What Florist.ru does

Florist.ru, operated by OOO "FLORIST.RU – ONLINE" (TIN: 1655475078), is a Russian online flower delivery marketplace founded in 1999 that connects consumers with local flower suppliers across more than 30 Russian cities, Kazakhstan (via the subsidiary TOO Florist.kz), and Dubai (via the sub-brand Flover.ae). The platform operates a catalog of over 10,522 flower SKUs — including roses, peonies, orchids, chrysanthemums, tulips, and specialty arrangements — alongside complementary add-ons such as balloons, sweet gifts, potted plants, fruit baskets, plush toys, and men's sets. Distribution runs through a primary e-commerce website (florist.ru) and native iOS/Android mobile applications, with order capture also available via toll-free phone, WhatsApp, Telegram bot, and MAX messenger integrations.

The underlying technology is a marketplace e-commerce platform with multi-channel customer engagement (Telegram, WhatsApp, MAX), payment integrations spanning Visa/MasterCard/MIR/SBP/MirPay plus cryptocurrency (BTC, ETH, USDT, XRP, BNB, ADA), and analytics instrumentation via Google Analytics, Yandex.Metrica, and AppMetrica. Customer-facing features include a cumulative loyalty discount system, a 24-hour quality replacement guarantee, free greeting cards with each bouquet, and 24/7 Moscow delivery within MKAD.

Revenue is generated almost entirely through one-time direct-to-consumer purchases across a price ladder ranging from budget bouquets under 4,000₽ to luxury arrangements above 10,000₽ (top tier 99,850₽ for 101+ roses), with corporate client bulk orders and partnership referral commissions as secondary streams. The company employs 63 staff and operates without disclosed external investors, functioning as an independent, privately-held marketplace.

Name

Florist.ru

Legal name

OOO «FLORIST.RU - ONLINE» (ООО «ФЛОРИСТ.РУ – ОНЛАЙН»)

Website

https://florist.ru

Company type

Private

Founded year

1999

Operating status

Operating

Headcount range

51–100 employees

Ownership category

akta.pro rank

Product category

Online Flower Delivery Marketplace

NAICS

Florists (45931)

akta.pro primary industry

Flowers, Gifts & Specialty Occasion Marketplaces (CRAFABAN)

akta.pro secondary industry

Wedding & Bridal Floral (Bouquets, Boutonnieres, Corsages) (HSACAOAJ)

Keywords

• Online flower delivery
• Floral e-commerce marketplace
• Gift delivery services
• Bouquet delivery platform
• Floral marketplace

Headquarters

HQ city

Kazan

HQ country

Russia

HQ region

Europe

Offices3 records

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Supply Chain, Operations, Personnel, Technology or R&D, Marketing or Sales

Revenue model

1. Retail Flower Sales: Direct one-time purchase of flower bouquets, arrangements, and gifts through the e-commerce platform. Revenue generated from individual consumer transactions at published catalog prices.
2. Corporate Client Orders: Bulk and recurring orders from corporate customers for events, holidays, and employee gifts through dedicated corporate client program.
3. Supplementary Products: Add-on sales including balloons, sweet gifts, men's sets, potted plants, fruit baskets, and toys to complement main bouquet purchases.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels5 records

Core offering

Florist.ru operates an online flower and gift delivery marketplace that aggregates third-party local florists and suppliers to offer bouquets, hat-box arrangements, potted plants, balloons, sweets, fruit baskets, and toys to consumers across 30+ Russian cities. The platform supports 24/7 ordering through its website, mobile apps, and messaging bots, with fulfillment handled by local partnered florists and an in-house delivery network.

Product overview

Florist.ru is a Russian flower delivery marketplace and e-commerce platform operated by OOO 'FLORIST.RU – ONLINE' (TIN: 1655475078) headquartered in Kazan, Republic of Tatarstan. The platform operates as a multi-channel marketplace connecting customers with flower suppliers across Russia and internationally. The core offering includes the main website (florist.ru) and mobile applications for iOS and Android, which together provide a unified catalog of flower bouquets and gifts. The product portfolio centers on the main Flower Bouquets Catalog with specialized sub-categories including Monobouquets of Roses (single-origin rose arrangements in quantities from 7 to 1001 stems), Bouquets in Hat Boxes (designer arrangements in hat boxes), Flower Baskets, Heart-Shaped Compositions, and Premium Bouquets for luxury occasions. Add-on products include Balloon Delivery, Sweet Gifts (chocolates and confectionery), Potted Plants, Fruit Baskets, and Toys, which complement the core floral offerings. The platform also serves Corporate Clients with specialized bulk ordering and event services. The ecosystem extends internationally through the Flower Delivery to Dubai brand (flover.ae). Additional services include 24/7 Delivery, a Partnership Program with 3-7% referral discounts, and a cumulative discount system for registered users.

Differentiator

Problem solved

Functional benefit

Products and services

• Online Flower Bouquet Delivery Online marketplace offering a curated catalog of fresh flower bouquets for individual consumer gifting occasions, with delivery in 30+ Russian cities, 24/7 ordering, and a freshness and quality guarantee on delivered bouquets.
• Monobouquets of Roses Standalone rose-only bouquets available for purchase and delivery through the Florist.ru marketplace, targeted at consumers seeking premium single-flower rose arrangements.
• Bouquets in Hat Boxes Premium flower arrangements presented in branded hat boxes, sold as a distinct product line through the Florist.ru marketplace for consumers seeking an upscale gifting presentation.
• Flower Baskets Flower compositions arranged in baskets and sold as a distinct product category through the Florist.ru marketplace for consumer gifting and event use.
• Heart-Shaped Flower Compositions Specially shaped heart-themed flower compositions sold as a distinct product line through the Florist.ru marketplace, targeted at romantic and sentimental gifting occasions.
• Premium Bouquets High-end flower bouquets positioned as a premium tier of the Florist.ru catalog, targeted at luxury gifting and special-occasion buyers.
• Men's Bouquets Distinctly designed men's bouquets sold as a separate product category through the Florist.ru marketplace, targeting gifters seeking male-oriented floral compositions.
• Balloon Delivery Standalone balloon delivery service sold as a complementary gift category through the Florist.ru marketplace, available for delivery in 30+ Russian cities.
• Sweet Gifts Confectionery and sweet gift items sold as a complementary product category through the Florist.ru marketplace, available for bundling with flower orders or as standalone gifts.
• Potted Plants Live potted plants sold as a distinct product category through the Florist.ru marketplace, serving as an alternative to cut-flower bouquets for home and office gifting.
• Fruit Baskets Edible fruit baskets sold as a complementary gift category through the Florist.ru marketplace, delivered fresh and available for personal or corporate gifting occasions.
• Toys Plush and gift toys sold as a complementary product category through the Florist.ru marketplace, often bundled with flower orders for children's gifting occasions.
• Corporate Floral Services Dedicated B2B service for businesses and organizations requiring bulk and recurring floral orders for offices, events, conferences, and corporate gifting, with a dedicated account manager and formal procurement support.
• 24/7 Delivery Service Always-available flower and gift delivery service supporting around-the-clock order placement via website, mobile apps, and messaging bots, with delivery executed by the company and its local florist partners.
• Flover.ae Dubai Flower Delivery International flower delivery service operated under the Flover.ae sub-brand, extending the Florist.ru marketplace model to Dubai, UAE.
• Florist.kz Kazakhstan Flower Delivery Online flower and gift delivery service operated in Kazakhstan through the TOO Florist.kz subsidiary, providing the Florist.ru marketplace offering to Kazakh consumers.

Quantifiable outcome

• 346 customer reviews with 4.7/5 average rating

Named customers3 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration12 records

Feature3 records

Partnerships

One partnership is on record.

• Florist.kz (ТОО Florist.kz)coreStrategic or Co-development PartnerKazakhstan-based marketplace administrator operating under local legislation. BIN 220540007367, directed by Tatyana Vladimirovna Maksimova. Handles orders for all territories except Russia and Belarus. Co-administers the marketplace platform with OOO FLORIST.RU - ONLINE.

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• ProFlowers: Online flower delivery retailer offering fresh-cut bouquets, plants, and gift bundles across the US. Comparable for direct-to-consumer flower e-commerce with curated catalog, multi-occasion positioning, and add-on gifts (chocolates, balloons, plush).
• FTD Companies: US-based online flower and gift delivery company operating the FTD and ProFlowers brands. Highly comparable as a digital flower marketplace with broad catalog, mobile ordering, and same-day delivery partnerships with local florists.
• BloomNation: Online marketplace connecting consumers with local florists for same-day delivery across the US. Comparable as a true marketplace platform aggregating local florist inventory rather than a single vertically integrated retailer.
• Interflora: Global flower delivery network connecting local florists with customers for same-day and international delivery. Comparable as a marketplace-style flower delivery platform with extensive geographic coverage and a member-florist network.
• 1-800-Flowers.com: US-based direct-to-consumer flower and gift delivery marketplace with a multi-brand portfolio (Harry & David, Cheryl's, PersonalizationMall). Highly comparable as a flower e-commerce marketplace operating across multiple channels with mobile apps and a multi-channel customer support footprint.
• The Bouqs Co. Online flower delivery company sourcing directly from flower farms and delivering to consumers. Comparable as a digitally native flower marketplace with farm-to-door supply chain, subscription plans, and designer arrangements.

Broad incumbents

• Teleflora: US-based wire-service flower delivery network serving as a larger incumbent in the flower delivery space. Comparable as a same-day local-florist delivery network with national brand recognition across multiple channels.

Emerging players

• Just Flowers: Budget-oriented online flower delivery retailer serving the US and Canada. Comparable as a direct-to-consumer flower e-commerce platform competing on price and same-day delivery in the lower-to-mid price tier (analogous to Florist.ru's up-to-4,000₽ budget segment).
• FloraQueen: European online flower delivery platform offering international flower delivery across 100+ countries. Comparable as a cross-border flower delivery marketplace with multilingual support and regional handling partners.
• Wildflowers Co. Australian online flower delivery retailer with subscription offerings. Comparable as a digital flower delivery platform with direct-to-consumer focus, mobile ordering, and curated bouquets.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/florist.ru-russian-florists-network-

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Florist.ru