Florestal Frutas

What Florestal Frutas does

Florestal Frutas - Importação e Exportação is a São Paulo-based, family-owned B2B importer and wholesaler of fresh fruits and vegetables, founded in 2000 (originally as Transfruti, renamed in 2004) and operating from offices inside Ceagesp, Latin America's largest produce distribution center. The company sources from 10 countries across South America, North America, and Europe — Argentina, Chile, Uruguay, Peru, USA, Mexico, Spain, Italy, Portugal, and France — moving an estimated 500,000 boxes of fruit annually through a three-mode logistics infrastructure (land via border crossings, sea via Santos port, and air via Guarulhos International Airport). Its product portfolio covers FRUTAS (pears, apples, grapes, kiwis, plums, peaches, nectarines, cherries, chestnuts, citrus, persimmons, pomegranates, and exotics) and LEGUMES/VERDURAS (garlic, onion, carrot, endive). It sells primarily to Brazilian supermercadistas and distribuidores through a direct B2B sales motion with 24-hour commercial availability.

The business operates with a small team of 19 employees and is wholly owned by Antonio Duarte following a 2012 buyout of co-founder Santonino Schwanck's stake. Technology is operational rather than differentiated: Paripassu provides product traceability codes for full supply chain visibility, and GSI Brasil supplies proprietary barcoding on packaged goods — both supporting food safety compliance and retailer inventory workflows. Revenue is generated through transaction-fee wholesale trading of fresh produce, with pricing negotiated bilaterally based on volume, SKU, and market conditions (not publicly disclosed). The company is a member of IFPA and PMA, attends international trade fairs (Fruit Logistica Berlin, Fruit Attraction Madrid), and partners with Compartveg for supermarket-grade quality practices.

Florestal Frutas competes on multi-modal logistics scale, Ceagesp location, supplier diversity, and accumulated perishable-goods expertise rather than technology differentiation. There is no evidence of funding rounds, institutional investors, recent acquisitions, product launches, or AI/ML capability in the input data — the operating profile is that of a mature, privately held import trading business with stable but not rapidly scaling revenue.

Name

Florestal Frutas

Legal name

Florestal Frutas - Importação e Exportação

Website

https://florestalfrutas.com.br

Company type

Private

Founded year

2000

Operating status

Operating

Headcount range

11–50 employees

Short description

Florestal Frutas is a family-owned São Paulo-based B2B importer and wholesaler of fresh fruits and vegetables, sourcing from 10 countries and selling approximately 500,000 boxes annually to Brazilian supermarket chains and distributors via its Ceagesp-located operations.

Ownership category

akta.pro rank

Product category

Wholesale Produce Distribution

NAICS

Fresh Fruit and Vegetable Merchant Wholesalers (424480)

SIC

Wholesale-Groceries, General Line (5141)

akta.pro industry

PRIMARYCRAOABAB

Fresh Produce Distribution

Consumer Products & Retail/Wholesale, Distribution & Category Management/Grocery, Fresh & Specialty Foodservice Distribution

Keywords

• Fresh fruit imports
• Produce distribution
• Cold chain logistics
• Wholesale fruit trading
• Imported vegetables

Headquarters

HQ city

São Paulo

HQ country

Brazil

HQ region

Latin America

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D

Revenue model

1. Fresh Fruit Trading: Import and commercialize fresh fruits from multiple countries including Argentina, Chile, Uruguay, Peru, USA, Mexico, Spain, Italy, Portugal, and France. The company sells approximately 500,000 boxes of fruits annually to supermarket chains and distributors across Brazil.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels3 records

Core offering

Florestal Frutas imports fresh fruits and vegetables from 10 countries (Argentina, Chile, Uruguay, Peru, USA, Mexico, Spain, Italy, Portugal, and France) and distributes them to Brazilian supermarket chains and produce distributors. The company commercializes approximately 500,000 boxes annually, operating from offices within Ceagesp in São Paulo with multi-modal logistics (road, sea, air) and full product traceability. Product lines include imported fruits (pears, apples, grapes, kiwis, plums, peaches, nectarines, cherries, chestnuts, citrus, exotic fruits) and vegetables (garlic, onion, carrot, endive).

Product overview

Florestal Frutas operates as a fruit and vegetable import and export company with over 20 years of market experience. The company offers two main product lines: FRUTAS (fruits) and LEGUMES/VERDURAS (vegetables). Fruits are imported from multiple countries including Argentina, Chile, Uruguay, Peru, United States, Mexico, Spain, Italy, Portugal, and France, with an annual commercial volume of approximately 500,000 boxes. The product portfolio includes pears, apples, grapes, kiwis, plums, peaches, nectarines, cherries, chestnuts, citrus fruits, and exotic varieties. Vegetables include garlic, onion, carrot, baby carrot, and endive varieties.

Differentiator

Problem solved

Functional benefit

Products and services

• FRUTAS (Fresh Fruits) Fresh fruits imported and commercialized from various countries including Argentina, Chile, Uruguay, Peru, United States, Mexico, Spain, Italy, Portugal, and France. Annual volume of approximately 500,000 boxes including pears, apples, grapes, kiwis, plums, peaches, nectarines, cherries, chestnuts, oranges, Sicilian lemons, tangerines, grapefruits, persimmons, pomegranates, and exotic fruits. Sold to Brazilian supermarket chains and distributors.
• LEGUMES/VERDURAS (Vegetables) Vegetables and greens including garlic, onion, carrot, baby carrot, white endive, and purple endive. Commercialized alongside the fresh fruit line to Brazilian supermarket chains and distributors.

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Five partnerships are on record, tiered core and minor.

• IFPA (International Fresh Produce Association)coreOthersAffiliated member of IFPA, providing access to industry innovations, networking, and best practices in the fresh produce sector.
• PMA (Produce Marketing Association)coreOthersAffiliated member of PMA with frequent participation in association events and access to industry resources and connections.
• ParipassucoreTechnology or IntegrationProvides traceability codes for all products, enabling complete supply chain visibility from origin to final delivery for food safety compliance.
• GSI BrasilcoreTechnology or IntegrationProvides proprietary barcode system for packaged products, enabling efficient inventory management and logistics tracking.
• CompartvegminorStrategic or Co-development PartnerPartner company that assists with good practices necessary to serve supermarket clients, helping maintain quality standards.

Scale indicators6 records

Recent moves8 records

Expansion highlights4 records

Broad incumbents

• Fyffes: International tropical fruit importer and distributor with deep expertise in bananas, pineapples, and melons sourced from multiple latitudes. Comparable business model of importing fresh fruit from multiple origins and distributing to retail and foodservice customers.
• Dole plc: Global fresh produce grower, importer, and distributor with extensive multi-country sourcing and direct retail relationships. Operates broadly across the same fresh fruit import/wholesale value chain that Florestal serves, but at massively larger scale.
• Fresh Del Monte Produce: Vertically integrated producer, importer, and distributor of fresh fruits and vegetables with global sourcing from multiple continents. Highly comparable to Florestal's multi-country import model, though with owned production assets and a global footprint.
• Bonduelle: Global leader in processed vegetables and prepared fresh produce, sourcing from multiple countries and serving retail and foodservice. Comparable multi-country fresh produce sourcing and distribution model, though processed rather than fresh.

Regional players

• Cutrale: Brazilian global leader in orange juice and citrus, with broad international fruit trading operations. Comparable as a Brazilian-based fruit exporter/importer with global reach, though concentrated in citrus rather than diverse fresh produce.
• Citrosuco: One of the world's largest orange juice producers and citrus fruit processors in Brazil. Operates in the same Brazilian fruit value chain with multi-country export reach, though focused on citrus processing rather than fresh fruit import distribution.
• Natural da Terra (formerly Hortifruti): Brazilian specialty fresh produce retail chain owned by GPA (Grupo Pão de Açúcar). Comparable exposure to Brazilian fresh produce flows and supermarket customers, though a downstream retail buyer rather than a peer importer.
• Camposol: Peruvian fresh produce grower-exporter specializing in blueberries, grapes, avocados, and other fruits shipped globally. Comparable as a multi-country fresh fruit exporter; differs as a producer rather than a trader/importer like Florestal.

Direct peers

• Keelings: Irish family-owned fresh produce grower, importer, and distributor supplying retailers across Europe. Closely comparable to Florestal as a family-run, multi-country fresh produce trader with retail supply relationships.

Emerging players

• Total Green Fresh Produce: Specialty fresh produce distributor serving supermarket and foodservice customers in North America with imported and domestic fruit. Comparable business model of importing fresh fruit and distributing to retail buyers, though operating in a different geography.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/frutasflorestal
• LinkedInlinkedin.com/company/frutas-florestal

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Florestal Frutas