Flow State
Flow State is a privately held, founder-owned boutique fitness studio in downtown Chicago offering kettlebell, flow, and vinyasa yoga classes to health-conscious urban consumers, with a flagship River North studio opening targeted for Q1 2025.
- Company typePrivate
- Founded2023
- HeadquartersChicago, IL, Israel
- Headcount1–10
- GTM typeB2C
- OfferingServices
What Flow State does
Flow State is a boutique functional fitness studio headquartered in downtown Chicago, founded by Joe Holder (also known for The Ocho System, Plant Based Gang, Exercise Snacks, and GQ writing) and co-founded by Zacharias Niedzwiecki. The company operates a direct-to-consumer model targeting health-conscious fitness consumers in downtown Chicago with two flagship offerings: Kettle Bell + Flow, which combines kettlebell training with flow movement, and Pure Flow Vinyasa, a yoga-based flow class. Its core technology is a Webflow-based website used for class booking, customer management, and waitlist capture ahead of its River North flagship opening targeted for Q1 2025 at 600 N Lakeshore Drive; a secondary Studio V1 location is referenced at 311 W Huron St.
The business model is a recurring class-pass or membership subscription tied to in-person attendance at the studio, supported by amenities such as showers, lockers, a steam room, a grab-and-go bar, and on-site parking. Marketing relies on organic social media (Instagram, Facebook, Twitter, Pinterest, YouTube), a content blog featuring founder-written wellness content, and a pre-launch email newsletter and waitlist funnel to capture demand ahead of the flagship opening. The company is privately held and founder-owned, with no disclosed institutional funding, no parent company, and a headcount of approximately 6 employees; revenue is undisclosed and the studio is in a pre-launch operational posture.
Flow State firmographics
Firmographics- Name
- Flow State
- Legal name
- Flow State
- Website
- https://flowstatefit.com
- Company type
- Private
- Founded year
- 2023
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Flow State is a privately held, founder-owned boutique fitness studio in downtown Chicago offering kettlebell, flow, and vinyasa yoga classes to health-conscious urban consumers, with a flagship River North studio opening targeted for Q1 2025.
- Ownership category
- akta.pro rank
Flow State industry classification
Industry- Product category
- Boutique Fitness
- NAICS
- Fitness and Recreational Sports Centers (71394)
- SIC
- Services-Membership Sports & Recreation Clubs (7997)
- akta.pro primary industry
- General Personal Training (In-Person & Virtual) (HSADAAAA)
- akta.pro secondary industries
- General Yoga Instruction (Hatha/Vinyasa/Flow) (HSADACAA), Sauna & Steam Bath Facilities (HSADAKAC)
Keywords
Where Flow State is headquartered
LocationHeadquarters
- HQ city
- Chicago, IL
- HQ country
- Israel
- HQ region
- Middle East
Offices2 records
Markets served
Flow State business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Infrastructure, Marketing or Sales
Revenue model
- Fitness Classes: Revenue generated from in-person fitness classes including Kettle Bell + Flow and Pure Flow Vinyasa offerings. Class passes or membership subscriptions likely form the primary revenue stream for this boutique studio.
Go-to-market motion1 record
Distribution channels2 records
Marketing channels8 records
Flow State product offering
Product offeringCore offering
Flow State is a boutique functional fitness studio located in downtown Chicago that sells in-person group exercise classes — specifically Kettle Bell + Flow and Pure Flow Vinyasa — from a premium flagship studio in the River North neighborhood. Classes combine strength-based kettlebell training with flow/movement-based practices such as vinyasa yoga, delivered in a high-amenity facility with showers, lockers, a grab-and-go bar, and a steam room.
Product overview
Flow State is a boutique functional fitness studio located in downtown Chicago, operating as a single physical studio with no modular or platform-based architecture. The company offers in-person fitness classes including Kettle Bell + Flow and Pure Flow Vinyasa, along with studio amenities such as showers, lockers, a grab-and-go bar, and a steam room. The flagship River North studio is the primary location, with additional studio concepts (Floria Creative Space, Vega Interior, Calipso Restaurant, Colibri Cafe, Creado Coworking) shown as design/works references rather than separate operational locations.
Differentiator
Problem solved
Functional benefit
Products and services
- Kettle Bell + Flow A boutique fitness class combining kettlebell strength training with flow-based movement, offered as part of Flow State's class schedule at the River North studio for health-conscious adult consumers.
- Pure Flow Vinyasa A yoga-based boutique fitness class focused on vinyasa flow movement, offered as part of Flow State's class schedule at the River North studio for health-conscious adult consumers.
- River North Studio The flagship Flow State boutique fitness studio in Chicago's River North neighborhood, where Kettle Bell + Flow and Pure Flow Vinyasa classes are delivered. The facility includes showers, lockers, a grab-and-go bar, parking access, handicap accessibility, and a steam room.
Companies that use Flow State
Customer profileSegments1 record
Ideal customer profiles1 record
Flow State technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Flow State partnerships and signals
Strategic signalScale indicators1 record
Recent moves5 records
Expansion highlights4 records
Flow State competitors and assessment
Company assessmentDirect peers
- Solidcore: Boutique strength-training studio operating on a class-based membership model in urban markets. Comparable to Flow State's premium, design-forward studio experience and strength-meets-movement philosophy.
- Rumble Boxing: Boutique boxing-inspired strength and conditioning studio with premium design and class-pack pricing. Comparable premium boutique positioning and urban downtown member profile.
- CorePower Yoga: Largest U.S. boutique yoga chain offering vinyasa-style classes on a membership/class-pack model. Direct competitor to Flow State's Pure Flow Vinyasa offering in the same Chicago downtown demographic.
- Barry's Bootcamp: Premium boutique fitness brand combining strength (weights/kettlebells) and cardio in instructor-led classes. Closest direct analog to Flow State's Kettle Bell + Flow class in price point, target consumer, and red-light studio positioning.
- Y7 Studio: Hip-hop heated vinyasa yoga boutique with strong brand identity and influencer-driven positioning. Highly comparable brand-led, premium boutique yoga model targeting urban millennials.
- SoulCycle: Iconic U.S. boutique fitness brand with premium pricing, strong community focus, and downtown urban locations. Highly comparable business model and brand-led positioning to Flow State.
Broad incumbents
- Life Time Fitness: Large premium multi-modal fitness operator with Chicago-area locations offering group classes, yoga, and strength training. Comparable high-amenity (steam, showers, cafes) member experience, though at a club rather than boutique scale.
- Orangetheory Fitness: Large national boutique fitness franchise offering group functional training classes. Overlaps with Flow State's strength/cardio component but at a broader, less premium price point and wider footprint.
- Peloton Studios (One Peloton): Major connected fitness brand that also operates physical Peloton Studios offering in-person strength, yoga, and cycling classes. Comparable class modalities (vinyasa, functional strength) at much larger scale.
- F45 Training: Global functional training franchise offering 45-minute group classes. Comparable in functional fitness modality to Flow State's Kettle Bell + Flow, though distributed via franchise rather than company-owned studios.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat3 records
Key risks5 records
Key highlights5 records
Customer concentration
Flow State social profiles
Digital presenceFlow State financial estimates
Financial estimateRevenue estimate
Valuation estimate
Flow State leadership team
Management profileNumber of profiles
Profiles2 records
Flow State funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Flow State M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Flow State
What does Flow State do?
Flow State is a boutique functional fitness studio located in downtown Chicago that sells in-person group exercise classes — specifically Kettle Bell + Flow and Pure Flow Vinyasa — from a premium flagship studio in the River North neighborhood. Classes combine strength-based kettlebell training with flow/movement-based practices such as vinyasa yoga, delivered in a high-amenity facility with showers, lockers, a grab-and-go bar, and a steam room.
Is Flow State a public or private company?
Flow State is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Flow State founded?
Flow State was founded in 2023. It employs 1 to 10 people.
Where is Flow State based?
Flow State is headquartered in Chicago, IL, Israel, in the Middle East region.
How does Flow State make money?
One revenue line is on record: fitness Classes.
Who are Flow State's main competitors?
Direct peers on record are Solidcore, Rumble Boxing, CorePower Yoga, Barry's Bootcamp, Y7 Studio and SoulCycle. Broad incumbents are Life Time Fitness, Orangetheory Fitness, Peloton Studios (One Peloton) and F45 Training.
Does Flow State have an API?
No public API is recorded for Flow State.
What industry is Flow State in?
Flow State's product category is Boutique Fitness. Its primary akta.pro industry code is HSADAAAA, General Personal Training (In-Person & Virtual), with a secondary code of HSADACAA, General Yoga Instruction (Hatha/Vinyasa/Flow). Its NAICS code is 71394 and its SIC code is 7997.