Devine Homes

What Devine Homes does

Devine Homes PLC is a privately held UK housebuilder founded in 1990 and headquartered in Reigate, Surrey, operating primarily in South East England (Surrey, West Sussex, and the London periphery). The company builds approximately 50-100 new homes annually, spanning bespoke luxury properties (such as the 7,350 sq ft Brackenside home in Kingswood), family homes (2-5 bedroom terraced, semi-detached, and detached), and apartment collections (1-3 bedroom units), with prices undisclosed and varying by development, specification, and location. Core construction capabilities center on individually designed, area-sensitive architecture with energy-efficient specifications (argon-filled double glazing, highly effective insulation), producing homes that the company claims are approximately 65% more energy efficient than older properties. The business model is straightforward one-time residential property sales to individual buyers, with revenue realized on legal completion. Distribution is hybrid: an in-house sales team led by Head of Sales & Marketing Louise Whitney handles direct enquiries, supplemented by appointed regional estate agents (Hamptons, Fine & Country, Cubitt & West, Fowlers) acting as channel partners for specific developments. The company also operates a structured land acquisition function targeting Brownfield and Greenfield sites with a minimum £5M Gross Development Value, led by Head of Land Luke Eldridge, and participates in the HBF Deposit Unlock scheme to access first-time buyers with 5% deposit mortgages up to £750,000. Consumer-facing differentiators include NHBC Buildmark warranties, NHQB Registered Developer status, HBF membership, and a 2-year post-completion customer care service with 24-hour emergency response. Key completed and active projects include The Fountain (30-45 apartments in New Malden, with restored heritage pub), Hammond's Place (50 homes, Billingshurst), The Gallops (22 homes, Lower Beeding), Silver Birches (5 luxury homes, Tadworth), Stanton Lodge (multi-phase), and Skylark Place (69 dwellings, Badshot Lea).

Name

Devine Homes

Legal name

Devine Homes PLC

Website

https://devinehomes.co.uk

Company type

Private

Founded year

1990

Operating status

Operating

Headcount range

1–10 employees

Short description

Devine Homes PLC is a privately held South East England housebuilder, founded 1990 and headquartered in Reigate, Surrey, building 50-100 individually designed new homes annually — from bespoke luxury properties to family homes and apartments — across Surrey, West Sussex, and London.

Ownership category

akta.pro rank

Product category

Residential Housebuilding

NAICS

New Housing For-Sale Builders (236117)

SIC

Land Subdividers & Developers (No Cemeteries) (6552)

akta.pro primary industry

Residential Land Development & Subdivision Homebuilding (Build-to-Sell Communities) (IMAFABAL)

akta.pro secondary industries

Custom Home Building (IMAFABAC), Custom Home Construction Financing (FSALAHAB), Pre-Sale / Move-In Whole-Home Refresh & Modernization (HSAPAEAJ)

Keywords

• Residential housebuilding
• New home construction
• Bespoke luxury homes
• Land acquisition services
• Property development

Headquarters

HQ city

Reigate

HQ country

United Kingdom

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. New Home Sales: Devine Homes generates revenue primarily through the sale of newly built residential properties. The company builds approximately 50-100 new homes annually, ranging from bespoke luxury homes to family homes and apartments. Revenue is realized upon legal completion of property sales to buyers.
2. Deposit Unlock Scheme: Devine Homes participates in the Deposit Unlock mortgage indemnity scheme, developed by the Home Builders Federation. Upon completion of home purchases under the scheme, Devine Homes pays a percentage of the purchase price into an insurance policy which reduces risk for lenders. This enables buyers to purchase with just a 5% deposit on mortgages up to £750,000 on selected developments.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels7 records

Core offering

Devine Homes PLC is a mid-size housebuilder that designs and constructs individually crafted new residential properties in South East England, including bespoke luxury homes, family homes, and apartments. The company builds approximately 50-100 new homes annually across Surrey, West Sussex, and London, and also acquires and develops Brownfield and Greenfield land sites. It complements home sales with a Deposit Unlock scheme for first-time buyers and pre/post-sale customer care services.

Product overview

Devine Homes PLC is a housebuilder operating in South East England, primarily Surrey and West Sussex areas. The company operates as a single-brand residential developer offering a portfolio of individual new homes. Their current developments include Silver Birches in Tadworth (5 luxury homes) and The Gallops in Lower Beeding (22 new homes including bungalows). Recent completed developments include Maplehurst Gardens (8 homes), The Fountain (30 apartments), multiple Hammond developments in Billingshurst (Hammond's Place with 50 homes, Hammond's Mill with 52 homes, and Hammond's Lea with 33 homes), Stanton Grove (6 homes), Skylark Place (69 homes), Brackenside (luxury 7,350 sq ft home), Oxted (3 homes), Stanton Lodge Phases II & III (21 homes), and Honeysuckle Place (executive family homes). The company also offers land acquisition services for Brown and Greenfield sites, operates the Deposit Unlock mortgage scheme for first-time buyers, and provides comprehensive customer care services including 2-year post-completion support with NHBC warranties.

Differentiator

Problem solved

Functional benefit

Products and services

• Maplehurst Gardens

Quantifiable outcome

• 65% cheaper energy bills compared to older properties, saving homeowners up to £130/month or £1,570/year on average
• +4 more outcomes

Named customers2 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Eight partnerships are on record, tiered core and minor.

• Home Builders Federation (HBF)coreStrategic or Co-development PartnerDevine Homes PLC is a member of the Home Builders Federation (HBF), the leading trade association for the UK housing industry. Membership provides access to industry insights, training, networking opportunities, and enables Devine Homes to participate in shaping UK housing policy. The company adheres to the HBF's Code of Conduct. Additionally, Devine Homes participates in the Deposit Unlock scheme developed by the HBF alongside home builder members, which supports 95% Loan to Value lending on selected new build properties.
• National House Building Council (NHBC)coreStrategic or Co-development PartnerDevine Homes provides NHBC warranties (or comparable guarantees) on all its properties. At legal completion, homeowners receive comprehensive manuals containing all relevant NHBC warranties. The company is registered with NHBC for its Buildmark Warranty, which covers defects noted within 12 months of occupation and outlines the company's aim to conclude outstanding matters within 3 weeks of inspection.
• Deposit Unlock Scheme (HBF / Home Builders Federation)coreStrategic or Co-development PartnerDevine Homes participates in the Deposit Unlock mortgage indemnity scheme, developed by the Home Builders Federation along with home builder members. The scheme supports 95% Loan to Value lending on selected new build properties, enabling buyers to purchase with just a 5% deposit and mortgages up to £750,000. Upon completion, Devine Homes pays a percentage of the purchase price into an insurance policy that reduces lender risk.
• Hamptons International (Epsom)minorChannel Partner/ Reseller/ DistributorHamptons International, Epsom branch (01372 734950), is appointed as the selling agent for the Silver Birches development in Tadworth, Surrey. They handle buyer enquiries and viewings for this development of 5 luxury 3 & 4-bedroom homes.
• Fine & Country (Kingswood)minorChannel Partner/ Reseller/ DistributorFine & Country, Kingswood branch (01737 361014), is appointed as a selling agent for the Silver Birches development in Tadworth, Surrey, alongside Hamptons International. They handle buyer enquiries and viewings for this exclusive 5-home development.
• Cubitt & West (Horsham)minorChannel Partner/ Reseller/ DistributorCubitt & West, Horsham branch (01403 269268), is appointed as the selling agent for The Gallops development in Lower Beeding, West Sussex. They handle all enquiries for this collection of 22 new homes including semi-detached, detached homes, and bungalows.
• Fowlers (Billingshurst)minorChannel Partner/ Reseller/ DistributorFowlers of Billingshurst (01403 786787) is appointed as the selling agent for Hammond's Place development in Billingshurst, West Sussex. They handle buyer enquiries for this outstanding collection of 50 luxury new homes.
• iubendaminorOthersDevine Homes uses iubenda's cookie consent management platform (iubenda.com) on its website to manage visitor cookie preferences and ensure GDPR compliance.

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Redrow: National UK housebuilder focused on premium family housing with a Heritage Collection brand emphasizing design quality and traditional styling. Comparable to Devine's premium family-home positioning and design-led ethos, but operating at materially larger scale.
• Bovis Homes (Vistry Group): National UK housebuilder (now part of Vistry Group) with a southern England focus on family homes. Comparable product type and regional overlap, but much larger scale and broader geographic footprint than Devine.
• Berkeley Group: Large London- and South East-focused residential developer with a portfolio of premium mixed-tenure schemes. Comparable to Devine Homes given shared regional concentration, premium positioning and mixed-use incl. affordable housing delivery, but at far greater scale.
• Bellway Homes: National UK volume housebuilder delivering homes across the country including the South East. Overlaps with Devine on family homes in commuter-belt locations, but at substantially higher unit volumes.

Emerging players

• Millwood Designer Homes: Boutique housebuilder focused on bespoke and traditionally designed family homes across the South East of England. Comparable on premium-positioning, design-led specifications, and regional concentration.
• Seaward Properties: Boutique Surrey/Sussex bespoke homebuilder producing individually designed luxury homes in similar geographies to Devine. Closest direct peer on a luxury bespoke build model in the same South East geography.

Direct peers

• Crest Nicholson: UK regional housebuilder developing family and apartment schemes across the South of England, including sites in Surrey and Sussex. Closest direct match to Devine's mid-size, regionally-concentrated build-to-sell model with similar product mix (houses and apartments).
• Avant Homes: Mid-size UK regional housebuilder producing family homes across several English regions. Closely comparable to Devine on size (mid-tier builder), product mix, and focus on out-of-London regional markets.

Others

• Hamptons International: Premium estate agency that is a channel partner selling Devine's Silver Birches development in Tadworth. Listed as a peer because the same agency both lists and competes for resales of premium South East homes.
• Home Builders Federation: UK housebuilding trade association of which Devine Homes is a member. Included as an ecosystem peer given its role in setting consumer codes, lobbying policy, and operating the Deposit Unlock scheme Devine uses.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/devine-homes

Compliance5 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Devine Homes