Bertrán

What Bertrán does

Flors i Plantes Bertran, S.L. is a family-owned retail florist business operating from a single physical storefront at Carrer de Muntaner 333 in Barcelona, Spain, supplemented since 2020 by a WooCommerce-based e-commerce online store at florsiplantesbertran.com. Founded in 1936 and now in its third generation of family ownership, the company sells fresh cut flowers, ready-made floral arrangements, and potted plants to individual consumers, while also providing custom floral design services for weddings, corporate events, and ongoing business/office plant maintenance. Same-day home delivery is offered across Barcelona city and several municipalities in the metropolitan area.

The product portfolio is organized around three core categories — 'Composicions florals per regalar' (ready-made gifting arrangements), 'Rams de flor tallada' (cut flower bouquets sold by the stem), and 'Plantes' (potted plants including orchids, ficus, and beaucarnea) — with seasonal extensions for Sant Jordi (roses in cones and paper), autumn, and Christmas. Pricing is unit-based, ranging from approximately €10 for small add-on items (chocolates, cava) to over €85 for premium plant arrangements, with a recurring €30 weekly promotional bouquet. Complementary gift items (Lindor chocolates, cava, baby gift baskets) function as basket add-ons.

The business model is direct-to-consumer with no subscription layer, no B2B recurring contracts at scale, and no disclosed revenue or funding. Distribution combines walk-in retail, e-commerce, and a same-day delivery service. Marketing relies on organic Instagram showcasing event work at venues such as Casa Batlló and La Pedrera, a company blog authored by Elisa Bertrán, Mailchimp email newsletters, and a Best Florist Review verification badge. The company operates without proprietary technology, AI capabilities, or external institutional ownership, and there are no disclosed patents, certifications, partnerships, or M&A activity.

Name

Bertrán

Legal name

FLORS I PLANTES BERTRAN, S.L

Website

https://florsiplantesbertran.com

Company type

Private

Founded year

1936

Operating status

Operating

Headcount range

11–50 employees

Short description

Flors i Plantes Bertran is a third-generation, family-owned retail florist in Barcelona selling cut flowers, arrangements, and plants via one storefront, an online store, and same-day home delivery, plus custom floral services for weddings and corporate events.

Ownership category

akta.pro rank

Product category

Retail Florist

NAICS

Florists (45931)

akta.pro primary industry

Event Floral Design & Arrangements (HSACAOAA)

akta.pro secondary industry

Wedding & Bridal Floral (Bouquets, Boutonnieres, Corsages) (HSACAOAJ)

Keywords

• Fresh flower retail
• Floral arrangements
• Potted plants
• Wedding florals
• Corporate plant maintenance

Headquarters

HQ city

Barcelona

HQ country

Spain

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales

Revenue model

1. Retail flower and plant sales: Direct sales of fresh cut flowers, floral arrangements, potted plants, and gift items through a physical storefront in Barcelona and an e-commerce online store. Revenue is generated through individual product transactions at various price points. Home delivery within Barcelona and metropolitan area is offered as an added service.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Bertrán is a family-owned florist that sells fresh cut flowers, floral arrangements, and indoor plants through a physical store in Barcelona and an online shop. The company also designs bespoke floral pieces for weddings and corporate events and provides recurring corporate plant maintenance services, with same-day home delivery available across Barcelona.

Product overview

Flors i Plantes Bertran operates as a traditional brick-and-mortar florist with an e-commerce platform, offering three core product lines: (1) Floral arrangements for gifting (composicions florals per regalar), ready-made compositions in various styles including seasonal and holiday pieces; (2) Cut flower bouquets (rams de flor tallada), individual stems sold separately for customers to create custom arrangements; and (3) Potted plants (plantes) including orchids and ornamental plants. The company also offers specialty products for Catalan traditions such as Sant Jordi roses (in cones and paper), seasonal autumn and Christmas collections, and complementary gift items including chocolates and cava. Services include same-day home delivery throughout Barcelona and metropolitan area, as well as custom floral decoration for weddings and corporate events. The product portfolio is completed with a weekly promotional bouquet subscription and a newly launched online store (2020) that expanded their reach beyond the physical shop.

Differentiator

Problem solved

Functional benefit

Products and services

• Cut flowers and floral arrangements Fresh cut flowers and ready-made floral arrangements sold to individual consumers and corporate clients in Barcelona through the physical store and online shop.
• Potted plants (indoor plants) Indoor potted plants sold to retail and corporate customers for home or office use.
• Online shop (e-commerce) WooCommerce-based online store allowing customers in Barcelona to order flowers, plants, and arrangements for home delivery or in-store pickup.
• Same-day home delivery (Barcelona) Same-day delivery of online orders to customers within Barcelona.
• Wedding floral service Bespoke floral design and supply service for weddings, including bridal bouquets, ceremony, and reception arrangements.
• Corporate event floral service Custom floral design and supply for corporate events, conferences, and brand activations.
• Corporate plant maintenance Recurring plant care and maintenance service for corporate offices, including replacement of plants as needed.

Segments4 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators2 records

Recent moves4 records

Expansion highlights4 records

Broad incumbents

• 1-800-Flowers: Large multi-brand gifting and floral retailer. Relevant peer for retail floral gifting at scale, particularly around bouquet, plant, and gift add-on categories Bertrán also sells.
• Teleflora: Large U.S. flower delivery network with a member-florist model. Analogous to Bertrán's role as a trusted local florist plugged into a wider delivery/gifting infrastructure.
• Interflora: International flower delivery network operating in Spain with a large member-florist model. Directly comparable to Bertrán as a same-day florist delivery brand, but at national scale and with a much broader florist network.

Direct peers

• Euroflorist: European online flower delivery platform with operations in Spain. Comparable to Bertrán as a digital-first florist offering bouquets, plants, and gift add-ons with scheduled delivery.
• Aquarelle: Premium French online florist offering designer bouquets and same-day delivery. Comparable to Bertrán in the premium floral gifting category with a strong seasonal and curated assortment.

Emerging players

• Arena Flowers: UK-based online florist with curated bouquets, plants, and gifts. Comparable to Bertrán in the digital-first retail florist category, with a similar product taxonomy of arrangements, plants, and add-ons.
• FloraQueen: International online flower delivery service with Spain presence. Comparable to Bertrán's online ordering and delivery experience, though operating cross-border rather than locally.
• Bloom & Wild: Digital-first letterbox flower delivery brand. Comparable as a modern floral gifting competitor with a strong e-commerce and brand-led marketing approach, even though its delivery model differs.
• Bloomon: Subscription-based flower delivery company. Comparable to Bertrán around the recurring/fresh-cut flower proposition, although operating at a pan-European scale with a different direct-to-consumer model.

Regional players

• Fleurs de France: French regional florist network. Comparable to Bertrán as a locally rooted florist focused on freshness, same-day delivery, and curated arrangements, but serving a different geography.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat2 records

Key risks6 records

Key highlights6 records

Customer concentration

• Instagraminstagram.com/florsbertran
• LinkedInlinkedin.com/company/bertr%C3%A1n

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Bertrán