Floressence Flowers

What Floressence Flowers does

Floressence Flowers is a boutique floral design studio headquartered in Brevard, North Carolina, founded in 2010 by Eatherley Schultz. The company provides full-service floral design and event decor for weddings, private events, corporate functions, and micro weddings, specializing in what it describes as botanical, local, seasonal, foraged, and garden-style arrangements. Services include on-site setup and breakdown and an in-house inventory of vessels, candles, linens, props, rental items, and lanterns that allow the studio to deliver complete decor packages from its Brevard location. The studio travels throughout the Southeastern United States, executing events at premier venues including Biltmore Estate, Blackberry Farm, The Farm at Old Edwards, and High Hampton.

The business model is professional services with tiered pricing: weddings carry a $10,000 minimum investment with published tiers of $10k-$25k, $25k-$50k, and $50k+, while micro weddings, rehearsal dinners, corporate events, and private events are quoted on a custom basis, including an under-$10k tier for micro weddings and elopements. Customers are reached through a website inquiry form, appointment-based studio consultations, referrals from named wedding planners (Brooke Keegan, Lauryn Prattes, Kasey Schaffer, Toast Events), and earned editorial coverage in publications including Vogue, Martha Stewart Weddings, The Knot, Style Me Pretty, Carats & Cake, Aisle Society, and Green Wedding Shoes. The core team comprises five people: Eatherley Schultz (Owner), Carly Robbins (Head of Production), Katy Grace MacEachern (Client Services Manager), Lauren Abbott (Corporate Events Manager), and Natalia Januszewski (Event Manager & Designer).

The company is privately held, founder-owned, and bootstrapped with no disclosed external funding, acquisitions, or institutional investors. Floressence has executed hundreds of weddings and events since 2010, primarily in Western North Carolina and the surrounding Southeast, and operates without a software product, app, or API surface—its competitive position rests on design talent, editorial reputation, and venue and planner relationships rather than technology.

Name

Floressence Flowers

Legal name

Floressence Flowers

Website

https://floressenceflowers.net

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

1–10 employees

Short description

Floressence Flowers is a boutique, full-service floral design studio in Brevard, North Carolina, founded in 2010, serving luxury weddings and corporate events across the Southeastern United States with a $10k minimum wedding investment and tiered pricing up to $50k+.

Ownership category

akta.pro rank

Product category

Wedding and Event Floral Design Services

NAICS

Florists (45931)

akta.pro primary industry

Wedding & Bridal Floral (Bouquets, Boutonnieres, Corsages) (HSACAOAJ)

akta.pro secondary industries

Bridal & Wedding Party Styling (Attire, Hair/Makeup Coordination) (HSACABAF), Destination Wedding Planning (HSACABAD), Pre-Wedding Events Planning (Engagement Party, Bridal Shower, Bachelor/Bachelorette) (HSACABAK)

Keywords

• Wedding floral design
• Event floral services
• Bridal florals
• Event decor rentals
• Luxury wedding floristry

Headquarters

HQ city

Brevard

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Others

Revenue model

1. Wedding Floral Services: Full-service wedding floral design with on-site setup and breakdown. Investments start at $10k minimum. Tiered pricing from $10-25k, $25-50k, to $50k+ based on event scope and complexity.
2. Private Events: Rehearsal dinners, bridal luncheons, parties, and social events. Pricing varies; clients inquire for custom quotes.
3. Corporate Events: Corporate events and collaborations. Corporate Events Manager Lauren Abbott manages these accounts.
4. Micro Weddings and Elopements: Smaller ceremony services for intimate weddings. Under $10k pricing available based on event type and calendar availability.
5. Community and Charitable Events: Community and charitable event floral design services.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Floressence Flowers designs and installs full-service floral arrangements and event decor for weddings, rehearsal dinners, bridal luncheons, micro weddings, and corporate and private events. Offerings include ceremony and reception florals, large-scale installations, bridal party florals, and on-site setup and breakdown, with an add-on full decor service drawing on the studio's curated inventory of vessels, candles, linens, props, and lanterns. Minimum wedding investment is $10,000, with pricing tiers extending to $50,000+.

Product overview

Floressence Flowers is a floristry studio offering bespoke floral design services for weddings and special events. The company provides a comprehensive suite of event floral services centered around wedding design, rehearsal dinners, corporate events, and micro weddings, with an add-on full decor service offering linens, props, rentals, and accessories. The business operates from a mountain studio in Brevard, NC, and travels throughout the southeastern United States to execute events at prestigious venues including The Farm at Old Edwards, Biltmore Estate, and Blackberry Farm. Minimum investment for weddings starts at $10,000, with pricing tiers ranging from under $10k to $50k+.

Differentiator

Problem solved

Functional benefit

Products and services

• Wedding Floral Design Services Full-service floral design for weddings including ceremony florals, reception arrangements, bridal party florals, large-scale installations, and on-site setup and breakdown. Designed for couples planning weddings at premier venues, with investments starting at $10,000 and pricing tiers up to $50,000+.
• Micro Weddings and Elopements

Quantifiable outcome

• Hundreds of weddings and special events executed since 2010

Named customers5 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Ten partnerships are on record, tiered core and minor.

• Brooke Keegan (Wedding Planner)coreStrategic or Co-development PartnerWedding planner who collaborates on events including Nikita & Tope wedding at Blackberry Farm. Refers clients and coordinates event logistics with Floressence's floral designs.
• Lauryn Prattes (Wedding Planner)coreStrategic or Co-development PartnerWedding planner collaborating on events including Caudle Wedding at Palmetto Bluff and Kilgore Wedding. Coordinates design and logistics for floral installations.
• Toast Events (Planning Company)coreChannel Partner/ Reseller/ DistributorEvent planning company that works with Floressence on multiple weddings including Presson Wedding at The Farm at Old Edwards and Caswell Wedding at The Village Green.
• Biltmore EstatecoreStrategic or Co-development PartnerPremier wedding venue where Floressence has executed multiple featured weddings including DeLozier, Gigler, and Brown weddings. Floral designs featured in Vogue and other publications.
• The Farm at Old EdwardscoreStrategic or Co-development PartnerLuxury wedding venue in Highlands, NC where Floressence has worked on multiple featured weddings including Presson and Propst weddings.
• Blackberry FarmcoreStrategic or Co-development PartnerExclusive resort and wedding venue in Walland, TN where Floressence executed the Nikita & Tope wedding featured in their portfolio.
• Perry Vaile PhotographyminorGTM or Marketing PartnerPhotographer who shoots multiple weddings with Floressence including Tramell, Alcorn, and Brown weddings. Visual content collaboration for marketing.
• Syd & Lex PhotographyminorGTM or Marketing PartnerPhotography duo who documented the Presson Wedding at The Farm at Old Edwards.
• Crush EventWorksminorChannel Partner/ Reseller/ DistributorEvent rental company providing additional equipment for the Gigler wedding at Biltmore Estate.
• Professional PartyminorChannel Partner/ Reseller/ DistributorEvent rental company providing equipment for weddings including Gigler wedding at Biltmore Estate.

Scale indicators3 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Putnam & Putnam: NYC-based luxury wedding floral design studio known for high-end editorial work and premier venue partnerships. Similar premium positioning, full-service model, and editorial credibility to Floressence.
• Saipua: Brooklyn-based floral design studio with garden-style, seasonally-focused aesthetic. Comparable to Floressence in design philosophy (local, seasonal, foraged, wild) and full-service wedding offerings.
• Lewis Miller Design: New York-based luxury floral designer specializing in weddings and events with strong editorial presence. Comparable to Floressence in full-service offering, premium pricing, and creative design approach.
• McKenzie Powell: Boutique wedding floral design studio with similar full-service model and editorial-driven lead acquisition. Comparable to Floressence in premium positioning and bespoke luxury wedding floral work.
• Eddie Zaratsian: Los Angeles-based luxury wedding and event floral designer with strong editorial presence. Comparable to Floressence in premium positioning, full-service offering, and luxury venue partnerships.
• Nancy Liu Chin: Luxury wedding floral designer with strong track record in high-end events. Similar to Floressence in premium pricing, full-service model, and editorial-driven lead generation.

Emerging players

• The Floral Society: Floral design studio with curated, design-forward aesthetic and direct-to-consumer offerings. Comparable to Floressence in premium positioning and design-led approach to weddings and events.

Regional players

• Wildflower Linen: Southeast-based luxury event rental and styling company working with similar venues and clientele. Comparable to Floressence in serving the regional luxury wedding market with curated inventory.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/floressence-flowers

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Floressence Flowers