Flower

What Flower does

Flower is a Brazilian EdTech company headquartered in Porto Alegre, Rio Grande do Sul, operating with a multidisciplinary team of approximately 11 people. It develops human-centered innovation solutions built around a proprietary methodology that integrates Design Thinking, agile project management, strategic planning, and engineering, structured along four design pillars (Process Design, Visual Design, Content Design, Experience Design). The company was founded by two PhDs in Engineering, Management, Innovation, and Information Technology.

Flower's commercial portfolio spans three layers: physical gamified tools sold one-off (Challenge Pocket, Challenge Master, Creative Box), custom game development services (Games On Demand), and a professional services stack comprising training (Imersao Flower), entrepreneurship courses (Empreendedorismo), workshops, and consulting engagements. A digital subscription platform (Plataforma Flower) for project immersion and cross-sector collaboration is in final testing. Customers are primarily Brazilian enterprises and institutions across industry, health, education, services, and the public sector, acquired through free Flower Experience events and direct WhatsApp-based sales. Pricing is custom per project complexity for higher-value engagements and one-time for physical games, with the platform positioned as the future recurring-revenue layer.

Name

Flower

Legal name

Flower Inovation

Website

https://flower.education

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Flower is a Brazilian EdTech that sells gamified innovation tools, training courses, workshops, and consulting services built on a proprietary four-pillar methodology, targeting enterprises across industry, health, education, services, and the public sector.

Ownership category

akta.pro rank

Headquarters

HQ city

Porto Alegre

HQ country

Brazil

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Supply Chain

Revenue model

1. Board Games - Challenge Pocket: Physical board game sold as one-time purchase. Contains 1 board, 13 Flower Cards, 32 Flower 4Ideas, 32 Black Flower Cards, and 1 White Board.
2. Board Games - Challenge Master: Physical board game sold as one-time purchase. Contains 58 Flower Cards, 64 Flower 4Ideas, 64 Black Flower Cards, and 1 Dice Kit.
3. Board Games - Creative Box: Physical creativity game sold as one-time purchase. Contains 1 Card Kit, 1 Creativity Card Kit, 1 Dice Kit, Box with surprise elements, and 6 pawns.
4. Games On Demand: Custom game development service tailored to client reality, including desired outcomes understanding and proprietary development process.
5. Training Services: Courses, workshops, consultancies, and events customizable per client need, using Flower methodology. Includes Imersao Flower training and Entrepreneurship course.
6. Flower Platform: Technology platform in final testing phase for project immersion and collaboration.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels3 records

Core offering

Flower (Flower Education) is a Brazilian EdTech that develops and sells human-centered innovation solutions, including physical gamified board games (Challenge Pocket, Challenge Master, Creative Box), custom on-demand games, a digital project-immersion platform (Plataforma Flower, in final testing), and a services portfolio of training courses, workshops, consultancies, and experiential events — all built on its proprietary Flower Methodology that combines Design Thinking, agile management, strategic planning, and engineering.

Product overview

Flower is an EdTech company that develops human-centered solutions combining science, research, and innovation. Their product portfolio includes gamification board games (Challenge Pocket, Challenge Master, Creative Box, Games On Demand), a digital platform (Plataforma Flower) currently in final testing phase, and a range of training services (Imersao Flower, Empreendedorismo, Flower Experience, Workshops, Consultorias). All offerings are built on Flower proprietary methodology which integrates Design Thinking, agile project management, strategic planning tools, and engineering, supported by four design pillars: Process Design, Visual Design, Content Design, and Experience Design.

Differentiator

Problem solved

Functional benefit

Products and services

• Challenge Pocket

Segments1 record

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Scale indicators1 record

Recent moves4 records

Expansion highlights4 records

Broad incumbents

• Hotmart: Brazilian-origin edtech and creator-economy platform enabling courses, training programs, and digital product distribution. Comparable as a Brazil-based EdTech company monetizing educational content and methodologies through both marketplace and direct sales channels.
• Descomplica: One of Brazil's largest EdTech companies, offering K-12 and corporate learning solutions. Comparable as a large-scale Brazilian EdTech addressing both consumer and enterprise learning needs, providing scale contrast to Flower's niche innovation-training focus.
• Cogna Educação: Largest Brazilian education company operating across K-12, higher education, and corporate learning. Comparable as a major Brazilian incumbent in education and corporate training, illustrating both the scale of the local market and the competitive pressure from well-capitalized players.
• IDEO U: Online learning arm of design firm IDEO, focused on design thinking and innovation capabilities for individuals and organizations. Comparable as a methodology-driven innovation training brand using design thinking frameworks — overlapping directly with Flower's design-thinking-rooted methodology.

Direct peers

• Veduca: Brazilian EdTech platform offering online courses and corporate training solutions. Comparable as a Brazil-based competitor in the corporate training and online learning segment, with similar audience of companies seeking to upskill employees.
• Hyper Island: Global provider of experiential learning programs focused on innovation, leadership, and creative capability building for organizations. Comparable in its methodology-driven, experiential approach to innovation training and the use of non-traditional formats (games, simulations, workshops) to deliver learning outcomes.
• Kahoot: Game-based learning platform used in education and corporate training for engagement, assessment, and knowledge retention. Comparable in the gamification of learning processes and the use of game mechanics to drive specific learning outcomes — directly relevant to Flower's "purpose-driven games" portfolio.

Others

• MindCET: Israeli EdTech innovation center supporting edtech startups and innovation in learning. Comparable as an EdTech ecosystem organization focused on innovation in education methodologies, conceptually adjacent to Flower's innovation-training offering though operating as an enabler rather than a direct competitor.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat3 records

Key risks7 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/flower-education
• Instagraminstagram.com/flow.er_education

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Flower