generated through quote-based custom orders via a dedicated event inquiry form.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

Flores y Diseños is a Managua-based florist that designs, sells, and delivers fresh and preserved flower arrangements, bouquets, and gift baskets for individual occasions and corporate events. In addition to retail flower sales, the company provides full event decoration services covering weddings, quinceañeras, corporate functions, and other ceremonies, complemented by a local delivery service and an international relay ordering capability spanning more than 50 countries.

Product overview

Flores y Disenos is a Nicaraguan florist established in 1994, operating an e-commerce platform for flower arrangements and event decoration services. The company offers a comprehensive portfolio of floral products centered around roses (red, colored, and preserved varieties), mixed bouquets, spring arrangements, and occasion-specific offerings for birthdays and condolences. They provide home delivery throughout Nicaragua and specialize in event decoration services for weddings, quinceañeras, corporate events, and other celebrations. The product line is supported by complementary accessories including chocolates, teddy bears, balloons, and wine. The business differentiates itself through imported Ecuadorian flowers and 30 years of experience in the Nicaraguan market.

Differentiator

Problem solved

Functional benefit

Products and services

• Flower arrangements and bouquets Designed fresh flower arrangements and bouquets sold individually for personal gifting occasions such as birthdays, anniversaries, Mother's Day, romance, and sympathy, available in multiple price tiers.
• Preserved roses Long-lasting preserved rose arrangements sold as keepsake-grade gifts at the higher price tier of the catalog for customers seeking longer shelf life than fresh-cut flowers.
• Event decoration service Full-service floral decoration for weddings, quinceañeras, and corporate events, including custom arrangement design, delivery, and on-site installation coordinated with the client's venue and theme.
• Local flower delivery Same-day and scheduled local delivery of flower arrangements to addresses within Nicaragua for retail and event customers.
• International flower relay ordering International flower ordering service allowing Nicaraguan customers to send arrangements to recipients in 50+ countries, fulfilled through partner florists abroad.

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Teleflora: US-centric floral relay network connecting customers to a network of independent local florists for same-day delivery. Operates an analogous local-florist-fulfills-international-order model to what Flores y Diseños provides for Nicaragua-bound diaspora orders.
• Interflora: Global flower delivery network connecting customers to local florists in 150+ countries. Directly comparable to Flores y Diseños's international order intake model, though at vastly greater scale and as a marketplace/aggregator rather than a single-shop operator.
• FTD Companies: Long-standing floral delivery network and brand portfolio (FTD, ProFlowers, Shari's Berries) operating through member florists. Comparable in serving occasion-based floral gifting plus ancillary gifts (chocolates, plush, wine), with an established international relay structure.
• 1-800-Flowers.com: Large multi-brand online floral and gifting retailer offering arrangements, preserved roses, and gift bundles with same-day delivery. Comparable product taxonomy (especially preserved roses and gift add-ons) and omnichannel gifting model, but at a national rather than single-city scale.
• ProFlowers: Online flower and gift retailer (part of FTD) offering farm-direct arrangements, preserved roses, and add-on gifts. Overlaps with Flores y Diseños's preserved rose and bundled gift set assortment, particularly the preserved rose category where both carry imported premium inventory.

Emerging players

• BloomNation: Online marketplace that connects consumers to local florists for same-day delivery, providing independent shops with e-commerce infrastructure. Highly comparable to the channel challenge Flores y Diseños solves in-house — and a potential partner or competitor depending on expansion strategy.
• The Bouqs Co. Direct-to-consumer online florist with farm-to-door sourcing, subscription options, and an emphasis on transparent supply chain. Comparable in being an e-commerce-native florist, though with US farm sourcing rather than Nicaragua-local retail storefronts.
• Ode à la Rose: Online florist with multi-city operations (NYC, LA, Chicago, DC, Philadelphia, London, Paris) emphasizing direct-to-consumer e-commerce and same-day delivery of premium rose-forward arrangements. Comparable in product positioning (rose-centric, premium) and digital-first operating model, though serving different cities.

Direct peers

• FloraQueen: European-headquartered online florist specializing in international flower delivery to over 100 countries. Comparable in operating an e-commerce-led model that captures orders globally and fulfills through partner florists — directly overlapping with Flores y Diseños's Nicaragua delivery destination.

Regional players

• Florería Mundo Flor: Latin American floristry operator (Costa Rica / regional Central America presence) offering online floral arrangements and event decoration. Most comparable Latin-American florist peer given the shared regional footprint, event-decoration service mix, and Spanish-language e-commerce model.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/FloresyDisenos
• LinkedInlinkedin.com/company/flores-y-disenos

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Flores y Disenos