Food Among The Flowers

What Food Among The Flowers does

Food Among The Flowers is a family-owned and operated local florist founded in 1988 and headquartered in a single storefront at 513 Tennessee Avenue, Charleston, West Virginia, with 9 employees. The company designs and sells fresh flower arrangements, bouquets, plants, and gift baskets for individual consumers, weddings, sympathy and funeral services, corporate events, healthcare facilities, and senior living communities. Product pricing spans a $45 to over $500 range, with a starting $7.95 local delivery fee and same-day delivery for orders placed before 2:00 PM in the Charleston and Kanawha Valley service area.

The business runs on the eFlorist/Teleflora e-commerce platform, which powers its website storefront, product catalog, occasion-based navigation, and checkout. Teleflora network membership extends fulfillment to nationwide delivery while preserving the local florist identity. Distribution is omnichannel: in-store pickup, phone ordering, local hand delivery throughout Kanawha Valley and Putnam County, and national delivery through the Teleflora network. Marketing is conducted through the company website, Facebook, Yelp, email newsletter, and the Teleflora marketplace.

Revenue is generated primarily through one-time product sales (floral arrangements, plants, gift baskets), per-order delivery fees, and a small professional services stream from wedding, reception, and corporate catering. The customer base is a long-tail of individual occasion purchases supplemented by recurring institutional relationships with funeral homes, hospitals, and senior living facilities. The business operates without disclosed external funding, M&A activity, or technology investments beyond the eFlorist platform.

Name

Food Among The Flowers

Legal name

Food Among The Flowers

Website

https://foodamongtheflowers.com

Company type

Private

Founded year

1988

Operating status

Operating

Headcount range

1–10 employees

Short description

Food Among The Flowers is a family-owned local florist in Charleston, West Virginia, founded in 1988, selling flower arrangements, plants, gift baskets, and catering for individual consumers, weddings, funerals, and local businesses via its eFlorist-powered website and Teleflora network.

Ownership category

akta.pro rank

Product category

Retail Florist Services

NAICS

Florists (45931)

SIC

Retail-Miscellaneous Shopping Goods Stores (5940)

akta.pro primary industry

Indoor Plants, Faux Florals & Botanical Décor Retail (CRAIACAG)

akta.pro secondary industries

Wedding & Bridal Floral (Bouquets, Boutonnieres, Corsages) (HSACAOAJ), Bridal & Wedding Party Styling (Attire, Hair/Makeup Coordination) (HSACABAF)

Keywords

• Local florist services
• Flower delivery
• Sympathy arrangements
• Wedding floral design
• Gourmet gift baskets

Headquarters

HQ city

Charleston

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Floral Product Sales: One-time purchase model for flower arrangements, bouquets, plants, and gift baskets. Products sold at various price points from $45 to $300+. Revenue generated from product sales and delivery fees.
2. Delivery Fees: Local delivery fee starting at $7.95 added to each order for each address. Higher fees may apply for deliveries outside local area.
3. Catering Services: Specialized catering services for weddings, receptions, and company events, providing gourmet food baskets and floral arrangements.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

Food Among The Flowers is a family-owned local florist in Charleston, WV, established in 1988, selling fresh flower arrangements, plants, gourmet gift baskets, and sympathy/wedding florals through its storefront and e-commerce site. The shop offers same-day local delivery throughout the Kanawha Valley and nationwide delivery through the Teleflora network.

Product overview

Food Among The Flowers is a family-owned local florist in Charleston, WV, operating since 1988. The company offers a comprehensive portfolio of floral products and services through its eFlorist-powered online platform. The core offerings include occasion-based flower arrangements (birthday, anniversary, sympathy, wedding, get well, love & romance, new baby, thank you, prom, friendship day, and just because), a wide selection of cut flowers and bouquets, plants (including orchids, succulents, and peace lilies), gift baskets, and sympathy/funeral flowers. The company also offers same-day delivery throughout Charleston and nationwide through the Teleflora network. Products are available at various price points from $45 to over $150, with options for in-store pickup or delivery. The business operates as a proud member of the Teleflora network, offering Teleflora-branded arrangements alongside its own designs.

Differentiator

Problem solved

Functional benefit

Products and services

• Occasion Flower Arrangements

Quantifiable outcome

• Same-day delivery available throughout Charleston area
• +2 more outcomes

Named customers5 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• TelefloracoreChannel Partner/ Reseller/ DistributorFood Among The Flowers is a proud member of the Teleflora Network, providing access to Teleflora's arrangement designs, national delivery fulfillment capabilities, and brand recognition. The partnership enables local florist to offer nationwide delivery while maintaining local service identity.

Scale indicators3 records

Recent moves5 records

Expansion highlights4 records

Emerging players

• The Bouqs Co. Farm-to-consumer online florist sourcing direct from growers. Comparable to Food Among The Flowers because it targets the same occasion-based flower-purchase occasion set (birthdays, anniversaries, sympathy) but competes on national scale and lower price points, threatening local florists' non-urgent order share.
• UrbanStems: DTC online florist with curated bouquets and subscription offerings. Comparable as a digital-first competitor in the same occasion-floral category (gifting, anniversaries, sympathy, just because) that competes for Charleston-area online orders with Food Among The Flowers' e-commerce channel.
• H.Bloom: Subscription-based floral service targeting corporate and residential clients with recurring designer arrangements. Comparable as a competitor for Food Among The Flowers' corporate/business segment, especially recurring office and event installations, though operating on a fundamentally different recurring-revenue model.

Direct peers

• BloomNation: Online marketplace that aggregates independent local florists and offers same-day local delivery. Directly comparable to Food Among The Flowers because both are local-florist marketplaces selling hand-delivered occasion arrangements, and BloomNation represents an alternative network to Teleflora for the same small-shop customer.
• Teleflora: National florist network and e-commerce platform of which Food Among The Flowers is a member. Directly comparable because Teleflora fulfills the same occasion-based floral orders through member shops and provides the eflorist storefront technology the subject company uses.
• Kremp Florist: Long-established family-owned florist offering nationwide delivery and Teleflora-style arrangements. Comparable to Food Among The Flowers because it is a similar multi-generational, single-region family florist serving personal, sympathy, and wedding occasions with comparable price tiers and delivery model.

Broad incumbents

• 1-800-Flowers.com: National direct-to-consumer flower and gift retailer. Comparable to Food Among The Flowers because both sell occasion-based floral arrangements (birthdays, sympathy, weddings, get well) to consumers, but 1-800-Flowers operates at vastly larger scale and ships nationally rather than hand-delivering locally.
• FTD (Florists' Transworld Delivery): Long-standing national flower-delivery network connecting local florists for fulfillment. Comparable as a parallel network competitor to Teleflora and as a channel through which customers can place the same types of sympathy, wedding, and occasion orders Food Among The Flowers fulfills.
• ProFlowers: Established online flower retailer (part of FTD Companies) shipping nationwide. Comparable as a competitor for non-urgent, ship-in-a-box floral orders; competes with the subject company's national Teleflora-fulfilled traffic rather than its local hand-delivery business.

Regional players

• Local Independent Florists (e.g., other Charleston WV shops): Other independent brick-and-mortar florists serving the Charleston/Kanawha Valley trade area. Comparable as direct local competitors for sympathy, wedding, and walk-in occasion orders; compete on proximity, pricing, and community relationships in the same ZIP codes the subject company serves.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/wearefoodamongtheflowers
• LinkedInlinkedin.com/company/food-among-the-flowers

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Food Among The Flowers