KnowAndBe.live

Name

KnowAndBe.live

Legal name

Prevention For You S.r.l.

Website

https://knowandbe.live

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

1–10 employees

Short description

KnowAndBe.live is an Italian digital and transmedia education platform that delivers scientifically validated cancer prevention programs to corporations and healthcare funds. Its core offering combines proprietary Participatory Diagrams with e-learning, video storytelling, and corporate prevention mapping tools.

Ownership category

akta.pro rank

Product category

Workplace Cancer Prevention Education

NAICS

Educational Support Services (611710), All Other Schools and Instruction (61169)

SIC

Services-Educational Services (8200), Services-Health Services (8000)

akta.pro primary industry

Chronic Condition Lifestyle Education (Diabetes, Heart Health, Pain Management) (EDAAAHAJ)

akta.pro secondary industries

Healthcare & Clinical Professional Development (CME/CE) (EDAGANAJ), Health Coaching & Lifestyle Coaching Education (EDAAAHAG), Online/Hybrid Lifelong Learning Platforms & Open Enrollment Programs (EDAAAEAL)

Keywords

• Cancer prevention education
• Corporate wellness programs
• Health fund partnerships
• Workplace screening awareness
• Participatory data learning

Headquarters

HQ city

Milan

HQ country

Italy

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Corporate Prevention Programs: B2B services to corporations for employee cancer prevention education through workshops, participatory diagrams, e-learning, and health coaching programs integrated into corporate welfare plans.
2. Healthcare Fund Services: Prevention programs for healthcare funds and insurance providers targeting their members and policyholders.

Go-to-market motion2 records

Distribution channels3 records

Marketing channels4 records

Core offering

KnowAndBe.live delivers a digital and transmedia cancer prevention education platform for Italian companies and healthcare funds. Its offerings combine proprietary physical-data-physicalization learning tools (Participated Diagrams) with online courses, emotional testimonial videos, health coaching, and an anonymous corporate prevention map. Programs are integrated into corporate welfare platforms and validated scientifically through AIMaC.

Product overview

KnowAndBe.live is a digital and transmedial education platform for cancer prevention, comprising multiple integrated tools: the core Diagrammi Partecipati (Participated Diagrams) for physical, experiential learning; Video testimonials for emotional engagement; Misura (Health Coaching & Prevention Map) for awareness campaigns with data-driven company population analytics; Educa for online courses; and Comunica for communication tools. The platform is delivered to companies and organizations as a unified prevention education solution, with content scientifically validated through collaboration with AIMaC.

Differentiator

Problem solved

Functional benefit

Brands

• Participated Diagrams©: Physical, interactive data visualization tools for cancer prevention education
• Health Coaching©

Products and services

• Diagrammi Partecipati (Participated Diagrams) Physical, interactive learning tools that combine data visualization with hands-on participation. Participants thread yarn through rings and place colored tokens on panels to learn lifestyle choices, screening behaviors, and cancer prevention topics. Designed for small group and corporate workshop education on cancer prevention.
• Video Testimonials (Survivor Stories) Library of emotional video testimonials featuring cancer survivors sharing their disease journey, diagnosis, treatment, and recovery. Includes an introductory corporate intranet video and six survivor testimonial videos designed to emotionally engage employees and foster identification and healthy behaviors.
• Misura (Health Coaching & Company Prevention Map) Awareness-raising cancer prevention program featuring witness testimonials, interactive lifestyle questionnaires, and expert insights. Delivers an anonymized corporate oncological prevention education map showing age, gender, geography, and prevention practices of the company population, supported by scientifically validated content (iconographies, videos, animations, graphics).
• Educa (Cancer Prevention E-Learning Courses) Digitally delivered, scientifically validated, and customizable online courses on cancer prevention for corporate employees. Content is validated through collaboration with AIMaC.
• Comunica (Communication Tools) Communication tools and resources for promoting cancer prevention awareness within organizations, supporting internal campaigns across employee channels.

Quantifiable outcome

• Companies can reduce cancer-related costs by up to 20%
• +3 more outcomes

Named customers21 records

Segments2 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Eight partnerships are on record, tiered core, major and minor.

• European Commission Joint Research Center (JRC)coreStrategic or Co-development PartnerThe European Commission's Joint Research Center selected KnowAndBe.live's Participatory Diagrams as an awareness tool for prevention and health events. A customized version was presented at the School Days 'Science For Europe, Science For Me' in May 2019 at JRC Ispra, involving around 900 students from 20+ institutes. The collaboration continues with modular health topics design.
• Bain & CompanycoreStrategic or Co-development PartnerStrategic collaboration between Bain Social Impact, Advanced Analytics team, and KnowAndBe.live to develop an innovative advanced analytics model quantifying company savings per employee related to cancer prevention awareness. The model estimates that companies can reduce cancer costs by up to 20%.
• AIMaC (Associazione Italiana Malati di Cancro)coreStrategic or Co-development PartnerScientific validation partnership with AIMaC, the Italian cancer patient association founded in 1997. AIMaC provides therapeutic information to cancer patients and families. Their scientific validation ensures content accuracy for the prevention education program.
• Libera Università di Bolzano (Free University of Bolzano)coreStrategic or Co-development PartnerAcademic partnership for Visual Journalism Platform collaboration. Professor Matteo Moretti and researchers developed the Participatory Diagrams methodology. Research paper 'Participatory Data Physicalization' published by Springer. Continued collaboration on data physicalization techniques.
• Fondazione ANIAmajorStrategic or Co-development PartnerPartnership with ANIA Foundation for prevention initiatives at Rimini Meeting events (2019, 2022). Foundation promotes correct lifestyles and prevention. Participatory Diagrams featured at health meeting stand to educate visitors on cancer prevention.
• LILT Milano (Lega Italiana per la Lotta contro i Tumori)minorStrategic or Co-development PartnerCollaboration with LILT Milano for National Week for Cancer Prevention activities. Joint events at Talent Garden for health and wellness day focusing on primary prevention and screening importance.
• Springer (Academic Publisher)minorOthersResearch paper 'Participatory Data Physicalization: A New Space to Inform' published in Springer proceedings (CHItaly 2019). Paper discusses the KnowAndBe.live project as a case study for data physicalization methodology.
• AssitecaminorChannel Partner/ Reseller/ DistributorWelfare platform partnership where KnowAndBe.live prevention programs are integrated into Assiteca's corporate welfare platform offerings, making them available to Assiteca's corporate clients.

Scale indicators6 records

Recent moves4 records

Expansion highlights5 records

Direct peers

• Wellable: Wellbeing platform for employers offering wellness programs, challenges, and content libraries integrated into benefits ecosystems. Closely comparable in selling subscription-style wellness programs to corporate buyers through welfare/benefits platforms.

Broad incumbents

• Limeade: Enterprise wellbeing platform serving mid-to-large employers with health risk assessments, programs, and engagement content. Comparable in selling corporate wellness programs and aggregating employee health data, though broader than cancer-only.
• Thrive Global: Founded by Arianna Huffington, Thrive Global sells enterprise wellbeing and behavior-change programs to corporations — same B2B corporate wellness GTM and content-driven prevention methodology as KnowAndBe.live, but at much broader scale and topic coverage.
• Vitality Group: Insurance-linked wellness program operator partnering with health plans and employers globally. Comparable in tying prevention engagement to health insurance/policyholder benefits — overlapping with KnowAndBe.live's healthcare-fund segment.
• Personify Health (formerly Virgin Pulse): Large corporate wellbeing platform combining Virgin Pulse, Healthmedia, and Welltok. Sells employer health programs and engagement tools including chronic-condition prevention — directly comparable B2B enterprise health engagement motion at much larger scale.

Regional players

• AIRC (Fondazione AIRC): Major Italian cancer research foundation funding prevention research and corporate workplace engagement programs. Comparable as a cancer-focused organization running employer-facing prevention initiatives in Italy, though nonprofit-funded rather than B2B SaaS.
• LILT (Lega Italiana per la Lotta contro i Tumori): Italian cancer prevention association that conducts workplace cancer prevention campaigns and screenings — direct comparable in the Italian market for cancer prevention education. Already a minor partner of KnowAndBe.live, making it both peer and ecosystem player.
• OnkoFit: Spanish/European oncology-focused corporate wellness and survivor rehabilitation programs. Comparable in delivering cancer-specific corporate wellness services, with a regional Southern-European footprint paralleling KnowAndBe.live's Italian base.

Emerging players

• Working with Cancer (Publicis): Workplace cancer initiative launched by Publicis Groupe providing pledges, training, and resources for employers supporting employees affected by cancer. Shares the same cancer-specific workplace education niche as KnowAndBe.live, though positioned more as awareness/training than full prevention curriculum.

Others

• Sword Health (formerly known in corporate prevention adjacent space): Digital health platform selling corporate musculoskeletal and preventive care programs to employers and health plans across Europe. Comparable as an enterprise digital-prevention platform with European corporate sales motion, though focused on MSK rather than oncology.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/knowandbe.live
• LinkedInlinkedin.com/company/knowandbelive

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about KnowAndBe.live