What Fluke Brasil does

Fluke Brasil is the Brazilian regional operation of Fluke Corporation, a subsidiary of the publicly traded Fortive Corporation (NYSE: FTV), headquartered in São Paulo. It distributes and services a comprehensive portfolio of professional test and measurement instruments — including digital multimeters, thermal cameras (including the iSee TC01A/B/C and pocket PTi120), clamp meters, power quality analyzers, portable oscilloscopes, installation testers (1670 Series), solar ground fault locators (GFL-1500), industrial acoustic imagers (ii900), motor drive analyzers (MDA-550), battery and insulation testers — alongside a full calibration equipment lineup covering process, electrical, RF, temperature, humidity, pressure, and flow. The company also runs dedicated sub-brands in Brazil for Fluke Calibration, Fluke Networks, Fluke Biomedical, Fluke Process Instruments, and Fluke Reliability, each with its own sales motion and website.

Fluke Brasil monetizes through a mix of one-time hardware sales, recurring calibration and field services (laser alignment, vibration analysis, balancing, PARALIGN), repair services, support plans, and software licenses. Pricing is quote-based and not publicly disclosed, consistent with a B2B industrial equipment model. Go-to-market combines enterprise field sales with dedicated specialists, an authorized distributor network across Brazil, an official Mercado Livre marketplace storefront for SMB and individual buyers, and service centers for calibration, repair, and field work. The company supports demand generation through Fluke Academy content, webinars, industry events, social media, and ROI/downtime calculators.

The company's stated customer base spans electrical contractors and technicians, HVAC/R building maintenance professionals, industrial process and manufacturing operators, industrial maintenance managers, solar energy installers, and network infrastructure technicians, addressing pain points around safety compliance, downtime reduction, energy efficiency, and measurement accuracy in mission-critical environments.

Name

Fluke Brasil

Legal name

Fluke Corporation

Website

https://fluke.com.br

Company type

Public

Founded year

1948

Operating status

Operating

Headcount range

11–50 employees

Short description

Fluke Brasil is the São Paulo-based regional arm of Fluke Corporation (a Fortive/FTV subsidiary) that distributes and services professional test, measurement, and calibration instruments — including multimeters, thermal cameras, acoustic imagers, and process calibrators — to industrial, electrical, HVAC, solar, and network infrastructure customers across Brazil via direct sales, distributors, and the Mercado Livre marketplace.

Ownership category

akta.pro rank

Product category

Test and Measurement Instruments

NAICS

Instrument Manufacturing for Measuring and Testing Electricity and Electrical Signals (334515), Instruments and Related Products Manufacturing for Measuring, Displaying, and Controlling Industrial Process Variables (334513), Testing Laboratories and Services (54138), Electronic and Precision Equipment Repair and Maintenance (811210)

SIC

Instruments For Meas & Testing Of Electricity & Elec Signals (3825), Services-Testing Laboratories (8734), Industrial Instruments For Measurement, Display, And Control (3823)

akta.pro primary industry

Test & Measurement Equipment (Oscilloscopes, DAQ, signal analyzers, calibration benches) (IMAGAFAC)

akta.pro secondary industry

Calibration Services & Standards (Calibration labs, reference standards, traceability services) (IMAGAFAH)

Keywords

• Test measurement instruments
• Calibration equipment
• Electrical testing tools
• Thermal imaging cameras
• Condition monitoring solutions

Headquarters

HQ city

São Paulo

HQ country

Brazil

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Supply Chain, Infrastructure

Revenue model

1. Hardware and Instrument Sales: One-time sales of test and measurement instruments including digital multimeters, thermal cameras, oscilloscopes, analyzers, and calibration equipment. Products sold through distributors and direct sales.
2. Calibration Services: Professional calibration services for measurement and test equipment ensuring accuracy and compliance with industry standards.
3. Field Services: On-site services including laser alignment, vibration analysis, balancing, PARALIGN roll alignment, and remote condition monitoring.
4. Repair Services: Product repair and maintenance services through service centers.
5. Support Plans and Service Contracts: Extended warranty and support service plans for ongoing customer support.
6. Software Licenses: Software products including Fluke Calibration software and condition monitoring software.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels8 records

Core offering

Fluke Brasil sells and services industrial test and measurement instruments, calibration tools, and related software for electrical, thermal, mechanical, and process applications across industrial and commercial sectors in Brazil. The company offers a comprehensive portfolio of hardware products ranging from handheld digital multimeters and thermal imagers to specialized diagnostic equipment such as solar ground fault locators and industrial acoustic imagers, backed by calibration, repair, and field support services.

Product overview

Fluke Brasil offers a comprehensive portfolio of test and measurement instruments and calibration tools. The core product lineup includes digital multimeters, thermal cameras (including iSee thermal imagers), clamp meters, power quality analyzers, portable oscilloscopes, and electrical installation testers (Fluke 1670 Series). For specialized applications, they provide solar ground fault locators (GFL-1500), industrial acoustic imagers (ii900 for leak detection), battery analyzers, insulation testers, and motor drive analyzers. Calibration solutions span process calibrators, electrical, RF, temperature, humidity, pressure, and flow calibration tools. The product ecosystem also includes condition monitoring solutions with laser alignment and vibration monitoring, network cabling testers for copper and fiber certification, HVAC tools, and laser distance meters. Software offerings include Fluke Calibration Software, electrical test tools software, and the ii-Series reporting tool. Accessories include carrying cases, test leads, probes, and clips. The company also operates related brands including Fluke Calibration, Fluke Biomedical, Fluke Networks, Fluke Process Instruments, and Fluke Reliability.

Differentiator

Problem solved

Functional benefit

Brands

• Fluke Calibration: Calibration tools and instruments
• Fluke Biomedical
• Fluke Networks
• Fluke Process Instruments
• Fluke Reliability
• Prüftechnik

Products and services

• Fluke 1670 Series Multifunction Installation Testers The Fluke 1670 Series (1672, 1673 FC, 1674 FC) is a set of multifunction installation testers designed to verify electrical installations in commercial and industrial applications, providing electrical contractors and inspectors with reliable installation verification and compliance documentation.
• Fluke GFL-1500 Solar Ground Fault Locator The Fluke GFL-1500 is a portable, stand-alone tool for detecting, locating, and recording ground faults in photovoltaic solar arrays, designed for solar PV installers, operators, and O&M teams to minimize downtime and revenue loss from undetected ground faults.
• Fluke TC01A/TC01B/TC01C (iSee) Thermal Cameras The Fluke TC01A/TC01B/TC01C iSee is a thermal camera accessory for smartphones that enables portable thermal imaging for field technicians, electricians, and HVAC professionals to quickly visualize temperature differences on the go.
• Fluke T6-1000 PRO Electrical Tester The Fluke T6-1000 PRO is an electrical tester that simultaneously measures voltage and current without test leads using FieldSense non-contact voltage measurement technology, enabling electricians and field technicians to take measurements on energized circuits faster and more safely.
• Fluke 87V MAX Digital Multimeter The Fluke 87V MAX is an industrial-grade digital multimeter engineered for harsh environments, withstanding drops up to 4 meters (13 feet) and operating in temperatures from -15°C to +55°C, designed for industrial electricians and maintenance technicians who need reliable measurements in extreme conditions.
• Fluke PTi120 Pocket Thermal Imager The Fluke PTi120 is a handheld pocket thermal imager for quick on-site thermal inspections, used by maintenance technicians, electricians, and HVAC professionals to identify thermal anomalies in electrical, mechanical, and building systems.
• Fluke ii900 Industrial Acoustic Imager The Fluke ii900 is an industrial acoustic imaging camera that detects and visualizes compressed air leaks, gas leaks, vacuum leaks, and partial discharge by sound, used by reliability and maintenance teams to inspect industrial equipment for energy loss and electrical faults.
• Fluke ii-Series Reporting Tool The Fluke ii-Series Reporting Tool is desktop software for managing, analyzing, and reporting on data captured by Fluke acoustic imagers and thermal imaging devices, used by maintenance and reliability teams to document inspections and findings.
• Fluke Calibration Software Fluke Calibration Software is used to manage calibration workflows, instrument records, and traceable measurements for Fluke calibration tools and instruments, supporting metrology and quality teams in industrial and laboratory environments.
• Fluke Electrical Test Tools Software Fluke Electrical Test Tools Software supports electrical testing workflows with Fluke handheld instruments, enabling data transfer, analysis, and reporting for electrical testing and installation verification tasks.

Segments7 records

Ideal customer profiles6 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature10 records

Partnerships

Five partnerships are on record, tiered core.

• Fluke CalibrationcoreTechnology or IntegrationFluke's precision calibration division offering high-accuracy calibration equipment for pressure, temperature, electrical, RF, flow, and humidity measurements. Sold through dedicated Fluke Calibration sales channel.
• Fluke NetworkscoreTechnology or IntegrationFluke's network testing division offering cable certification, copper/fiber testing, and industrial Ethernet testing equipment. Has dedicated Brazilian website (pt.flukenetworks.com).
• Fluke BiomedicalcoreTechnology or IntegrationFluke's medical equipment calibration and testing division serving healthcare facilities with specialized biomedical testing solutions.
• Fluke Process InstrumentscoreTechnology or IntegrationFluke's process instrument division offering temperature measurement and control solutions for industrial process applications.
• Fluke Reliability (Azima DLI)coreTechnology or IntegrationFluke's reliability monitoring division (formerly Azima DLI) offering condition monitoring, vibration analysis, and alignment solutions. Also operates reliability.fluke.com.

Scale indicators3 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Klein Tools: US manufacturer of hand tools and electrical test instruments (multimeters, clamp meters, voltage testers) widely distributed in Brazil. Comparable product mix in the electrical contractor and technician segment.
• Keysight Technologies: Major global manufacturer of electronic test and measurement instruments (oscilloscopes, signal analyzers, multimeters). Direct competitor in the Brazilian industrial T&M market with overlapping product categories and similar enterprise field sales model.
• Rohde & Schwarz: German premium test and measurement manufacturer offering oscilloscopes, spectrum analyzers, and power quality analyzers. Competes with Fluke in higher-end T&M categories in Brazil with analogous B2B sales motion.
• Megger: British manufacturer specializing in electrical test equipment including insulation testers, battery analyzers, and low-voltage installation testers. Overlaps with Fluke's electrical testing and maintenance product lines in Brazil.
• Hioki: Japanese manufacturer of electrical measuring instruments with strong presence in power quality, insulation resistance, and current measurement. Competes with Fluke in the Brazilian industrial customer base.
• Kyoritsu: Japanese manufacturer of electrical test and measurement equipment (multimeters, clamp meters, insulation testers) with active distribution in Brazil. Direct competitor in entry-to-mid-range electrical testing categories.
• Extech Instruments (FLIR/Teledyne): Manufacturer of portable test and measurement instruments (multimeters, thermal cameras, environmental meters) now part of Teledyne FLIR. Direct competitor in SMB and field T&M instruments distributed through Brazilian channels.
• Chauvin Arnoux: French manufacturer of electrical measurement instruments (multimeters, clamp meters, power quality analyzers) with a long-established presence in Brazil. Direct competitor in the same electrical testing segment with similar product breadth.

Broad incumbents

• Tektronix: Fortive sister company (also under FTV) specializing in oscilloscopes, signal analyzers, and electronic test equipment. Comparable to Fluke Brasil in brand portfolio depth under the same parent conglomerate, though Tektronix focuses more on high-end R&D oscilloscopes.

Emerging players

• UNI-T: Chinese manufacturer of low-cost test and measurement instruments (multimeters, oscilloscopes, thermal cameras) growing rapidly in Latin America. Competes with Fluke on price in the SMB and entry-level industrial segments in Brazil.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/user/flukebrasil
• Facebookfacebook.com/Fluke.Brasil
• LinkedInlinkedin.com/company/fluke-do-brasil
• Instagraminstagram.com/fluke.brasil
• Xtwitter.com/FlukeBR

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries14 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Fluke Brasil