Forest Drapery Hardware USA

What Forest Drapery Hardware USA does

Forest Drapery Hardware USA is the North American subsidiary of Netherlands-based Forest Group NL (itself part of Bosgoed Holding B.V.), specializing in the manufacture and wholesale distribution of drapery hardware, motorized track systems, decorative metal and wood collections, roller shades, and roman shade systems. Founded approximately 30 years ago and operating from a 39-employee headquarters and warehouse in Cartersville, Georgia, the company sells exclusively through a trade-only B2B model to interior designers, architects, commercial specifiers, and a national stocking distributor network; the company also maintains a self-serve online ordering portal for established accounts.

The core technology centers on heavy-duty aluminum extrusion track systems featuring a patented lubrication process that enables ultra-quiet carrier traversing, supplemented by proprietary motor systems (Forest Shuttle motor and the new Motor 2.0 platform with no visible pulley) that integrate with Somfy, Lutron, and Rollease motors as well as building automation via RS485/dry contacts and smart-home control via Bond Bridge Pro and a proprietary WiFi dongle. The product portfolio spans track systems (CS, CCS, CM, DS, DSXL, KS, RTS), decorative metal collections (Dresden, Deventer, Aveiro, Berlin, Lisbon, Stuttgart, Frankfurt, Rotterdam, Amsterdam, and others), decorative wood collections (Cordoba, London, Seville), motorized drapery lines, and roller/roman shade systems including the RBS platform (up to 24 lb capacity). Notable installations include the Venetian Las Vegas, Disney Cruise Line ships, W Dubai, and offices for Dropbox and Netflix, with global Forest Group products installed in 100+ countries.

Revenue is generated through wholesale B2B hardware sales to trade professionals and stocking distributors, with pricing determined through a trade application and approval process rather than published rates. The go-to-market combines inside sales for order processing, an outside sales team with regional managers and a director of national accounts, an interactive distributor-finder on the website, and active participation in major industry trade shows (Heimtextil, R+T, IWCE EXPO, HD Expo, Custom Workroom Conference). The company carries a 10-year warranty on tracks, has received design recognition including a Red Dot Award for the DS-XL LED track system, and operates as a privately held entity with no public listing or disclosed funding rounds.

Name

Forest Drapery Hardware USA

Legal name

Forest Drapery Hardware USA

Website

https://forestdh.com

Company type

Private

Founded year

1994

Operating status

Operating

Headcount range

11–50 employees

Short description

Forest Drapery Hardware USA is the US subsidiary of Netherlands-based Forest Group, manufacturing and wholesale-distributing drapery tracks, motorized systems, and decorative hardware exclusively to trade professionals, interior designers, and a stocking distributor network from Cartersville, Georgia.

Ownership category

akta.pro rank

Headquarters

HQ city

Cartersville

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Drapery Hardware Systems: Forest generates revenue through the sale of drapery track systems, decorative metal and wood hardware, roller shades, and roman shade systems. Products include both standard track systems (CS, KS, DS, RTS) and decorative hardware collections (Dresden, Deventer, Aveiro, Berlin, etc.). Revenue is generated through wholesale B2B transactions with trade customers including distributors, interior designers, architects, and commercial specifiers.
2. Motorization and Control Systems: Sale of motorized track systems, motors (Shuttle, tubular motors), remote controls (EasyTouch, Diamond Sense, Sidekick), wall switches, WiFi dongles, and Bond Bridge Pro hubs. These add-on motorization and smart home integration products complement the core hardware sales.
3. Online Portal Services: Online ordering portal enabling customers to submit orders, make payments, view invoices, create custom quotes, and access real-time order tracking. While the portal itself is a service feature, it supports and facilitates the primary hardware revenue stream.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels6 records

Core offering

Forest Drapery Hardware USA manufactures and wholesales aluminum drapery track systems, decorative metal and wood hardware, roller shades, and Roman shade systems, along with motorized drapery motors and control options. The company sells exclusively to trade professionals — interior designers, architects, commercial specifiers, and stocking distributors — through an application-gated trade account model supported by inside/outside sales and an online ordering portal.

Product overview

Forest Drapery Hardware USA offers a comprehensive portfolio of window treatment hardware and motorized solutions. The product line includes: Track Systems (CS, CCS, CM, DS, DSXL, FES, KS, RTS) for hand-drawn and corded drapery operation; Decorative Metal hardware including square rails (Amsterdam, Rotterdam, Frankfurt), pole sets (Berlin, Aveiro, Deventer Deco, Faro, Glasgow Acrylic, Hanover, Lisbon, Porto Iron, Stuttgart, Tavira Outdoor); Decorative Wood collections (Cordoba, London, Seville); Motorized Drapery systems (FMS, RMS, DSXL LED, Motor 2.0 for Dresden/Frankfurt/Stuttgart, Deventer MRS, Hanover, London Wood, Cordoba Wood); Roller Shades (Apollo, Atlantis, Mercury line); and Roman Shades (Endeavor, BCS, RBS, RBS XL). Products support control via remotes (EasyTouch, Diamond Sense, Sidekick), wall switches, WiFi/Bond Bridge hubs, and building automation via RS485/dry contacts. The company sells exclusively to trade professionals through distributors.

Differentiator

Problem solved

Functional benefit

Brands

• Forest KS Track System: Original flexible aluminum track system introduced by Forest over 30 years ago
• Forest Shuttle Motor
• Forest EasyFlex FES System
• Forest FMS Motorized Track System
• RBS Roman Blind System
• Deventer Collection
• Dresden Collection

Products and services

• CS Contract System
• CS Recess Contract System
• CCS Contract Cord System
• CM Ceiling Mount System
• DS Design System
• DSXL Design System XL
• FES Forest Easyflex System
• KS Klick System
• RTS Recessed Track System
• Amsterdam Square Rail Traversing System
• Rotterdam Rectangle Rail Traversing System
• Berlin Square Pole Sets
• Aveiro Pole Sets
• Deventer CRS Traversing
• Deventer Deco Pole Sets
• Dresden Corded Traversing
• Dresden Traversing
• Faro Square Pole Sets
• Frankfurt Square Rail
• Glasgow Acrylic Pole Sets
• Hanover Traversing
• Lisbon Pole Sets
• Porto Wrought Iron Pole Sets
• Stuttgart Rectangle Rail
• Tavira Outdoor Pole Sets
• Tavira Outdoor Traversing Rail
• Cordoba Wood Pole Collection
• Cordoba Wood Traversing
• London Wood Pole Sets
• London Wood Traversing
• Seville Wood Collection
• FMS Motorized Track System
• RMS Recessed Motorized Track System
• DSXL LED Motorized
• Dresden Motor 2.0 Collection
• Stuttgart Motor 2.0 Collection
• Frankfurt Motor 2.0 Collection
• Deventer MRS Motorized Collection
• Hanover Motorized Collection
• London Wood Motorized
• Cordoba Wood Motorized
• Apollo Basic Roller Shades
• Atlantis Heavy Duty Motorized Roller Shades
• Mercury Direct Mount
• Mercury Fascia
• Mercury Semi Open Mount
• Endeavor Motorized Roman Shades
• BCS Blind Contract System
• RBS Roman Blind System
• RBS Motorized Roman Blind System
• RBS XL Roman Blind System
• Online Ordering Portal
• EasyTouch Remote Control

Quantifiable outcome

• Forest track systems are installed in more than 100 countries worldwide
• +1 more outcomes

Named customers16 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration7 records

Feature7 records

Partnerships

Seven partnerships are on record, tiered sister company and minor.

• Unifloor Underlay Systemssister companyOthersPart of Bosgoed Holding B.V. alongside Forest Group NL. Both companies serve complementary markets in flooring and window treatment hardware.
• BLINK (Design Firm)minorImplementation/ SI/ Consulting PartnerBLINK is credited as the designer of guest rooms at W Dubai – Mina Seyahi, an award-winning hotel installation featuring Forest drapery tracks.
• Turner Bros FurnishingsminorChannel Partner/ Reseller/ DistributorAustralian Forest partner that supplied and installed Forest products for the QT Newcastle hotel project.
• Best Practice ArchitectureminorImplementation/ SI/ Consulting PartnerSeattle-based design firm that specified Forest products for Dropbox's re-imagined office space featuring curtains creating private work zones.
• Lori MacKeil DesignsminorImplementation/ SI/ Consulting PartnerDesign firm that created floor-to-ceiling ripplefold drapes for Boston Beacon Courtyard Townhouse project featuring Deventer CRS hardware.
• High Country Drapery DesignsminorImplementation/ SI/ Consulting PartnerDrapery workroom that created custom drapery for Savannah Show House project featuring Dresden Collection in satin brass finish.
• Leonard's DraperiesminorImplementation/ SI/ Consulting PartnerDrapery workroom in Beltsville, Maryland that created custom velvet drapery for Netflix Washington D.C. office installation.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Somfy: World leader in motorized window coverings and smart-home control; competes with and is simultaneously integrated with Forest via Motor 2.0 compatibility. Comparable on motorization integration and commercial shading projects.
• Lutron: Premium motorized shading and lighting-control vendor serving hospitality, commercial, and high-end residential; also a Forest-compatible motor supplier. Overlaps directly on luxury hotel and corporate shading projects.
• Rollease Acmeda: Manufacturer of shade motors, roller shade systems, and automated window-treatment components; a Forest-compatible motor supplier and a direct competitor in motorized roller and roman shades.
• Silent Gliss: Swiss-headquartered high-end drapery hardware manufacturer with global distribution and a strong presence in luxury hospitality, residential and architectural projects — directly comparable to Forest's premium track, pole, and motorization portfolio.
• Kirsch: Heritage drapery hardware brand (now part of Springs Window Fashions) offering traverse rods, decorative poles and motorization options — directly comparable to Forest's wood and metal drapery hardware collections.
• Lafayette Interior Fashions: US trade-only drapery hardware manufacturer with a similar go-to-market targeting designers, workrooms, and decorators — closely comparable on distribution model and product mix.

Broad incumbents

• Hunter Douglas: Largest global window-coverings company with broad residential and commercial shading portfolios. A scaled incumbent that competes with Forest's motorized and decorative shade lines at the high end of the market.
• Springs Window Fashions: Large US-based manufacturer of custom window treatments including Bali, Graber, Kirsch, and Horizons brands. Competes with Forest across motorized shades and drapery hardware at scale.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks4 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/user/forestdrapery
• Facebookfacebook.com/forestdraperyusa
• LinkedInlinkedin.com/company/forest-drapery-hardware-usa
• Instagraminstagram.com/forestdraperyhardware

Revenue estimate

Valuation estimate

Number of profiles

Profiles11 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Forest Drapery Hardware USA