Florineve

What Florineve does

Florineve – Produção e Comércio de Flores, Lda is a Portuguese greenhouse cut flower producer founded in April 1996 by Anabela and Victor Araújo in Montijo, Portugal. The company operates controlled-environment greenhouses producing more than 50 varieties of cut flowers (expanded from an initial three: gerbera, cravina, and vivaz), with gerberas and chrysanthemums as the core domestic product lines and Ecuadorian roses imported through direct producer relationships to serve premium and event-driven demand. Production relies on greenhouse technology including shade curtains for short-day plant management and 2–3 hours of nightly artificial lighting to accelerate growth cycles and enable year-round continuous output rather than seasonal supply.

The business model is strictly B2B wholesale: Florineve sells exclusively to professionals in the Portuguese floriculture sector—florists, retailers, and distributors—through a sales-led go-to-market anchored on quote-based onboarding, weekly email price tables, and direct showroom visits at the Montijo headquarters. Distribution is delivered through the company's own refrigerated fleet covering continental Portugal and the islands, with weekly scheduled routes to northern Portugal (Alfena, Arcozelo, Felgueiras), a sales post at the MARL wholesale market in Loures, and third-party transport partnerships for 24-hour nationwide delivery. A reciprocal referral partnership with consumer florist Flores no Cais extends reach into the B2C segment without diluting the wholesale model, and a Level 1 Florist Training Course operates through the same partner to build the downstream talent pool.

Florineve is a privately held, founder-owned Portuguese limited liability company (Sociedade Comercial por Quotas, NIPC 510 912 974) that appears bootstrapped since founding, with no disclosed funding rounds, institutional investors, parent company, or subsidiaries. Headcount has grown from 5 to approximately 110 highly specialized collaborators over nearly three decades. The company is GDPR (RGPD) compliant and has implemented an RGPC anti-corruption program (code of conduct, corruption risk prevention plan, whistleblowing channel, and 2025 annual assessment). Revenue is not publicly disclosed; the Montijo facility sits in the region that concentrates roughly 75% of Portuguese national cut flower production, giving the company a meaningful share of a domestic wholesale market that remains its sole geographic focus.

Name

Florineve

Legal name

Florineve – Produção e Comércio de Flores, Lda

Website

https://florineve.pt

Company type

Private

Founded year

1996

Operating status

Operating

Headcount range

11–50 employees

Short description

Florineve is a Portuguese greenhouse cut flower producer founded in 1996, serving florists, retailers, and distributors exclusively B2B with 50+ varieties grown in Montijo's optimal microclimate. The company operates an owned refrigerated distribution fleet across continental Portugal and the islands and produces gerberas and chrysanthemums domestically while importing premium Ecuadorian roses.

Ownership category

akta.pro rank

Product category

Greenhouse Cut Flower Production

NAICS

Greenhouse, Nursery, and Floriculture Production (1114), Flower, Nursery Stock, and Florists' Supplies Merchant Wholesalers (42493)

akta.pro primary industry

Greenhouse Floriculture (Cut Flowers) (AFAGAHAD)

akta.pro secondary industry

Landscape Plant & Nursery Stock Wholesalers (Grower-Wholesalers) (AFAGAHAM)

Keywords

• Cut flower production
• Greenhouse floriculture
• Wholesale flower distribution
• B2B flower supply
• Controlled environment agriculture

Headquarters

HQ city

Montijo

HQ country

Portugal

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Personnel, Operations, Technology or R&D, Supply Chain, Marketing or Sales, Infrastructure

Revenue model

1. B2B Cut Flower Sales: Wholesale revenue from selling greenhouse-produced cut flowers exclusively to professionals in the floriculture sector including florists, retailers, and wholesalers. Pricing provided through commercial onboarding process with weekly updated price tables sent via email.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels6 records

Core offering

Florineve is a Portuguese greenhouse cut flower producer that grows and wholesales more than 50 varieties of cut flowers — primarily gerberas (including Pomponi varieties), chrysanthemums (uniflor and spray), and Ecuadorian roses — exclusively to professionals in the floriculture sector (florists, retailers, distributors). Production takes place in climate-controlled greenhouses in Montijo, enabling year-round continuous output, with distribution handled by an owned refrigerated fleet, a showroom at headquarters, and a sales post at the MARL wholesale market in Lisbon.

Product overview

Florineve operates as a greenhouse-based cut flower production company offering over 50 varieties of cut flowers, with Gerberas (including Gerbera Pomponi varieties) as the primary product line, complemented by Chrysanthemums and partnerships for imported Ecuadorian Roses. The company serves exclusively B2B customers (florists, retailers, wholesalers) through direct sales and maintains a distribution network covering continental Portugal and islands. Additional services include florist training courses delivered through a partner, and a greenhouse visitor program for professional clients.

Differentiator

Problem solved

Functional benefit

Products and services

• Gerberas (including Gerbera Pomponi varieties) Florineve's flagship cut flower product line of greenhouse-grown gerberas, offered in multiple varieties (standard and mini sizes) including the Pomponi form with diameters of 7–11 cm and stems of 40–65 cm, sold exclusively to professional florists, retailers, and distributors. Pomponi cultivars such as 'Powerball' achieve up to 300 stems per square meter under ideal greenhouse conditions and a 14–16 day vase life.
• Crisântemos (Chrysanthemums) Cut chrysanthemums produced in Portuguese greenhouses, available in uniflor (single-bloom) and spray (margarida) varieties, serving traditional demand occasions such as All Saints' Day as well as wedding and corporate event use. Represents approximately 25% of national greenhouse chrysanthemum coverage in the Montijo region.
• Rosas do Equador (Ecuadorian Roses) Imported Ecuadorian roses selected in direct collaboration with producers of excellence, chosen for superior quality, high durability, intense colors, and perfect petals, distributed through Florineve's B2B catalog to complement domestic production for professionals seeking visual impact and elegance.
• Level 1 Florist Training Course Level 1 florist training course delivered at the Florineve headquarters in Montijo, with course organization and enrollment managed through the Flores no Cais partner florist; graduates receive a diploma. Targeted at individuals seeking professional florist training.

Quantifiable outcome

• 100% Portuguese production reducing import dependency
• +3 more outcomes

Named customers4 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Three partnerships are on record, tiered core and minor.

• Floristas, Revendedores e Distribuidores (Florists, Retailers, Distributors)coreChannel Partner/ Reseller/ DistributorLong-standing B2B partnerships with florists, retailers, and distributors across Portugal. These partnerships form the core of Florineve's distribution network and customer base, providing durable commercial relationships for cut flower sales.
• Flores no CaiscoreChannel Partner/ Reseller/ DistributorPreferred partner florist for end consumers (B2C). Directs individual customers to Flores no Cais for retail flower purchases. Also manages Florineve's florist course registrations and information. Referral partnership serving the consumer market segment.
• Transport Companies (Transportadoras)minorChannel Partner/ Reseller/ DistributorLogistics partners enabling 24-hour delivery services for customers outside regular distribution routes. Deliveries subject to associated costs.

Scale indicators7 records

Expansion highlights5 records

Direct peers

• Marginpar: Dutch-origin cut flower producer with African and Dutch production sites supplying florists and wholesalers globally. Comparable as a specialised cut flower grower serving B2B florist customers with a diversified species portfolio, similar to Florineve's 50+ varieties approach.
• Royal van Zanten: Dutch breeding and propagation company producing cut flowers (chrysanthemums, lilies, etc.) for professional growers and florists. Comparable as a chrysanthemum-focused greenhouse producer with similar B2B professional customer base and product overlap with Florineve's chrysanthemum line.
• Hasfarm Holdings: Vertically integrated cut flower and花卉 producer with operations across Vietnam, Indonesia, China, and Japan. Comparable as a large-scale grower-wholesaler selling to professional florists and retailers through owned distribution, operating in a similar capital-intensive production model.
• HilverdaKooij: Dutch breeding and cut flower production company focused on chrysanthemums, solidaster, and other floriculture crops. Comparable as a high-technology greenhouse cut flower producer targeting professional floriculture buyers, with overlapping product categories (especially chrysanthemums).
• Multiflora: South African-based global cut flower producer and exporter. Comparable as a vertically integrated grower supplying wholesale florists and retailers across multiple geographies, with similar B2B sales-led motion and dependence on greenhouse/field production economics.

Broad incumbents

• Danziger: Israeli-based global floriculture company breeding and propagating cut flowers, bedding plants, and perennials. Comparable as a large, established floriculture player with overlapping product categories (especially chrysanthemums and gerberas), but operating at global scale rather than single-country.
• Selecta One: German-based global breeder and producer of ornamental plants and cut flowers. Comparable as a high-tech greenhouse producer serving professional horticulture buyers, with overlapping floriculture expertise, though broader in product scope and international footprint than Florineve.

Others

• Florensis: Dutch-based producer of young plants and ornamentals supplying professional growers. Comparable as a technologically advanced European floriculture production company, though more upstream in the value chain (propagation/young plants) than Florineve's cut flower focus.

Regional players

• Rosa Prima: Ecuadorian rose grower supplying premium roses to European and US florists. Cited as the type of import Florineve complements its domestic line with — directly comparable as a producer of premium cut flowers for the same professional florist customer base, but competing across segments.

Emerging players

• Karuturi Global: Kenya-based large-scale cut rose producer and exporter serving European wholesale markets. Comparable as a capital-intensive greenhouse cut flower producer targeting professional florists via wholesale channels, though operating in a different climate-cost structure and primarily export-focused.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks7 records

Key highlights7 records

Customer concentration

• Xx.com/florinevept
• YouTubeyoutube.com/user/florinevept
• Facebookfacebook.com/florineve
• LinkedInlinkedin.com/company/florineve
• Instagraminstagram.com/florineve

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Florineve