Fondazione ANIA

What Fondazione ANIA does

Fondazione ANIA is a non-profit foundation (Onlus) established and wholly owned (100%) by ANIA - Associazione Nazionale fra le Imprese Assicuratrici, the Italian National Association of Insurance Companies. It operates as the social-impact arm of the Italian insurance industry across three domains: road safety (prevention, awareness, and psychological support for accident victims), property and natural-disaster risk awareness, and welfare/health promotion (including neurodegenerative disease knowledge, pension and supplemental healthcare education, and insurance-culture promotion). All services are provided free of charge; the foundation has no paying customers and no disclosed revenue, with funding and in-kind support (administration, IT, HR) flowing from ANIA and its member insurance companies.

The foundation delivers its mission through an event-driven model anchored on flagship programs: the Street Health Tour (a mobile medical unit visiting 30+ Italian cities since 2017 and delivering over 40,000 free preventive check-ups), ANIA Cares (a 24/7 national psychological first-aid hotline for road-accident victims, operated with La Sapienza University of Rome, Polizia Stradale, and major hospitals), ANIA Cares Plus (pandemic-era extension for healthcare workers and COVID-affected families), school tours reaching 1,500+ students, Mobilità Dolce (soft-mobility education for e-bikes and scooters), and the 'Meglio Ora' multi-format prevention initiative. Digital products include the Blackpoint app for citizen-reported hazardous road sections and the ANIAinFORMA health-tracking app; training is delivered via the ANIATraining platform. Underlying technology is conventional: standard web/mobile platforms, driving simulators, and embedded third-party services (YouTube, Vimeo, Cloudflare), with no proprietary AI/ML capability.

The foundation operates with approximately 11 employees across a Rome headquarters (Via di San Nicola da Tolentino, 72, shared with ANIA and Forum ANIA-Consumatori) and a Milan office (SAFE ANIA, Via Aldo Rossi, 4). Its distribution relies on an embedded partner ecosystem spanning La Sapienza University, Italian Traffic Police, hospitals (Niguarda Milan, Careggi Florence, Gemelli Rome), Coldiretti, Blueassurance call-center services, and recurring event partners (Meeting di Rimini, Tennis and Friends, Barcolana), plus earned-media exposure through a product-placement partnership with Lux Vide for the Rai 1 fiction DOC 2. Leadership includes President Maria Bianca Farina, Secretary General Umberto Guidoni, and dual-role ANIA/Fondazione ANIA President Aldo Minucci (with ANIA President Giovanni Liverani referenced on the foundation's current site).

Name

Fondazione ANIA

Legal name

Fondazione ANIA

Website

https://fondazioneania.it

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Fondazione ANIA is the non-profit foundation wholly owned by Italy's ANIA insurance association, delivering free road-safety education, psychological support for accident victims, and preventive health check-ups to Italian citizens across 12+ regions.

Ownership category

akta.pro rank

Product category

Non-profit Insurance Industry Foundation

NAICS

Social Assistance (624), Individual and Family Services (6241)

SIC

Services-Social Services (8300), Services-Health Services (8000)

akta.pro primary industry

Financial Assistance & Benefits Navigation Services (BPAGAEAK)

Keywords

• Road safety education
• Insurance industry foundation
• Health prevention campaigns
• Psychological support services
• Non-profit insurance association

Headquarters

HQ city

Roma

HQ country

Italy

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Foundation Activities (Non-profit): Fondazione ANIA is a non-profit foundation (Onlus) of Italian insurance companies. The foundation operates social activities without profit motive, funded by ANIA member companies.

Go-to-market motion1 record

Distribution channels6 records

Marketing channels10 records

Core offering

Fondazione ANIA is a non-profit foundation (Onlus) created by the Italian insurance industry that provides free public-interest services including road safety education, health prevention campaigns (Street Health Tour free medical check-ups), psychological first aid for road accident victims (ANIA Cares), insurance literacy programs, and soft mobility training. All services are offered free of charge through mobile apps, online training platforms, a mobile medical truck, partner hospitals, and a 24/7 national hotline.

Differentiator

Problem solved

Functional benefit

Brands

• ANIA Cares: Psychological first aid service for road accident victims and their families, providing 24/7 support via toll-free number 800 893 510.
• ANIA Cares Plus
• Street Health Tour
• ANIATraining
• Mobilità Dolce

Products and services

• ANIA Cares Psychological first aid service for road accident victims and their families, providing 24/7 support via toll-free number 800 893 510. Developed in collaboration with La Sapienza University of Rome and Polizia Stradale. Available nationwide through partner hospitals.
• ANIA Cares Plus Expanded psychological support service launched during COVID-19 to provide free psychological support to healthcare workers, COVID-19 patients and families, and those who lost loved ones to coronavirus.
• Street Health Tour Mobile medical screening initiative offering free medical check-ups to promote prevention culture and healthy lifestyles. The truck visits over 30 Italian cities including Bologna, Roma, Napoli, and major events like Barcolana Trieste and Meeting di Rimini. Has performed over 40,000 free medical check-ups since 2017.
• Blackpoint App Mobile application for citizens to report dangerous road sections (Blackpoints) to promote road safety and infrastructure improvement. Available for free on Android and iOS.
• ANIA inFORMA App Mobile application for health tracking including BMI calculation, ideal weight, daily caloric needs, and cardiovascular risk index calculation. Available free on Android and iOS.
• Mobilità Dolce Online educational platform dedicated to soft mobility (bicycles, e-bikes, electric scooters) with video tutorials and driving techniques for safe usage of new urban mobility options.
• ANIATraining Online training platform offering free courses on driving licenses, road safety, and soft mobility. Serves neopatentati (new license holders), patentino (small license), and mobility education.
• Neopatentati Safe Driving Program Online platform for new license holders (neopatentati) to participate in the selection of a free safe driving course. Users can register and follow the training pathway.
• Protegge il Tuo Futuro Insurance literacy program to increase insurance culture and reduce underinsurance among families and businesses, with a particular focus on foreign citizens in Italy. Includes multilingual vademecum and videos.
• Meglio Ora Integrated initiative combining live events, podcasts, quizzes, and digital content to spread prevention culture and wellness accessible to all.

Quantifiable outcome

• Over 40,000 free medical check-ups performed since 2017
• +2 more outcomes

Named customers3 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Feature4 records

Partnerships

14 partnerships are on record, tiered core and minor.

• ANIA - Associazione Nazionale fra le Imprese AssicuratricicoreStrategic or Co-development PartnerParent organization of Fondazione ANIA. ANIA is the National Association of Insurance Companies and controls 100% of Fondazione ANIA. ANIA provides administrative, accounting, IT systems, and HR support to the foundation.
• Forum ANIA-ConsumatoricoreStrategic or Co-development PartnerConsumer forum affiliated with ANIA, located at the same Rome headquarters. Joint marketing and information sharing on consumer protection activities.
• ANIA Servizi e FormazioneminorStrategic or Co-development PartnerService and training entity of ANIA group, located in Milan. Provides training services and operational support.
• La Sapienza Università di RomacoreStrategic or Co-development PartnerScientific collaboration for ANIA Cares project. University provides psychological expertise and coordinates the psychological support network for road accident victims.
• Polizia StradalecoreStrategic or Co-development PartnerItalian Traffic Police collaboration on ANIA Cares project. Provides first-responder coordination for psychological support to accident victims.
• BlueassistancecoreImplementation/ SI/ Consulting PartnerManages the call center for ANIA Cares psychological support hotline (800 893 510), handling requests from hospitals, police, and citizens.
• Ospedale Niguarda (Milan)coreStrategic or Co-development PartnerFirst ANIA Cares implementation site in Milan. Hospital provides psychological support services and hosts the program for road accident victims.
• Ospedale Careggi (Florence)coreStrategic or Co-development PartnerANIA Cares implementation site in Florence, providing psychological support to road accident victims.
• Policlinico Gemelli (Rome)coreStrategic or Co-development PartnerMajor ANIA Cares implementation site in Rome, providing psychological support services to road accident victims.
• ColdiretticoreGTM or Marketing PartnerPartnership for Street Health Tour events. Coldiretti Villaggi (agricultural villages) host Street Health Tour medical check-up stations at major Italian events.
• Tennis and FriendscoreGTM or Marketing PartnerAnnual health prevention event in Rome and Turin. Fondazione ANIA is official partner since 2017, providing medical check-ups and health awareness activities.
• Meeting di RiminicoreGTM or Marketing PartnerAnnual exhibition event in Rimini. Fondazione ANIA participates annually with road safety and health prevention activities.
• Lux VideminorGTM or Marketing PartnerTV production company for DOC 2 - Nelle tue mani fiction. Product placement partnership showcasing Street Health Tour to millions of viewers on Rai 1.
• Knowandbe.liveminorStrategic or Co-development PartnerCancer prevention organization collaborating on participatory diagram activities at events for health education.

Scale indicators10 records

Recent moves6 records

Expansion highlights6 records

Others

• Polizia Stradale: Italian Traffic Police is a key ANIA Cares partner rather than a peer, but it is one of the most important national institutions operating in road safety education and accident response. Listed for context as a closely adjacent player in the same road safety ecosystem.
• Coldiretti: Italian agricultural association and Street Health Tour partner. Included as an ecosystem participant rather than a true peer - it hosts Fondazione ANIA's medical check-up stations at events but is primarily a sectoral association, not a foundation.

Direct peers

• ANPAS: Italian National Association of Public Relief Associations operating public-assistance and health services nationwide. Directly comparable to Fondazione ANIA in its national outreach model for health and welfare services, with similar interplay of partnerships, volunteers, and local providers.
• Automobile Club d'Italia (ACI): Italy's national automobile club with a parallel mandate on road safety, driver education, and accident prevention. Like Fondazione ANIA, ACI runs road safety education programs and partners with public institutions, making it directly comparable in mission and target audience (motorists, novice drivers).

Broad incumbents

• Fondazione Telethon: A major Italian non-profit foundation funding genetic disease research. While operating in a different cause area, it shares the same structural model (large Italian foundation, broad public fundraising, partnerships with research institutions) and comparable operational scale as a reference point for sizing.
• Fondazione Umberto Veronesi: Italian health-focused foundation supporting research, prevention, and health education. Directly comparable to Fondazione ANIA's health-prevention mission (Street Health Tour, Meglio Ora) and similar event-driven outreach model engaging the Italian public.
• Fondazione Cariplo: One of Italy's largest philanthropic foundations, funding social, environmental, and welfare projects. Comparable as a large, established Italian foundation with similar multi-cause programming, granting capacity, and national operational footprint.
• Croce Rossa Italiana (Italian Red Cross): Italy's Red Cross chapter runs nationwide health, emergency, and social support services with strong volunteer networks. Comparable to Fondazione ANIA in its national-scale health-and-welfare outreach to vulnerable populations, including psychological support and community-based prevention.
• Fondazione AIRC: Italy's largest cancer research non-profit foundation. Comparable to Fondazione ANIA as a large, established Italian foundation with national brand presence, multi-channel public engagement, and partnerships with major scientific institutions.

Regional players

• Italian Post (Poste Italiane) Social Initiatives: Poste Italiane runs nationwide social and financial inclusion programs (financial literacy, health awareness, insurance education) through its post office network. Comparable to Fondazione ANIA in combining financial literacy with health-and-welfare outreach, but operating in a postal-services context rather than insurance industry context.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/Aniaufficiale
• YouTubeyoutube.com/user/aniafondazione
• LinkedInlinkedin.com/company/fondazione-ania

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Fondazione ANIA