Floricultura Verde Perto

What Floricultura Verde Perto does

Floricultura Verde Perto, also operating under the trade name Verde Perto, is a Brazilian floriculture and landscaping services company headquartered in Nova Lima, Minas Gerais. Founded circa 1989, the company operates a network of physical retail storefronts in the central Minas Gerais region, including units in the Jardim Canadá neighborhood of Nova Lima and in Itabirito, with a third Flora Itabirito location referenced on its website. The company sells plants, seedlings, floral arrangements, ceramic pots, and flower vases, and offers specialized landscaping, gardening, and event decoration services for both residential and corporate clients. It sources plant and landscaping inputs from established supplier brands including Itograss, Veiling, Nutriplan, Cinexpan, Verdy Paisagismo, and Genfertil.

The business operates a direct-to-consumer go-to-market model built around walk-in retail, complemented by a delivery service and a small digital footprint consisting of a content blog covering plant care and landscaping topics, a Facebook brand page, and WhatsApp contact channels for both store locations. Its customer base spans individual consumers (designated as the primary segment), large residential condominiums, and a diversified roster of enterprise clients across mining (Vale), steel manufacturing (Vallourec), real estate development (MRV, Alphaville), beverage (Coca-Cola), food services (Sodexo), and healthcare (Hospital Mário Penna).

The company is privately held, employs approximately 13 people, has no disclosed funding rounds, no subsidiaries, and no proprietary technology platform. Its pricing is not publicly disclosed, and customers obtain quotes by contacting the stores directly. Revenue is generated through one-time product sales and professional services contracts for landscaping and event decoration, with no subscription, licensing, or recurring SaaS-style revenue component.

Name

Floricultura Verde Perto

Legal name

Floricultura Verde Perto

Website

https://floriculturaverdeperto.com.br

Company type

Private

Founded year

1989

Operating status

Operating

Headcount range

11–50 employees

Short description

Floricultura Verde Perto is a privately held Brazilian floriculture and landscaping services company operating two to three retail stores in Nova Lima and Itabirito, Minas Gerais. Founded circa 1989, it serves individual consumers, residential condominiums, and enterprise clients with plants, floral arrangements, landscaping, and event decoration.

Ownership category

akta.pro rank

Product category

Floriculture and Landscaping Services

NAICS

Nursery, Garden Center, and Farm Supply Retailers (444240), Florists (45931), Nursery, Garden Center, and Farm Supply Retailers (44424)

SIC

Retail-Building Materials, Hardware, Garden Supply (5200)

akta.pro primary industry

Plants, Seeds & Nursery Retail (Garden Centers) (CRAIAIAB)

akta.pro secondary industries

Event Floral Design & Arrangements (HSACAOAA), Indoor Plants, Faux Florals & Botanical Décor Retail (CRAIACAG)

Keywords

• Floriculture retail
• Landscaping services
• Garden maintenance
• Plant sales
• Floral event decoration

Headquarters

HQ city

Nova Lima

HQ country

Brazil

HQ region

Latin America

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Others

Revenue model

1. Plant and Flower Sales: Sale of wide variety of plants, seedlings, floral arrangements, ceramic vases, and flower vases. Products sourced from best-in-segment suppliers to ensure quality excellence.
2. Landscaping and Gardening Services: Specialized technical labor for landscaping and gardening services. Services range from ornamental effects (harmonious, rustic, delicate, exotic) to custom projects for residential and commercial clients of various sizes.
3. Event Decoration: Specialist ornamentation services using beautiful and lush flowers to add a touch of green and differentiation to events.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels3 records

Core offering

Floricultura Verde Perto operates brick-and-mortar floriculture stores that sell plants, seedlings, floral arrangements, ceramic vases, and flower pots. The company provides specialized landscaping and gardening services through its technical labor force, offering ornamental effects (harmonious, rustic, delicate, exotic) tailored to residential and commercial projects. It also offers event ornamentation with flowers and a delivery service to homes and businesses in the central Minas Gerais region of Brazil.

Product overview

Floricultura Verde Perto is a flower shop and landscaping services company providing gardening and landscaping products and services in central Minas Gerais, Brazil. The company operates three units (Jardim Canadá, Itabirito, and Flora Itabirito) and offers a portfolio consisting of core services including Paisagismo e Jardinagem (landscaping and gardening), Venda de Plantas e Arranjos (plant and arrangement sales), Ornamentação (event floral decoration), and Delivery, alongside related products such as Vasos Cerâmicos (ceramic pots), Vasos de Flores (flower vases), and Venda de Plantas e Mudas (plant and seedling sales). The company targets both residential customers and large condominiums and enterprises.

Differentiator

Problem solved

Functional benefit

Products and services

• Landscaping and Gardening Services (Paisagismo e Jardinagem)
• Plant and Floral Arrangement Sales (Venda de Plantas e Arranjos)
• Event Ornamentation (Ornamentação)
• Delivery Service (Delivery)
• Ceramic Pots and Flower Vases (Vasos Cerâmicos e Vasos de Flores)

Named customers11 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Six partnerships are on record, tiered minor.

• ItograssminorChannel Partner/ Reseller/ DistributorGrass and turf supplier partner providing quality grass products for landscaping projects. Listed as one of the best brands in the market to ensure customer satisfaction.
• VeilingminorChannel Partner/ Reseller/ DistributorFlower and plant wholesale supplier partner. One of the quality brands in the market ensuring excellent products for customers.
• NutriplanminorChannel Partner/ Reseller/ DistributorPlant nutrition and fertilizer supplier providing products to support healthy plant growth and landscaping success.
• CinexpanminorChannel Partner/ Reseller/ DistributorGarden equipment and supplies partner providing necessary tools and materials for landscaping and gardening services.
• Verdy PaisagismominorStrategic or Co-development PartnerLandscaping partner company collaborating on landscape design and execution projects. Listed among the best brands in the market.
• GenfertilminorChannel Partner/ Reseller/ DistributorFertilizer and agricultural inputs supplier partner providing products essential for plant health and landscaping quality.

Scale indicators2 records

Recent moves4 records

Expansion highlights4 records

Direct peers

• Giuliana Flores: Brazil's largest online flower and gift delivery retailer, offering floral arrangements, plants, and event decoration delivered nationwide. Directly competes with Verde Perto's plant, flower and event-decoration retail offering, but with a much broader geographic and digital reach.
• Flores.com.br: Brazilian online floral marketplace aggregating multiple florists and offering nationwide flower and gift delivery. Overlaps with Verde Perto's floral retail and event-decoration offerings through a digital aggregator model.
• Sitio Verde Jardim & Paisagismo: Brazilian gardening and landscaping services company offering garden design, execution and maintenance for residential and corporate clients. Direct peer to Verde Perto's Paisagismo e Jardinagem service line.
• Wahaus Floricultura Online: Brazilian online florist specializing in floral arrangements, bouquets and event flowers with delivery across multiple cities. Comparable to Verde Perto's retail flower and ornamentação service line, but operates via a digital storefront rather than physical retail.
• MultiFlores Floricultura Online: Online florist in Brazil selling arrangements, plants and gift baskets with home and corporate delivery. Overlaps with Verde Perto's flower/plant retail and corporate gifting use cases.

Emerging players

• Kamino Flores & Plantas: Brazilian online plants and home gardening retailer selling seedlings, indoor plants and pots with delivery. Competes with Verde Perto's plant retail line via digital channels and caters to the same urban residential segment.

Broad incumbents

• Veiling Holambra: Brazil's largest wholesale flower and ornamental plant auction/supplier, also a stated supply partner of Verde Perto. Operates upstream in the value chain rather than retail, but is the dominant comparator for floral sourcing and assortment breadth.
• Leroy Merlin Brasil: Large Brazilian home-improvement chain carrying plants, seedlings, garden tools, pots, and offering landscaping-adjacent products. Competes with Verde Perto on the garden-center retail assortment but as part of a much broader DIY/home portfolio.
• Telhanorte: Brazilian construction materials and home-improvement retailer that stocks garden supplies, tools and outdoor products. Comparable to Verde Perto on the retail garden-input offering, with a broader non-garden assortment.
• C&C Casa e Construção: Brazilian home-improvement and construction retailer with a garden and outdoor living assortment including plants and pots. Overlaps with Verde Perto's garden-center product mix, but as one category within a wider building materials chain.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/Floricultura-Verde-Perto-1831188257111060
• LinkedInlinkedin.com/company/floricultura-verde-perto

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Floricultura Verde Perto