Flourish Interiors

What Flourish Interiors does

Flourish Interiors is a full-service interior design firm headquartered in South Bend, Indiana, founded in 2016 by Vanessa Cooreman Smith. The firm serves two primary client segments: luxury homeowners in the Notre Dame / South Bend area and secondary/vacation homeowners along the Lake Michigan corridor. Service offerings span interior design, custom millwork, renovation project management, and a white-glove concierge program covering furnishing, install, and seasonal maintenance for non-primary residences.

The firm operates from an 8,000 sq ft combined studio, showroom, and warehouse facility, with a multidisciplinary in-house team spanning design, project management, and operations. Core production tooling is standard for the industry: AutoCAD, Adobe Photoshop, 2020 Design for space planning, and Houzz Pro for client and project management; no proprietary technology platform or AI/ML capability is disclosed. Brand positioning leans on the founder's French design heritage and was validated by an Architectural Digest feature in 2026.

Revenue is generated primarily through project-based residential design engagements, supplemented by concierge/seasonal services for repeat secondary-home clients. Go-to-market is heavily reliant on referral relationships with family-linked Irish Realty and Irish Custom Homes, supplemented by a developer partnership with H&A Properties on the Eddy Square project. Pricing signals are consistent with luxury residential work (custom, project-based fees) rather than productized or subscription offerings, and no external funding or multi-location footprint is disclosed.

Name

Flourish Interiors

Legal name

Flourish Interiors

Website

https://flourishinteriors.net

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

1–10 employees

Short description

Flourish Interiors is a South Bend, Indiana-based full-service interior design firm serving luxury homeowners near Notre Dame and along the Lake Michigan coast, offering design, custom millwork, and white-glove concierge services.

Ownership category

akta.pro rank

Product category

Interior Design Services

NAICS

Interior Design Services (54141)

akta.pro primary industry

Interior Design Services (BPAHAKAB)

akta.pro secondary industries

Residential Design-Build & Renovation-Integrated Builders (IMAFABAE), Luxury Whole-Home Renovation (High-End Finishes & Custom Build) (HSAPAEAI)

Keywords

• Interior design services
• Home furnishings
• Residential staging
• New construction design
• White glove concierge

Headquarters

HQ city

South Bend

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Infrastructure, Supply Chain, Marketing or Sales, Operations, Technology or R&D

Revenue model

1. Custom Interior Design Services: Full-service interior design for residential properties including consultations, space planning, material selections, procurement, installation and styling. Services for primary/secondary homes, new construction, renovations, and commercial projects.
2. Furniture Packages: Pre-designed furnishing packages offered at three base levels with multiple palette and designer options. More economical alternative to fully custom design. Includes materials and labor for ordering, receiving, QC, installation, and styling.
3. Concierge Services: White glove concierge for non-primary homeowners including property stocking, groceries, cleaning, maintenance, and refresh services between visits.
4. Holiday Decorating Services: Professional holiday decorating and white glove holiday concierge offered in time blocks. Includes setup, styling, and take-down services.

Pricing tiers

Go-to-market motion3 records

Distribution channels3 records

Marketing channels5 records

Core offering

Flourish Interiors is a full-service interior design firm that designs, procures, installs, and styles luxury residential and commercial properties, with a specialty in secondary homes near Notre Dame and Lake Michigan. Offerings span complete home furnishings, new construction and renovation design, home staging, AirBnB design, pre-designed furniture packages, holiday decorating, and white glove concierge services. The firm differentiates through an in-house team of designers, cabinetry specialists, procurement, and installers, supported by an 8000 sq ft temperature-controlled warehouse for logistics.

Product overview

Flourish Interiors is a full-service interior design firm offering a comprehensive suite of design and furnishing services. The core offering includes Complete Home Furnishings for primary and secondary residences, New Construction and Renovation Design, Home Staging, AirBnB Design, Commercial Design, and One Time Consultations. The company differentiates through its Furniture Packages—a pre-designed turnkey furnishing solution with three base options, multiple palettes, and nine designer choices—ideal for non-primary homeowners and short-term rentals. Additional offerings include The Flourish Shop (e-commerce for designer pieces), Holiday Decorating and White Glove Holiday Concierge services, and general White Glove Concierge services for property stocking and preparation. The firm specializes in French and Parisian traditional design aesthetics and serves clients near Notre Dame, Lake Michigan, and throughout Indiana, Michigan, and Illinois.

Differentiator

Problem solved

Functional benefit

Products and services

• Complete Home Furnishings Full-service interior design for primary and secondary residences, including design, procurement, installation, and styling of all furnishings. Targeted at luxury homeowners around Chicago, NW Indiana, Notre Dame, Harbor Country, and Indianapolis.
• New Construction and Renovation Design Interior design services for new construction and renovation projects, including material selections, cabinetry design, space planning, and collaboration with builders and contractors. For homeowners building or remodeling custom homes.
• Home Staging Professional staging services for residential properties to enhance market appeal and sale value. For realtors and homeowners preparing properties for listing.
• AirBnB Design Specialized interior design and furnishing services for short-term rental properties, including turnkey setup. For real estate investors and short-term rental hosts seeking quick property deployment.
• One Time Consultation Single-session design consultation for clients seeking guidance on specific design decisions or projects without committing to full-service design.
• Commercial Design Interior design services for commercial spaces and properties. For businesses and developers needing professional commercial interiors.
• Furniture Packages Pre-designed furnishing packages offering three base options with multiple palettes and nine designer choices, providing a turnkey solution for non-primary homeowners and short-term rental properties. Includes ordering, receiving, quality control, installation, and styling.
• The Flourish Shop Online shop offering designer pieces hand-picked by Vanessa Cooreman Smith. Shipping, handling, delivery, and customer service provided through trade partner Side Door.
• Holiday Decorating and White Glove Holiday Concierge Professional holiday decorating services including tree setup, garland hanging, gift wrapping, table setting, and post-holiday takedown. Offered as full-day time blocks with a team of three professional installers; priced at $1,500 per block.
• White Glove Concierge Services Luxury concierge services including property stocking, groceries arrangement, cleaning services, and mid-week refreshes for non-primary residences. For remote property owners needing ongoing support.
• Pre-Listing Consultation Design consultation services for realtors to help sellers prepare homes for market before listing, including kitchen/bath updates and decor refresh.

Quantifiable outcome

• 85% of staged homes sold for 5 to 23% over their listing price in 2023
• +1 more outcomes

Named customers2 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Seven partnerships are on record, tiered major, core and minor.

• H&A PropertiesmajorStrategic or Co-development Partner · 1 January 2023Developer of the Eddy Square townhome project near Notre Dame. Hired Flourish Interiors to design both exterior facades and interior remodels. Irish Realty was retained for marketing.
• Devine Homes by MillermajorImplementation/ SI/ Consulting Partner · 1 January 2021Builder partner for the Harters Heights Home project. Client built with Devine Homes while Flourish provided design selections and eventual furnishings.
• Irish RealtycoreStrategic or Co-development PartnerIrish Realty, owned by Steve Smith, specializes in near campus properties around Notre Dame. They refer clients to Flourish Interiors for design and furnishing services. Steve Smith is husband of founder Vanessa Cooreman Smith. This is a key referral partnership driving near Notre Dame project volume.
• Irish Custom HomescoreImplementation/ SI/ Consulting PartnerIrish Custom Homes, owned by Vanessa's father, specializes in custom home building near Notre Dame. Flourish Interiors frequently designs model homes and custom projects for their clients. Strong ongoing working relationship.
• Mark Scott HomesmajorImplementation/ SI/ Consulting PartnerRelationship for designing very custom, bespoke homes along the shores of Lake Michigan. Flourish helps dream up ideal floor plans and modern kitchens.
• Side DoorminorGTM or Marketing PartnerTrade partner for the Flourish Shop. Side Door provides all shipping, handling, delivery, and customer service for online shop purchases.
• Houzz ProcoreTechnology or IntegrationPlatform used for case studies and client management. Flourish featured in Houzz case studies including one documenting revenue doubling from $2M to $4M using Houzz Pro tools.

Scale indicators4 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• Havenly: Online interior design platform offering both flat-fee packages and full-service design, including a furniture marketplace. Mirrors Flourish's tiered service approach (one-time consult, package, full-service) but competes in the same residential design category with a tech-led, lower-touch delivery model.
• Decorilla: Online interior design marketplace connecting clients with multiple designers on a project basis. Comparable to Flourish's full-service residential design offering and its pre-designed Furniture Packages, but delivered digitally at national scale rather than through a single regional team.
• Heather Hilliard Design: Luxury residential interior design firm offering full-service design for primary and secondary residences. Comparable to Flourish in high-end single-firm model, custom new-build and renovation work, and white-glove client management.
• Amanda Lindroth: Independent interior designer known for classic coastal and traditional residential design with e-design services. Comparable to Flourish in luxury residential aesthetic-driven brand and national e-design reach from a boutique studio.
• House of Nomad: Boutique interior design firm and home furnishings retailer known for globally-inspired, high-design residential projects. Comparable to Flourish in full-service residential design with a strong personal-aesthetic brand and curated retail extension.
• Robin Gannon Interior Design: Luxury interior design firm with a strong referral-driven, builder-partnered model and full-service residential offerings. Comparable to Flourish in founder-led boutique design serving custom new-build and luxury second-home clients.
• Modsy: Design service that combines 3D renderings and a furniture marketplace to deliver room designs remotely. Comparable in residential target market and e-design channel, with overlap in furniture package fulfillment and home staging use cases.

Broad incumbents

• Holly Hunt: Established luxury home brand combining showrooms, to-the-trade furniture, and designer collaborations across residential and hospitality. Comparable as a luxury residential furnishings authority, but at a much larger, multi-showroom scale than Flourish's boutique regional firm.
• West Elm Interior Design: National home furnishings retailer offering interior design services, including room packages and online consultations. Comparable to Flourish in tiered residential design (consult, package, full-service) and West Elm Kids has even featured Flourish's work, signaling overlap in style and target client.
• RH (Restoration Hardware) Interior Design: Large luxury home furnishings retailer that has expanded into in-house Interior Design services sourced through its galleries. Comparable to Flourish in full-service residential design and furniture packages, but as a national incumbent with massive retail footprint and brand reach.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Instagraminstagram.com/flourish__interiors
• LinkedInlinkedin.com/company/designed-to-flourish

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Flourish Interiors