Food Source International Vietnam

What Food Source International Vietnam does

Food Source International Vietnam is a private B2B food importer and distributor serving the Vietnamese HoReCa (Hotels, Restaurants, Catering) sector, organized as Food Source International (Vietnam) JSC and wholly owned by Mulwarra Export Pty Ltd, a Sydney-based Australian food exporter. Established in Vietnam in 2016 and headquartered in Ho Chi Minh City (Thu Duc City), the company sources premium imported proteins, seafood, dairy, pantry, and beverages from suppliers in Australia, Argentina, New Zealand, Spain, and Italy, and distributes them directly to hotels, restaurants, caterers, and select retailers across Vietnam (with nascent activity in the UAE).

The company's product portfolio spans eleven categories — Beef, Wagyu, Lamb, Veal, Pork, Fish, Seafood, Dairy & Eggs, Vegan, Pantry, and Beverages — and is anchored by exclusive or preferred distribution agreements with international suppliers including Marri Wagyu (MS9+), Kidman Wagyu, Mulwarra Reserve Black Angus, Azul Natural Beef (Argentinian Angus, World Steak Challenge gold medalist), Friselva Pork (Spain), Akoya Pearl Oysters (Albany, Western Australia), Ciao Tomato and Ristoris (Italy), and Casillo Flour. In 2024 the company achieved HACCP food-safety certification, and in 2025 expanded into beverages with Bonsoy Coconut Sparkling Water, followed in April 2026 by Greater Omaha USDA Prime US Beef, marking its first US-origin protein.

Food Source generates revenue through transactional distribution margins on imported food products sold quote-by-quote to enterprise HoReCa accounts. Its go-to-market is a relationship-driven enterprise field-sales motion supported by event-led demand generation (Taste of Australia series, chef collaborations, butchery workshops, trade press). Customers include Marriott/Autograph, Accor (MGallery, Grand Mercure), InterContinental, Vinpearl, Hoiana Resort, and multiple Michelin-recognized restaurants. There is no public pricing, no disclosed revenue, no venture funding, and no digital/API platform; the company operates as a privately held operating subsidiary whose financial flows are consolidated at the Mulwarra Export parent level.

Name

Food Source International Vietnam

Legal name

Food Source International (Vietnam) JSC

Website

https://foodsource.com.vn

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

11–50 employees

Short description

Food Source International Vietnam is a privately held, Vietnam-based importer and distributor of premium imported food products (beef, wagyu, seafood, pork, dairy, pantry, beverages) serving HoReCa customers, operating as a wholly owned subsidiary of Australian exporter Mulwarra Export Pty Ltd.

Ownership category

akta.pro rank

Product category

Premium Food Distribution

NAICS

Meat and Meat Product Merchant Wholesalers (42447), Fish and Seafood Merchant Wholesalers (42446)

SIC

Wholesale-Groceries & Related Products (5140), Wholesale-Groceries, General Line (5141)

akta.pro primary industry

Ethnic & International Foods Wholesale Distribution (CRAOAAAJ)

Keywords

• Premium food distribution
• HoReCa supply
• Imported meat products
• Specialty food importer
• Seafood distribution

Headquarters

HQ city

Ho Chi Minh, Vietnam

HQ country

Vietnam

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Food Product Distribution: Revenue generated from importing and distributing premium food products (beef, wagyu, lamb, pork, seafood, dairy, pantry items, beverages) to HoReCa customers including hotels, restaurants, and retailers across Vietnam.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

Food Source International Vietnam imports premium food products from international suppliers (Australia, Argentina, New Zealand, Spain, Italy) and distributes them to hotels, restaurants, catering operators, and retailers across Vietnam. Its assortment covers beef, wagyu, lamb, veal, pork, fish, seafood, dairy and eggs, vegan, pantry, and beverages, including exclusive brands such as Marri Wagyu and Akoya Pearl Oyster.

Product overview

Food Source International Vietnam operates as a premium food importer and distributor serving the HoReCa (Hotels, Restaurants, Cafes) sector. Established in 2016 and part of Mulwarra Export Pty Ltd (Sydney, Australia), the company offers a diversified portfolio of imported food products organized across 11 core categories: Beef, Wagyu, Lamb, Veal, Pork, Fish, Seafood, Dairy & Eggs, Vegan, Pantry, and Beverages. The product portfolio includes both proprietary brand offerings and exclusive distribution partnerships with international suppliers. Key brands include Australian products (Marri Wagyu, Mulwarra Reserve Black Angus, Kidman Wagyu, AMH White), Argentinian beef (Azul Natural Beef), New Zealand products (ANZCO Foods, Aquna Murray Cod, Sanford Seafood), Spanish pork (Friselva), Italian pantry items (Ciao Tomato, Ristoris, Casillo Flour), and exclusive seafood (Akoya Pearl Oyster). In 2025, the company expanded into the beverages category with Bonsoy Coconut Sparkling Water. The company serves restaurants, hotels, and retailers across Vietnam with a focus on traceability, consistency, and quality.

Differentiator

Problem solved

Functional benefit

Products and services

• Premium Beef Assortment Imported premium beef products for HoReCa operators in Vietnam, including grain-fed and grass-fed Australian beef, Argentinian beef, and New Zealand beef with varied marble scores.
• Premium Wagyu Beef Assortment Premium Japanese-origin and Australian Wagyu beef varieties including Marri Wagyu (MS9+), Kidman Wagyu, 2GR Premium Wagyu, and other high-marbling Wagyu offerings.
• Premium Lamb Assortment Premium imported lamb products including Marrunga Marble Lamb (first grain-fed lamb in the Vietnam market) and Mulwarra Prime Lamb.
• Premium Veal Premium imported veal products sourced from Australia, distributed to Vietnamese HoReCa customers.
• Premium Pork Assortment Premium imported pork products including Friselva Pork from Spain's AGROALIMENTARI CARNI group with vertically integrated production.
• Premium Fish Assortment Premium imported fish products including Aquna Murray Cod from Australia and other sustainable fish options for HoReCa operators.
• Premium Seafood Assortment Premium imported seafood including Akoya Pearl Oyster (exclusive in Vietnam), Spanner Crab, Sanford Premium NZ Seafood, Prodemar Turbot, and Glacier 51 Toothfish.
• Dairy and Eggs Assortment Imported Australian dairy products including Meredith Dairy offerings, distributed to HoReCa and retail customers in Vietnam.
• Vegan Food Assortment Plant-based and vegan food options distributed to restaurants and hotels in Vietnam.
• Pantry Assortment Imported Italian pantry products including Ciao Tomato (Naples), Ristoris (condiments), Bone Roasters (premium stocks), and Casillo Flour (pizza and bread flour).
• Beverages Assortment Imported beverage products led by Bonsoy Coconut Sparkling Water, organic coconut sparkling water featuring natural ingredients.
• Azul Natural Beef (Sub-brand) Premium Certified Argentinian Angus beef, 120 days corn-fed, sourced from Pampa Humeda region. Ribeye awarded Gold Medal at World Steak Challenge 2021 and brand named Best South American Steak in 2023.
• Marri Wagyu (Sub-brand) Premium Australian Wagyu achieving marble scores of 9+ (highest in Australia), grain-fed minimum 400 days on natural grasslands in southeastern Australia. Exclusively distributed in Vietnam by Food Source.
• Kidman Wagyu (Sub-brand) Australian Wagyu brand established 1899, grain-fed over 200 days with high marbling and rich flavor, distributed to HoReCa customers in Vietnam.
• Greater Omaha Beef (Sub-brand) USDA Prime Black Angus and Hereford cross beef from the USA, grain-fed for premium marbling, with quality certification and cost-effective pricing for restaurant menus.
• Mulwarra Reserve Black Angus (Sub-brand) Premium Australian grain-fed Black Angus with MS3+ marble score, grain-fed minimum 150 days, carefully aged and hand-selected.
• Bachelor Black Angus (Sub-brand) Black Angus beef with marble scores of 2+ and 3+, pampered and grain-finished in integrated feedlot facilities.
• Casillo Flour (Sub-brand) Italian flour for pizza and bread, including ZERO M soft flour 0 type, TOP durum flour, Aroma soft flour 1 type, and La 8 Plus soft flour 0 type.
• ANZCO Foods (Sub-brand) Premium grass-fed New Zealand beef from cattle raised on GMO-free diet in stress-free coastal feedlot operations.
• Akoya Pearl Oyster (Exclusive product) Exclusive Akoya Pearl Oyster in Vietnam, grown in the Southern Ocean off the Albany coast of Western Australia; 18-24 months growth to harvest with a flavor profile combining abalone, oyster, and scallop characteristics.
• Bonsoy Coconut Sparkling Water (Sub-brand) Organic coconut sparkling water with natural ingredients, designed to hydrate and elevate well-being with innovative blends.
• Friselva Pork (Sub-brand) Premium pork from AGROALIMENTARI CARNI group in Girona, Spain, established 1950 with vertically integrated production ensuring quality from farm to table; pure Spanish pork of Grade A quality.
• Prodemar Turbot (Sub-brand) Award-winning flatfish from Stolt Sea Farm, sourced from the Atlantic Sea, recognized with Superior Taste Award in 2023 and 2024.
• Ristoris (Sub-brand) Italian pantry products featuring genuine Italian flavors, processed in certified factories meeting ISO/BRC/IFS standards.
• Ciao Tomato (Sub-brand) Italian tomato products from Naples, combining traditional culinary artisanship with contemporary production methods; exclusive importer in Vietnam.
• AMH White Beef (Sub-brand) Premium Australian grain-fed beef sourced from cattle finished in NFAS-accredited feedlots, ensuring quality and safety standards.
• Bone-in Tomahawks and Prime Rib from Argentina Bone-in Tomahawks and Bone-in OP Ribs from Azul Natural Beef (Argentina), 120 days corn-fed Black Angus awarded Gold Medal at World Steak Challenge 2022.

Named customers8 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Six partnerships are on record, tiered major, minor and core.

• Trade and Investment Queensland (TIQ)majorGTM or Marketing Partner · 6 May 2026Queensland government trade body sponsoring Taste of Australia events in Vietnam. Co-sponsored The Taste of Australia event in Hanoi featuring premium Australian beef and wagyu products.
• Samwon GardenminorChannel Partner/ Reseller/ Distributor · 1 January 2026Korean BBQ restaurant venue partner for The Taste of Australia event in Hanoi.
• Bord Bia (Irish Food Board)majorStrategic or Co-development Partner · 30 September 2024Irish Food Board partnered with Food Source for Introducing Irish Seafood event to Vietnamese importers, distributors, retailers, and restaurants.
• VietHarvestminorGTM or Marketing Partner · 17 July 2024Food Source participated in CEO Cook-Off 2024 organized by VietHarvest at InterContinental Saigon.
• Sailing Club Halong BayminorChannel Partner/ Reseller/ Distributor · 3 August 2023Co-organized event at Citadines Marina Halong showcasing Australian meat and seafood products.
• Mulwarra Export Pty LtdcoreStrategic or Co-development Partner · 1 January 2016Parent company based in Sydney, Australia. Food Source International Vietnam is part of Mulwarra Export Pty Ltd, a trusted Australian food exporter. This partnership provides access to premium Australian food products and establishes the company's supply chain capabilities.

Scale indicators3 records

Recent moves7 records

Expansion highlights6 records

Broad incumbents

• Performance Food Group: Major US foodservice distributor with Vistar/Roma brands serving premium restaurants and hospitality. Provides comparable foodservice distribution infrastructure benchmark.
• US Foods: Large US foodservice distributor serving restaurants and hospitality with broad premium portfolio. Comparable end-market and category breadth.
• Gordon Food Service: Family-led broadline foodservice distributor in North America. Similar HoReCa GTM with field sales driving chef and operator relationships.
• Marubeni Corporation: Japanese trading house with extensive food distribution and meat/protein trading operations. Comparable in international premium protein sourcing and Asian distribution.
• Brakes Group: Sysco-owned UK foodservice distributor serving restaurants and hospitality. Similar premium-focused foodservice distribution model in international market.
• Sysco Corporation: Largest global foodservice distributor serving HoReCa with broad product range. Comparable operating model at much larger scale; relevant for benchmarking premium product strategy.

Direct peers

• NH Foods: Japanese premium meat and food producer/distributor with significant Asia-Pacific operations. Direct comparable in premium meat supply chain and HoReCa distribution across Asia.
• Bidfood: Foodservice distribution arm of Bidcorp serving hotels, restaurants, and caterers across multiple geographies with premium imported products. Most direct comparable for Food Source's premium HoReCa distribution model.
• CJ Freshway: Korean foodservice distributor serving restaurants and institutional customers with premium and imported products. Most comparable Asian HoReCa distribution peer in scale and segment focus.

Others

• Compass Group (Foodbuy): Procurement arm of the world's largest foodservice operator. Adjacent peer because it sources premium imported food for HoReCa at scale — a potential customer channel as well as competitive benchmark.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/FoodSourceVietnam
• LinkedInlinkedin.com/company/food-source-international-vietnam

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Food Source International Vietnam