Food Club

What Food Club does

Food Club is a Turkey-based blockchain platform that operates the FOODC utility token (ERC-20) on the Ethereum Mainnet to redistribute value across the food delivery ecosystem. The token is designed to be distributed automatically — in whole or fractional amounts — as a per-transaction reward to end users, restaurants, and couriers, positioning the company as a value-disruption alternative to incumbent food delivery aggregators. The platform is implemented through two integrated operating businesses: Yemek.ci, a B2C food delivery aggregator mobile app and web portal for Turkish consumers, and Yemeksis.com, a B2B2C SaaS platform that provides restaurants with website, mobile application, call center, and sales channel management infrastructure. The token was launched on UNISWAP on August 2, 2021, with a total supply of 1 billion FOODC at an initial value of $0.01 USD, and the smart contract was audited by Techrate.

The company targets the Turkish food delivery market — a population of 85+ million with high food delivery adoption and notable crypto acceptance — and serves three primary customer segments: end users (consumers ordering food), restaurants (using Yemeksis.com for online ordering infrastructure), and couriers (delivery personnel earning token rewards). Its go-to-market is product-led and community-led, leveraging whitepaper distribution in six languages, a Telegram channel, mobile wallet applications, and decentralized exchange listings to drive token adoption. The revenue model is predominantly token-driven: the company raised development capital through the initial UNISWAP token offering, with the FOODC token functioning as a utility token whose value accrues through ecosystem usage and exchange trading. Yemeksis.com represents a secondary SaaS revenue stream for restaurant partners, though no disclosed revenue figures exist. The company is privately held with a team of 12-13 people reporting 125 years of combined agile software and business development experience, led by CEO Bulent Aydin, CCO Burak Akpinar, and COO Rafi Rafioglu.

Name

Food Club

Legal name

Food Club

Website

https://foodclub.ai

Company type

Private

Founded year

2021

Operating status

Operating

Headcount range

11–50 employees

Short description

Food Club is a Turkey-based blockchain platform operating the FOODC ERC-20 utility token, which distributes per-transaction rewards to end users, restaurants, and couriers in the food delivery ecosystem via its Yemek.ci aggregator and Yemeksis.com restaurant SaaS platform.

Ownership category

akta.pro rank

Product category

Blockchain-based Food Delivery Rewards Platform

NAICS

Limited-Service Restaurants (722513)

SIC

Security & Commodity Brokers, Dealers, Exchanges & Services (6200)

akta.pro primary industry

Consortium Networks & Governance (network setup, onboarding, rules, node operations) (FSAPAIAB)

akta.pro secondary industries

Digital Wallet Infrastructure (Tokenization, Wallet-as-a-Service) (FSAMAEAI), Compliance, Risk & RegTech for Tokenized Assets (KYC/AML, sanctions, travel rule, reporting) (FSAPAIAH), Interoperability & Integration Middleware (ERP/core banking connectors, messaging, APIs, cross-chain to permissioned) (FSAPAIAL)

Keywords

• Food delivery tokens
• Blockchain rewards
• Restaurant SaaS platform
• Food aggregator app
• ERC-20 utility token

Headquarters

HQ city

Istanbul

HQ country

Türkiye

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure, Supply Chain

Revenue model

1. Token Sales and Fundraising: Food Club releases tokens on exchanges (UNISWAP) to serve as a fundraising campaign for business development. Initial token value set at $0.01 USD with total supply of 1 billion FOODC tokens distributed across team, advisors, public sale, food delivery rewards, masternodes, and project reserve.
2. Token Utility Value Accrual: Tokens accumulate in user wallets and can be converted to Ethereum, Bitcoin, USDT and other cryptocurrencies on exchanges. Value accrual through market trading and token utility within the ecosystem.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels4 records

Core offering

Food Club issues the FOODC ERC-20 utility token on the Ethereum Mainnet, automatically distributing tokens to end users, restaurants, and couriers for every food delivery transaction. The token is integrated with two operating platforms in the Turkish food delivery market: Yemek.ci (a B2C food delivery aggregator for end users) and Yemeksis.com (a B2B2C SaaS platform providing restaurants with website, mobile application, call center, and sales channel management). The FOODC token is publicly traded on the UNISWAP decentralized exchange and managed through a dedicated mobile and web wallet application.

Product overview

Food Club operates a multi-product ecosystem centered on the FOODC utility token, which serves as a rewards and value distribution mechanism within the Turkish food delivery market. The product portfolio includes the FOODC cryptocurrency (ERC-20 token) as the core offering, paired with the Food Club Mobile Application for wallet management, and two integrated platforms: Yemek.ci (B2C food delivery aggregator for end users) and Yemeksis.com (B2B2C SaaS solution for restaurants). All products work in seamless integration to enable token-based rewards distribution per food delivery transaction.

Differentiator

Problem solved

Functional benefit

Products and services

• FOODC Token ERC-20 utility token on Ethereum Mainnet that is automatically distributed per food delivery transaction to end users, restaurants, and couriers. Tradeable on UNISWAP and convertible into ETH, BTC, USDT and other cryptocurrencies.
• Food Club Mobile Application Mobile wallet application for iOS and Android that lets users access their FOODC tokens, buy and sell tokens, transfer between wallets, manage profile settings, and contact customer support.
• FOODC Web Wallet / User Cabinet Web-based wallet application accessible at wallet.foodclub.ai, allowing users to manage FOODC tokens, participate in pre-sales, and connect Ethereum wallets for token operations.
• Yemek.ci B2C food delivery aggregator portal and mobile application serving the Turkish market, enabling end users to order food with minimal input and integrated with FOODC token rewards.
• Yemeksis.com

Quantifiable outcome

• 100,000 clients reached by August 2021
• +3 more outcomes

Named customers2 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Three partnerships are on record, tiered core.

• UNISWAPcoreTechnology or Integration · 1 August 2021Decentralized exchange where FOODC tokens are traded. Token address: 0xbe81971ec924de1ae0ecd9d1a8c2162b64373f6e. Provides liquidity pool information and token exchange functionality.
• Yemek.cicoreStrategic or Co-development Partner · 1 June 2021Yemek.ci is an innovative user-friendly B2C aggregator serving the food delivery sector in the Turkish market. The website and mobile application allow transaction processing with minimal input from end-users. Food Club token is implemented with this platform.
• Yemeksis.comcoreStrategic or Co-development Partner · 1 September 2020Yemeksis.com is a food technology initiative offering dynamic and alternative sales models to restaurants for online food orders. Provides fully equipped website, mobile application, call center and sales channels management. Functions as B2B2C commercial model. Food Club token integrated with this platform.

Scale indicators9 records

Recent moves9 records

Expansion highlights4 records

Emerging players

• StormX: Blockchain-based cashback and rewards platform where users earn crypto tokens for shopping and food orders. Operates a similar utility token reward economy intersecting e-commerce and food delivery.
• Lolli: Bitcoin rewards platform offering cashback in BTC for food delivery and restaurant orders. Closely comparable business model to FOODC's per-transaction token rewards, though Lolli focuses on BTC rather than its own utility token.
• Travala: Travel booking platform using its own AVA utility token for rewards distributed to consumers and suppliers per transaction. Comparable blockchain-based token incentive architecture applied to a different vertical (travel vs. food delivery).

Direct peers

• Getir: Turkish-origin quick commerce and food delivery platform. Directly competes for restaurant orders, courier labor, and end-user mindshare in the same Turkish geography.
• Yemeksepeti: Turkey's dominant food delivery aggregator, owned by Delivery Hero. Direct competitor to Food Club's Yemek.ci platform in the same Turkish market with overlapping restaurant partnerships and consumer base.
• Trendyol Yemek: Food delivery vertical of Turkey's largest e-commerce platform. Competes head-to-head in the Turkish aggregator space with comparable restaurant supply and consumer demand.

Broad incumbents

• DoorDash: US-based food delivery leader operating at scale globally. Comparable through its restaurant SaaS integrations (DoorDash Drive, Storefront) and creator of the broader aggregator economics Food Club is trying to disrupt with tokens.
• Delivery Hero: Global food delivery leader operating 100+ brands including Yemeksepeti, Foodora, and Talabat. Overlaps with Food Club through its Turkish operations and broader restaurant SaaS ambitions.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/foodclub-ai

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles12 records

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Food Club